ExxonMobil Displays New Line Of Motor Oils
ExxonMobil has introduced a new line of motor oil-Mobil Clean 5000, Mobil Clean High Mileage, Mobil Clean 7500 and Mobil 1 Extended Performance--the first line of high-endurance motor oils designed for longer change intervals. These new motor oils deliver proven performance and guaranteed protection of critical engine parts for up to 15,000 miles.
ExxonMobil is supporting the launch with pallet displays as part of one of the most aggressive integrated marketing campaigns in the history of its Mobil lubricants brand.
“We’re not simply introducing a new product with this marketing campaign, we’re introducing an entirely new category of motor oils,” said Henrik Hansen, Marketing Manager, ExxonMobil Lubricants. “This line of Mobil motor oils represents a shift for the industry, and by guaranteeing performance and protection for specific mileage amounts, we’re alleviating some of the consumer confusion about how long their oil can last.”
Winfuel Vitamin’s NASCAR Display Conveys ‘Winning’
Winfuel is a new multi vitamin specially created for those whose lives are dedicated to winning. Three separate formulas were created to meet the specific needs of men, women and children.
Winfuel wanted to convey competitive strength, optimism and invincibility in its branding message. It has chosen NASCAR as the perfect venue for launching the new product.
Aligning the brand message and primary marketing vehicle, Winfuel has designed a full color point-of-purchase display with a NASCAR theme. The corrugated floor display features Nextel driver Dale Earnhardt, Jr. and includes company-sponsored drivers Shane Hmiel and Mark McFarland.
The versatile display can be suspended or used as a free-standing floor display.
Neopets Runs CD Case Promotion
Online youth entertainment company Neopets, recently partnered with specialty ‘tween retailer Limited Too to offer a selection of exclusive Neopets themed CD/DVD cases.
The plush-covered, padded CD cases, which hold 8 compact discs each, feature images of popular Neopets characters-a Uni, Gelert and Aisha. The CD cases were available at only $2.90 with any purchase at any Limited Too store.
The Neopets CD Cases were merchandised in a counter display placed at the cash register in Limited Too stores.
“We are excited to strengthen our relationship with Neopets through this fun joint promotion,” said Paula Damaso, Limited Too EVP, Merchandising. Said Lee Borth, Neopets COO, “We are pleased to further extend our reach to the Limited Too customer through this promotion and to provide valuable national exposure of the Limited Too brand to our Neopet members.”
Coppertone Sand Castle Display Featured At Walgreens
The Coppertone Sand Castle Display was created as a themed Coppertone permanent display for Walgreen stores.
The display’s distinctive sand castle design conveyed a fun beach theme.
The display also allowed for flexibile planogramming and cross merchandising with side powerwings.
The display combines injection molding, EPS, vacuum form and corrugated materials.
The Coppertone brand name is featured prominently on the header and the display tells shoppers to “Get Smart About the Sun.”
This Coppertone Sand Castle Display was created by The Niven Marketing Group, a point-of-purchase display firm headquartered in Bensenville, IL.
Walt Disney Displays BAMBI On 2-Disc Special Edition
Walt Disney’s timeless classic BAMBI, recently released for the first time on DVD, is being promoted for a limited time only on colorful point-of-purchase displays.
“BAMBI's success is a testament to the enormous success of the Disney Platinum Series of DVDs,” said Lori MacPherson, V.P., Brand Marketing and Product Management for Buena Vista Home Entertainment.
The new 2-disc DVD features remixed sound with the all-new 5.1 Disney Enhanced Home Theater Mix, providing dramatic clarity and crisper sound. The BAMBI Special Edition Disney DVD features bonus materials including never before seen deleted scenes, a Forrest Adventure Game and “Inside Walt’s Story Meetings,” a trip back in time where viewers experience the production of “BAMBI” with Walt Disney himself and his creative team.
FHE Displays “Barbie As The Princess & The Pauper”
Lion’s Gate Family Home Entertainment recently conducted a coordinated marketing program for the direct-to-video debut of the CGI animated film, “Barbie As The Princess & The Pauper.”
Targeting moms and kids, FHE’s program is highlighted by retail-specific initiatives and cross promotions with companies including Random House Storybooks & Coloring Books, Scholastic Novelization and Brachs Fruit Snacks along with a wide array of 18, 24, 30 and 48-count p.o.p. displays.
FHE has offered a $10 mail-in rebate with the purchase of Barbie As The Princess & The Pauper DVD/video along with any other two Barbie DVD/videos. The VHS & DVD’s included a bonus CD featuring 7 songs from the movie.
Reese’s Race Car On Display In C-Stores
Hershey Foods wanted to create a temporary counter unit for the c-store environment that would feature Reese’s sponsored NASCAR car driven by Kevin Harvick in the Busch Series. The unit also needed to carry two product lines: Reese's Peanut Butter Cups and Kit Kat bars.
