Hershey Candy Center Holds Core Brands
Hershey needed a display that would promote all its brands, was shoppable on two sides and was mobile. For the 60-90 days that the display was on the floor, it had to hold 258lbs. of product.
The Two Sided Wheel Unit is a mobile, mostly corrugated, ¼ pallet sized display that holds 58 cartons of product. The small footprint (20" X 24") is able to fit in a range of areas from the front of the store (possibly positioned in front of a closed register lane) to the aisle (easily replacing a unit that has sold out virtually anywhere.
The “appetite appeal” graphics feature illustrations of Hershey’s core brands in their wrappers over a background of unwrapped chocolate bars. The two-sided riser acts as a promotional billboard from all directions.
This display was created for Hershey by Menasha Corp., Philadelphia, PA.
Displays Promote ‘Toss On Two Great Tastes’
Sunkist Almond Accents is partnering with Ocean Spray Craisins Sweetened Dried Cranberries. Almond Accents and Ocean Spray Craisins in-store displays will feature co-branded creative centered on the “Toss On Two Great Tastes” theme, along with self-adhesive tear pads offering joint recipe suggestions. As a cross promotion incentive, all Almond Accents will offer shoppers a $1 instant redeemable coupon for Craisins, and all Craisins bags will offer a $1 instant redeemable coupon for Almond Accents.
“Market basket analysis shows that Ocean Spray Craisins has the highest cross-purchase index with Almond Accents, which makes them an ideal promotion partner,” said Michael Galef, V.P., Marketing, Paramount Farms. “Our goal is to encourage active, health-conscious consumers to liven up their salads with an exciting, new flavor combination.”
Sophie Mae Brand Displayed At Walgreens
Georgia Nut Co.’s Sophie Mae brand has gained display placement at Walgreens to help launch a new product.
New five-ounce bags of chocolate drizzled peanut brittle are being merchandised in special power wing displays.
A second run is in development to bolster the initial order of 5,000 displays. Georgia Nut is currently offering displays to other chains as well.
Sophie Mae, America’s top selling beanut brittle brand, is seeking to capitalize on the increasing interest in the nostalgic brands of yesteryear.
John Barnes & Co., a Chicago, IL-based sales promotion agency developed both the packaging and display graphics for the campaign.
Crest Whitestrips Renewal Enters Anti-Aging Category
Procter & Gamble is entering the anti-aging arena with the introduction of new Crest Whitestrips Renewal.
As the market leader in the tooth whitening category, Crest brings new Whitestrips Renewal to consumers as an age-defying smile solution.
After just 10 days, Crest Whitestrips Renewal removes up to 20 years of stains from teeth.
The new product launch will be supported by a fully integrated marketing campaign including television, print and online advertising, in-store displays, consumer promotions and interactive elements all themed to “keep them guessing about your age.”
Point-of-purchase display materials for the promotion include floor displays and counter displays featuring the “Keep Them Guessing,” advertising tagline.
New Disney Battery Packs Displayed On Counters
Powerful Greetings, Troy, MI, is launching a new Disney-themed battery and self-adhesive gift tag accessory. P.O.P. displays featuring the Disney characters are supporting the launch.
Powerful Greetings’ batteries feature an easy-peel back allowing the product to adhere itself securely to any present. The top of the Powerful greetings card serves as a “to/from” gift tag, giving each package an attractive, personalized feel.
“We’re excited to work with Powerful Greetings on this new line that complements the perfect Disney gift,” said Rona Goldman, Sr. Manager, Hardlines, Disney Consumer Products. Pam Turkin, President, Powerful Greetings, said, “The new Disney-themed line will encourage consumers to consider the batteries as part of any gift and will help us expand our customer base.”
Twinkle Candy Displayed In Floor Standing Vase
This corrugated floor display was designed to mimic the look and function of a vase in a mass-merchant environment. The universal floor display fits multiple products and the color of the graphics can be changed from run to run to look great in any season.
