Dr Pepper Hunt For More Promotion Launched
Dr Pepper is hiding 23 gold coins worth a collective $1.7 million as part of the Dr Pepper Hunt For More promotion.
One lucky consumer could win $1,000,000 by solving clues and finding a special gold coin hidden in a secret location. In addition to the $1,000,000 gold coin, 22 other gold coins, redeemable for amounts varying from $10,000 to $250,000, will be hidden in various locations throughout the U.S. and Canada. Clues revealed online each day will provide hints to help Dr Pepper fans/detectives locate the money. The clues will test consumers' knowledge of geography and world events. Each Dr Pepper Hunt For More Gold coin will have a unique code and toll-free number on the back so the winner who finds the coin can call to claim the prize.
Special in-store displays support the promotion.
Life-size Standee Promotes Socko’s Hogan Energy
Pop culture icon Hulk Hogan has partnered with Bliss Beverage to launch “Hogan Powered By Socko” energy drink. Hogan Energy cans as well as point-of-sale standees feature the life-size image of Hulk Hogan.
Hogan Energy powered by Socko is fortified with Taurine, vitamins B12, B6 and Horny Goat Weed for enhanced endurance while increasing mental awareness without unwanted carbohydrates. Entertainment and marketing company Bischoff-Hervey Entertainment, responsible for branding Socko on a global level through non-traditional based marketing initiatives, approached Hogan to market the energy drink.
Hawaiian Tropic Displays New Duo Packs
Hawaiian Tropic has introduced the Duo Pack, offering two complementary products in one simple package.
To drive sales for the Duo Pack, Hawaiian Tropic has developed a 36 piece sidekick display that will showcase all three Duo Pack products including Ozone Sport Sunscreen SPF 45+ with a Zone Guard Spot Protection SPF 65+; Oil Free Sensitive Skin SPF 50+ with a Sensitive Skin Lip Balm SPF 45+; and Instant Island Glow Daily Moisturizer with a Tinted Lip Gloss SPF 15.
The display was created with peg inserts in order to hold up the Duo Packs for the consumer to see and allows easy accessibility. The new, bright orange sidekick includes a header designed to show all three Duo Packs, both together and apart. The header calls out, “2 in 1 Suncare,” to attract consumer attention.
BIC Soleil Citron Shaver Introduced
BIC is extending the BIC Soleil line with the introduction of the BIC Soleil Citron shaver this spring.
The triple-blade shaver offers consumers the same great shave that they have come to expect from the BIC Soleil brand, and also features a pivot head, citrus scented handle and four modern colors that will appeal to women who enjoy expressing their individual style.
The launch for the new BIC Soleil Citron shaver will be supported with special corrugated displays designed to attract attention and gain premium in-store display space.
This display features all of the Solei shaver varieties -- Soleil, Soleil Twilight, and Soleil Citron. The displays also feature the Bic Comfort 3 Advance men’s shaver.
Bell Standee Increases Traffic & Sales
This Bell standee was placed in all store locations to grab consumers' attention with its construction and message.
The six-foot tall standee is very unique in its construction from multiple litho printed panels to the mounting and die cutting and finishing to ensure a 3-D look.
There were several panels that were litho printed on a 40" six color Heidelberg press. The panels were then mounted to corrugate and die cut to shape.
Each shape was then further mounted to corrugate to stand out from the overall background piece.
The display was part of a multiple print run in two languages that included tent cards, wobblers, cling vinyls and posters.
This Bell Standee was created by PROPRINT Services Inc., (www.pop-online.com) a Toronto, Ontario, Canada-based point-of-purchase display firm,
KA-ME Noodle Box Meal Displays Offered To Retailers
To capitalize on the growing market for Asian foods and consumer demand for convenient meal solutions, Liberty Richter Inc., Saddle Brook, NJ, has introduced KA-Me Noodle Box meals that are authentic as well as ultra-easy to prepare.
Consumers can mix, heat and serve right in the box and the meal is ready in two minutes with no water needed. The products are shelf-stable for up to one year.
Liberty Richter is offering retailers this 48-count shipper display, which includes 12 units each of Pad Thai, Peanut Satay, Teriyaki and Szechuan Noodle Boxes.
The space-efficient display helps sell the product to consumers and provides secondary merchandising capabilities.
Preloaded ZVUE MP3 Player Is Displayed
HandHeld Entertainment has introduced the ZVUE MP3 Player, the Company’s first MP3 player in selected Wal-Mart stores and InMotion Entertainment stores throughout the U.S.
At a suggested retail price of $69.95, the ZVUE MP3 player is an MP3 player with a bonus as it comes pre-loaded with 30 of the top hits of 2006.
The ZVUE will be featured in-stores in special permanent displays, headlined, “Music Your Way,” which explain the benefits of the new ZVUE MP3 players.
Rand McNally & Disney Promote Adventure Guide
Rand McNally and Walt Disney Parks & Resorts are co-promoting Rand McNally’s first Family Adventure Guide and Interstate Atlas.
