Corona Cantina Display Promotes ‘Drinko For Cinco’
Barton Beers, Ltd. recently reminded consumers that Cinco de Mayo celebrations aren’t complete without Corona.
On-premise turnkey merchandising kits designed to make any account a Cinco de Mayo headquarters include inflatable maracas, Cinco party beads, Cinco Countdown Calendars, coasters, table tents, 5' x 3' vinyl banner, pennant strings and wall tackers. Off-premise merchandising elements include display/case cards, pennant strings, base wrap, oversized vertical vinyl banners and C-store pricing cards. The popular Corona Cantina with reversible lug-on header and the smaller five-case stacker also help maximize display activity in any size account.
Anheuser-Busch Adds Bacardi Silver Limon
Anheuser-Busch has added Bacardi Silver Limon to its flavored malt beverage line. Bacardi Silver Limon is a premium flavored malt beverage with the natural flavors of lemon and other citrus varieties.
Bacardi Silver Limon will be available in retail accounts where Anheuser-Busch beverages are sold, such as supermarkets, convenience stores, clubs, bars and restaurants.
The new product will be supported with custom point-of-sale materials and promotional items including this vertical column display, pub signs, mirrors, cooler clings, posters and pole displays.
“This beverage category is all about what’s new and Bacardi Silver Limon’s unique flavor fits right in,” said Marlene Coulis, Director, New Products, Anheuser-Busch.
Triangle Display
Merchandisers Support Last Samurai DVDs
“The Last Samurai,” starring Tom Cruise and Ken Watanabe, available on a double-disc DVD and VHS from Warner Home Video, will be backed by a multi-million dollar national marketing campaign targeting adults 25-49.
Retail support includes point-of-purchase merchandisers available in 12-, 24-, 36-, 48-, 60- and 90-unit configurations (DVD).
The two-disc DVD has special features including director Edward Zwick’s video journal, recount of a warrior’s journey by Tom Cruise, and a behind-the- scenes look at the costuming, weapons and training for the film.
Nylabone Displays Dental Care Products For Dogs
Nylabone is using point-of-purchase displays to support the launch of the Quest Multi Care Dental System for Dogs, featuring NutriDent Edible Dental Chews. The corrugated floor displays are designed to complement the packaging for the new Quest line.
Nylabone’s Quest Multi Care Dental System consists of three components, which are also sold separately. NutriDent, a uniquely shaped, tasty chew, is the “brush” step in the 3-step Quest system of “Brush-Floss-Freshen” for dog's teeth. With a patent-pending ridge design, Chew ‘N Floss acts to "floss" food particles from hard-to-reach places.
Made with spearmint and eucalyptus, Chew ‘N Fresh is the ultimate breath freshener for dogs. Nylabone is produced by Central Garden & Pet Company, a leading marketer of pet supplies.
Floor Display Presents New Trident Cool Rush
Trident is introducing Trident Cool Rush sugar-free gum, offering an invigorating mint flavor experience that cools consumers’ mouths as it cleans their teeth. Building on Trident's success, Cool Rush's cooling technology and flavor crystals deliver the rush of an exciting new flavor.
To launch and promote its latest flavor introduction into the Trident and Trident White families, Trident Cool Rush created a 4-page advertorial series featuring LeAnn Rimes, Ashanti, Michelle Williams and the cast of ABC’s “I'm With Her.” This series is the first celebrity-driven print campaign for the brand. Trident Cool Rush is targeted to a younger demographic (18-34), and celebrity involvement is an effective way to reach this audience and give the product a young, hip feel. At the retail level, a floor display invites consumer trial with a “Feel The Cool Rush. Buy One, Get One Free” offer.
Cat In The Hat Standee Displays Film On DVD And VHS
This 48-count standee merchandises the film 'Dr. Seuss' The Cat in The Hat' on DVD and VHS. The film, released by Universal Studios Home Video, stars comic favorite Mike Myers and is based on the beloved book.
The DVD offers special entertainment features and captivating animated menus, where characters from the film lead the viewer into a whimsical Seussian world. The DVD also features 20 outtakes with hilarious bloopers from Mike Myers as The Cat and other cast members as well as never-before-seen footage.
