Colgate Runs Country Showdown Promotion
Colgate-Palmolive is promoting its sponsorship of the 25th Annual Colgate Country Showdown.
More than 450 country music radio stations partner with retailers to host local contests to discover and introduce their hometown’s most gifted singers and musicians. Local winners move to state competitions held at fairs, theme parks and festivals to determine who will compete in the National Final to compete for a $100,000 grand prize.
In support of the Showdown, Colgate offers retailers customized point-of-purchase displays. Entry forms are available on in-store displays.
Daily’s Displays New Ready-To-Drink Cocktails
Daily’s Mixers, a premium brand of frozen blended cocktail mixes, has added ready-to-drink frozen cocktails in single serve pouches and multi-serve chilled cocktails in a box.
The new single-serve ready-to-drink 10 oz. pouch will be available in Frozen Margarita and Frozen Strawberry. ‘The pouch is ideal for use away from home, tailgating or by the pool,” said Tim Barr, Marketing Director, Daily’s Cocktail Mixers. Daily's single-serve pouches are available in a pre-packed display shipper that holds 14 four-pack cartons.
Daily's multi-serve ready-to-drink 1.75L box will be available in both margarita and cosmopolitan flavors. The multi-serve boxes will be shipped six in a case that is perforated to convert into an eye-catching display piece.
Cingular, Nokia & Musicland Run Joint Promo.
Cingular and Nokia teamed together with Musicland stores to offer PrePaid cellular phones targeted to three different demographics. The marketing objective was to bring Cingular/Nokia phone solutions directly to the targeted younger audience by placing displays at a popular shopping destination.
Each of three floorstands featured famous icons recognizable to the target shopping audience.
Rather than having one “do it all” display, Musicland appealed to each audience individually. Young females 8-18 were drawn to Hillary Duff. Male gamers aged 8-21 were attracted to N GAGE and young urban youth sought out the Black Phone by Jay-Z. The merchandising pockets allowed the shoppers to interact with the product and the retailers to easily restock. The pricing bubbles were removable.
These displays were created by The Meyers Printing Companies, Minneapolis, MN.
Tastykake Features Hutch Display
Tasty Baking Co. is using this Hutch Display to gain premium retail display placement.
The header of the display features Tastykake’s core products. The riser was developed so that any product line that was placed on the top shelf would not obscure the graphics.
The Tastykake logo is emphasized on all sides of the unit and use of their brand specific blue makes this display recognizable to the consumer as a familiar and trusted product. The shelves were designed to hold any combination of the core products.
The display is a departure from the no-frills tabletop display that had been traditionally used to sell Tastykake products. It gives this brand a greater perceived value.
This display was created for TastyKake by Menasha Display Group, Philadelphia, PA.
Kraft Offers Parmesan Tower Display
The Kraft Parmesan Tower Display is shaped like a Parmesan can and stands out in the aisles. This round canister imitation successfully reinforces the brand yet is easily shopped by consumers as they move through the aisle.
This display utilizes a small footprint and can be shopped 360 degrees, allowing it to be placed in unlimited settings, including cross merchandising areas.
The Kraft Parmesan Tower is constructed of B and C flute 1 color corrugate components. Offering incredible stability, the combination of four vertical columns and corrugate shelves provide an exceptional platform to merchandise product. SBS panels (graphics) were utilized to make the necessary radii and to also emulate the graphics of the Parmesan canister.
The Kraft Parmesan Tower Display was designed and produced by Great Northern Corp.’s Display Division, located in Racine, WI.
CCM Global Campaign Features Alexander Ovechkin
CCM has launched a global marketing campaign to unveil its new Vector 10.0 hockey skate and stick.
The campaign is an integrated multi-media global initiative that includes TV, print, the Web, and point of purchase displays featuring NHL star, Alexander Ovechkin.
Len Rhodes, V.P., Global Marketing for CCM, said, “Alexander Ovechkin is featured among a very select group of NHL athletes based on his aspirational values as well as his exemplary performance on and off the ice. The Campaign takes its direct inspiration from the heart and soul of a distinct group of NHL players.”