The corrugated floor display holds 200 Twinkle Candy pops, or by punching out pre-perforated holes in the display, it can be expanded to hold up to 1000 pops. Sleeves in the holes hold the product upright.
The Twinkle Candy Floor Standing Vase was designed and produced by Meridian Merchandising, a Midland Container Company, located in Olympia, WA.
Warn Counter Display Attracts Attention
Warn Powersports, a leading supplier of accessories for powersports vehicles, used this attention-getting motion counter display to attract attention for its integrated ATV Products.
The movement of a plow blade lowering and rising, intrigues passing shoppers.
The 13” x 18” x 7” display provided a cost effective way for Warn to reach customers at the point-of-sale.
This motion display was created for Warn Powersports by Black Cat Inc., a Hillsboro, OR-based point-of-purchase display firm.
Electrolux Features Corrugated Floor Standee
This intricate seven foot high display for Electrolux Appliances is constructed from corrugate and die cut into a light post with directional signage attached.
These displays were posted throughout trade show floors for dealers. They were very useful in guiding people throughout the vast expanse of convention centers toward specific areas.
These areas are prominently displayed as directional signage on the display and they specifically directed people to the areas with the latest appliances by Electrolux.
The corrugated floor displays were created for Scratch Marketing, Toronto, for Electrolux Appliances, by PROPRINT Services Inc., a Toronto, Ontario, Canada-based point-of-purchase display and graphics firm.
Display Demonstrates Electric Floor Heating Systems
WarmlyYours has unveiled its easy-to-install electric floor warming kits, designed to cover most of today’s bathroom floor plans. These three new WarmlyYours kits (Small, Medium and Large) will help dealers capture cash-and-carry sales and build in-store awareness for the comfort and luxury advantages of including floor warming in bathroom remodeling projects.
The Electric Floor Heating Kits are packaged in an attractive and colorful “heated” demo floor display. The display heats up a tile when simply plugged into a regular 120V outlet. The display holds up to 16 floor warming kits.
To help pre-sell homeowners, kits are designed with compelling package graphics and informational text geared toward the predominantly female target audience.
Zima XXX Hard Punch Flavor Debuts
Coors Brewing has introduced Zima XXX Hard Punch in grocery, liquor and convenience stores nationwide. Hard Punch is a new flavor for the Zima XXX brand and is bold red in color, 5.9% alcohol by volume and available in six-pack bottles and 24-ounce cans.
“We are dedicated to offering consumers the new flavors and variety they want,” said Todd Howerter, Brand Director for Zima XXX. “With its unique tropical taste and eye-catching color, Zima XXX Hard Punch fits the bill and gives consumers yet another Zima XXX option for entertaining or simply relaxing at home.”
The introduction of Zima XXX Hard Punch will be supported through point of sale, and print advertising.
Office Depot Runs NASCAR Tie-In Promotion
Office Depot, the Official Office Products Partner of NASCAR, is offering small business owners a rare opportunity to capitalize on both the huge popularity of driver Carl Edwards and the marketing power of NASCAR by naming the “Official Small Business of NASCAR.”
One small business will win the rights to have its company name and logo emblazoned on the No. 99 Office Depot Ford Fusion driven by NASCAR driver Carl Edwards for the final 25 races of the 2006 NASCAR NEXTEL Cup Series season.
“Typically, companies pay millions of dollars for the right to be on a winning race car,” said Tony Ueber, Senior Vice President of Marketing for Office Depot. “We’ve made it as simple as entering the Office Depot sweepstakes.”
Point-of-purchase materials in Office Depot stores will announce the promotion. Display materials include special window banners, floor towers, and a Carl Edwards standee.
Softspikes & Golf Digest Run Joint Promotion
Softspikes®, a leading golf cleat brand, and Golf Digest, have announced a joint promotion whereby consumers purchasing a pack of Pulsar™ cleats, will receive a 12-month subscription to Golf Digest magazine.
