Febreze Displays Odor-Eliminating Candles
Procter & Gamble is returning to its roots by introducing the Febreze Candle -- the first scented candle on the market with a unique odor-eliminating core. As the Febreze Candle burns, it uses a patented technology to remove unpleasant odors from the air while simultaneously filling a room with an inviting, fresh scent. Said Jorge Mesquita, President, P&G Professional, “The Febreze Candle goes a step beyond a traditional scented candle because it does more than just scent a room; it removes unpleasant odors, helping to create a pleasing, relaxing environment.”
Febreze Candles will be available in five scents, including: Meadows & Rain, Spring & Renewal, Linen &Sky, Vanilla & Refresh and Apple Spice & Delight.
Special displays support the product launch.
Duracell Displays New Rechargeable Batteries
Duracell is introducing Pre-Charged Rechargeable batteries that come charged and ready to use straight out of the pack. This new rechargeable technology, which retains power for up to 365 days while not in use, helps raise the bar on convenience and satisfaction.
Duracell Pre-Charged Rechargeable batteries can be recharged hundreds of times in any NiMH battery charger. Designed for use in high-drain gadgets including digital cameras,portable gaming devices and MP3 players, Duracell Pre-Charged Rechargeable batteries eliminate the need to charge cells before using them for the first time.
“In today’s constantly connected world, consumers want batteries that are ready when needed and that last longer in power-hungry devices,” said Tim Makris, Marketing Director, Duracell.”
Colorful floor and counter displays will support the product launch.
Rayovac Signs Don Cherry To Relaunch In Canada
Hockey announcer Don Cherry, has become the personality behind the Canadian relaunch for Rayovac batteries.
Cherry will be featured in all aspects of the Rayovac relaunch, including packaging, displays, promotions, advertising and other communications geared towards educating consumers on the value and endurance of the brand.
“Don Cherry is arguably the most likable public figure in Canada, both for his dedication to others and his enduring positive energy both on and off the air,” said Rob Cayer, director, Rayovac Batteries Canada. “His core qualities parallel the message we want to convey to our consumers, that Rayovac is going to be a better value and endure.”
La-Tweez Displayed On Retail Counters
The makers of La-Tweez illuminating tweezers, are extending distribution to retail drug chains across the country.
The illuminating tweezers have a powerful light within the actual tweezer so that users can achieve a flawless tweeze.
The ultra bright LED light illuminates directly from the tweezers, placing the hard-to-spot or hard-to-reach hairs in the spotlight, literally. The compact carrying case resembles a lipstick container and features a built-in mirror.
This counter display helps gain prime display positioning for the product to generate impulse sales.
Lumene Displays Skincare Brand Event
The Lumene “Discover the Right Skincare” event was designed to build awareness of the brand, its unique natural ingredients and the variety of products which target the special needs of three different age groups.
The event featured special end cap displays which included three PDQ trays focusing on different age groups and placed prominently in CVS stores’ beauty departments.
The displays were prepacked and simply removed from packing cartons and placed on three shelves and then topped with striking headers.
Graphics featured signature Lumene models for each age group. The attractive headers established the Lumene brand in a quality manner.
The Lumene “Discover the Right Skincare” program was created by Menasha Display Group of Philadelphia, PA.
M&M’s Displays First Fruit-Flavored M&M’s
M&M’S Chocolate Candies has introduced M&M’S Razzberry Chocolate Candies, which offer the sweet flavor of raspberries as a complement to the classic M&M'S milk chocolate taste.
Anibal Martini, Global Marketing Director, M&M’S Chocolate Candies, said, “We are delighted to grow the M&M’S brand by introducing the first fruit-flavored M&M’S Razzberry Chocolate Candies.”
Special displays will support the launch in food, mass, convenience and drug stores.
Pringles Displays New Stix Snack Product
Pringles has introduced its latest crispy cracker stick snack, PRINGLES STIX. PRINGLES STIX are crispy cracker sticks made from baked wheat and are available in four flavors: Crunchy Wheat, Vanilla, Honey Butter and Pizza, containing only 90 calories per pack and zero trans fat.
Through a promotional partnership with Nintendo, PRINGLES STIX offered shoppers a sneak peek of the new EA(TM) video game Boogie on Wii. Developed for Wii by Electronic Arts, this party game that ships with a packed-in microphone, lets players sing and dance using the Wii Remote. Players also have the ability to record their performances to share with their family and friends.
Special off-shelf displays will help call attention to the new product in-store.
Armitron Develops Holiday Watch Display
Armitron, a watch giant, is featuring this durable display for their seasonal holiday specific watch program at The Sports Authority. The prepacked power wing unit features seasonal graphics, and illustrates product usage. This low cost unit was created by Creoh Packaging, Brooklyn, NY.
