Early Times Features ‘Tool Times’ Promotion
Brown Forman’s Early Times Old Style Kentucky Whisky celebrates the do-it-yourself attitude of Early Times drinkers across the country in an off-premise promotion entitled “Tool Times.”
The campaign elements remind customers that hard work deserves a fitting reward.
Attention-getting posters and a mass display feature the Early Times bottle and tool girl.
A magnetic stud locator with leveler are attached to the 750 ml and 1.75 Liter bottles.
Bose Features Gift Pack Tower
This unit is the first temporary display utilized by Bose, designed to sell computer speakers and Triport headsets, directly from the display.
The display had to be both upscale in appearance and very durable, due to the substantial weight when fully packed (88 pounds). This is the reason that both Litho-Lam corrugated and PVC were utilized in its construction.
The Mediamate Computer Speakers dispense from two opposite sides of the display, selling from the top down. As they are removed from the display, a litho image and product information is visible on the inside back wall.
The unique combination of elegance and economy successfully allows the Gift Pack display to achieve its objective of retaining profitability in lower-end price point audio items, while still conveying the high-end image of Bose.
This display was created by Menasha Display Group, Philadelphia, PA.
Triangle Display
Triplets Counter Display Features Hair Accessories
Triplets needed an attention getting display to introduce its new line of hair accessories to the mass market.
This counter top display was printed one color black with high-gloss varnish as a companion to a “tower” display, increasing awareness of the product launch.
The Triplets Companion Counter Display was produced by Alpak Manufacturing Corporation, a point-of-purchase display company located in Montgomery, NY.
Hawaiian Tropic Displays Launch Faces Sunblock
Hawaiian Tropic is supporting the launch of Oil Free Faces Sunblock Lotion with exciting sidekick and counter displays that portray an upscale cosmetic look to the facial consumer.
The new Oil Free Faces Sunblock Lotion, SPF 30 contains vitamins A, C and E and helps reduce the signs of photo-aging. It is oil free, fragrance free and perfect for daily use under make-up. The package portrays an upscale look with an insert mirror in the front of the bottle along with an elegant cosmetic pump.
The counter option features a matte finish vacuum form tray and offers 12 pieces. The sidekick houses the same vacuum form tray and offers both a 12-piece and 24-piece option. The displays incorporate a brochure holder.
The displays were designed and produced by CFB Display Group, located in Orlando, Florida.
Pallet Display Features Licensed NASCAR Items
This pallet display features a wide array of different NASCAR items at one, convenient, central location in the store.
The display holds a great deal of product in a space efficient manner. The unit is 48” wide by 64” high by 25” deep.
Colorful racing graphics help attract customers to the display.
This pallet display was created by Kell Specialty Products, a corrugated display and packaging firm based in Chippewa Falls, WI.
Kane Featuring Half Pallet Display
Kane Kitchen Collections from Kane Industries, Oxnard, CA, is using this half pallet display for smaller stores that can’t utilize its full pallet merchandisers.
The display holds 300 pieces of coordinated hand-painted ceramics, printed textiles, and vinyl goods. The sturdy unit can be restocked over and over while maintaining its appearance.
The display graphics are designed to complement the color schemes of the different kitchen items. The display header provides strong brand visibility.
Colorful Display Promotes Kiwi
Zespri is using this colorful display to promote its Zespri Gold and Zespri Green kiwifruit.
The colorful display attracts attention in-store and promotes the appetite appeal of Kiwifruit. The header displays how to serve kiwi, “Cut and Scoop.”
The display features two brochure holders to provide information about kiwifruit from New Zealand to American shoppers. The brochure provides serving information and recipes, and also describes the health benefits of Kiwifruit.
This colorful corrugated floor display was created for Zespri by Weber Display & Packaging, a Philadelphia, PA-based point-of-purchase display and packaging firm.
Reese’s Displays White Chocolate Peanut Butter Cups
Hershey’s Limited has used this floor display as a new launch vehicle introducing the Reese’s White Chocolate Peanut Butter Cup, part of Hershey’s Limited Edition series of products. As a spin-off from the Reese’s Peanut Butter Cup, it was critical that the Reese’s branding remain the key element without losing any of the impact desired for the new line's introduction.
The Reese’s logo and appealing product photography is featured on the display base and header. Graphics punch out of a white background, reinforcing the new White Chocolate variety.
This display was created for Hersey’s Limited by Menasha Display Group, Philadelphia, PA.
