BACARDI Launches BACARDI® OAKHEART Spiced Rum
BACARDI is launching BACARDI® OAKHEART,™ a smooth, spiced rum with a hint of smokiness. Straight from the heart of charred American white oak barrels, this premium, dark rum specialty contains natural flavors and spices. Toby Whitmoyer, V.P. & Brand Managing Director, Rums Category, said, “BACARDI OAKHEART was created to bring together a new generation of rum drinkers -- a generation that lives for adventure, freedom and spontaneity.”
The launch will be supported by the “OAKHEART Challenge,” a program designed to bring the brand to life through a series of events, competitions and ultimate shared adventures to show that BACARDI OAKHEART can stand up to any challenge. BACARDI OAKHEART will be supported with point-of-purchase displays, print and out of home advertising and experiential marketing.
Pepperidge Farm Displays Milano Melts™ Cookies
“Since their debut in the 1950s, Milano cookies have undergone a series of flavor evolutions, as we’ve delicately partnered the classic cookie-and-chocolate foundation with flavors such as mint, orange, raspberry and, most recently, strawberry, to create an assortment of tempting varieties,” said Suzanne Goodrich, Business Director at Pepperidge Farm. “This evolution continues with new Milano Melts™ cookies - a fun twist on the cookie-and-chocolate combination.”
Featuring a unique combination of crisp cookie filled with soft, rich chocolate crème, new Pepperidge Farm Milano Melts cookies offer a new sweet escape experience; Dark Classic Crème - a golden cookie with a rich, chocolate heart - or Chocolate Dark Classic Crème, which features a chocolate cookie exterior. Pepperidge Farm has supported the launch with colorful p.o.p. displays.
Sue Bee Honey Launches Sweepstakes Promotion
Sue Bee Honey, America's Honey™, has launched its National “Sue Bee Summer Sanders Sweepstakes” Instant Win promotion with two-time USA Swimming Gold Medalist Summer Sanders. Contestants simply enter an instant win code on suebee.com from specially marked Sue Bee Honey on-pack, peel-off products. Winners could instantly win a trip for two to London.
Retailers are able to obtain a Special Summer Sanders Sweepstakes in-store shipper display, which will include a $1 instant redeemable coupon on selected products with a QR code sweepstakes entry option. Ron Junck, Sioux Honey Association, VP, Marketing, said, “The Summer Sanders Sweepstakes is a great way to build our American-made image and identify Sue Bee Honey as AMERICA’S HONEY.”
Valvoline Displays NextGen Motor Oil
Valvoline is introducing NextGen motor oil, a new formula made from 50% recycled oil. NextGen motor oil is better for the environment, with reduced environmental impact compared to non-recycled motor oil. In support of the launch, Valvoline is partnering with Rutledge Wood, co-host of “Top Gear U.S.” on the History Channel and NASCAR analyst for the SPEED Channel, to help raise awareness about the importance of recycling motor oil. Wood will serve as NextGen brand ambassador, making retail appearances. Point-of-purchase displays will support the launch.
Dr Pepper Displays Million Dollar Tuition Giveaway
Dr Pepper will give away more than $1 million in tuition money as part of the Dr Pepper Million Dollar Tuition Giveaway. Dr Pepper fans can submit videos online at DrPepper.com to explain why they deserve tuition money for a chance to compete to win various prize levels, including one of five $100,000 grand prize scholarships.
Ten lucky Dr Pepper fans will compete during halftime of four conference championship football games. Selected contest finalists will throw footballs into a two-foot hole in an oversized Dr Pepper can replica. The Dr Pepper fan at each game that successfully completes the most throws in 30 seconds will win a $100,000 scholarship, with the runner-up taking home a $23,000 scholarship prize. The promotion will be supported with an array of in-store displays and promotional materials.
Heineken Displays Noche Buena Winter Seasonal Beer
Heineken USA has launched Noche Buena, a Bock-styled Lager brewed by Cerveceria Moctezuma, S.A., specifically made for the Fall/Winter season. “We are excited to be slowly expanding the availability of Noche Buena, Mexico’s highest regarded seasonal beer," said Paul Smailes, Senior Brand Director for Dos Equis, Heineken USA. “We’re confident this fantastic beer, brewed in limited quantities, will be savored by those consumers looking for an exclusive winter seasonal.”
