Pepsi Runs “Drink, Win, Play” iPod Promotion
The Pepsi-iPod Drink, Win, Play promotion offered consumers the chance to look under the cap of specially-marked Pepsi products for the chance to win 1 of 10,000 iPod minis or Pepsi product.
Promotional materials included a counter display, cooler topper, cooler decals, a wobbler/dangler, entry pads and stickers.
The promotional elements were printed on many different substrates, kitted, packed and distributed by Proprint Services, Inc., based in Toronto, Ontario, Canada.
Hershey’s Display Promotes Cajeta Elegancita Wafer Bar
The La Dulceria Thalia 288-Count Shipper was developed to promote Hersheys new Cajeta Elegancita wafer bar to the U.S. Hispanic market. Celebrity endorsement by Mexican entertainer Thalia was an additional feature that needed to be promoted by the display. Two established core brands were also offered in the same display-Almond Joy and Hershey Milk Chocolate with Almonds.
The display consists of two back-to-back powerwings on an a-frame base. By using back-to-back powerwings, the quantity of product can be doubled without increasing the footprint.
The first drawer offers just the Cajeta Elegancita bars. The drawer beneath that offers the more familiar Almond Joy and Hershey with Almonds brands. The Hershey logo is boldly printed in the familiar chocolate/maroon color on the upper and lower panels of the wing itself.
The La Dulceria Thalia Shipper was produced for Hershey by Menasha Display Group, Philadelphia, PA.
Lexar Partners With MGM For ‘Be Cool’ Sweepstakes
Lexar Media, a leader in digital media and accessories, has conducted a national sweepstakes promotion tied to MGM Pictures’ “Be Cool,” the sequel to “Get Shorty,” starring John Travolta and Uma Thurman. As part of the promotion, the Be Cool movie trailer was loaded on select Lexar JumpDrive USB flash drive products.
“Be Cool With Lexar” is a two-tiered promotion that spotlighted Lexar’s JumpDrive USB flash drives, memory card products and digital music players while allowing both consumers and retailers to participate in a sweepstakes.
The Grand Prize winner received a free trip with a guest to attend the “Be Cool” movie premiere. The First Prize winner received a private screening party with 25 friends.
Lexar highlighted the promotion on packaging and special point-of-purchase materials including counter and floor-standing tower displays.
Kar Kaddy Featured On High Impact Floor Displays
This 50-count corrugated floor display merchandises Kar Kaddy, the new multi-functional molded plastic tray designed to address the in-car eating issues of safety, convenience and cleanliness.
“With over 50% of all fast-food sales coming from drive-thru, we believe the introduction of Kar Kaddy is extremely timely and fills a real consumer need,” said John Sgrignoli, President of Performance Display Group and creator of Kar Kaddy.
As a convenient food and drink tray, Kar Kaddy will appeal to commuters, contractors, sales and service professionals, families and anyone who spends a lot of time in their car.
“Kar Kaddy will certainly be an impulse purchase so we’ve created a family of high-impact displays and a character ‘Trey’ to communicate the features and fun of Kar Kaddy at retail,” said Sgrignoli.
New Fisher Salad Buddies Introduced
New from John B. Sanfilippo & Son, Inc., based in Elk Grove Village, IL, is Fisher Salad Buddies, a line of natural, unflavored, unsalted nuts to sprinkle on salads and other foods.
Salad Buddies are available in four varieties: Slivered Almonds, Pecan Pieces, Walnut Pieces and Sunflower Kernels. They are packaged in small (3.5 oz.-6.0 oz.), easy-to-use shaker top cans that offer ready to use convenience to the consumer.
Two display shippers, one containing Pecan Pieces and Sunflower Kernels; the second containing Slivered Almonds and Walnut Pieces, support the line in-store. The shippers are packed in a 48-count case.
Timex Features Camo Flat-Pack Display
Timex wanted to obtain display placement and visibility for its Camo Sport Watch in the sport/hunting department of major department stores.
This multifunctional display can be set up as a powerwing only, one or two powerwings on a display base or on the counter in modular six count product trays.
All of the components of the Camo Flat-Pack display are printed in offset litho in licensed Realtree camo graphics, an exact pattern and match to the watch themselves. Brand awareness is reinforced by the Timex logo appearing prominently on all of the main components of the display.
This unit represents a unique approach to the retail presentation of watches.
The Camo Flat-Pack display was produced for Timex by Menasha Display Group, Philadelphia, PA.
Burger King Displays Spongebob Watch Offer
Burger King used this motion display at its 8.000 restaurants nationwide to display its special Spongebob watch offer.
The promotion was developed to increase store traffic and boost sales to Spongebob fans of all ages.
This 20” long x 44” wide x 72” high display features litho printing mounted to corrugated. It features a silkscreened PETG window and an attention-getting motion mechanism.
This motion display was created for Burger King by Rapid Displays, a p.o.p. display firm based in Chicago, IL and Union City, CA.
Office Depot Runs NASCAR Promo.
Office Depot has launched a promotion offering customers the chance to become the “Official Small Business of NASCAR.” The winning business will have its company name featured on the No. 99 Office Depot Ford Taurus that will be driven by Carl Edward on May 7 at Darlington Raceway.
As the “Official Small Business of NASCAR,” the winner will be granted the rights to use a special logo that features the “Official Small Business of NASCAR courtesy of Office Depot” mark. The winner will also receive a $1,000 Office Depot Shopping Spree and a VIP race package, including the chance to meet Edwards, and race memorabilia.
Office Depot is supporting the promotion across multiple channels including special in-store signage and life-size Carl Edwards figures.
Proprint Services Inc., Toronto, Canada, will be showing this Pepsi-iPod Drink Win Play promotion which was created and manufactured on many different substrates. The counter piece and cooler topper were litho printed on l00# coated stock which was then mounted to chipboard and then die cut. The 3 versions of cooler decals were litho printed on repositional cling vinyl and then trimmed or die cut. The wobbler/dangler was litho printed on hop syn, die cut with tape applied. The stickers were flexo printed and rewound onto rolls. All elements were kitted and packed in shipping containers and distributed across the country. To learn more about this promotion, contact Marc Salsky at Global Shop, Booth 6228; or call 888-776-7768 X246.
Menasha Display Group, Philadelphia, PA, will be showing this Nivea Soft National 15" PDQ display which features the product in both jars and tubes and was used for a national rollout. The15" pdq tray format is consumer and retailer friendly. It takes up a minimum amount of shelf space as well as headspace as there is no need for a stand-up riser card. All of the necessary product information is contained on the angled back bumper behind the product which also contains a product brochure. The display features a unique tester feature which is attached to the floor of the tray and encased in a corrugated shell. To learn more about this display, contact James Onderak at Global Shop, Booth 5431;,or call 215-426-7110.
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