WHV Displays Offer ‘Harry Potter’ On DVD And VHS
Warner Home Video is releasing “Harry Potter and the Chamber of Secrets” on an extra features-loaded double disc DVD and on VHS, backed by a massive advertising, merchandising and promotional campaign.
“The home video release of “Harry Potter and the Chamber of Secrets” extends the movie experience with more exciting DVD features than ever before,” said Mike Saksa, WHV head of U.S. Marketing. “The theatrical box-office performance and our consumer research confirms the continued strength of this most popular franchise across all key video purchasing demographics.”
The Harry Potter and the Chamber of Secrets two-disc DVD will include 19 additional/extended scenes featuring more Dobby mischief, more flying car adventure, and a frightening encounter with the Malfoys in Borgin and Burkes. The One VoiceDVD technology will allow users to navigate through the DVD-ROM features and access set top features using only their voices, giving kids the illusion of a magical experience interacting with the DVD.
Dynamic merchandising materials are available to retailers in a variety of sizes and configurations and feature exciting Harry Potter and the Chamber of Secrets images of magical scenes and favorite characters.
Artisan Displays “Jona, A VeggieTale”
Artisan’s Family Home Entertainment, and Big Idea Productions have announced an integrated marketing program supporting the release of “Jonah, A VeggieTale” on DVD and VHS. The campaign features cross promotional partnerships with Applebee’s, Auntie Anne’s, Chuck E Cheese, Curad Bandages, Langer’s Juice, Sea World and Super Salad.
Applebee’s restaurants will feature the video on four million Jonah-themed activity booklets and plastic cups. Auntie Anne’s will offer a specially-created Jonah character for a nominal fee with the purchase of two soft pretzels and a drink. Chuck E. Cheese’s will highlight Jonah - through an in-restaurant promotional campaign.
FHE and Big Idea Pictures have created custom p.o.p. displays, including 18, 24, 30, 48 and 72-count pre-packs to support Jonah. Special static clings and mini-posters have also been created.
Warner Displays Scooby-Doo Vampire Title
Warner Home Video has announced several ‘Scoob-tacular’ promotions supporting the release of “Scooby-Doo and the Legend of the Vampire on DVD and VHS.
A $5.00 mail-in rebate will be offered with purchase of “Legend of the Vampire” together with another Scooby-Doo title. Fans can also enter the “Scooby-Doo Rocks With You!” Sweepstakes where the winner will star in a music video that will be feature d in an upcoming Scooby-Doo direct-to-video release.
“Scooby-Doo and the Legend of the Vampire” merchandisers will be available in 24-, 48- and 60-unit VHS configurations, and 36-unit mixed configurations.
“The incredible popularity of Scooby-Doo continues to grow stronger with each generation of fans,” said Ewa Martinoff, WHV V.P, Family Entertainment Marketing.
Maxell Displays DVD Media In Office Supply Stores
Maxell Corp. of America’s recordable media products are now available nationwide through leading office products retailers. A major component of Maxell's DVD efforts in the office supply channel is a strong educational focus, providing consumers with comprehensive information about applications and hardware compatibility for the various recordable DVD formats.
“We’ve gotten a clear message from customers that people want to know more about DVD compatibility,” said Don Patrican, Exec. V.P., Marketing at Maxell. “We are not only committed to supplying the widest range of recordable DVD choices, but to ensuring that consumers can easily select the appropriate media for their needs.”
Maxell is providing p.o.p. signage explaining the features for each DVD format and disc playback compatibility.
Nestle Offers Retailers Mass Island Display
Nestle Puerto Rico developed this display to meet the needs of the grocery retail market in Puerto Rico.
The display is designed to hold in excess of 500 pounds as well as 500 packages of product. It is shoppable from all 4 sides.
This display can be easily set up and ready for product stocking in less than 10 minutes. The graphics are complementary to the Nestle product line.
The unit is rod coated B-flute corrugated with offset labels for the side panels and header mounted to the corrugated. Plastic channel clips lock the shelves into position.
This display was created for Nestle by Meridian Display & Merchandising, a St. Paul, MN-based p.o.p. display firm.
Triangle Display
Just Born Candies Show Their Stars & Stripes
Just Born Inc., Bethleham, PA, has announced that its Marshmallow Peeps® and Mike and Ike® are coming back again this year after a successful introduction in 2002.
This year there will be three different commemorative Peeps including Patriotic Peeps which will be available in 32-ct, shelf displays and 72.ct floor displays.
Mike and Ike Stripes will include a mix of cherry, blueberry and vanilla cream flavors. This patriotic selection captures the colors and pride of America, as does its bold red, white and blue packaging graphics.
The 8-oz. box will be available in a 72-ct floor display and a 24-ct case.
Rapid Displays Chicago, IL, will be showing this Big Idea Jonah Merchandiser, a flexible unit because customization takes place at the point of sale. The display is modular and has been designed to hold more than two dozen different SKUs tied to the theatrical release of the feature film "Jonah". The display allows retailers to customize the Plan-o-gram based on their own selected product mixes. To make assembly simple, a significant amount of intricate hand assembly and finishing is performed prior to packing the displays. To learn more about this display, contact Brian McCormick at GlobalShop, Booth 1067; or call 773-927-5000.