Merchandising Inventives, Inc. offers these Sidekick/Powerwing gravity feed displays, which are excellent for displaying small sized products that are bulk packaged. The displays are constructed of 200#, B-flute, bleached white corrugated. Custom printing of these displays and fulfillment is available. For more information, contact Merchandising Inventives, 1665 S. Waukegan Road, Waukegan, IL 60085; (Tel) 847-688-0591, (Fax) 847-775-6974, (Web Site) www.merchinv.com.
Dewar’s Drives Sales With Golf Flagstick Display
Dewar’s Finest Scotch Whiskies' spring 2004 promotion reintroduces a dynamic golf program tailored to the whisky lover. Consumers will appreciate the authentic golf reference of the clever flagstick display, encouraging them to enjoy a round of Dewar’s as part of their golf routine.
The Golf Flagstick Display shows two men with golf bags on the green with the slogan, “one good round deserves another,” accompanied by images of Dewar’s 12 Year Old as well as Dewar's White Label.
The base of the display is green and holds up an authentic Dewar’s flagstick , which measures 72" high. The Golf Flagstick Display is sure to drive sales with its high-powered consumer impact.
Merchandising Inventives, Inc., Waukegan, IL, will be showing its comprehensive line of stock and custom displays providing a quick and cost-effective solution to many marketing needs. Their line of corrugated units includes, bin, tray and plan-o-gram displays. They also offer corrugated accessories such as Wire Peg Hooks, Butterfly Hooks, along with Wire sign holders, peg hook hang tabs, heavy duty scanner hooks, shelf dividers, etc. To learn more about these displays and accessories, contact Ethan Berger at Global Shop, Booth 595l; or call 847-775.6956.
Menasha Display Group, Philadelphia, PA, will be showing this Bic Smoothie Pen Tower Display, a flexible unit which contains a lug-on feature which can be changed to any pen or pencil profile, or eliminated altogether. The product trays are convertible to many different blister card types. In this way, all parts are standard, while the header and lug-on features can be customized at low cost, using digital lroduction. To learn more about this display, contact Rich Burke at Global Shop, Booth 6024; or call 2l5-426-7ll0.
ELIZABETH ARDEN Wal-Mart Mixed Gift Set Pallet Display. The pallet was required to meet Wal-Mart's new pallet display specs, dimensional requirements and price signage which creates a consistent sight line for aisle displays. No assembly is required. Every shelf is plan-o-grammed and assorted according to forecasted sales. Shelves are laid-out according to brand. Created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA l9l34.
STAPLES BACK-TO-SCHOOL This promotional display held labeling machines and featured various photographic shots of the products in use on the side walls of the pallet display. The corrugated pallet was used for support during shipment and at retail and was completely recycleable. Created by Smurfit-Stone Display Group, 5200 Anthony Road, Sandston, VA 23150.
MICROSOFT HALF PALLET DISPLAY. This unit was designed to gain a short term position in the store in a key traffic area. The display maintained the Microsoft image while still meeting the standards of the store. The price had to be kept low and similar to what a corrugated display would have cost. Created by Harbor Industries, Inc., 14130 172nd Street, Grand Haven, MI 49417.
SWOOPS 96 CT.PW/FS. This display launched one of several new products for Hershey. The products unique swooping shape is reflected in the contoured riser. The sleek tall appearance of the display along with the small footprint gives it an upscale feel and increases the display's placement throughout various retailers. Created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA l9l34.
X-MEN STANDEE. This retail specific unit creates excitement and provides information on the upcoming release of XMEN 2. The Standee was designed specifically for Musicland stores to dominate the front of the store. The Standee structure of the XMEN logo is instantly recognized from a distance. Created by Smurfit-Stone Display Group, 5200 Anthony Road, Sandston, VA 23l50.
HAUNTED MANSION/Chicken McNuggets® Lobby. This is a simple floorstanding lobby merchandiser unit that includes a dual message for new product promotion and movie tie-in. The specially designed mirrored panel represents an interactive element that includes hidden graphics to find. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-4476.
HERSHEY CANADA DUMP BIN. This dump bin represents a torn-away chocolate bar wrapper which exposes the product on the inside. It is printed 4 color UV on e-flute corrugated. Display shipped flat and set up easily and filled at the retail level. Created by Artisan Complete, 100 Bentley Street, Markham, Ontario L3R 3L2.
