Display Features Imported Ultra-Premium Quay Vodka
Quay Vodka, the ultra-premium French vodka, has been introduced to the United States. The unique wheat and rye blend is specially filtered -- four times -- and distilled five times, which produces a spirit with a surprisingly pleasant yet complex taste.
“Quay Vodka is one of those little luxuries that people find value in during these tough economic times,” said Dave Sheckart, President of Bravado Imports.
SanDisk SlotMusic Cards On Display At Retail Outlets
SanDisk, the global leader in flash memory cards, is displaying its slotMusic™ entertainment cards at mobile retail outlets across the U.S. SanDisk slotMusic offerings give consumers the ability to instantly load their favorite artist's album onto a mobile phone or other microSD™ compatible device for a fast and convenient listening experience.
The new slotMusic cards will be merchandised at Best Buy Stores, Best Buy Mobile stand-alone stores as well as Cricket phone stores.
“With their knowledgeable staff and vast selection of compatible phones, mobile retail stores allow consumers to experience how fast and easy it is to load slotMusic cards into their phone,” said Hugh Cooney, Senior Director, Business Development, SanDisk.
Cheez Doodles Integrates Displays With Viral Marketing
Wise Foods is working with Zemoga, a digital marketing firm, to unveil a fresh new look for CheezDoodles.com. The new campaign introduces the Cheez Dudes alternative rock/pop group with original music, and an augmented reality contest that gives teens and tweens a chance to win musical instruments. “Cheez Doodles appeals to moms, but we needed to get more engagement with teens and tweens,” said Kevin Foltz, Brand Manager at Wise Foods.
Two million Cheez Doodle grocery-sized bags are currently hitting the shelves at supermarkets on the East Coast with a 2x3-inch sticker featuring a call to action for the Cheez Dudes contest. Cheez Doodle 8-foot in-store displays feature header cards calling out the "ROCK THE CHEEZ!" promotion, along with shelf danglers. By signing up to be a fan of the Dudes, kids will be entered into a sweepstakes for the chance to win $1000.
Wonderful Pistachios Displays Promote 'Get Crackin' Campaign
Wonderful Pistachios has launched a new marketing campaign which challenges Americans to pick up their pistachios and “Get Crackin.” The campaign features eight celebrity figures demonstrating how they crack open a pistachio, each in their own unique, light-hearted way, through a series of national TV commercials.
“We want to remind America, in a light-hearted way, that pistachios are a unique, fun and healthy snack,” said Dominic Engels, V.P., Global Marketing, Paramount Farms, producer of Wonderful Pistachios. Wonderful Pistachios encourages Americans to “Get Crackin” with a video submission contest that asks nut lovers to develop their own video commercial for a chance to win $25,000. Point-of-purchase displays support the campaign in-store.
Meridian Winery Featuring ‘Regatta-Sailboat Mast’ Display
Fosters Wine Estates Americas recently launched this ‘Regatta’ display for its Meridian Winery brand in supermarkets. The display was designed to convey the brand’s coastal California location in a genuine and aspirational way for the consumer. The structure uses metal with actual marine rope details to construct the mast while sails use a 'scrim' material that is designed to read clearly from afar and be somewhat translucent when consumers are close.
Grocers are very aware of 'blockage' to sight plains on floor and this display creates a win for the Meridian brand and the grocer alike. Case stacks are built 360 degrees around the display. The Meridian Winery “Regatta-Sailboat Mast” supermarket display was designed and produced by Packagingarts, a Mare Island, CA-based p.o.p. display firm.
Eukanuba Promotes Puppy Starter Kit
Eukanuba is offering a specially designed Puppy Starter Kit available at local pet specialty stores. The kit provides a trial sample and money off coupon on the next purchase of Eukanuba Puppy food. A special puppy book is included in the kit that is 70-plus pages packed full of interesting and useful tips on topics such as development, health, nutrition and training.
Proprint Services prints high resolution graphics Basewrap, which ensures the graphics are never compromised by unsightly wedges and lines. The Basewrap shown was printed full color on poly with a strip of low tec adhesive tape applied to the backside. This tape makes applying the Basewrap easier for field people. For more information, contact Proprint Services, 5621 Finch Avenue East, Toronto, Ontario MlB 2T9 Canada; (Tel) 888-776-7768; (Web site) www.pop-online.com
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