Dr Pepper Displays Help Create Indy-Inspired Destination
Dr Pepper recently partnered with SuperValu for a promotion tied into “Indiana Jones and the Kingdom of the Crystal Skull™.” Dr Pepper and SuperValu transformed SuperValu stores into Indy-inspired destinations. Customers who purchased $25 in participating brands (Dr Pepper, Kraft, Mars and Kellogg’s), received two free movie tickets.
Point-of-sale materials in SuperValu stores included: a five foot display - used to create mass displays of Dr Pepper; Stepping Stones throughout the stores - directing consumers to the “treasures” in store at the Dr Pepper displays; In-store banners welcoming consumers to the store; In-aisle marketers highlighting the Dr Pepper section; "X" Marks floor graphics in front of the Dr Pepper displays; Indy themed end-cap displays; and a 10" inflatable airplane that hung over the Beverage Aisle.
Tic Tac Conducts Tic Tac Moments Video Contest
Ferrero, maker of Tic Tac breath mints, has kicked off the Tic Tac Moments Video Contest, which allows consumers to submit an original video clip which creatively re-enacts or creates a Tic Tac Moment to compete for a $10,000 grand prize.
“A Tic Tac Moment can be described as something that best conveys the feeling consumers get from enjoying Tic Tac mints,” said William Colvard, of Veux Marketing, which created and is implementing the promotion.
In addition to the $10,000 Grand Prize, other prizes include a $1,500 Best Buy gift card, a year's supply of movie passes, and a year’s supply of Tic Tac Mints. The contest will be promoted in-store with special corrugated displays.
PRINGLES STIX Set For Nationwide Rollout
Consumers are being introduced to a totally different kind of Pringle, with the nationwide rollout of PRINGLES STIX, an all-crispy, all-crunchy, baked-cracker stick. This totally different kind of Pringle is lower in fat because it is baked, not fried. PRINGLES STIX come in four popular snacking flavors, including Crunchy Wheat, Vanilla, Honey Butter and Pizza.
“Procter & Gamble is excited to deliver a great-tasting baked-wheat Pringles product to consumers nationwide,” said Bryan Hamilton, Pringles North America Brand Manager. “PRINGLES STIX has been released in select regions and the feedback has been tremendous.”
Colorful floorstands and pallet displays will support the new PRINGLES STIX product launch.
Displays Promote The Launch Of SPINLASH Mascara
Akasha™ has introduced SPINLASH™ mascara, the first mascara “That revolves around you™.”
SPINLASH™ takes an innovative new approach to clumping and mascara application utilizing a gently rotating synthetic brush that simultaneously combs and coats natural, unruly lashes - creating perfect lashes every time.
“At Akasha™, we set out to solve the clumping problem in a way that would enhance the experience of applying mascara,” said Barbara Carey, Inventor of SPINLASH™. “Our early customers are telling us that we hit a home run with SPINLASH™.”
Special point-of-purchase displays will be placed on counters to support the product introduction.
Off Provides Kroger With Mobile Pallet Display
This display for Glade was a pre-built floor unit that was easily shopped because it featured a strong graphic presentation.
The unit was Flexo printed on the corrugated trays. The display featured an unpainted MDF deck with four casters with printed litho wrapped "U" Board corner supports.
The unit moved through the supply chain on a custom wood pallet and was easily removed at retail.
The Kroger Mobile Display was produced by Great Northern Corporation Consumer Packaging and Display of Racine, WI.
Floor Display Dispenses Clorox Disinfecting Wipes
The Clorox Disinfecting Wipes Retail Dispenser Stand is a branded, customized, 500-count disinfecting wipe dispenser to allow retail consumers to disinfect their shopping carts as they enter the store.
Clorox wanted to create a custom, branded dispenser to sit near the shopping cart area of a store’s foyer, to provide sampling for Clorox’s disinfecting wipes where they can be used to clean shopping cart handles before use. The dispenser provides a valuable service to store guests that reinforces the brand, demonstrates the product’s efficacy and drives purchases. The Clorox Displays can be custom branded for each store chain.
Cornerstone Display Group, (www.cornerstonedisplay.com), based in San Fernando, CA, created this display for Clorox.
AT&T Provides Wal-Mart With Pallet Wrap Display
AT&T and Origen Partners combined forces to create this display for GO Phone. The display was designed to increase brand presence of AT&T Mobility after the change from Cingular Wireless. The display holds 36 GO phone packages as well as rate plan brochures and 4 denominations of prepaid phone cards on a small footprint.
The size of the display fits within Wal-Mart's standards for end aisle displays. The unique rounded shape of the display's front features a combination of a corrugated structure along with 2 separate graphic panels screen printed. The unit was designed to be put immediately into Wal-Mart's retail space without any assembly. The display was assembled, shipped and displayed on a recyclable corrugated pallet that adheres to Wal-Mart’s sustainability program.
Dura-Fibre, LLC offers non-corrugated paperboard as an alternative to plastics for high quality graphics displays and P.O.P. Glacier is a premium 2-ply SBS board that presents a bright white semi-gloss surface on both sides, for a variety of print methods as well as a variety of surface coatings and varnishes. Forte Blanc™ is a 3-ply paperboard that surrounds a Kraft core with 92 bright semi-gloss SBS board on one side and an uncoated white matte board on the other. For more information, contact Dura-Fibre, LLC, 352 Sixth Street, PO Box 259, Menasha, WI 54952.