The standee takes the shape of the ‘Hat’ and conveys some of the film’s magic with the image of the rambunctious Cat, tail and all.
Displays Promote ‘Looney Tunes Back In Action’
Warner Home Video (WHV) has released “Looney Tunes Back in Action” on DVD and VHS, featuring Looney Tunes favorites Bugs Bunny, Daffy Duck, Tweety, Taz, Yosemite Sam and Marvin the Martian as well as an all-star ensemble including Jenna Elfman, Brendan Fraser, Steve Martin, Joan Cusack, Heather Locklear and Timothy Dalton. The DVD has special features such as an exclusive-to-DVD Looney Tunes animated short, a personalized on-set tour with Bugs and Daffy, additional scenes and more.
WHV is supporting the release with a marketing campaign targeting kids 4 to 11 and moms of kids 4 to 11. 24- and 48-unit merchandisers in DVD and mixed formats are available. Consumer promotions include tie-ins with General Mills fruit snacks.
Crayola Conducts ‘Nick Trick Drawing Tips’ Promotion
Binney & Smith, manufacturer of Crayola crayons and Nickelodeon, have partnered for the “Nick Trick Drawing Tips” promotion. Each package of various Crayola drawing products contains a special in-pack promotion, featuring a free stencil and easy-to-follow “how-to-draw” instructions for one of five Nick character favorites: Jimmy Neutron, SpongeBob SquarePants, Eliza Thornberry, Hey Arnold and Tommy Pickles.
“Tying together our strong equity with the popularity of Nickelodeon enables us to drive home just how much fun Crayola is,” said Lisa Cuppett, Manager, Consumer Promotions, Binney & Smith.
“Partnering with Crayola brings together two of kids' favorite things: coloring and Nickelodeon,” said Laura Nowatka, VP Promotions Marketing, Nickelodeon.
The promotion is supported at retail with free-standing displays. The promotion was created for Binney & Smith, by Think 360, a Tarrytown, NY-based promotion agency.
Disney Displays Support W.I.T.C.H. Book Launch
Disney Publishing Worldwide is launching W.I.T.C.H., a new book series for tween girls in the U.S. market. An emerging girl property, W.I.T.C.H. is already the fastest growing girls’ comic magazine in the world. The first title will offer a hybrid format that combines four-color comics with a traditional chapter book.
Capitalizing on the synergies created through The Walt Disney Co., the W.I.T.C.H. publishing program has an unparalleled marketing campaign behind it, including national print advertising, a dedicated website, value-added giveaways, book samplers at promotional movie screenings and point-of-purchase displays. A holographic paper is used to print the floor display, to make it appear 3D and reflect light.
Michelob Golf Spectacular Grabs Consumer Attention
Anheuser-Busch is using this Michelob Golf Spectacular display to promote the Michelob family of beers to the golf enthusiast in an effort to increase brand awareness and sales.
The display is positioned on the stacks of beer cases to increase the range of visibility. Featuring the golf bags in 3-D provides a realistic effect and grabs consumer attention. More than 1,000 displays were distributed to retail liquor stores and supermarkets.
The Michelob Golf Spectacular was designed and produced by Rapid Displays of Chicago, IL; display graphics were produced by The Sparks Agency.
Southcorp Introduces Little Penguin Wine Brand
Southcorp, Australia’s largest winemaker and producer of premium wines, is releasing a new brand, the Little Penguin, in the North American market.
The range will consist of four single-varietal wines (Chardonnay, Merlot, Shiraz, and Cabernet Sauvignon), which will be available in both 750ml and 1.5L formats.
Doug Rogers, Southcorp.’s Sr. Vice President of Marketing, said, “We wanted a non-traditional brand and what better Australian character to grace the label than one of the country’s least ‘traditional’ animals, the penguin, which also happens to live around the southern coastline of Australia, the very same coastline that frames Australia’s best wine growing regions.”