KELLOGG SNACK DIVISION Seasonal/Promo POP System. This display featured design improvements which provided cost savings. Modular parts of the display may be together to present a large lobby display or individual pieces may be used for smaller spaces. Each piece has unique graphic elements. Created by Smurfit Stone Display Group, 5200 Anthony Road, Sandston, VA 23150.
PYROCOOL 6 ct. COUNTER UNIT. This unit has a very small footprint for easy counter placement. This was critical because as a new product, impulse purchases were vital to the rollout's success. A curved graphic panel emblazoned the Pyrocool logo for exciting visual appeal and brand identity to the consumer. The product is arranged stadium-stacked which mimics the curve of the graphic panel. Created by Menasha Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Cable Car Eyewear Preview Eyewear Display
This display promotes Cable Car's "Preview Eyewear" in a way that makes the product stand out "one by one" instead of stacked one behind the other. This was achieved through the use of smaller temple holes and without the use of nosepieces, a requirement set forth by the client. The structural display was designed without "extra" non-corrugated components and was designed with interchangeable headers and footers for upcoming promotions. The display is 20 inches wide by 69 inches high by 20 inches deep and the merchandiser holds l08 pairs of Cable Car Preview Eyewear glasses. All pieces were diecut and assembled into a shipper with an instruction sheet and shipped to the client for preloading of product. The Cable Car Eyewear Preview Eyewear Display was created by Meridian Display and Merchandising, 162 York Avenue East, Saint Paul, Minnesota 55117.
Sensa Pens Semi-Permanent Display
This display was created for Sandford North America to promote their new mid-price Sensa Pens. The Melamine base supports 'e'-flute corrugated sides, shelves, header and lower graphic panel - all screen printed 4-color + clear UV. The sides and shelves are wrapped around double-wall corrugated inserts for support. There are two rotating 6mm expanded PVC shelves mounted on turntables to rotate the product. The display was shipped fully assembled and filled with product. The Sensa Pens Semi-Permanent Display was created by Artisan Complete, 100 Bentley Street, Markham, Ontario L3R 3L2.
Bose Holiday Gift Pack Tower
This unit is the first temporary display utilized by Bose designed to sell Mediamate Computer Speakers and Triport headsets directly from the display. Prior Bose displays have been permanent. As a result of the high product value, the display had to be both upscale in appearance and very durable due to the substantial weight when fully packed (88 pounds). This is the reason that both Litho-Lam corrugated and PVC were utilized in construction. The display is pre-packed. Once the shipping cap and sleeve are removed, it remains only to unravel the stretch film and peel away two corrugated filters. Promotion specific headers are included. The Bose Holiday Gift Pack Tower was created by Menasha Display Group,60l E. Erie Avenue, Philadelphia, PA l9l34.
Hellmann's Best Foods Dump Bin
By utilizing multiple scores in the structural design of the base of the display, it emulates a barrel. The technique eliminates the false scores that sometimes appear in corrugated paperboard and it also adds structural support. The display is quick and easy to set-up at retail with its automatic pop-up feature. It is designed and pre-assembled to be retail ready when removed from the master carton. The small size of the unit provides flexibility of placement for any size retail outlet in a variety of locations. Brand recognition is promoted via interchangeable risers. The Hellmann's Best Foods Dump Bin was created by Smurfit Stone Display Group, 5200 Anthony Road, Sandston, VA 23l50.
Recorded Books "The Lord of the Rings" Merchandiser
This stock Resizable™ Corrugated Display holds four complete audio books, unabridged, of The Hobbit, The Fellowship of the Ring, The Two Towers and The Return of the King. The display holds l7 individual sets of CD boxes, l6 individual sets of cassette boxes plus one each of a 3-title boxed Gift-Pak. The total capacity was 280 CD's plus l93 cassettes. The header is printed 4-color plus aqueous varnish; base tray and dividers are printed l-color flood plus gloss varnish. This display was sent out en masse to one of the largest book retailers for the Holiday Season. The promotion was a major success, resulting in significant sell-through throughout the country. Due to the structural integrity of the display, the promotion was sustained during the entire Holiday Season. "The Lord of the Rings" Merchandiser was created by Alpak Manufacturing Corporation, l8l Boyd Street, P.O. Box 339, Montgomery, New York l2549.
Pepsi Turret Castle Display With Audio
This seasonal mega display was designed to attract attention during the Halloween Holiday Season. It included a full audio unit looping spooky sounds. The promotion provided 2,800 displays for this in-store retail promotion. The display was 3cp flexo printed to B flute corrugated along with a full-service audio. The Pepsi Turret Castle Display was created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-447ll6.
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