Dr Pepper Runs “Spider-Man 2” Instant Win Promo.
Dr Pepper has become the exclusive soft drink partner of “Spider-Man 2,” offering its customers the opportunity to instantly win Dodge Vipers, Segway Human Transporters and Vespa Motor Scooters by looking in 20-ounce and 2-liter bottles, and in 12- and 24-packs of Dr Pepper and Diet Dr Pepper.
Two unique packaging innovations for bottles and cans will fuel excitement. Upon popping the top of a special talking can, the consumer will hear a recorded message that says, “You have won a Dodge Viper!” Purchasers of 20-ounce and 2-liter bottles will look through the empty bottle using special “Spidey Eyes” on the back of the bottle to see if they’ve won.
Chris Creedon, Director-Promotions for Dr Pepper, said, “The excitement surrounding the movie, the cool, interactive packaging we’re using, and the lucrative prizes at stake could result in a really explosive summer for Dr Pepper.”
Point-of-purchase materials support the promotion.
‘Ogre-Sized’ M&M's On Display
M&M’s has introduced the first-ever “Ogre-sized” version of its M&Ms chocolate candies. The M&Ms Brand SHREK Mix, featuring 50% bigger Milk Chocolate and Peanut M&Ms, is being displayed in stores and theaters.
Janis Smith-Gomez, V.P., Marketing, M&M’s, said, “Nothing says big chocolate taste like ogre-sized M&M’s; add that to the biggest movie and the biggest star, and you’ve got an unbeatable recipe for ogre-sized fun."
As part of the promotion, M&M's is also conducting an “Ogre-Sized Load” sweepstakes. By guessing how many Ogre-sized M&M’s will fit in the Grand Canyon, one winner will receive an all-expenses paid trip for four to the Grand Canyon.
Triangle Display
Hershey Debuts Ice Breakers Liquid Ice Breath Mints
Hershey Foods has introduced Ice Breakers Liquid Ice breath mints. The small round mints are filled with liquid-an intense burst of flavor that dissolves immediately, leaving the mouth refreshed.
As part of the marketing campaign, “Is it liquid or is it ice?” people who try Ice Breakers Liquid Ice breath mints can cast their vote at www.LiquidorIce.com and enter for a chance to win a grand prize trip for four to Los Angeles where they will meet singer Jessica Simpson.
For every vote received, Hershey Foods is donating $1 to the Rock the Vote campaign, a non-profit, non-partisan organization that engages youth in the political process.
“We are excited to announce our partnership with Jessica Simpson. Jessica is very energetic, and sociable so she’s a perfect match for our new product Ice Breakers Liquid Ice,” said Thomas Hernquist, Sr. V.P. and Chief Marketing Officer, Hershey Foods.
Emerald Nuts Displays Support Product Launch
Emerald Nuts has launched a line of fourteen different snack products.
The company is featuring this shipper display to trigger impulse purchases in-store. There are different shipper displays for ‘on the go’ canisters and for glazed nuts.
Emerald has also provided retailers with attractive permanent displays that hold eight cases of nuts.
The displays are part of an integrated media campaign to gain attention for the Emerald brand.
Emerald is the Official Nut Supplier to the U.S. 2004 Olympic teams, in Athens, and will feature this association on its promotional materials this year.
The packaging and display graphics are designed to convey appetite appeal as well as the low-carb, health benefits of nuts.
Polaroid Displays New One600 Instant Camera Line
Polaroid Corp. introduced its new Polaroid One600 line, featuring four cameras-the One600 Classic, One600 Ultra, One600 Pro and One600 JobPro.
The new, sleek design of the Polaroid One600 line makes it a convenient portable companion for a wide range of users. Each camera comes equipped with a variety of features including a built-in, automatic flash with ready light, digital film counter to track available photos and a convenient wrist strap for easy portability. The new family of Polaroid One600 instant cameras uses large-format 600 instant film and is available now at most major retailers, traditional photographic stores, and computer and electronic stores nationwide.
Floor and counter units will display the Polaroid One600 line.
Displays Feature ‘Starsky & Hutch’ On DVD & VHS
Warner Home Video is using colorful merchandisers featuring detectives Starsky, Hutch and the Ford Gran Torino, to support the release of the comedy “Starsky & Hutch” on DVD and VHS.
The $90 million box office film features a hilarious ensemble including Ben Stiller, Owen Wilson, Vince Vaughn, Snoop Dogg and Juliette Lewis.
The DVD’s special features include outtakes, deleted scenes, a documentary spoof, Snoop Dogg’ Fashion Fa Shizzle and more.
To support the release, Warner is offering consumers $5 off the purchase of “Starsky & Hutch” and “The Big Bounce.” Both DVD’s will feature on-pack stickers highlighting the offer.