NOKIA Picture Yourself Wall Display For AT&T Wireless
This display was created to promote the new Nokia 3650 Camera Phone in AT&T Wireless retail locations. The display attracts attention in the store from a compact footprint of just 34" x 9" x 98" A total of 950 displays featuring the new Nokia phone with digital camera, were shipped for a duration of eight weeks. This display which won the Gold OMA in the Personal Products and Accessories Category, was created by Tracy Locke Partnership, Dallas, TX., and Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632.
X-Men Standee
This Standee was designed for Musicland Stores to dominate the front of the store. The retail specific unit creates excitement and provides information on the upcoming release of X-Men 2. The Standee structure of the logo is instantly recognized from a distance. This display which won the Gold OMA in the Entertainment Category, was created by Smurfit-Stone Display Group, 5200 Anthony Road, Sandston, VA 23l50.
World Select 5 Case Bin & Image Column
This display captures floor space and organizes product stacking. The bin header and triangular image column have large product and logo identification for brand reinforcement. The image column can sit on the floor, stack on product or hang from the ceiling. The display educates the consumer about the introduction of a new premium lager beer called "World Select". This display won a Gold Oma in the Beverages-Beer Category. It was created by Baird Display, 5325 West Rogers St., Milwaukee, WI 532l9.
Finding Nemo Freezer Topper
This display dangles bait over the aisle in the frozen food section to immediately grab the consumer's attention from a distance, long before a Finding Nemo fan could get up close to see the on-door elements of this promotion. The display was packed fully assembled and the route driver just had to unpack and place it on top of the freezer door. It was a great use of space because it took up none. This display won a Gold OMA in the Grocery and General Merchandise Products Category. It was created by Rapid Displays, 33l95 Lewis Avenue, Union City, CA 94587.
Coors Light Official Tailgate Headquarters - Labor Day. The objective of this tailgate display is to attract the consumer's attention by the realistic looking truck with the motion of the tailgate. The consumer can locate the Coors Brands quickly in the retail location. The display is graphically appealing and is unique in its motion. Created by United States Display, l040 Industrial Park Blvd., Montgomery City, MO 6336l. SILVER AWARD.
Elizabeth Arden - Wal-Mart Mixed Gift Set Pallet Display. This pallet was required to adhere to Wal-Mart's pallet display specs, dimensional requirements + price signage, which creates a consistent sight line for aisle displays. No assembly is required as the engineering is such that the shroud is removed to present a finished display. Created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA l9l34. SILVER AWARD.
Swoops 96 ct. PW/FS. This display was for a new product launch in 2003. The products unique swooping shape is reflected in the contoured riser. The sleek, tall appearance of the display along with the small footprint gives it an upscale feel and increases the versatility of the display's placement. Created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA l9l34.BRONZE AWARD.
Pepsi Halloween Haunted Castle Display. This seasonal display was designed to attract attention during Halloween. It included a full audio unit looping spooky sounds. The promotion provided 2,800 displays for the in-store retail promotion. The corrugated unit with full-service audio was created by Rapid Displays, 4200 W. 47th Street, Chicago, IL 60632-447l6. SILVER AWARD.
Pepsi-Cola/Starbucks Corrugated Board Display
This display was part of a national brand launch and was integral in driving awareness and trial for the product. B-flute corrugated board was used because the product was heavy and the display would be located in a high traffic environment subjected to a lot of wear and tear during the product launch. The distinctive and uniquely compact design allowed it to be used in unique locations in the retail store. It was used in Starbucks retail store kiosks located at the entrance to several grocery retailers. The Starbucks Coffee Display was created by Menasha Display Group Philadelphia, 60l E. Erie Ave., Philadelphia, PA l9l34.
Corona Beer - Summer 2004
This Corona Summer display is a dimensional unit that offers a little bit of vacation with its headline "Get Away To Corona Beer". It also connects to the advertising campaign. The unoccupied chair is an invitation to sit back, relax and enjoy an ice-cold Corona. The display can be used on coolers, on cases, etc. The Corona Beer - Summer 2004 Display was created by Rapid Displays, 4300 W. 47th St., Chicago, IL 60632-4476.
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