SKYY Vodka Display Supports New 2007 Ad Campaign
SKYY Vodka recently debuted new creative executions for its “Cocktail Moments,” marketing campaign. Featuring a series of powerful images by acclaimed photographer and independent filmmaker David LaChapelle, the new creative images are titled “Rude Boys” and “Dubai.”
“Rude Boys embodies the style, attitude and energy of the individuality of today’s cocktail culture, while Dubai captures the essence of cocktail, glamour and the jet set lifestyle,” said Paul Fuegner, V.P., Marketing, SKYY. “The Cocktail Moments advertising campaign began in 1998, portraying contemporary cocktail settings with striking imagery.”
P.o.p. displays support the campaign at retail.
Love’n Bake Display Shippers Now At Wild Oats Markets
Love'n Bake, a line of professional quality baking ingredients, has expanded its retail presence with the placement of 48 unit display shippers in Wild Oats Markets and other grocery stores and specialty food stores nationwide.
The product line consists of Almond Paste, Marzipan, Hazelnut Praline and Pistachio Nut Paste packed in convenient 10 to 12 ounce cans. Ready-to-use bakeable fillings called "Schmears" are also available in Almond, Chocolate and Cinnamon.
The easy-to-assemble point-of-purchase displays are designed to attract consumers visiting the baking aisle, according to George Hunter, Company Director of Consumer Products. The header features images of children baking, and captures the joyful spirit of the Love'n Bake line.
Hostess Introduces 100 Calorie Packs
New Hostess 100 Calorie Packs offer calorie-conscious consumers portion-controlled, snack sized packages, each containing three mini cup cakes featuring the brand’s creamy filling.
“While consumers are embracing the concept of 100 calorie snack items, many products are ‘versions’ of the real thing and fall short on one very important factor-taste,” said David Leavitt, V.P., Snack Marketing at Interstate Bakeries Corp., baker of Hostess Products. “Hostess 100 Calorie Packs make taste the focal point.”
A new ad campaign has been launched in conjunction with the national roll out, with the tagline, “3 Cakes, 100 Calories, Real Satisfaction.”
In-store displays complementing the ad campaign, are being utilized at the retail level.
Chicken Of The Sea Displays ‘Peel & Eat’ Cups
Chicken of the Sea has introduced tuna and salmon in 2.8-ounce peel-and-eat cups to meet consumers’ desires for health, convenience and value.
“Trends indicate that people are looking for healthy products that meet their busy lifestyles and can be consumed on-the-go,” said John Sawyer, Senior Vice President of Sales and Marketing at Chicken of the Sea. “With the obesity crisis, there is also an increased focus on portion control-our new tuna and salmon cups are perfect for addressing both issues.”
Colorful corrugated displays will help Chicken of the Sea gain off-shelf display positioning for the innovative new products.
OCC Full Throttle Fragrance Displayed In Wal-Mart
This floorstand was designed to drive sales in Wal-Mart stores for the OCC Full Throttle fragrance, inspired by the Discovery Channel's “American Chopper” television show.
The pre-pack unit design, with set-up taking only a few minutes, was key in gaining placement in Wal-Mart stores.
The OCC fragrance is positioned in the front of the unit, which features the OCC logo. Gift sets are located in the floorstand’s center channel. The corrugated display has a screen printed body, and four-color Litho die-cut header.
A uniquely engineered flap creates a pedestal for a bottle of test cologne resting below the header, allowing consumers to sample the product. The display, grabbed consumer attention and made it easier for the consumer to locate and test this new Full Throttle fragrance.
The OCC Full Throttle Fragrance Floorstand was created by New Dimensions, Melville, NY.
Weber Enters Spice Aisle With Grill Creations
Weber Grill Creations is a new line of unique seasonings and marinade mixes that are versatile enough to be used on any type of grilled food.
Introduced by Weber-Stephen Products, a leading manufacturer of outdoor grills and grilling accessories and ACH Food Companies, a subsidiary of London-based Associated British Foods, this agreement is a first for Weber as they expand their grilling expertise to the seasoning aisle at leading grocery, mass merchandisers, wholesale clubs and drug stores.
The product line will be displayed in this corrugated display designed to resemble a Weber-Stephen grill.