The Family Adventure Guide is a family-geared atlas, featuring maps and information of interest to anyone traveling with a family. Introductory copies of the book will include a free Pocket Guide to Disney parks along with a chance to win a free trip for four to Walt Disney World Resort or Disneyland Resort in the Magical Family Vacation Sweepstakes.
“Rand McNally and Disney are two of America’s most iconic brands,” said Kendra Ensor, V.P., National Travel at Rand McNally. “Our collaboration shows our commitment to helping families create easy-to-plan vacations. Since Disney is the number one destination for families, it seemed logical to include a Pocket Guide to Disney with the atlas.”
Co-branded p.o.p. displays will advertise Rand McNally’s Magical Family Vacation Sweepstakes and the Family Adventure Guide.
Reese’s Display Features NASCAR’s Kevin Harvick
This brightly colored display was developed to promote Reese’s Peanut Butter Cups and a chance to win a day with NASCAR driver Kevin Harvick’s pit crew and the Reese’s Racing team.
The display addresses Hershey Co.’s need to make use of existing case packs while promoting the message of a contest. Four-color litho mounted graphics tie in the colors and logo’s of the Reese’s Racing brand to promote the brand recognition.
The unit is a one-piece design that has a built-in easel that allows for a one-step set up. This design was made to fit within a 10' x 10' footprint.
Creating bright colored graphics and a photo of Kevin Harvick targeted not only fans of Kevin Harvick and the Reese’s brand, it enticed racing fans in general.
This Reese’s Peanut Butter Cups Racing Display was produced by Menasha Display, Inc., (www.menashadisplay.com.).
Stick Scents Displays ‘Reed Diffusers’
Beauty Bureau, a Dallas, TX-based home fragrance company is bringing its Stick Scents to the drug store channel.
Beauty Bureau’s founder, Maryann Mihalopoulos, started her business in 2001 after a trip to Greece where she first experienced reed diffusers.
Stick Scents will feature a selection of six fragrances, at drug stores, mass market stores and at Borders Stores.
Sue Bee Displays Promote ‘Apprentice’
Sue Bee Honey was recently the featured product on the fifth episode of NBC's “The Apprentice: Los Angeles,”where two teams develop a start-to-finish marketing campaign for the Sue Bee product line.
The new displays featured the limited edition Sue Bee labels created by the winning team of contestants.
“Sue Bee’s involvement with ‘The Apprentice’ has without a doubt increased our brand recognition - and placement of our limited edition ‘Apprentice’ branded in-store displays further those efforts,” said Jim Powell, Vice President of Sales and Marketing at Sue Bee Honey.
Sue Bee Honey is the branded product name for the Sioux Honey Association, headquartered in Sioux City, Iowa
SKAR Advertising, Sue Bee Honey’s ad agency, developed the in-store displays, to promote the product’s appearance on “The Apprentice.”
PROPRINT Services Inc., will be showing this new type of display. This large end aisle display features litho printing with a raised uv coating. It was one of many pieces including headers, wobblers, basewrap, stands, clings and recipe pads created for a recent Kraft holiday promotion. What makes this piece unique is the interchangeable front panels that allow an ongoing program to have fresh and new graphics at a moments notice. To learn more about this display, contact Mark Salsky at Global Shop, Booth 5234, or call 416-754-3028.
Marketing Impact will be showing this Trident Superpack Gum Sidewinder display, which effectively merchandises a large volume of boxed gum. The display makes it easy to identify flavors, select and purchase while supporting the Trident brand strategy with its bold colorful graphics. This display was engineered to be durable enough to withstand high traffic areas and to give retailers easy re-stocking capability. The color coded angled merchandise pockets attract shoppers attention and hold a great volume of product in a compact footprint of only 14" wide x 5" deep. To learn more about this display, contact Michael Vogler at Global Shop, Booth 3059, or call 905-738-0888.
Great Northern Corporation Consumer Packaging and Display, Racine, WI, will be showing these Tsing Tao Case Stacker Displays, for Crown Imports, LLC. The objective for these displays was to develop a temporary Floor display with permanent display aesthetics that would merchandise cased product. The display appearance had to reinforce the "Asian" feel of the brand. The display featured overall one color and UV coated "E" Flute Base. Litho Wrapped fiber poles supported the (2) side silkscreened stitched Poly Banner. To learn ore about these displays contact Pat Graf at the Show, Booth 6238; or call 3l2-96l-4576.
Bose Two Sided Sounddock/Triport Headphone Display. This Bose merchandiser was designed to provide maximum exposure for Bose’s new Wave by creating a second merchandising location in-store. The display is shipped to stores pre-packed with an assortment of product. The back and sidewalls are litho mounted “B” flute corrugated. The header is litho mounted “E” Flute. Steel tubes are utilized under the shelves for additional stability. Created by Great Northern Corp., 1800 South Street, Racine, WI 53404.