Triangle Display Group/Div. Menasha Packaging Co., Philadelphia, PA. Will be showing this one piece glued stacker display with incredible stacking strength. The display features a very small footprint and can be set up within 30 seconds plus the time to place the cases of Starbucks DoubleShot beverage in place. The brand colors and logo are a prominent part the display graphics. Full color photos of the product are also easily visible. To learn more about this display, contact Rich Burke at GlobalShop Booth 876 or call 215-526-7110.
HUNT'S CALIFORNIA TOMATO CENTER. This "meal solution center" introduces the full product line in retail groceries around the world. Installation is performed by Hunt's sales reps using multi-lingual, assembly-friendly kits. The footprint is small enough for meat/produce areas and pasta aisles, but the display can dominate end-of-aisle and lobby positions. Created by Smurfit-Stone Display Group, 450 East North Avenue, Carol Stream, IL 60188.
BIG IDEA PENGUINS 4. This display features an eye-catching, realistic lighthouse. It features a random flashing LED board to recreate the lighthouse. It also features intricate die cutting and multi-layered character lug-ons to create a dynamic display that brings the video's story to life at retail. The display offers a compact footprint, ease of assembly, freedom form maintenance and easy shopability. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-4439.
ICE AGE STANDEE. This corrugated standee features whimsical bright colors which helped capture the prime real estate in over 90% of its market. The
Standee was designed to give the most dimension and color in a limited floor space. The Logo was designed in 3 dimension using clear vinyl. The simplicity of assembly was the starting point to assure placement. Created by Smurfit-Stone Display Group, 303 North San Fernando, Burbank, CA 91504.
STORCK CANDY. This display needs only a minimal of floor space (24" x 20"). It is shopabile from all 4 sides but also can be shopped on all 4 layers at the same time for multiple products. It arrives at retail assembled and packed with product. The retailer only has to remove the outer shroud and place the display at the desired floor location and attach the header. This attractive 4-color display offers outstanding product visibility. Created by Meridian Display & Merchandising, 162 York Avenue East, St. Paul, MN 55117.
NORELCO QUADRA COSTCO PALLET DISPLAY & RISER. This display was designed specifically for Costco. The Acrylic riser is shipped to Costco within the main graphic panel saving on any additional shipping. The riser also features the Quadra razor itself which is attached to the front where the consumer can interact with it. Created by Triangle Display Group/Div. Menasha Packaging Co., LLC, 601 E. Erie Avenue, Philadelphia, PA 19134
KUMHO TIRE DISPLAY. This floorstand display, created for retail tire stores, allows different tires within the line to be merchandised on the same display. Multiple headers were created to fit a variety of tires, making it very flexible. Optional printed tire inserts, soft curves and lines of the display, give it a unique look. Created by Meridian Display & Merchandising, 162 York Avenue East, St. Paul, MN 55117.
Sauder Woodworking Pallet Display
This display was designed for Meijer Stores. The cube on top included a motor which allowed the cube to rotate 360°. The display was part of a promotion for a computer desk and book case combination pack. The display achieved a 120% sales increase. The Sauder Woodworking Pallet Display was created by Archbold Container Corp., 800 West Road, Archbold, Ohio 43502.
Boboli Corrugated Display
This Display was designed to promote Boboli Pizza Crusts and Sauces. The display was required to be pleasing to the consumer and to display the product clearly. This unit met the customer's needs for graphic impact and footpirnt size. It also held a good supply of the product. The Boboli Corrugated Display was created by Kell Specialty Products, P.O. Box 28, Chippewa Falls, WI 54729.
Fat Tuesday Compact "Waterfall" Display
This display features trays that were "re-sized" to custom-fit the product, enhancing the appearance of the display. Fat Tuesday created this display to be used for a variety of their retail accounts. This is the second running of this particular promotion and the "Waterfall" design allows retailers to feature high product visibility while minimizing the footprint taken up by the unit. The results achieved have been extremely positive. The unit also offers the option of changing the Header for spot promotions. The Fat Tuesday Compact "Waterfall" Display was created by Alpak Manufacturing Corporation, 181 Boyd Street, P.O. Box 339, Montgomery, New York 12549.
Red Wing Shoes Muscle Shoe Display
This Floorstand Display was developed for the retail footwear industry. The display offers boxed product for sale, shows actual samples, provides banner information for education, and features a motorized header that attracts shoppers. The header is designed to be completely freestanding, so that when the promotion ends, it can be removed and used elsewhere in the store. Despite its large size, the display can be assembled within 15 minutes. The display is an integral part of a promotional campaign that includes billboard advertising, print ads and radio spots. The graphics on the display match the other promotional selling materials. The display also achieved the goal of obtaining more retail floorspace. Overall, this display program was huge success for the client. The Red Wing Shoes Muscle Shoe Display was created by Meridian Display 162 York Avenue E., St. Paul, MN 55117.
Jose Cuervo Cantina
This display uses four-sided structural columns supporting the entire piece, making it look like a genuine, three-dimensional building. The legs/columns feature an innovative two-piece structural design that permits ease of assembly and enhances durability at the retail level. The large-format "store within a sore" display grabs attention, providing a free-standing space with a compact footprint. It can be used as an endcap or as a two-sided unit. The Cuervo Cantina was created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-4439.
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