Zima Promotion Offers Consumers A Free CD
Coors Brewing’s Zima has partnered with “Complex,” a new young men’s bi-monthly lifestyle magazine for a summer promotion. Complex is producing a full length CD with urban appeal that will be made available as a Gift with Purchase to be distributed through Zima’s website. The CD features artists in the hip-hop arena. Consumers who purchase Zima will receive a code within the product packaging that allows them to redeem their CD by entering the code on Zima.com.
Additionally, Complex is creating a custom publication/guide for Zima titled, “Start Your Night Right,” which will be distributed nationally through Zima retailers. It will be free to Zima purchasers and will feature articles on musical artists, style and nightlife.
“Zima came to Complex because the magazine delivers male consumers who will help drive their business at retail,” says Rob Weinstein, Marketing Director, Complex Media.
A one page Zima ad in Complex highlights the promotion. Additionally, there will be listening stations set-up in grocery chains and convenience stores so the CD can be sampled.
Arbor Mist Runs “Deck Party” Summer Promo
Arbor Mist is conducting a “Deck Party” summer promotion, highlighting its new creamy wine blender drink, Arbor Mist Wine Blenders. Arbor Mist Wine Blenders are the first blender drinks made with wine.
Available in three fruit flavors including strawberry, blackberry, and peach, Arbor Mist Wine Blenders combine the great taste of fruit and wine in a pre-mixed alcoholic blender drink.
Arbor Mist Wine Blenders are sold in 1.5-liter frosted bottles, and combine colorful labels with classic black capsules. Each bottle makes 16 servings of 10-ounce drinks.
After adding ice and following the easy recipe on the bottle, the finished blender drink has the same six-percent alcohol level as Arbor Mist wine with fruit.
Spalding Golf Cart Display Highlights Golf Balls
This display is designed to emulate a golf cart, attracting the attention of golfers. The support for the display is a fully recyclable corrugated pallet.
The open display allows consumers to touch, feel and read all product information printed on the boxes. The display also informs the consumer of the various brands and ball styles available.
The unique display is designed to capture primary locations at retail.
The white liner corrugated display is 5-color flexo printed. The entire display is pre-packed and shipped on a recyclable corrugated pallet.
This display was created for Spalding by Smurfit-Stone Display Group, Richmond, VA.
Old Spice Shaving Products Are Launched
Universal Group, Los Angeles, has introduced Old Spice High Endurance triple-blade razors, shave gels, pre-shave and after shave products for men, providing them with leading technology to meet their daily shaving and face care needs. Universal Group licenses the Old Spice High Endurance trademarks from The Procter & Gamble Co.
The line’s high impact red graphics and contemporary packaging are designed to appeal to a younger demographic.
A special side panel merchandiser is convertible to a floorstand for endcap display.
Mark Richard, Director of Marketing for Universal Group said that men’s facial care products have exploded in recent years, and that High Endurance is the most comprehensive line for the mass market.
Foreign Candy Displays Rips Near Slurpee Dispensers
The Foreign Candy Co. and 7-Eleven, Inc. have come together to introduce the Rips Slurpee Candy Straw.
The strawberry flavor provides an extra twist with all types of beverages. After the experience of using the straw is over you begin the new experience of eating the straw.
The Rips Slurpee Candy Straw is displayed near Slurpee Dispensers in 7-Elevens to help generate impulse purchases.
Midway Displays has introduced a new line of components for corrugated displays. The line includes shelf support tubes, fluting wire, handles, hookbacks, and wire pole feet. Also included in the line is the Cor-caddie, to add casters to any corrugated display, allowing retailers to easily move it to any store location. For more information, contact Midway Displays, 6554 South Austin Ave., Bedford Park, IL 60638; (Tel) 708-563-2323, (Fax) 708-563-2331; (Web) www.midwaydisplays.com.
Triangle Display
Kodak & Cineplex Run Joint Promotion
Kodak Canada and Cineplex Odeon are conducting The Free Movie Passes and Movie Snacks promotion. Kodak products contain coupons redeemable at Cineplex Odeon, Galaxy Cinemas and Empire Theatres for movie passes or snacks.
There are more than 1.3 million movie prizes in Kodak products with a total prize value of more than $6 million. Every specially marked Kodak product pack is a winner.
The promotion is backed with in-store materials and in-theatre posters.
CATEGORY: Custom Displays
DISPLAY PRODUCER: Meridian Display
162 York Avenue East, Saint Paul, Minnesota 55117
This floor stand display for Red Wing Shoes, was developed for the retail footwear industry. The display offers boxed product for sale, shows actual samples, provides banner information for education and features a motorized header. The header is designed to be completely freestanding so that when the promotion ends, the header may be used elsewhere in the store. Despite its large size, the display can be assembled within 15 minutes. The graphics on the display matches other promotional selling materials. The display also achieved the goal of obtaining more retail floor space.
