Hershey & Kraft Displays Support S'Mores Promotion
Hershey Co. and Kraft Foods have launched a summer-long celebration of S'mores, the classic combination of Hershey’s Milk Chocolate, Honey Maid Grahams and Kraft Jet-Puffed Marshmallows. The co-branded campaign will include a joint FSI, joint in-store merchandising, consumer promotions and sampling during a national mobile marketing tour.
“This celebration provides a complete merchandising package for our retail customers,” said Michele Buck, Chief Marketing Officer, Hershey Co.
In addition to a mobile tour, the partnership includes cross promotion on packaging, joint p.o.p. displays, in-store coupons, a full page national FSI, and a joint consumer website featuring S'mores recipes.
Sunkist Pistachios Runs ‘Fuel Up & Win’ Display Contest
Paramount Farms is conducting the Sunkist Pistachios “Fuel Up and Win” display contest.
“Racing season is the ideal time to boost in-store pistachio sales with high impact, creative retail displays,” said Dominic Engels, V.P., Marketing, Paramount Farms. “That’s because we know pistachios, a strong impulse purchase item, have widespread family appeal and index higher than any other nut within this demographic. Plus, retailers report that when displays are utilized, and with good merchandising, a sales lift of 300 to 400 percent can be expected.”
The creator of the winning display will receive a grand prize trip for two to the 2008 Pepsi 400 at Daytona® scheduled for July 5th.
McCormick Introduces Eco-Friendly 360 Vodka
McCormick Distilling has introduced “360 Vodka,” produced in the most ecological friendly manner possible.
360 Vodka will be packaged in a strikingly clean bottle design using 85 percent recycled glass with a unique closure, and a green-friendly packaging. McCormick plans to set aside $1 for every closure returned to the “360 Close the Loop Program” to recognized environmental organizations.
All packaging and promotional materials associated with 360 Vodka are produced in an environmentally friendly manner.
Planetwide Displays Marvel Comic Book Creator
Planetwide Media has introduced Marvel Heroes Comic Book Creator™ software. Marvel Heroes Comic Book Creator software allows users to create personalized comic books featuring the Marvel characters-Spider-Man, X-Men with Wolverine and Elektra.
Marvel Heroes Comic Book Creator enables fans to use “Marvel Heroes” content to create personalized comics, which can then be posted to blogs, e-mailed or printed out.
The software is being displayed at game, mass market and electronics retailers.
Disney Displays ‘Pirates Of The Caribbean’ Books
Disney Book Group’s recently shipped 2 million books to U.S. retailers in conjunction with the release of “Pirates of the Caribbean: At World’s End.”
The books are published for readers at every age - from beginning readers to more advanced chapter books, from storybooks to young adult fiction - and for adult fans, there are gift and collectible titles as well.
Books based on the entire Pirates of the Caribbean franchise will also debut; titles include, From Ship to Shore: A Magnetic Book; The Secret Files of the East India Trading Company; Pirates of the Caribbean Poster Book; and The Black Pearl: A Pop-Up Pirate Ship.
Disney Book Group is using dramatic in-store displays in support of the Pirates of the Caribbean book program to convey the excitement of the movies in the retail store.
The display header features Johnny Depp. The Disney logo is prominently highlighted on the display base.
Pop Rocks Hosts ‘Be a Pop Rocks Star’ Sweepstakes
Pop Rocks, makers of the original popping candy brand, is offering fans the chance to release their own unique musical genius, with the company’s first annual Be a Pop Rocks Star Sweepstakes.
Pop Rocks has invited children to enter into the sweepstakes by submitting original song lyrics about why Pop Rocks is their favorite candy treat. Five grand prize winners will each receive a Limited Edition Pop Rocks Star Satin Jacket to flaunt their new rock star status.
The Sweepstakes is being supported with in-store shipper display standees.
American Beverage Displays TooTarts
American Beverage Corp. has formed a partnership with Innovative Candy Concepts, manufacturer of Too Tarts SmartChoice candy brand, to introduce a line of Too Tarts SmartChoice SOURWAVE. beverages.
SOURWAVE is an intensely flavored juice drink that brings the sour flavor profiles that Too Tarts(R) SmartChoice(TM) candy is known for to the beverage market.
SOURWAVE flavors include Green Apple, Fruit Punch, Blueberry and Strawberry. The juice will contain 100% daily value of Vitamin C, 25% juice, no refined sugars and only 45 calories per bottle, significantly less calories than most other drinks on the market.
Special pallet displays will be used to help merchandise the new beverage line.