3D Paper Graphics has launched a new line of point-of-purchase displays based on its patent pending Show Stopper business greeting cards. All of the products offered are light, fold flat for shipping and require minimal setup. There are floor displays, counter displays and overhead mobiles currently available. Various sizes can be easily customized to fit your unique needs. The displays provide a three-dimensional appeal that automatically attracts customers. For more information, contact 3D Paper Graphics, Six Main Street, Chester, CT 06412; (Tel) 888-337-2737 (Web Site) www.3dpapergraphics.com.
Category: Corrugated Displays
Display Producer: Great Northern Corp.
Consumer Packaging & Displays
1800 South Street, Racine, WI 53404
This display was created for SCJ Glade Kroger as its Holiday display. The unit is a pre-built floor display featuring highly sustainable materials utilizing l00% recyclable material. It is constructed of corrugated "B" Flute, Trays "v" board. Corner Supports and a wood deck with casters helps the display execute easily at retail and also greatly increases the speed to market. It is a pre-pack ready to shop. The display was effective in driving brand performance and sales because the mobile pallet made it easy to place in-store.
Category: Corrugated Displays
Display Producer: Menasha Packaging Company
601 East Erie Avenue, Philadelphia, PA l9l34
This Diva Latina Sidekick was designed to launch Diva Latina Body Sprays. This Sidekick is actually twice the standard Wal-Mart size, so as to completely fill the wire fixture in the fragrance section. It is designed to be exceptionally strong, in order to handle the significant weight of the 8 oz. Bottles. The display is manufactured from a combination of direct print flexo and litho-lam corrugated components. The litho model shot is a wrap-around piece designed so that the model appears to be standing on the second shelf of the display. The combination of bright, tropical colors and large Diva Latina model, effectively accentuate the body sprays.
Category: Basewrap
Display Producer: Proprint Services Inc.
5621 Finch Avenue East, Unit 5, Toronto, Ontario M1B 2T9
This basewrap was produced in full color for Aussie Vineyards in a cross promotion with the Warriors Basketball team. This was part of a promotion created by Cenergy Communications of East Aurora, New York. The promotion showcased the wine as a product to drink while watching the game. The full display included Header Cards and basewrap to draw attention to the product display in store. The basewrap was printed on flexible poly stock with a UV coating for protection. The program was successful in drawing consumers to the display resulting in increased sales.
Category: Stock Displays
Display Producer: Alpak Display Group
575 N. Midland Avenue, Saddle Brook, NJ 07663
Alpak Display Group offers the widest selection of customizable stock corrugated displays available. Shown is a prototype created for Russ Berrie to be produced by Alpak in China. The unit was designed to be shipped as a pre-pack with product already in the set up trays. Retailers simply open the shipping carton, set up the base and place the pre-loaded trays on top of each level.
Category: Category: Standees
Display Producer: Proprint Services Inc.
5621 Finch Avenue East, Unit 5, Toronto, Ontario M1B 2T9
This full size Standee for 7- Up can be seen from both sides. It is screen printed at full size of 24" x 72". The standees are used on premise to draw attention to the character and refreshment found within the 7-Up product. The standee can be placed near the product drawing attention from both sides of the piece. The standee has been quite successful in driving sales. The program featured other elements in a multi piece pop kit.
Menasha Packaging Company created this Ice Breakers Berry Sour PDQ, eliminating fillers by utilizing an angled front, back and sides. This pushes the product forward so that it is at the front of the tray on an end-cap. This is achieved by the angled design allowing for the removal of internal fillers that would have been necessary to keep the product from shifting. For more information, contact Menasha Packaging Company, 601 East Erie Avenue, Philadelphia, PA 19134.
Category: Corrugated Displays
Display Producer: Alpak Display Group
575 N. Midland Avenue, Saddle Brook, NJ 07663
This is a Power Wing Display for Kids' Sport Goggles, licensed from Nickelodeon. The display was shipped as a pre-pack with product already in the set up trays. Alpak performed complete fulfillment and distribution for this project into Wal-Mart. This unit was flood-coated one color and included a 4-color process "Pop-up" (attached) Header which utilized a 4-color process pressure sensitive label. This display was used in over 3,000 retail establishments including supermarkets. The average time range from initial contact to final shipment for this corrugated display was (l4) working days. Alpak offers the widest selection of customizable stock corrugated displays in the industry.
Great Northern Corp. Consumer Packaging & Display produced this Scotts Roundup 56 Ct. Pallet for the Scotts Company. Its common structural components save over packaging and reduce assembly, process, energy and costs. It is made from recycled materials and is l00% recyclable. It allows for double stacking in transit and 2,3 and 4 high when stacking in warehouses. This merchandiser arrives at retail shrouded and is ready to shop in 30 seconds. For more information, contact Great Northern Corp. Consumer Packaging & Display, 1800 South Street, Racine, WI 53404.
This display introduces a new "all-natural" fertilizer which is environmentally friendly and is actually l00" worm poop, marketed in used soda bottles, thereby reducing waste in the environment through the sale of the product. Alpak Display Group was selected as their P.O.P supplier of choice in part because of its commitment to pursuing environmentally friendly P.O.P. Alpak was one of the first display companies in the country to convert its oil-based press into a water-based press and one of the first to set up an in-house ink-treatment waste system. Alpak produces (in-house) environmentally-friendly corrugated for all its P.OP. displays comprised of 40% recycled paper. For more information, contact Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
Avante Mfg. offers Eco Board, an environmentally beneficial product for manufacturing POP displays. It is a sustainable medium density fiberboard manufactured from 100% post-industrial recycled wood residuals. It meets the most stringent global emission standards. Performance characteristics are equal to standard MDF, making it ideal for commercial interior applications. For more information, contact Avante Mfg., 4725 Iris Road, Okanagan Falls, B.C. VOH 1RO Canada.
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