Sergeant’s Pet Care Debuts EcoSMART Products
As the trend toward natural pet care continues to increase, Sergeant's Pet Care Products is introducing a new line of natural flea, tick and mosquito control products for cats and dogs.
Developed by Sergeant’s using patented technology licensed from EcoSMART Technologies, a world leader in natural pesticide products, the SENTRY Natural Defense line includes a range of treatments derived from a unique combination of natural botanical extracts that can be used safely around other household pets and children.
Beneful Introduces Prepared Meals For Dogs
The Nestle Purina PetCare Co., is introducing Beneful Prepared Meals. This innovative family-style food for dogs is made with real beef, chicken, turkey, pork and lamb, and with wholesome grains.
Beneful Prepared Meals are available in eight varieties and come in clear, ready-to-serve, re-sealable plastic containers-a new packaging innovation in pet food.
“One of the biggest trends we are seeing among pet owners is the desire to feed their dogs the way they feed themselves-choosing food that is made with healthy, high quality ingredients that offer taste and nutrition,” said Steve Crimmins, V. P., Dog Food Marketing. “With Beneful Prepared Meals, we’ve added epicurean polish to pet food to meet the needs of today’s devoted pet owners who want food for their dogs, not dog food.” Special corrugated displays are supporting the launch.
Jose Cuervo Launches New Tequila Flavors
Jose Cuervo has launched Cuervo Flavored Tequilas, a new selection of premium tequilas with hints of orange, lime and tropical fruit flavors.
“Cuervo Flavored Tequilas allow consumers to expand their tequila experiences and enjoy Cuervo in more versatile ways,” said Carlos Arana, Managing Director, Jose Cuervo International. “Tequila is no longer limited to shots and margaritas. Cuervo Flavored Tequilas are the perfect solution of those looking to add a new twist to their favorite drink.”
The launch is being supported by a fully integrated marketing effort that includes promotions, special events, merchandising and sampling.
SKYY Vodka POS Promotes Jet-Set Tour
SKYY Vodka has launched SKYY’s Jet-Set Tour promotion, where consumers have the opportunity to bid on 12 seats aboard a luxury private jet, provided by Marquis Jet.
The winners will start in New York City and travel in style via private jet to Miami, Vail, Las Vegas and Hollywood in a whirlwind three-day Jet-Set Tour. At each city, the “jet-setters” will receive VIP treatment at exclusive velvet rope events and experience sophisticated SKYY cocktail moments across the country.
At SKYY.com/jetset, consumers will be able to bid for one of a total of six pairs of tickets at the SKYY Jet-Set Tour Auction web site. Each week one pair of seats will be awarded to the highest bidder with all proceeds benefiting the Foundation for Aids Research.
The integrated promotion will be supported by on- and off-premise Jet-Set p.o.s. materials.
Raven End Cap Targets Tween Girls
Boom! Creative Development, LLC, has introduced a new fragrance and cosmetics collection for Tween girls based on the Disney TV Show, “That’s So Raven.”
This Raven End Cap Display was developed for That’s So Raven Cologne Spray and Fragranced Shimmer Touch Stick in Wal-Mart stores.
The display provides ease of product access, via a shelving arrangement that accounts for the 7" height of the gondola deck. Product height is comfortably accessed at all three levels.
The display utilizes 4/c litho graphics laminated to corrugated which feature That’s So Raven graphics including photos of Raven and the show's logo. Stylized flowers were used as a background for the product. The colors here were screened back 80% so as not to interfere with the prominence of the product.
This display was created for Boom! Creative Development by Menasha Display Group, Philadelphia, PA.
Country Choice Debuts ‘Fit Kids’ Organic Oatmeal
“Our new Fit Kids Organic Instant Oatmeal, was created to give kids a great tasting and healthy way to start their day,” said John DePaolis, Head of Marketing for Country Choice Organic.
“Made with whole grain organic oats, Fit Kids is fortified with calcium, iron and vitamins--ingredients kids need to stay healthy and active. But we also realize that for kids to eat it, it has to taste great, so we’ve added things like organic cinnamon and organic chocolate chips,” DePaolis said.
The new product introduction will be supported with this corrugated display, which reinforces Country Choice’s natural and healthy brand identity.