As part of the promotion, Softspikes will place point-of-purchase displays at thousands of stores that carry Softspikes-brand cleats. Golfers purchasing Pulsar cleats at these outlets during 2006 will receive a special code inside the pack of cleats to redeem their 12-month subscription.
“With 99% of golf’s 26 million players now wearing plastic cleats, a fresh set of cleats is essential to every golfer’s game,” said Rick Oleksyk, President, Softspikes. “We can’t think of a better way to encourage golfers to change their cleats than to include a one-year subscription to one of the best golf magazines in the world.”
TRIMSPA Displays Promote Expanded Product Line
TRIMSPA is using p.o.p displays to promote its expanded product line, TRIMSPA Ultra and TRIMSPA Energy.
Display graphics feature TRIMSPA spokesperson, Anna Nicole, and informs consumers on how to enter TRIMSPA's 12-week Challenge contest.
TRIMSPA now offers consumers a variety of dietary supplement formulas to cater to different personal needs. Ultra is based primarily on appetite suppression and insulin moderation, and also contains an ingredient that promotes fat oxidation. For those on the go, TRIMSPA has created its Energy formula, which is designed to suppress the appetite while boosting energy levels in the body.
Parfums de Coeur Features Pallet Display
Parfums de Coeur used this pallet display to merchandise a wide assortment of Men’s and Women’s fragrances and body sprays in gift set packages.
The Men’s products are featured on the sides with ‘Bod-Man’ graphics and red shelves, while the Women’s items fill the sides with “Body Fantasies” graphics and green shelves.
The “Bod-Man” corner is five colors, litho-lam, while all other components are direct print flexo. The shelves fold back onto themselves and are pre-glued for strength.
The display ships completely pre-packed, with header installed.
This display was created by Menasha Display Group, Philadelphia, PA.
Arrow Display’s newly patented Magic Shelves® display system is designed for powerwing, floorstand, prepack and pallet display programs. These displays are less expensive than traditional corrugated display designs due to their ease of set-up. For more information, contact Arrow Display, 100 Frontage Road, Newark, NJ 07114; (Tel.) 800-752-5444; (Web Site) www.arrowart.com
Menasha Display Group, Philadelphia, PA, will be showing the Today Sponge Powerwing, which brings back the Sponge, a non-hormonal form of birth control after an ll year Hiatus. The display features a huge billboard with soft graphic hues to attract the 18 - 35 big spending market segment. The power wing was strategically designed with 3 machine glue joins to accelerate speed to market because of the tight and difficult lead time. To learn more about the display, contact James Onderak at Global Shop, Booth 11626; or call 800-232-0473.
Kellogg's Cereal With Wobblers. Kellogg's created this display which showcased 10 of the 50 Limited Edition Disney Wobblers in an off-shelf-promotion that tied into the brand equity associated with Kellogg's and Disney. The display incorporated Mickey Mouse's ears with the look of Kellogg's Wobbler. Over 5,600 units have been placed increasing sales and profits. Created by Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072.
Ciba Vision Shadow Box with Dissolve Unit. The marketing objective was to create a dissolve unit that could be used on a table top, hanging on a wall (with or without) the Shadow Box. The dissolve was developed to visually communicate the key product feature (more oxygen). The display needed to capture the interest of consumers and the eye care professional within the small footprint requirements of an opticians office. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632.
Wrangler End Cap for Wal-Mart. Capitalizing on the popularity of Wrangler clothing, the display is designed to provide maximum graphic impact apparent from its large size and thematic artwork. The objective is to introduce the new fragrance after shave rather than sell from volume. The unit is 90% "display and only 10% function. The unit is precisely designed to fill the footprint of the gondola as an EndCap at Wal-Mart. Created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134
Fire Emblem GCN DLX5. This counter display was designed to help promote a new game for the Nintendo Game Cube. A scene from the game was created on the display. A multicolored printed foil was used to make the scene more realistic. The foil form allowed more depth for the characters. The display had several layers to help build the scene and capture many of the game’s highlights. Created by Kell Specialty Products, PO Box 28, 42l Palmer Street, Chippewa Falls, WI 54729.