Alpak Display Group offers a stock “Holiday Savings” pdq display. The colorful unit is 30" wide x l2" deep and l2" high in back. This particular unit was custom printed with the sales message "Holiday Savings" inviting the consumer to browse through the merchandise. The display is printed two colors, red and green, with “Knockout” type with white as a “third” color. For more information, contact Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663; (Web) www.alpak.com.
Wal-Mart Celebrates Hispanic Heritage Month Nationwide
Wal-Mart recently celebrated Hispanic Heritage Month, incorporating Hispanic product features in categories such as food, home, toys, and health and beauty aids.
The stores featured special Hispanic Heritage Month product sections and signage, incorporating Latin music offerings such as Gloria Estefan’s new album release, “90 Millas” (“90 Miles”), in an exclusive CD/DVD package for Wal-Mart.
Wal-Mart tailors shopping to its diverse customer base, including Hispanics, through its “Store of the Community” concept, which uses locally relevant store design and a merchandise mix reflecting a respect for its Hispanic customers’ needs. The company also works closely with Wal-Mart de Mexico to provide familiar products to the significant Mexican-American population here.
72 Ct. Cadbury 3-l Unit
Hershey wanted a display and marketing concept that would offer a variety of national retailers options in placement, while at the same time building the high-quality Cadbury brand as a premium candy bar. The display had to be structurally flexible to work in different types of store fixtures. The display's unique structure enables it to be used as a counter unit, power wing or PDQ tray, hence the name "3 in l". The unit features a collapsible easel attached to the back, flat during shipping, which offered energy efficient shipping and truck loading. The easel set-up simply at retail and enabled stores to place the display in the most advantageous locations. The bars are pre-packed into the display. The display uses the Cadbury signature purple color with a varnish coating. The 72 Ct. Cadbury 3-l unit was created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA 19134.
International Greetings USA - "Kroger 4' Pallet"
This display was used to provide the consumer a way to easily find fashionable and top of the line quality products all in one place to make the gift giving experience enjoyable and memorable. The marketing goal was to provide customers with a collection of seasonal products that were prominently displayed in a "boutique" style pallet. This allowed the display to be sent fully packed with minimal set-up time in stores. The International Greetings USA "Kroger 4' Pallet" was created by U.S. Display Group, 810 S. Washington St., Tullahoma, TN 37388.
Victoria Sauce Display
Victoria Sauce Co. was sure once the customer tasted their sauces they would come back for more. However, first they needed to attract their attention and gain brand recognition in a crowded and over stimulating supermarket atmosphere. Creoh created a visually striking aisle display with a high gloss graphics printed on the front and back that was not only strong enough to hold the weight of the 8 stacked cases of bottles, but also worked as an in store advertisement for their brand. This display was created by Creoh Displays, 246 Seigel Street, Brooklyn, NY 11206.
Bargain Books Speed Table
This Display Speed Table is a very popular stock display for the Supermarket Industry. The SD 119 Medium speed Table, measures 36 wide x 24" deep x 30" High. The same unit is also available in a compact 25" x 22" footprint. The display was custom printed with the sales message "Bargain Books" It is printed solid yellow using a stock printing mat, and overprinted with the red "Bargain Books" sales message. Any sales message may be custom printed in the same manner. The “Bargain Books” Speed Table display was created by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
Clip Strip Corporation offers its DPP-l Corrugated Power Panel Tray, a stock display unit. This unit was used by Lola Products Inc., manufacturer of household cleaning tools and kitchen gadgets to get product into a regional supermarket chain. Several hundred corrugated power panel displays were loaded and shipped immediately. Within 24 hours, the stock unit and necessary hooks and panel clips to adapt the panels to the different lines of products, were displayed. For more information, contact Clip Strip Corporation, 343 South River Street, Hackensack, NJ 07601.
Alpak Display Group offers its PDQ line of stock displays, a new line used in Wal-Mart, Target and K-Mart. Beginning with a 12" width, the PDQ's are12" x 12 x 6" or 30" x 12" x 12" or 16". This PDQ held fashion watches for "J.Lo". The printing is l-color rubber plate with a variety of tinting and screening to achieve a complex, textured high-end look. The first run was for 2000 units and was completed within 10 working days from artwork. The display shipped pre-loaded with product and included corrugated fillers to prevent movement of watches during shipment. Plain white Alpak Stock Displays can ship within 48 hours. For more information, contact Jason Taub, Vice President, Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
Proprint Services Inc., offers basewrap which is available on a fast turnaround. The full color printed basewrap shown was created specially for the fast growing Thomas Kemper Soda Collection. The basewrap makes the package the star. It was printed flexo smooth l Opt stock and die cut in-line as a shape of a bow for the winter holiday season. This basewrap is being used to enhance end-aisle and multi-case floor displays encouraging shoppers to take away this six flavor l2-pack for holiday gift giving. The design was created by Perpetual Promotion an integrated marketing agency based in Seattle. For more information on basewrap, contact Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto,Ontario, Canada M1B 2T9.
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