The CCM Manifesto Campaign was developed by the Cramer-Krasselt group, Montreal, Canada.
Callaway Floor Display Reinforces Brand Identity
The Callaway 60 Dozen Floor Riser Display generates impulse purchases in a limited footprint. Designed with the intent to complement the Callaway counter unit, its bold graphics and unobstructed display of product gets the Callaway brand off the shelf.
The unit’s four-color graphic headers tell the story of the full family of Callaway golf balls providing retailers with flexibility in stocking the display.
Wood grain particle board, polystyrene sheet, ¼" thick tempered hardboard, injection molded polystyrene, screen printing, edge banding, and corrugated board were all deployed to create a high end look for the Callaway program while controlling budget costs.
The Callaway 60 Dozen Floor Riser Display was created by New Dimensions Research Corp., a p.o.p. display firm based in Melville, NY.
Dove Displays Ultimate Clear Anti-Perspirant
New Dove Ultimate Clear Anti-Perspirant/Deodorant manufactured by Unilever, alleviates the white mark problem by staying on skin and not on clothes while providing outstanding odor and wetness protection.
The new Ultimate Clear is available in the full line of Dove fragrances as well as a new fragrance, Cool Essentials, made of pure cucumber extract and a touch of calming green tea.
The entire line of Dove Anti-Perspirant/Deodorants is available at food, drug and mass retail outlets.
The new Dove Ultimate Clear Anti-Perspirant-Deodorant line will be featured in these corrugated display merchandisers.
Richard Petty Standees Launch Cinnabon Promotion
Cinnabon is partnering with the Richard Petty Driving Experience to launch the Ultimate Driving Experience Sweepstakes. The sweepstakes celebrates the launch of Cinnabon’s newest Chillatta flavors.
Customers can purchase a Chillatta beverage and receive a “scratch off” game piece to instantly win one of over one million free or discounted merchandise prizes at the store, as well as Richard Petty Driving Experience prizes. Each game piece also contains instructions on how to enter the Cinnabon Ultimate Driving Experience Sweepstakes to win an all expenses paid trip for two to a race weekend in Daytona Beach, FL.
Richard Petty standees help promote the sweepstakes and the new Chillatta flavors.
Corrugated Components & Devices by Midway Displays, offers the patented Cor-Caddie to create “Roll Around” mobile displays. The metal frame is made to specification. There are no tools required to snap the casters through the frame and the tray attaches to the frame with the secure locking plastic clips. Three caster sizes are available, some with locking features. The advantage of the Cor-Caddie are that no tooling is required and sizes are not limited as they would be with molded bases. For more information, contact Corrugated Components & Devices by Midway Displays, 6554 Austin Ave., Bedford Park, IL 60038; (Tel) 708-563-2323, (Fax) 708-563-2331; (Web) www.corrugatedcomponents.com.
The Producers Theatrical Standee
The Producers was a highly anticipated theatrical production and the main objective for the display was to capture the movie patrons' attention to increase ticket sales. Attention was drawn to the dramatic size of the Standee and the high tech lighting system within the display. The lighting grasps the moviegoers attention and entices them to go to the movie. The display dimensions are 141 inches (w) x 97 inches (h) x 31 inches(d). The display's size and structure brings to life the Broadway musical and its various characters. The display functions as a large billboard utilizing chasing lights to give a Broadway effect. This display won the Gold OMA in the Entertainment Category and was created by Drissi Advertising, Inc. 947 N. Cole Ave., Los Angeles, CA 90038.
Set- Rite Promotional Kit
Set-Rite Products introduced a new, unique product designed as a tool for plumbers. Research about the product and with plumbing supply houses helped put together a plan for the kind of P.O.P display that would attract tradesmen and show them all of the time saving benefits of the product. They created a trademark in the form of "Hank the Plumber" and then outlined in brilliant color and graphics the theme that outlined the function of the product. The kit consisted of a 5' standee, a counter display with a tester and a trade show and on site demo unit. The results created orders and re-orders faster than they could produce the product and are now in the process of gearing up for a large national rollout. This program won the Gold OMA in the Home and Garden Category and was created by KV Associates, LLC , 8 East Garden Place, Pompton Plains, NJ 07440.