John Frieda Mixed Collection PDQ. The John Frieda Mixed Collection pdq features a variety of John Frieda hair care products. Although simple in appearance, the display tray has a multitude of carefully designed product cells that contain the product in an organized fashion The display is comprised completely of E-flute litho-lam corrugated board, printed offset four colors + one pms + UV coating. The display’s appearance is superior to most vacuum formed units, so it stands out in its category.Created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
Staples Tax Time 2007 "BIG" Pallet. The objective of the Staples "BIG" full pallet is to peak awareness of the large pack sizes of markers, and to stress the cost savings in purchasing the large packs. The pallet was placed at Staples this tax season. The dimensional header immediately communicates the message. Display shelves are angled back so the product shows the full face of the blister card, but does not fall forward. Created by U.S. Display Group, 100 Frontage Road, Newark, NJ 07114.
Gillette Fusion Phantom Launch Display. This pallet display is designed with three dramatic 3D vac-form representations of the Fusion Phantom razor, each with a flashing light inside, designed to draw shoppers to the display. This high tech approach sets this pallet display apart from other corrugated pallet displays. The flashing light embedded within the 3D razor evokes the battery power of the razor. The color of the display complements the product packaging.Created by Rand-Whitney Retail, 1 Agrand St., Worcester, MA 01607.
Braun 360 Complete Razor Launch Display. This display makes the razor visible so the consumer can "touch" the shaver through the PVC to get and idea of how it will feel. The display prominently features the Braun brand name and highlights the bonus shaver offer. A large die-cut image of the shaver on the pallet’s corners creates a 3D effect. Created by Rand-Whitney Retail, 1 Agrand Street, Worcester, MA 01607.
Befine Endcap Display.This endcap was the launch vehicle for the new Befine skin care brand, with the primary objective being to visually create a sense of the brand as being based on food. The merchandising challenge was for the unit to stand out, yet convey a sense of “natural” within the visually competitive environment of a drug store. The display's tagline, "Is Your Skin Hungry? Treat It To A Feast of 181 Ingredients," stops the consumer as does the initial impression of fresh "greenness." The display is shipped fully assembled, and it has a small footprint. Created by Menasha Display Group, 601 E. Erie Ave., Philadelphia, PA 19134.
Carters Pallet Display
Carters is using this three sided, skirted pallet display shocasing six hanging baby outfits per side. The objective of the display program was to rapidoy drop ship complete sales kiosks into Sam’s Club stores for immediate sale of inventory. The success of the program has led to the scheduling of a series of seasonal displays for Carters. This display was created for Carters by Meridian Display, 162 York Avenue East, St. Paul, MN 55117.
Beiersdorf Smooth & Pure Sliding Header Powerwing/Floorstand
This patent-pending design features both Smooth Sensations and Pure Moisturizer products in easily accessible product shelves. All visible components of the sidekick are full litho-lam E-flute corrugated, printed offset four colors + Nivea Blue and UV coating. This display is functional either as a floorstand for grocery and mass drug environments, or as a sidekick. It ships pre-packed, always with the optional floorstand base. The sliding header feature is unique. The display interacts with the consumer as the product from the bottom shelf sells out. Once the last bottle is removed, the header automatically "slides" down to reveal the top shelf. It attracts the consumer with high impact graphics, made even more appealing by the oversized header. This Beiersdorf Sliding Header Powerwing/Floorstand was created by Menasha Display Group, 601 E. Erie Ave., Philadelphia, PA 19134.
Rand McNally Road Atlas Half Pallet Display
Rand McNally wanted to develop a flexible pallet display unit that could be used in 1/4, 1/2 and full pallet configurations. This display utilizes a modular tray that can be used in 1/4, 1/2 and full pallet display applications. The display’s unique pre-attached header, eases field placement and assembly. The display’s design and graphics help insure maximum in-store product visibility. This display was created by Great Northern Corp., Consumer Packaging And Display, 1800 South Street, Racine, WI 53404.
Frigidaire Life Size Floor Display
This life size Frigidaire floor display was featured to bring awareness to the product through the use of a sweepstakes contest. The display was printed full color, mounted to board, die cut and glued. There was a separate header card created as well as cling vinyls, ballot pads and counter cards. The display stopped customers in their tracks as they marveled over this printed unit. Retailers reported that the number of ballots completed was greater than anticipated and sales of the unit also increased. This Frigidaire floor display was produced by Proprint Services Inc., Proprint Services Inc., 5621 Finch Avenue East, Toronto, Ontario, Canada M1B 2T9.
Regis Corp. ‘Sexy Hair Floorstand
Regis Corp. is using this corrugated floor display, featuring sharp, glossy graphics and a wide variety of product choices, to help drive sales of the Sexy Hair product line. This fully assembled Autoshelf ® display enables salon staff to assure proper set-up in seconds. Built-in supports are utilized to withstand heavy product in a small footprint. The patented merchandiser is manufactured using b-flute corrugated with a full litho mount. The Sexy Hair floor display was created by U.S. Display Group, 100 Frontage Road, Newark, NJ 07114.
Sony Stock Pallet Display
Sony recently used this stock pallet display to promote Sony Walkmans and clock radios. The unit is fortified to hold over 200 pounds of product. The display base, trays, side panels, shelves and header all feature full-color lithography plus an aqueous varnish for high impact graphics. Because the unit was developed from a stock display, it is extremely economical and available with a minimum lead time required. This stock pallet display was created for Sony by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
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