Sucrets Complete 36 Count Powerwing. Bold graphics define the product tag line "Nothing Stronger, Nothing Better" The graphics duplicates and reinforces the actual product packaging. The modular power wing allows retailers to choose either an l8 ct or 36 ct. The 2 piece design with an automated glue operation, compliments the "speed to market" initiative. The small foot print allows for easy set up. The product was launched right in time for the cough season with a highly orchestrated N.YC. Times Square outdoor jumbotron advertising. Created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
"Really Wooly" Christmas. This display was designed to increase traffic and sales within the Christian Retail market by offering collectible plush figures at a promotional price point. The three "Really Wooly: shepherd characters have each a story to tell about that special night in Bethlehem. The display with a small footprint and visual impact was highly successful. Created by Great Northern Corporation Consumer packaging and Display, P.O. Box 044740, 1800 South Street, Racine, WI 53404.
"Really Wooly" Christmas. This display was designed to increase traffic and sales within the Christian Retail market by offering collectible plush figures at a promotional price point. The three "Really Wooly: shepherd characters have each a story to tell about that special night in Bethlehem. The display with a small footprint and visual impact was highly successful. Created by Great Northern Corporation Consumer packaging and Display, P.O. Box 044740, 1800 South Street, Racine, WI 53404.
Command l/4 Pallet Display. This display was designed to showcase the Command Strip product line in a mass merchandising setting. The primary goal was to keep the Command Strip products neatly in place so they would present well when the display reached the stores. The display sides create a large amount of billboard area which was used to showcase the Command Strip logo and other promotional information. The display allows for full view of the product from two sides. Created by Kell specialty Products, PO Box 28, 421 Palmer Street, Chippewa Falls, WI 54729.
Ilio Modern Air Fragrance 3 Shelf Floor Display
ILIO was trying to find a new way to market its fragrances to impulse buyers. This 3 shelf floor display was designed to hold 36 - 2 rows of 6 on each shelf, air fragrance boxes. The display is flood coated one color on the base and the trays and has a 4 color litho label on the header. There is also a hole that was die cut on the sides of the headers so that a fragrance swatch could be hung on the display using a chain. The ILIO 3 Shelf Floor Display was created by Merchandising Inventives, l665 S. Waukegan Rd., Waukegan, IL 60085.
Melita Gourmet Coffee Floor Display
The challenge for this display was to bring Gourmet Coffee to ordinary grocery channels. The graphics on the unit tell the whole story of the product. Consumers are attracted to the "warm" graphics.The design "invites" the consumer to pick up the package. The display highlights the "flavored" coffees of the month while attracting the consumer to the package graphics and the smooth aroma while promoting the brand. The display has a very small footprint and offers quick set up for this prepack display, ideal for grocery channels. Promoting the coffee brand as well as the filters (on the shelf) was integral to the overall marketing strategy. The program achieved a sales lift of 65% over non-display grocery stores. The Melita Gourmet Coffee Floor Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
Gatorade End Aisle Display
This seven foot high display was printed in full color on litho l coated sheets, mounted to corrugate and then die cut into a triangular shape. The display was one part of a whole print pos promotion which included cling vinyl, tent cards, toppers and wobt. The displays were strategically located next to Gatorade products which allowed the consumer to pick up the product and become aware of the current promotion. Since hockey is back this year, the promotion to win a trip to meet phenom rookie Sidney Crosby was a big coup and the display provided vivid graphics along with entry forms to attract consumer attention to the promotion. The program was successful achieving increased sales as well as awareness of Gatorade. The Gatorade End Aisle Display was created by Proprint Services Inc., 562l Finch Avenue East,Toronto, Ontario, Canada MlB 2T9.
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