Skyy Spirits Displays All-Natural Skyy Infusions
Skyy Spirits is introducing SKYY Infusions™, an all-natural infused experience made with SKYY Vodka® and real fruit. SKYY Infusions will launch in five flavors: Citrus, Cherry, Passion Fruit, Raspberry and Grape.
Gerry Ruvo, CEO of Skyy Spirits, said, “With SKYY Infusions, we are introducing a proprietary infusions process that allows us to really capture that ‘true-to-fruit’ taste, while meeting a real consumer desire for all-natural products."
SKYY Infusions will be supported by a 360 degree marketing campaign anchored by the tagline “Go Natural.™”
Marketing support will include extensive point of sale display materials.
Explorer’s Bounty Displays New Organic Coffee Line
Explorer’s Bounty is launching a new line of USDA certified organic coffees with unique displays designed to capture shoppers’ attention.
The shipper display, designed to look like the trunks of a world explorer, holds eight 11 oz. packages of Columbian, Peruvian, Sumatran, Ethiopian and Itiquie Estate Coffees. The environmentally-friendly displays are printed with soy ink on recycled paper.
Matchpoint Marketing, headquartered in Pittsburgh, PA, (www.matchpointmarketing.com), is the promotion agency for the product launch.
Explorers Bounty notes that organic coffee sales are growing faster than the rest of the category, with a 9/7% sales increase last year.
Crest Displays Whitestrips With Tartar Protection
Crest has introduced the newest addition to the Crest Whitestrips line-up: Crest Whitestrips Daily Whitening Plus Tartar Protection. For the first time, Crest Whitestrips goes beyond a white smile to actually protect teeth from daily tartar build-u.
“We wanted to create a product that not only whitens teeth but goes one step further to protect and care for smiles,” said Sunny Jain, Senior Brand Manager, Crest Whitestrips North America. “New Crest Whitestrips Daily Whitening Plus Tartar Protection allows consumers to add protection from daily tartar build-up to their busy morning routines, without adding additional time, all with just five minutes a day, every day.”
The new Crest Whitestrips will be featured in this colorful shelf and counter display.
The promotional theme for the new product is “Tartar Protection Just Got Beautiful.”
Dove Launches go fresh Collection
New from Dove is a collection of products designed to help 20-something women gain a fresh perspective by encouraging them to refresh, cool off and energize.
Available in three fragrances - Refreshing, (mint), Energizing; (grapefruit) and Cooling (cucumber & green tea)- Dove go fresh offers bursts of freshness with trusted Dove moisturizers. The Dove go fresh collection includes deodorants, matching body mists, body wash, beauty bar, hand and body lotion, shampoos and conditioners.
The new line will be introduced with a wide array of point-of-sale materials, including special counter and floor displays.
Pentel Promotes New Recycology Line
Pentel of America has introduced Handy-line S Highlighters and Permanent Markers into its line of ecologically-sound Recycology(TM) products. The Ultra Slim Handy-line S Highlighters are made of 54% post-consumer recycled plastic by weight and the Ultra Slim Handy-line S Markers are made of 55% post-consumer recycled plastic by weight. The Highlighter and Marker are easily refillable with a spill-proof cartridge “The Handy-line S highlighters or markers are easy to carry in a pocket or purse due to their slim size,” said Peter Katz, Marketing Director, Pentel. Special displays will promote the Recycology line’s environmental advantages.
Pilot Pen Displays BeGreen Writing Instruments
Pilot Pen Corporation of America has introduced BeGreen-the world’s first full line of earth-friendly writing instruments.
Selling for the same price as their non-recycled counterparts, Pilot’s BeGreen writing instruments-including ballpoint pens, rolling balls pens and mechanical pencils-are all made from recycled content and packaged in recycled materials. BeGreen pens/pencils are widely available at leading office supply stores and other retailers.
“Using BeGreen pens/pencils gives consumers an easy and inexpensive way to make a commitment to our environment everyday,” said Robert Silberman, Vice President, Marketing, Pilot Pen Corp.
“BeGreen is a long term, global commitment for Pilot; one that has taken over three years in development. The product line will expand as consumer interest heightens for the well-being of our planet.”