The challenge was to design a display that would hold 72 pcs. of product and take up a minimal amount of counterspace.
The display was designed to look like the #21 car driven by Kevin Harvick in the Busch Series. The background color is the Reese’s orange with the swirl pattern that is on the product. The sponsor logos on the display car are the same ones that are on the real NASCAR.
This display is a departure from the typical self-shipper tray/riser typically seen on c-store counters. It was created by Menasha Display Group of Philadelphia, PA.
Kraft Runs Promotion With The Hartford & NCAA
The Hartford Financial Services Group and Kraft Foods recently joined forces with the NCAA to conduct the “Taste of Madness” promotion, awarding 31 individuals $10,000 toward a future college education.
The promotion was featured at 30,000 grocery stores and mass merchants nationwide. In addition to the sweepstakes, 1.3 million party planners, featuring recipes from Kraft and college savings tips from The Hartford, were available at the displays.
“We were looking for a non-traditional way to build awareness for college savings and our SMART529 plan,” said Mary Jane Fortin, Sr. V.P. President, The Hartford. “This was a chance to move outside the traditional marketing mode for financial services companies.”
Said Donna McCabe, Promotions Director, Kraft, “By joining forces with The Hartford, we created a compelling way for consumers to address their college savings needs.”
Scholastic Featuring Potter Countdown Clock Standee
Scholastic is supporting the U.S. release of J.K. Rowling’s “Harry Potter and the Half-Blood Prince” at midnight on July 16th, with a multi-million dollar marketing campaign.
Harry Potter and the Half-Blood Prince will have a U.S. record-breaking first printing of 10.8 million copies. The national advertising components of Scholastic’s marketing campaign will appear as video spots on airplanes and electronic billboards, as national radio spots, online and in print media. Beginning with the midnight release, Harry Potter will command the Times Square Billboard in New York City with special 5 minute promotional spots at midnight followed by 15-second spots every hour the first week of the launch.
Scholastic has shipped 40,000 Harry Potter and the Half-Blood Prince five foot tall countdown clock standees to retailers across the country.
Sony Offers Retailers “psyc” Display
Sony is providing retailers with this “psyc” floor display, designed to hold both new-wave CD walkmans and contemporary clock radios.
The colorful display features playful, contemporary graphics to appeal to young consumers. The graphics highlight the “citrus green,” “candy pink” and “frost blue” colors for the different products in the line.
The display holds a large value of product in a minimum amount of flloor space.
The display achieved virtually complete sell-through.
This display was created for Sony by Alpak Manufacturing Corp., a Montgomery, NY-based point-of-purchase. display firm.
Microsoft Xbox Halo 2 Standee
The Halo 2 Standee is expressly designed for placement within specialty gaming stores. Targeted retailers don't permit the display of live product. The challenge is to create a powerful display with a strong retail presence, without actually merchandising the product which is locked in a glass case elsewhere in the store. Because of the need to gain retail placement 30 to 60 days in advance of the title release, the objective was to create a spectacular display that generates consumer excitement over the awaited return of the Master Chief in Halo 2. The Microsoft Xbox Halo 2 Standee won a Gold OMA in the Entertainment Category as well as Display of the Year - Temporary. It was created by Rapid Displays, 33l95 Lewis Avenue, Union City, CA 94587.
Pepcid Barbeque Floor Display
This display was shipped out just prior to the barbeque season for McNeil Consumer Healthcare Canada. The product was stacked above a barbeque which had two battery driven spinning motors which simulated moving flames. The display was eye-catching drawing consumers to a product popular with the season. The display is screen printed 4-color on 'B' flute and 'E' flute corrugated. This display won a Gold OMA in the Health Care Category and was created by Artisan Complete, l00 Bentley Street, Markham, Ontario, Canada L3R 3L2.
2004 Holiday Display (Modular)
This display for the Kellogg Company was designed for the holiday season to promote holiday branded crackers. The challenge was to present a spectacular and space flexible display that the retailer sees as a high volume addition to their seasonal mix. Crackers sell l0 to l to the cookies during the holiday period and the retail display captured the consumer's attention. The graphic presentations on the display prominently display the crackers in a festive branded and holiday scene. The 2004 Holiday Display won the Gold OMA in the Stationery, Office Supplies and Seasonal Goods Category and was created by Smurfit-Stone Display Group, 450 East North Avenue, Carol Stream, IL 60l88.
Paramount Farms Almond Accents/Hidden Valley Display. In-store merchandising for this product is the primary element of the brand strategy. This display attracts the consumer's attention and clearly communicates the product use. The display was part of an overall tie-in program with Hidden Valley Salad Dressing. The promotion included a national FSI with a coupon as well as sample packages of Almond Accents packed in neck hangers on bottles of Hidden Valley Ranch Dressing. Created by Justman Packaging & Display, 58l9 Telegraph Rd., Commerce, CA 90040. BRONZE AWARD.