Keebler Hutch System. This display was designed to provide a semi-permanent shelf system that could be reused with different promotion corrugated shelves. This is very economical saving money per display after the first turn. The unit is on casters providing greater opportunities for placement in the store. Injection molded plastic trays offer double the strength and structure. Created by Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072. BRONZE AWARD.
That's So Raven End Cap for Wal-Mart. "That's So Raven" is a highly popular television show seen around the world. There has been a tremendous response to "That's So Raven" products such as apparel and video games and the brand has extended into personal care and cosmetics for Tween girls. The End Cap was developed for the introduction of the Cologne Spray and Fragranced Shimmer in Wal-Mart stores in the U.S. Created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA 19134. BRONZE AWARD.
"Incredibles" Display & POP Signage. This program was designed to use the movies iconic images to remind consumers of the adventurous moments they could relive by owning the DVD as soon as it was released. The materials used were composed primarily of corrugate but the campaign was elevated with the use of special holographic foil and ribbon. Created by Cornerstone Display Group, 13830 Del Sur Street San Fernando, CA 91340. BRONZE AWARD.
Borders-Waldenbooks Snowmen. This display was designed to give the stores a "winter wonderland" ambiance for the Holiday season. Both Snowmen are reading the featured Pop Up Book, "A Winters Tale" announcing the book is new and available. The snowmen are made similar to the pop up figures in the book, which tie the elements to the book. Created by Rapid Displays 4300 W. 47th Street, Chicago, IL 60632. SILVER AWARD.
Lite/MGD Holiday Globe. The Holiday Globe was the centerpiece of Miller Beers 2005 Holiday marketing campaign. The objective was to provide stores with an attractive display that looked very much like a real snow globe. The display promoted the Genuine Draft and Lite brands. The display was simple to set up and took less than five minutes to assemble. Created by Baird Display, 5325 W. Rogers St., West Allis, WI 530l8. SILVER AWARD.
Hershey's Two Sided Wheel Unit. Hershey needed a display that would be able to promote all of its brands in a single unit. It needed to be shoppable on two sides and it needed to be mobile. This unit is to be primarily displayed at Wal-Mart and needed to fit inside a 20" x 24" Footprint. The most crucial objective was that it had to be strong and durable enough to hold 258 pounds of product for 60-90 days and be pushed around the store from location to location. Created by Menasha Display Group, 601 E. Erie Avenue, Philadelphia, PA l9l34. BRONZE AWARD.
Melita Gourmet Coffee Floor Display
The challenge for this display was to bring Gourmet Coffee to ordinary grocery channels. The graphics on the unit tell the whole story of the product. Consumers are attracted to the "warm" graphics.The design "invites" the consumer to pick up the package. The display highlights the "flavored" coffees of the month while attracting the consumer to the package graphics and the smooth aroma while promoting the brand. The display has a very small footprint and offers quick set up for this prepack display, ideal for grocery channels. Promoting the coffee brand as well as the filters (on the shelf) was integral to the overall marketing strategy. The program achieved a sales lift of 65% over non-display grocery stores. The Melita Gourmet Coffee Floor Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
Sobe Beverages End Aisle Display
This display was designed to be placed in-store at the ends of aisles to hold lots of product. The header card grabbed the consumers' attention to the energy drink held in the display. The display was litho printed than mounted to corrugate and die cut into shape. This shape was used so that the display could hold a large quantity of product. The display received significant results as more product was placed in-store at high traffic areas which in turn created more sales. The Sobe Beverages End Aisle Display was created by Proprint Services Inc., 562l Finch Ave. E #5, Toronto, Ont. MlB 2T9 Canada.
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