Jelly Belly Launches Ice Cream Inspired Flavors
Jelly Belly Co. is introducing jelly beans inspired by Cold Stone Creamery® Signature Creation™ ice cream flavors. The new flavors in the Cold Stone Creamery Ice Cream Parlor Mix are Strawberry Blonde™, Mint Mint Chocolate Chip®, Chocolate Devotion™, Apple Pie a la Cold Stone® and Birthday Cake Remix™.
“Both Jelly Belly and Cold Stone enjoy the leading brand positions in their respective category, both are devoted to premium products and cultures of fun. Consumers are passionate about both treats. The quality, taste and variety that are the hallmarks of Jelly Belly beans are a wonderful match with those same attributes of super premium ice cream from Cold Stone Creamery,” said Rob Swaigen, Marketing Director, Jelly Belly Candy Co.
Special corrugated displays will merchandise the Cold Stone Creamery flavors.
7-Eleven® Powers Up ‘Iron Man’ With Promotion
7-Eleven has launched an “Iron Man” promotion tying in with the “Iron Man” movie. The featured Slurpee flavor of the month is the new AMP Energy Freeze, a frozen version of Pepsi’s AMP Energy, created exclusively for 7-Eleven.
Four special multi-image, three-dimensional Slurpee cups for the promotion feature the Iron Man Super Hero and his nemesis, Iron Monger.“
“Just as action movies keep creating new special effects, our Slurpee cups, mugs and straws have to continually reach their own new heights of creativity,” said Jay Wilkins, 7-Eleven Slurpee and Big Gulp brand manager.
Special store signage and a true-to-the-movie 6'4" Iron Man standee will support the promotion in 7-Eleven stores.
‘Totally Cool’ Offers Sunglass Display
This two-sided display for “Totally Cool” Sunglasses is designed to be flexible. It can be used as a floor stand or be pulled apart for use as two Power Wings if the retailer prefers to save floor space.
This display shipped as a pre-pack, with product already in place on the hooks, using “product stoppers” to prevent goods from leaving the hooks during shipment.
This display was flood-coated one color for the Base (solid Blue), and one color for the Tray (bright Yellow), and included a 4-color process Header on each side.
This ‘Totally Cool’ Sunglass display was created by Alpak Display Group, Inc., (www.alpak.com) a Saddle Brook, NJ-based point-of-purchase display firm.
Alpak customized one of its stock corrugated displays for the program, which enabled it to fulfill the display program with a minimum of lead time required.
Joseph Schmidt Gift Pack Counter Unit
This display was designed to distinctively introduce new holiday gift packs of Joseph Schmidt high-quality chocolate truffles as stocking stuffers, small gifts and impulse buys. The display had to differentiate the high quality and exclusivity of these chocolates and to clearly show the truffles packaged. This elegant unit stands out with its tall stature, rectangular shape like the product and striking boxes with bows. Eye-catching holiday graphics attract the consumer’s attention and invite gift-giving purchases. This display won a Gold OMA in the Convenience Store Retailer Category. The Joseph Schmidt Gift Pack Counter Unit was created by Menasha Packaging Company, 601East Erie Avenue, Philadelphia, PA 19134.
Valley Forge Flag House Pallet Display
This display was produced for placement in Lowe's Stores. The eye-catching corrugated display, which mimics the appearance of a house, incorporates a wide variety of U.S. Flag products. Valley Forge Flag reports that this display generated a 40% increase in sales at Lowe's Stores. The Valley Forge Flag House Pallet Display won a Gold OMA Home and Garden Category and was created by Weber Displays & Packaging, 3500 Richmond Street, Philadelphia, PA 19134.
Ice Breakers Berry Sour PDQ Display.The objectives for this display were to promote Hershey's new sour gum flavor, differentiate it in a highly competitive category and to use more environmentally sustainable packaging. The angled front, back and sides helped eliminate unnecessary packaging in support of Wal-Mart's Environmental Sustainability program. The bright six-color graphics make this unit stand out on shelves and help make the products "pop" out of the display. The Ice Breakers Berry Sour PDQ was created by Menasha Packaging Co., 601 E. Erie Avenue, Philadelphia, PA 19134. SILVER AWARD.