Rogers Wireless Christmas Floor Display. This display was created to attract consumer attention at the store entry to promote Cellular Phone sales at the ‘gift giving’ season. It is screen printed 7 colors on 'E'flute corrugated. The two boxes on top revolved with a battery driven motor.The revolving gift boxes are highlighted with l6 flashing white LED lights. The bow on top was created from red holographic card stock. Created by Artisan Complete, l00 Bentley Street, Markham, Ontario Canada L3R 3L2. SILVER AWARD.
Killian's Irish Red Gas Grill Case Stacker. This display was designed for a summer time promotion and featured the look of a gas grill. The grill promoted outdoor fun and held case packs of Killian's beer. The unit was required to fit into a footprint and had to have brand identity. The unit accomplished this and captured a strong presence with the Killian's logo on both sides of the display. Created by Smurfit-Stone Display Group, 2900 Sprouse Drive, Richmond, VA 2323l. BRONZE AWARD.
Elizabeth Arden 2004 Wal-Mart Mixed Gift Set Pallet Display. The challenge was to create a full pallet display to carry a large amount of product which would attract immediate attention and brand recognition. The display represents Elizabeth Arden's "Silent Salesperson". It features large colorful graphics that identify the brands and is easily shopped. The display design met Wal-Mart's requirements. Created by Menasha Display Group - Philadelphia, 60l E. Erie Ave., Philadelphia, PA l9l34. BRONZE AWARD.
Lexar Media Best Buy Jump Drive Pallet. This display was designed to merchandise Lexar's new Jump Drive product. Prior to this display's introduction, Lexar had never sold through the electronics retail chain, Best Buy. The display is designed to carry Lexar into Best Buy, who required a pallet display holding 210 skus of product shipped with the display. Created by Rapid Displays, 33l95 Lewis Avenue, Union City, CA 94587. BRONZE AWARD.
Pyrex Blue Structured Bakeware Endcap. This display was designed to draw attention to the new line of Pyrex Sculptured Bakeware. The sculptured theme was accentuated by the use of unique and eye-catching geometry. The display has enough strength to hold the heavy line of products but yet is simple for the retailer to assemble. This is a semi-permanent end cap display featured in the grocery store setting. The popular red Pyrex logo is familiar to most consumers and was utilized on many parts of the display. Created by Kell Specialty Products, 42l Palmer Street, Chippewa Falls, WI 54729. SILVER AWARD.
Hershey's Take 5 Launch Program. These three displays were developed to introduce Hershey’s newest box offering: Take 5. The display needed to really stand out and convey the message that this new offering is salty and sweet and delicious and they also needed to fit into the C-store environment the main area of the launch. The units take a minimum of retail space with each unit featuring a large depiction of the Take 5 logo. Color selection was determined by the product packaging and makes the most of the appetite appealing colors. Created by Menasha Display Group - Philadelphia, 60l E. Erie Ave., Philadelphia, PA l9l34. SILVER AWARD.
"Back to School" Bus Display. The primary objective of this unit is to display a large volume of snacks and bagged goods targeted for school lunches. The display also featured add-on components to provide innovative treatments. The display attracted the attention of both children and parents through the use of vivid graphics and an appealing structure. Created by Smurfit- Stone Display Group, 446l Hway 30l S. Latta, SC 29565. BRONZE AWARD.
Sanford Staples Tax Time Pallet Display. This display was engineered to hold the maximum amount of product and bring product trial to the consumer. The display holds individual product as well as several sizes of carded product. The display held several hundred pounds of product while maintaining a high level of creativity. The corrugate material used for this display met the structural needs as well as all budget restrictions. Created by Justman Packaging & Display, 58l9 Telegraph Rd., Commerce, CA 90040. BRONZE AWARD.
Pepsi Cola Standees
These Yoda and Darth Standees are 5' and 6' in height. They were screen printed on to corrugate, die cut with an easel attached to be immediately and easily displayed. The standees are part of many pos pieces produced to tie in the movie, The Star Wars "Call to Yoda" with Pepsi beverages. The standees attracted much attention and increased awareness at on premises locations resulting in increased sales volume. The Pepsi Cola Standees were created by Proprint Services Inc., 562l Finch Avenue East, Unit 5, Toronto, Ontario, Canada MlB 2T9.
I Vini Dei Fendi Di San Gregorio WinePop-Up Case Stacker
This display was developed to provide an easy to set up case stacker to merchandise imported Italian wine which was being introduced to the U.S. Market for the first time. The display used eye-catching graphics to separate this product from its competition and to create a quality image for the brand. This Wine Pop-Up Case for I Vini Dei Fendi Di San Gregorio Wine was created by Arrow Display, Division of MannKraft, l00 Frontage Road, Newark, NJ 07114.
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