Swingbox, LLC has introduced the Swingbox Merchandiser, a floor display with a large built-in center panel graphics “billboard.” The patented Swingbox has a two-piece construction comprising a base and tray, which are easy to set up. The header is built-in to the tray so it can’t be removed. The shipper allows for better pallet organization and reduces shipping costs. For more information, contact Swingbox 33 Glen Terrace, Stamford, CT 06906; (Tel) 203-356-9621, (Web) www.swingbox.com.
Merchandising Inventives offers gravity feed, side kick displays. The displays, constructed of 200# B-flute corrugated, are well suited for small sized products. Custom graphics and fulfillment are available. For more information, contact Merchandising Inventives, 1665 S. Waukegan Rd., Waukegan, IL 60085; (Tel) 847-688-0591 (Fax) 847-775-6974; (Web Site) www.merchinv.com.
Category: Promotional Displays
Display Producer: Rapid Displays
4300 W. 47th St., Chicago, IL 60632-4476
The Pepsi Shrek Carriage Lobby Display ties the movie, Shrek, in with Sierra Mist. Pepsi wanted to increase the awareness and sales of the Sierra Mist Product line along with its soft drink products. Tying-in with the hype surrounding Shrek 2 was a perfect vehicle -create a very large display around Shrek that also brought the customers closer to see about the promotion. The display was positioned at the lobbies of the stores. The goal was to get the consumer to pick up two l2-packs of any Pepsi product and receive a coupon for a Free 2-liter bottle of Sierra Mist on their next visit.
Category: Corrugated Displays
Display Producer: Menasha Display Group
60l E. Erie Avenue, Philadelphia, PA l9l34
This Pyrocool l2 ct Floor Stand/Power Wing offers a fire suppressant product that is now sold in an easy to use aerosol can. This display introduced the product to the automotive aftermarket and other retailers and featured eye-catching graphics to grab the attention of the consumer with its effective use of bright orange and red on the deep black backgound. The display arrives at retail pre-packed as a power wing. Once removed from the shipper it may be hung up as a power wing or the KDF floor stand can be erected taking up just one square foot of retail space. The riser is then inserted into the top of the tray.
Category: Corrugated Displays
Display Producer: Alpak Manufacturing Corporation
181 Boyd St., P.O. Box 339, Montgomery, NY l2549
This is a 4-sided Pallet Pack with multiple SKU's for Sony Electronics. The display was custom designed and produced for Wal-Mart distribution. All fulfillment was performed by Alpak. The unit features multi-color direct print, litho labeling, mounting and finishing.
Category: Corrugated Displays
Display Producer: Rapid Displays
4300 W. 47tlh St., Chicago, IL 60632-4476
Mission Foods is executing a "Sizzling Summer Program" that will stimulate trial and incremental purchase of Mission Flour Tortillas. This is the first time that Mission has gone with a free-standing display. The unit includes a sound chip to reinforce the typical summer sounds of having a BBQ - sizzling, with a family in the background. Mission's impactful point -of-sale program will create in-store awareness. The display program will be targeted to the general market.
Category: Corrugated Displays
Display Producer: Kell Specialty Products
421 Palmer Street, Chippewa Falls, WI 54729
This Sarah Lee Bread Display was designed to achieve product placement in non-traditional areas of the grocery store to create cross-promotional buying incentives. The display can withstand multiple use cycles for several promotions. The display helped Sara Lee bring its brand from l8th place in the market to 1st place within 6 months.
Category: Corrugated Displays
Display Producer: Alpak Manufacturing Corporation
18l Boyd St., P.O. Box 339, Montgomery, NY l2549
This power wing with base may be used as a side kick or free-standing floor display. The unit is pre-assembled empty for customer loading. It provides a solid foot print and comes complete with 4-color process header.
Category: Temporary Displays
Display Producer: Menasha Display Group
60l E. Erie Avenue, Philadelphia, PA l9l34
This DT SoLo 72 Dozen Floor Display holds 72 dozen golf balls in a very small footprint (2' x 2"). The combination of materials, plastic and corrugated, kept the cost low but insured the unit would endure through the 3-6 month period on the retail floor. The spinning cubes on the front were added to encourage consumer interest and interaction. The header also became a cube reinforcing the packaging graphics on this new ball. The cube theme was then carried out through the product's entire launch.
Category: Corrugated Displays
Display Producer: Artisan Complete
100 Bentley Street, Markham, Ontario, Canada L3R 3L2
The Prodiem Floor Display was produced for Novartis Consumer Health Canada to promote its various sizes and forms of this product available at retail. The base, tray and inserts are screen printed 4-color UV on corrugated and the header is printed 4-color litho and mounted to corrugated. The side 'wings' are screen printed 4-color UV on ABS plastic.
Category: Corrugated Displays
Display Producer: Rapid Displays
4300 W. 47th St., Chicago, IL 60632-4476
The Go Active Lobby Merchandiser reinforces McDonald's commitment to healthy menu options and lifestyle choices. The display highlights the Stepometer premium offer with the new Go Active Happy Meal.
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