Oroweat Bread Runs 'Heart Of Gold' Promotion
Health conscious consumers can take steps to nutritious eating while winning prizes with the Oroweat instant win “Heart of Gold” promotion. The promotion also includes in-store displays encouraging consumers to enjoy Oroweat, Win Instantly and Celebrate Life.
“Healthy eating is what it’s all about and grain based foods such as bread, especially whole grain bread, remain the foundation of a nutritious diet,” said Dan Larson Oroweat Marketing Director. “This promotion demonstrates and reinforces our brand’s core values.”
Oroweat, produced by Bimbo Bakeries USA, will award more than five million prizes. Instant win prizes range from 150 U.S. gold coins, free Oroweat bread for a year, to 24 Hour Fitness trial passes and coupons for Oroweat products. A $10,000 grand prize will also be awarded through an on-line essay contest.
Folgers Simply Smooth Debuts
Procter & Gamble’s Folgers brand has introduced Simply Smooth, a stomach-friendly coffee that is the first major category innovation since the launch of decaffeinated coffee over two decades ago.
“New Folgers Simply Smooth provides consumers who have cut back due to stomach discomfort with a great tasting stomach-friendly coffee, and gives them permission to enjoy a second cup,” said Doug McGraw, V.P., Global Coffee for P&G.
New Folgers Simply Smooth will be available in medium-roast regular and decaffeinated varieties at mass merchandisers, grocery and drug stores around the nation.
KA-ME Displays New Rice Box Meals
KA-ME has introduced Rice Boxes to its line of convenient Asian ready-to-eat meals. The new rice-and-sauce flavors are Red Curry, Green Curry and Sweet and Sour.
KA-ME’s new Rice Boxes come from the traditional curry recipes of Thailand and a sweet and sour sauce from the Canton province of China. No water is required for the cooking—just mix the content of the sauce and rice packets and microwave for two minutes.
KA-ME Noodle and Rice Boxes are distributed to supermarkets and specialty food grocers by Liberty Richter, a premier marketer of specialty foods. The Rice Box Meals are featured on a 48-count shipper display comprising 24 units of Sweet & Sour, 12 units of Red Curry and 12 units of Green Curry.
Sunkist Almond Launches ‘Barcelona Culinary Escape’
Sunkist Almond Accents is conducting its “Barcelona Culinary Escape” contest and sweepstakes with grand prizes for both retailers and shoppers: an epicurean adventure for two to Barcelona, Spain.
“Almond Accents is the convenient solution for aspiring cooks who want to add a gourmet accent to everyday salads, stir-fry, vegetables and rice dishes,” said Dominic Engels, V.P., Marketing, Paramount Farms. “This promotion will help drive trial and keep Almond Accents top-of-mind with health-minded shoppers during the peak salad season.”
To promote the contest, Paramount Farms is offering a pre-packed display shipper, packed with six cases of Almond Accents.
Burlington Spice All-Natural Seasonings Introduced
Burlington Spice Company has introduced a new line of all-natural seasonings without added salt, sugar and MSG.
“What we have done is use the vast body of natural, dehydrated vegetables and spices to truly deliver consumers preferred flavors,” said Brian Fennell, President, Burlington Spice Company.
“Until now, consumers had difficult choices because many seasonings now sold are heavily composed of salt, sugar or MSG,” Fennell said.
The new line of natural seasonings will be supported with colorful corrugated floor displays.
Nordic Naturals Displays Omega Oils
Nordic Naturals is using floor and counter displays to promote its Omega-3 fish oil supplements. The display header emphasizes that Nordic Naturals is “The Delicious Way To Omega Health” because fish taste and “repeat” are the most common objections for taking fish oil supplements,
Nordic Naturals has perfected fish oils by offering great taste, purity and unmatched freshness levels. The product’s freshness eliminates the key complaints of fishy taste and fishy repeat.
Nordic Naturals is offering retailers a variety of promotional materials including a floor display, 18-bottle counter display, and Flip Chart, which has a 1.5" overhang to draw attention to the retailers’ shelves and to aid in educating customers about Omega Oils and help them decide which product is right for them.
New Sport Beans Flavors On Display
Jelly Belly Candy Co. has added Fruit Punch and Berry Blue flavors to its Sport Beans Jelly Beans line of energizing jelly beans.
Marketing efforts for the brand, targeted to sports enthusiasts, will include consumer sampling at sporting and other promotional events and special display shippers.