Pringles Promotion Tied To ‘American Idol’
As a partner for American Idol’s sixth season, Pringles has launched an expansive marketing campaign that will feature limited edition American Idol branded cans, television advertising and a national sweepstakes, “Jingles for Pringles,” inviting consumers to live out their American Idol dreams.
Pringles will offer consumers the chance to express their passion for Pringles by submitting videos of themselves performing a jingle that expresses their feelings about Pringles.
The grand prize winner will receive VIP ticket packages to the American Idol finale show in Los Angeles including hotel, transportation, and an unforgettable night of excitement, ushering in the next American Idol.
The promotion is supported with special packaging and an array of p.o.p. materials, including special pallet end-aisle displays.
Huggies Launches Little Swimmers Sunscreen
Kimberly-Clark is conducting a major extension of its market-leading Huggies Little Swimmers brand with the launch of a new line of sun care products.
The new products are the first extension of the Huggies Little Swimmers brand, which created the disposable swimpants category in 1998.
The Huggies Little Swimmers sun care product line includes three sunscreen lotions and the market’s only patented, self-adhesive UVB sun sensors geared to help detect and monitor children's exposure to Ultraviolet B rays that cause sunburn and are most commonly linked to skin cancer.
“With the rollout of these sun care products, Huggies Little Swimmers becomes the only brand to offer moms a total health and hygiene solution to ensure a fun water play experience for their kids,” said Bob Thibault, President, Kimberly-Clark Personal Care.
Point-of-sale materials, including colorful pallet displays, will support Huggies entry into this new category.
Big League Chew Launches ‘Live The Dream’ Promo.
Wm. Wrigley Jr. Company is celebrating baseball living-legend Cal Ripken Jr.’s induction into the National Baseball Hall of Fame, with the the “Big League Chew Live the Dream” promotion, which features a one-of-a-kind Big League Chew package featuring Cal Ripken Jr.’s signature and caricature likeness to be auctioned online for charity and one grand prize trip for four to this summer’s Hall of Fame weekend in Cooperstown.
Specially marked packages of Big League Chew give fans an opportunity to share in the excitement of Ripken’s induction. In addition to the grand prize, Big League Chew is giving away more than 10,000 prizes including autographed Cal Ripken baseball cards, trips to Ripken baseball camps, memberships to the National Baseball Hall of Fame and Museum, Nike batting gloves and baseball mitts and free packs of Big League Chew.
Special corrugated displays support the promotion.
Happy Feet Display For Blockbuster
This display was designed to elevate the Blockbuster brand by offering core family consumers a display tied to a high visibility theatrical release to introduce a way for Blockbuster to sell lucrative toys and licensed merchandise. The Artic theme and color scheme complemented other merchandising elements in the store and showcased product packaging. A highly dimensional header with continuous ice dancing penguins attracted consumers and a l0 second sound chip sampling the music from the movie helped engage consumers. The open design encouraged shopping from all sides. The flexible design allowed for a variety of product mixes. This display won a Gold OMA in the Toys and Accessories Category and was created by Idea Planet, LP, 6000l Summerside Dr. Suite 204, Dallas, TX 75252.
Cadbury Adams “Bird’s Nest” Easter Floor Display
The objective for this display was to offer a new and unique instore location for secondary purchases of Easter product. This was a temporary display which featured the usage of corrugate PETG. This display won a Gold OMA in the Grocery and General Merchandise Products Category and was created by Harding Display Corp., 150 Dynamic Drive, Toronto, Ontario, Canada M1V 5A5.
Gillette Fusion Phantom Launch Display. This display introduced the Gillette Fusion Phantom razor to consumers in an exciting and innovative way, while maintaining the Fusion brand identity. Fusion colors and background patterns were used to attract consumers to the display which also featured the 3D razor and flashing light. Created by Rand-Whitney Retail, 1 Agrand St., Worcester, MA 01607. BRONZE AWARD.
Bibleman PowerSource Series Relaunch. This display is designed to build awareness of the brand and was the core element of the marketing campaign. The displays were placed in the CBA market (Christian Bookseller Association.) The design of the display is directly taken from the design of the video series. The main focus was on the character and sword. The Bibleman display with its attention grabbing graphics and light up tube, was inviting for all age groups. Created by U.S. Display Group, 8l0 S. Washington Street, Tullahoma, TN 37388. SILVER AWARD.