‘There is nothing else on the market in a juice drink that compares to Too Tarts SmartChoice SOURWAVE,” said Armand Hammer, CEO of Innovative Candy Concepts.
New popchips Bring Flavor To Healthy Snacking
popchips™, a new line of all-natural popped potato, corn and rice chips from popchips Corp. of Rancho Dominguez, CA, is bringing new flavor and innovation to healthier snacking. popchips start with all-natural ingredients like potatoes, organic white corn and whole grain brown rice, apply heat and pressure (no oil) and pop! a new chip is born.
popchips have no hydrogenated oils or msg, and they have only half the fat of fried potato chips.
popchips come in nine flavors including Barbeque Potato, Sea Salt Corn, Cheddar Corn, Parmesan and Wasabi Rice Chips.
Keith Belling, said, popchips co-founder, “We found that by popping our chips, we could put the flavor back into a great tasting, all-natural line of chips. After all, if it doesn’t taste good - it isn't a snack.”
popchips will be featured in the salty snack aisle of leading supermarkets at special end-aisle displays.
LaCrosse Standee Promotes Sweepstakes
LaCrosse Footwear has launched the “Paid Time Off” sweepstakes, offering the winner the opportunity to receive a full week’s wages, plus $5,000 for the ultimate vacation.
Erron Sorensen, V.P., Marketing for LaCrosse Footwear, said, “Our Paid Time Off sweepstakes really offers everyone that chance to win a week off from work, while still taking home their normal paycheck and afford a great vacation, or do whatever they want.”
The sweepstakes will be supported with a life-size Paid Time Off standee, featuring sweepstakes entries.
Gatorade Promotion Features Basewrap
Gatorade is promoting its ‘Rain’ beverage line using a promotion with tent cards, wobblers, cling vinyls and the basewrap shown. Gatorade Rain combines the benefits of the original Gatorade Thirst Quencher formula, with a light, refreshing flavor.
The basewrap covers the bottom of skids and projects a clean and crisp image. The basewrap is printed on smooth stock making the images stand out. This basewrap was printed on an inline 9 color press and then rewound into 50' rolls.
This Gatorade program was designed and produced by Proprint Services, Inc., (www.pop-online.com) a Toronto, Ontario, Canada-based point-of-purchase display firm.
Category: Corrugated Displays
Display Producer: U.S Display Group
8l0 S. Washington St. Tullahoma, TN 37388
The Sanford Brands’ Staples Spring '07 Mixed Pallet was designed to peak awareness of the large pack sizes of the markers and everyday writing instruments and to stress the cost savings in purchasing large packs. The display was built to show multiple brands and products with one common factor while teaching consumers to take a "fresh" look at writing instruments. Multiple brands are featured under the Sanford Brands umbrella, so each side of the pallet was focused on a particular brand. The display structure and graphics simulate a market stand which drew attention from consumers. Header graphics represent a canvas awning just like a marketplace.
Category: Corrugated Displays
Display Producer: Weber Display & Packaging
3500 Richmond Street, Philadelphia, PA 19134
Valley Forge Flag Company is using this ‘Flag House’ Pallet Display in Lowe’s stores. The theme of the display program is “Decorate Your House with The Greatest Name in Flags--Valley Forge Flag.” As of July, Valley Forge Flag sales at Lowe's is up 44% vs. a year ago. This is mainly attributable to the success of this pallet display program.
Category: Corrugated Displays
Display Producer: Menasha Display Group
601 E. Erie Avenue, Philadelphia, PA 19134
This Befine Endcap Display was the launch vehicle for the new Befine skin care brand, which was designed to create a sense of the brand as being based on food. The merchandising challenges was for the unit to stand out, yet convey a sense of "natural" within the visually competitive environment of a drug store. Graphics featuring the display's tagline stops the consumer as does the impression of fresh "greenness". The display is shipped fully assembled and has a small footprint.
Category: Basewrap
Display Producer: Proprint Services Inc.
562l Finch Avenue East, Unit 5,Toronto, Ontario, Canada MlB 2T9
This basewrap was created for the "Lipton Love at First Taste" Promotion. The basewrap was printed on card stock with a uv coating to protect it. The smoothness of the material insures that the graphics look outstanding. It is different than corrugate wraps, there are no vertical lines to compromise the creative. The material is easy to handle and simple to ship. The program also included pole signs, wobblers and cling and the basewrap created a defined area of where the product was sold and helped launch a new tag line of Love at First Taste.