Landaal Packaging Systems has reached an agreement with Service Litho-Print of Oshkosh, WI to bring lenticular 3-D graphics to its patented ‘automatic-to-assemble’ Poptech displays. “This is a natural next step for our organization,” said Terry Choate, Sales Manager, Landaal Packaging. The 3-D graphics add a compelling visual component to the patented Poptech displays. For more information, contact Landaal Packaging, (Tel) 800-616-6619; (Web site) www.landaal.com
Gatorade Super Bowl Jumbotron
Gatorade used this Jumbotron display to call attention to its G Series line in supermarkets for a special Super Bowl promotion. The Jumbotron is constructed of UV coated full litho mounted “B” flute corrugate. This Gatorade Super Bowl Jumbotron display was created by Great Northern Corp., P.O. Box 939, Appleton, WI 54912; (Web site) www.greatnortherncorp.com
‘Totally Cool’ Offers Sunglass Display
This two-sided display for “Totally Cool” Sunglasses is designed to be flexible. It can be used as a floor stand or be pulled apart for use as two Power Wings. This display shipped as a pre-pack, with product already in place on the hooks. This display was flood-coated one color for the Base, and one color for the Tray, and included a 4-color process Header on each side.This ‘Totally Cool’ Sunglass display was created by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663; (Web site) www.alpak.com
Kellogg’s Special K Summer Challenge Display
Kellogg’s used this display to promote Special K products and the Special K challenge. The display attracted fitness enthusiasts by distributing a free fitness DVD. The display was constructed of E- and B- flute corrugate with direct printing and litho labeling. This Kellogg’s Special K Summer Challenge Display was created by Menasha Packaging, 1645 Bergstrom Rd., Neenah, WI 54956; (Web site) www.menashapackaging.com
Patented Poptech Corrugated Display System
Landaal Packaging Systems is an exclusive partner with Poptech Ltd., of North York, Ontario, to represent Poptech’s pop-up corrugated displays. These displays are designed to self-assemble in seconds, to maximize display usage. These displays offer great versatility and premium graphics reproduction. Wrigley used the Poptech system to gain premium display positioning for its Excel gum. These Poptech displays are available from Landaal Packaging Systems, 3256 B Iron St., Burton, MI 48529; (Web site) www.landaal.com
Corrugated Display With LCD Media Player
Focus Display Group offers corrugated floor, counter and endcap displays available with a 7" LCD media player. The displays, which can be custom designed and carry custom graphics, offer an economical way to combine a LCD video media player with a merchandising display. These corrugated displays with LCD media players are available from Focus Display Group, 10328 Highlands West Drive, Escondido, CA 92029; (Web site) www.focusdisplay.com
U By Kotex Mini Wing
This colorful mini wing display was designed as part of a comprehensive brand launch campaign to introduce a new generation to U by Kotex. The display reinforces U by Kotex’s distinctive brand equities of bold black backgrounds and neon colors. This U By Kotex Mini Wing was created by Menasha Packaging, 1645 Bergstrom Road, Neenah, WI 54956; (Web site) www.menashapackaging.com
Pilot From Bottle To Pen Display
This Pilot B2P from Bottle to Pen Floor Display was designed to educate shoppers on the Pentel product line made from recycled plastic water bottles. The display is constructed with die cut PETG, litho printed paperboard, and flexo printed corrugated. It is recyclable, reinforcing the environmental recovery statement of the Pilot product. This Pilot From Bottle To Pen Display was created by Ardent Displays & Packaging, 95 Leggett St., East Hartford, CT 06108; (Web site) www.ardentdisplays.com
Proprint Services offers basewrap and palletwrap printed full color on smooth poly material in rolls. The basewrap features eye catching graphics on smooth substrates. The basewrap’s very small outer diameter makes for ease of kit packing and shipping. The pallet wraps manufactured for the Kraft 10-10 project were printed 8" high with a 24" repeat on rolls 50' long. Basewrap is a cost effective method to get your message out there while at the same time making pallet displays look neat and tidy. Proprint Services can now tailor small runs with unique graphics for specific regions on both the 10pt stock and poly stock at up to 12" high for an extremely low cost without the charges for multiple plates. For more information contact Proprint Services, 5621 Finch Ave. East, Toronto, Ont., Canada M1B 2T9; (Web site) www.pop-online.com
Alpak Display Group offers the Tri-Level Corrugated Display SD 101. This Tri-Level unit is comprised of three trays which sit "waterfall" style on a three-tiered base with a prominent Header Card for graphics. The display stands less than five feet tall and the trays measure 18" wide x 9" front-to-back with a 9" rise in the back. It can be packed flat or pre-assembled for shipment. The units can be custom-printed and custom-sized. Units can be shipped in as little as 24 hours. This Tri-Level Corrugated Display is available from Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663; (Web site) www.alpak.com
R.P.P. Display offers a large selection of stock floor, counter and power wing displays. It offers 18 Power Wings and 24 Floor and Counter stock displays that are in stock for immediate shipment. PDQ counter displays are offered in four sizes and Micro Strips are available in three sizes. All of these stock displays, which have no tooling costs, can be customized with Flexo or Silk Screen printing, or with Litho Labels. For more information, contact R.P.P. Display, 75 Madeline Circle, Schaumburg, IL 60173; (Web site) www.rpppdisplay.com
Nashville Display offers its Four Shelf Wire Floor Display, SKU #7142-2. It features adjustable shelves. The dimensions are 24 1/2" wide x 17 1/2" deep x 48" high. Each shelf holds up to 25 pounds. The shipping weight is OS2 70 pounds, packed 2 displays per carton. It has an eggshell white powder finish. A five shelf display is also available and packed l per carton, SKU#7124, Overall height is 60". The displays are in stock and will be shipped within 48 hours of receiving an order. For more information, contact Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087; (Web site) www.nashvilledisplay.com
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