Tsingtao Case Stacker Displays. This temporary floor display holds cased product and is easily field assembled. It ships KD and meets a budget that allows the production of multiple units. Created by Great Northern Corporation Consumer Packaging and Display, 1800 South Street, Racine, WI 53404. BRONZE AWARD
Miller Lite Football Spectacular Display. This display was used for a national promotion for Miller Lite this football season. The vacuum-formed helmet was team-specific for different regions. The shoulder pads were constructed of 24 pt. chip and corrugated. The display was 72” wide x 44” tall. Created by Mid-America, Display, 4900 Manchester Ave., St. Louis, MO 63110 for Madden Communications. SILVER AWARD.
Staples Tax Time 2007 "BIG" Pallet. This display was designed to peak awareness of the large pack sizes of markers and to stress the cost saving of purchasing large packs. The pallet was placed at Staples during tax season. The dimensional header immediately communicates the message. Display shaelves are angled back so the product shows the full face of the blister card. Created by U.S. Display Group, 810 S. Washington Street, Tullahoma, TN 37388. BRONZE AWARD.
24ct. Reese's Cooler Pack. This is a gravity feed display that sells Hershey's biggest selling item, Reese's peanut butter cups, in the cooler section. The program capitalizes on un-used space, the cooler section doors to promote an impulse purchase by consumers buying milk or other beverages. The design addresses the unique requirements of placement, ease of set-up and consumer interaction. Created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA 19134. BRONZE AWARD.
Pepsi Ceiling Breakthrough
This litho printed piece was manufactured on a new 6 color Heidelberg press. It consists of three forms that are mounted and die cut to shape. This unit was designed to increase awareness of the NHL playoffs and to tie in Pepsi products. The breakthrough is part of a multi-piece promotion that includes cling vinyl, tent cards, cooler toppers and pole signs. All the pieces create awareness of the online contests. This project is on-going for the playoffs duration and the program has generated heightened awareness of the NHL and the Pepsi products involved. The Pepsi Ceiling Breakthrough was created by Proprint Services Inc., 5621 Finch Avenue East, Unit #5, Toronto, Ontario M1B 2T9.
Melita Gourmet Coffee Floor Display
The challenge for this display was to bring Gourmet Coffee to grocery channels. Consumers are attracted to the "warm" graphics. The display highlights the "flavored" coffees of the month. It has a small footprint and is prepacked for quick set up. Promoting the coffee brand as well as the filters is integral to the overall marketing strategy. The Melita Gourmet Coffee Floor Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
Caribou Coffee Four Tier Floor Display
The objective for this display was to provide a free standing floor display with a small footprint to showcase the addition of Caribou Coffee to Bed, Bath and Beyond stores. This display has been well received by retailers. The unit is easy to set up and after one week on the floor, it produced product re-orders. The Caribou Coffee Floor Display was created by Meridian Display, 162 York Avenue E. St. Paul, MN 55117.
Tsingtao Beer Floor Display
This display was designed to provide a temporary floor unit with permanent display aesthetics that would hold cased product. The display appearance had to reinforce the "Asian" feel of the brand. And it also had to be easily field assembled. The unit had to meet a budget that would allow the production of multiple units for nationwide placement. The merchandisers have been successful in generating consumer interest. They have created incremental sales lifts as the product came off the shelf and into the aisle. The Tsingtao Beer Floor Display was created by Great Northern Corporation Consumer Packaging and Display, l800 South Street, Racine, WI 53404.
Portable /Beverage Box Includes Plastic Cups
This Instant Beverage Party Pack comes with a built in supply of plastic cups. Drinks may be served chilled or at room temperature. This product is great for backyard barbeques, pool parties, boating excursions, sporting events and picnics. This all in one beverage dispenser is a practical and useful item. This project was produced for Hang Loose Rum Tropical Party Packs in a test market promotion and over 40,000 cases have been sold. Each case held 4 Party Packs. The Portable/Beverage Box was created by Mission Packaging, Inc., 1920 S. Archibald Ave. Suite A, Ontario, CA 91761.
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