Sport Beans are formulated for sports performance and contain 25 grams of carbohydrates, electrolytes, and 10% of the daily value of Vitamin C, thiamin, riboflavin, and niacin. The new flavors and the original two were recently reformulated to include three B vitamins to replace nutrients lost through sweat.
The Company offers 24-count shelf display caddies for each of the four flavors, 12-count clip strips and 144-count power wing shippers. Special window decals and shelf talkers will also be provided to retailers.
Strategic Packaging Solutions offers a wide variety of ballot boxes; counter-top style and floor standing. These standard ballot boxes are in-stock and offer customers savings on tooling costs. Ballot boxes can also be custom designed by Strategic’s in-house team with accessories including printed header cards and tear-off ballot pads. Generic ballot boxes with promotion-specific removable header cards are also available. For more information, contact Strategic Packaging Solutions, Inc., 77 Courtland Avenue, Concord, ON Canada L4K 3S9; (Tel) 905-660-3510, 1-888-261-3338, (Fax) 905-660-3612, (Web) www.strategicpackaging.ca.
Category: Counter Displays
Display Producer: Menasha Display Group
60l E. Erie Avenue, Philadelphia, PA l9l34
The Cadbury Changemaker promotes Cadbury Chocolate Truffles. The objective for the display was to create a high end display with unique structure and graphics. The unit has rounded sides and the graphics include foil and foil stamping in addition to flat and high gloss varnish. The order quantity was increased 33% higher once mock ups were produced.
Category: Corrugated Displays
Display Producer: Kell Specialty Products/Great
Northern Corporation
421 Palmer Street, Chippewa Falls, WI 54729-0028
This display was designed to provide a high-impact, multi-brand unit for back to school distribution. The display offers large volume product distribution with restocking. The shelves on the hutch area can be restocked daily as sold out. The hood area of the display comes off, allowing shelves for co-branding promotional areas.
Category: P.O.P Programs
Display Producer: Proprint Services Inc.
562l Finch Avenue East, Unit #5, Toronto, Ontario,
Canada M1B 2T9
This full program of in-store P.O.P materials for Pepsi was created to draw consumers to the product and the sweepstakes, and to tie in with the blockbuster "Superman Returns" movie. Various items including life size standees, shelf talkers, giant end aisles, pole signs and tent cards were screen and litho printed and then die cut to shape. The Superman program is expected to be a super success, driving consumer interest and volume.
Category: Corrugated Displays
Display Producer: Menasha Display Group
60l E. Erie Avenue, Philadelphia, PA l9l34
The 5/6 Watch PDQ is designed to function as a refillable unit that sells watches in windowed gift boxes - 5 per display, or 6 watches per display. The display has generic "watch-face" artwork and ships pre-assembled and empty. The display is compact so that it can be placed in a variety of locations in the watch or jewelry department. The entire display is manufactured from a single sheet of litho-lam, e-flute, corrugated board offering graphic continuity and maximum brand identity.
Category: Corrugated Displays
Display Producer: Kell Specialty Products/Great Northern
Corporation
421 Palmer Street, Chippewa Falls, WI 54729
This display was designed as a self-shipping quarter pallet to be used in mass and grocery channels to promote various new launch products. A stackable, self supporting tray holds a variety of product configurations. The unit is shoppable from two sides and has great impact from all views. Complete assembly, packing and distribution of displays was provided.
Category: Promotional Displays
Display Producer: Menasha Display Group
601 E. Erie Avenue, Philadelphia, PA 19134
The Nivea Body Age Defying Sidekick/Floorstand provides a universal display vehicle to coincide with the volume launch in Wal-Mart of the same product in a 30" pdq format. Both displays feature the same product size and packaging, a tester and information brochures, but only half the product volume of the pdq. The design is highly efficient and economical while offering an upscale appearance. Retailers can introduce this new produce in a quick sell-through quantity.
Category: Promotional Displays
Display Producer: Arrow Display
100 Frontage Road, Newark, NJ 07114
Tropicana is using this display to gain off-shelf placement for cold juice products. The colorful graphics on the display support the message, “Enjoy Fresh Squeezed Taste. Have a Tropicana Morning.”
Category: Promotional Displays
Display Producer: Arrow Display
100 Frontage Road, Newark, NJ 07114
This colorful giant replica of the Blue Fish Riesling bottle provides a cost effective way to gain attention for the Blue Fish brand at the point-of-sale.
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