Listerine Whitening Pallet. This display was created exclusively for Wal-Mart and included a BOGO(buy one, get one free) offer promoting the new whitening products by offering the consumer free samples of the Listerine Whitening Mouthwash and Quick Dissolving Strips with the purchase of a l.5L bottle of Listerine Mouthwash premium. Created by Henschel Steinau, Inc., 300 Grand Avenue, Englewood, NJ 0763l. BRONZE AWARD.
SCJ Glade Kroger Holiday Pre-Built Display. This display was designed to be easy to execute at retail, eliminating the need for in-store assembly and loading, offering a faster start on sales. The unique design allowed over 400 pounds of prepacked product to ship through the normal supply chain as a pallet and easily transform into a mobile display at retail with a pallet jack in less than one minute. Created by Great Northern Corporation Consumer Packaging and Display, l800 South Street, Racine, WI 53404. BRONZE AWARD.
Turbo Tax 36" x 36" Pallet Display. This display was designed to make the Turbo Tax software easy-to-find and shop. The display was designed to have a premium look and feel to break through the clutter in a retail environment. The use of lithography and flexography printing supports Turbo Taxes Brand Identity through the consistent use of colors of the logo and packaging. The open shelf concept allowed for various product assortment. The Turbo Tax Pallet Display was created by Innomark Communications, LLC, 42 0 Distribution Circle, Fairfield, Ohio 45014. SILVER AWARD.
Lifesavers Peg Bag Floor Display. This display features two key design features, the header add on piece and the body. The header add on piece was designed to give the display some movement. The display simulates pieces falling from the top header, down the side and on to the base. Consumers were attracted to the unit because it is colorful and playful. Created by Add Ink, 36 Overlea Blvd., Toronto, Ontario, Canada. SILVER AWARD.
Werthers Caramel Chocolate Floorstand. This display launched Werthers new product Caramel Chocolates. The floorstand conveys a feeling of high quality and a reminder of family traditions. The "chocolate and caramel flow" became an appealing and important design feature. The "flow" visually carries the eye downward towards the product. The Werthers Caramel Chocolate Floorstand was created by Ellie Inc., 300 Ft. Zumwalt Square Suite l30, O'Fallon, MO 63366. SILVER AWARD.
Cadbury Grab A Pack l36 ct. This display was designed to project a striking, cohesive branding image for several brands and flavors of Cadbury-Adams gum in an eye-catching l36-count display, which unifies these well-known brands for mass merchandisers. The colorful display grabs attention and angled shelves push the product forward spotlighting the Trident, Dentyne and Stride brands and colors. Created by Menasha Packaging Company, 601 East Erie Avenue, Philadelphia, PA l9l34. BRONZE AWARD.
Pabst Condiment Caddy
This display was designed to provide Pabst distributors with additional brand exposure for restaurants, cafes and off premise accounts. The unit is offset printed; UV coated on 36 pt. Laminated solid fiber. The Caddy utilized cost effective, high impact/quality graphics on recyclable material. It provided the brand with a useful “marketing tool” to increase brand awareness. The Pabst Condiment Caddy was created by Great Northern Corporation Consumer Packaging and Display, 1800 South Street, Racine, WI 53404.
3 Dimensional Graphics For Beverage Displays
3D Paper Graphics has launched a new line of point-of-purchase displays based on their successful patent pending Show Stopper business greeting cards. The simple concept of enlarging these creative marketing tools into a POP display was the next logical step for 3D Paper Graphics. All of the products offered are light, fold flat for shipping and require minimal setup. There are floor displays, counter displays and overhead mobiles currently available. Various sizes can be easily customized to fit unique needs. The displays provide a three-dimensional appeal that automatically attracts customers to your brand. For more information, contact 3D Paper Graphics, Six Main Street, Chester, CT 06412.
Melita Gourmet Coffee Floor Display
The challenge for this display was to bring Gourmet Coffee to grocery channels. Consumers are attracted to the "warm" graphics. The display highlights the "flavored" coffees of the month. It has a small footprint and is prepacked for quick set up. Promoting the coffee brand as well as the filters is integral to the overall marketing strategy. The Melita Gourmet Coffee Floor Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
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