CATEGORY: Corrugated Display
DISPLAY PRODUCER: EB Displays Co., Inc.
1369 Sanders Avenue, S.W., Massillon, Ohio 44648
This Silver Creek corrugated dump bin was designed for Swisher International. The display focused on brand positioning, product value, product visibility and shopability. The full color litho wrapped bin clearly set Swisher's product apart form its competitors, especially at a distance. The Clear Lexan window allowed for the product inside to be clearly visible.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Array Marketing Group
633 W. 5th Street, #6650, Los Angeles, CA 90071
The L'Oreal USA Couleur Experte Hair Kiosk was constructed with vacuum formed panels, powder coated fabricated metal and extruded PVC and styrene. The display shipped fully assembled allowing retailers to unpack and merchandise the product immediately. The use of bold colors and dynamic shapes communicated the excitement and quality of the new brand during the product launch and showcased the Couleur Experte brand. The displays are easily shopped as each individual product sku is clearly denoted with hair swatches attached to the front edge of the shelves. Product glorifiers showcase the contents of the boxed set prior to purchase. An information booklet educates consumers on product usage.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Archbold Container Corp.
800 West Barre Road, Archbold, OH 43502
This is a three-shelf corrugated display for Smuckers Squeeze Bottle Jelly. The structural design provides for a tiered appearance of the shelves. The trays and the base are direct paint and the header is labeled. The header is shaped like a slice of bread.
CATEGORY: Corrugated Display
DISPLAY PRODUCER: Alpak Manufacturing Corp.
181 Boyd Street, P.O. Box 339, Montgomery, NY 12549
This is a countertop display with an easel back. It can also be used as a power wing (14" wide). The display holds 24 pairs of kid's sunglasses, showing 8 facings of various popular licenses. It is printed in 4-color process lithography, mounted and die cut with glued-on easel.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Artisan Complete
100 Bentley Street, Markham, Ontario Canada L3R 3L2
This display was designed to promote the Chipits brand for Hershey Canada. A small 15" x 15" footprint allows easy placement at the retail level. The 'chipit' character is attached to the header with a spring to add motion. Considerable engineering was required to hold the weight of the 'bowl' full of Chipits on such a small base.
CATEGORY: Temporary Displays
DISPLAY PRODUCER: Menasha Display Group,
601 E. Erie Ave., Philadelphia, PA 19134
This Mary-Kate & Ashley Color Boutique Endcap for Wal-Mart was designed as an endcap, and the addition of the easel on the back of the display allows for additional in-aisle placement. The unit arrives at retail assembled. The unit attracts the attention of teen girls, and efficiently holds a large amount of product.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Artisan Complete
100 Bentley Street, Markham, Ontario Canada L3R 3L2
This Halloween motion display for Hershey Canada can be used either as a pallet or floor display to boost sales during one of the busiest candy sales seasons. It is constructed of both 'B' & 'E' flute corrugated and screen printed 4 color + Clear UV. The inside drum rotates and the bats, on spring wires, move in constant erratic motion.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Archbold Container Corp.
800 West Barre Road, Archbold, OH 43502
This promotional golf display for Makers Mark Bourbon is a corrugated unit. The entire display is labeled with a clear laminate over the label. The glass on the top of the display is offset form the header providing a 3-dimensional effect.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Array Marketing Group
633 W. 5th Street, #6650, Los Angeles, CA 90071.
The Stanley Toolworks FAT MAX Prepack was produced to promote the launch of Stanley's new Fat Max line of hand tools. The display provided interchangeable peg hooks and shelves that allowed the display to be reconfigured to merchandise different tools in the collection. The display was sent pre-packed with all the tools to ensure immediate merchandising in the retail environment.
CATEGORY: Temporary Displays
DISPLAY PRODUCER: Menasha Display Group,
601 E. Erie Ave., Philadelphia, PA 19134.
This NorelcoQuadra Costco Pallet Displayand Riser, designed specifically for Costco, is shipped to Costco within the main graphic panel, saving on shipping. The riser also features the Quadra razor itself which is attached to the front so the consumer can interact with it.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Linpac Displays
810 South Washington Street, Tullahoma, TN 37388
The Silverado gravity feed tray is made with corrugated material and utilizes full litho graphics to show the "Pouch" and product logo. There is a bright banner print to attract attention to the 'buy one get one free' offer. The display can be hung with powerwing clips or set on a counter by extending the easel back. This versatility allows the retailer to place the display in numerous areas.
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