Category: Corrugated Displays
Display Producer: U.S. Display Group
8l0 S. Washington St., Tullahoma, TN 37388
This Wise Rediscover America Sweepstakes display was used to support an on-bag sweepstakes and consumer offer promotion focusing on Wise Foods' heritage with the iconic Peppy the owl from the l950's. Wise also wanted to garner incremental unit sales of their natural potato chips during the promotional period by restricting the limited edition retro bags to display the vehicle. The display was featured in several chains with 2,000 displays produced for Wise Foods, Inc.
Category: Corrugated Displays
Display Producer: Proprint Services Inc.
562l Finch Avenue East, Unit 5, Toronto, Ontario, Canada MlB 2T9
This standee display for Pepsi is printed directly upon 200# b flute corrugate in full color. The piece was then die cut to shape with an easel attached to the back, scored and folded in half to be packed one per box for easy shipping. The standees were distributed to a multitude of on premise locations to showcase the contest to win a phone every hour. The standee was part of an overall program which included cling vinyl, shelf talkers, mobiles, pole signs and wobblers. The program is currently running and has been extremely successful.
Category: Corrugated Displays
Display Producer: Menasha Display Group
60l E. Erie Avenue, Philadelphia, PA 19134
The 24 ct. Reese's Cooler Pack is a gravity feed display that sells Hershey's biggest selling item, Reese's Peanut butter cups, in the cooler section. The program uses un-used space, the cooler section doors to promote an impulse purchase. The design addresses the unique requirements of placement, ease of set-up and consumer interaction.
Category: Corrugated Displays
Display Producer: Great Northern Corporation
l800 South Street, Racine, WI 53404
The Rand McNally/Disney Floor Stand had three main marketing objectives: to generate sales of a new Rand McNally product, to deliver an exciting instore promotion with Disney and to have the functional unit to be located in multiple retail channels. The display is primarily constructed from corrugate. The unique SBS lid fronts, help draw additional attention to the product.
This signage is part of a whole instore promotion at a grocer that is raising awareness of the environmental issues facing us. The green campaign consisted of signage including posters, aisle bridges, repo vinyl and wobblers strategically placed throughout the store. The signage highlighted environmentally friendly products for sale. They were also part of the overall movement to communicate that the stores themselves have moved in the green direction to help preserve the environment. The Aisle Bridge in the picture was produced using recycled paper and a standing die. The program was produced by Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9.
Litco offers its "Greener Earth" P.O.P Presswood Pallets, which are both source reducing and recyclable. They are made of pre and post-consumer wood waste. Pre-consumer wood waste includes wood from strip mining, forest management thinning and urban clearing. No trees are cut specifically for the production of the pallets. Post consumer includes used wooden pallets and boxes. Litco's presswood pallets are molded into one piece which enables 50 pallets to nest in a seven-foot high stack, saving warehouse space. The pallets are available in many sizes. For more information, contact Litco International, One Litco Drive, Vienna, OH 44473.
Weber Display & Packaging has formed an in-house committee to formulate strategies that speak to the area of Environmentally Friendly POP and 'Sustainability'.Its committee includes sales, marketing, quality, design and production departments. Through efficient designs, utilization of recycled board, and development of efficient pallet unitization, Weber is well positioned to assist its customers to create environmentally friendly displays. Weber also retains an outside Consultant who is available to its customers for environmentally friendly related presentations.
This display introduces a new "all-natural" fertilizer which is environmentally friendly and is actually l00" worm poop, marketed in used soda bottles, thereby reducing waste in the environment through the sale of the product. Alpak Display Group was selected as their P.O.P supplier of choice in part because it its commitment to pursuing environmentally friendly P.O.P. Alpak was one of the first display companies in the country to convert its oil-based press into a water-based press and one of the first to set up an in-house ink-treatment waste system. Alpak makes its own paper utilizing state-of-the-art corrugating processes eliminating waste and residue. It produces (in-house) environmentally-friendly corrugated for all its P.OP. displays comprised of 40% recycled paper. For more information, contact Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
LAgraphico has recently acquired a Durst Rho 350R UV inkjet Printer that prints on recycled and recyclable roll materials and utilizes Durst inks that are VOC-free. The Rho 350R provides LAgraphico’s clients with a VOC (Volatile Organic Compound) free grand format option.To further compliment their line-up, the company has also chosen to stock BIOflex banner material as a house stock. When exposed to landfill conditions (darkness, high heat, lack of oxygen & moisture) BIOflex attracts microbes that breakdown PVC turning it into sodium (salt) dust. For more information, contact LAgraphico, 3800 VanOwen Street, Burbank, CA 91505.
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