Trinity Oaks Displays Support Launch
The introduction of Trinity Oaks, the super-premium wine brand launched recently by Trinchero Family Estates, is being supported by innovative point-of-sale displays and a special events marketing program including wine tastings at concerts, art fairs, and street festivals.
At a suggested retail price of $10, Trinity Oaks is competing in the fastest-growing price segment of the wine business. “All signs point to Trinity Oaks being a major success,” said Terry Wheatley, Trinchero Family Estates Sr. V.P., Sales and Marketing. "A majority of the retail chains in the country are already offering it. The fact that we’ve entered a category filled with established, high-profile brands and made an immediate impact means the trade has whole-heartedly embraced Trinity Oaks. This reflects the high quality of the wines and the packaging, as well as the powerful advertising and event marketing campaigns we've launched to support the brand, which represents a $10 million commitment."
Warner Releases Monstrous Array Of Halloween Titles
Warner Home Video (WHV) is offering a comprehensive line-up of new and classic Halloween titles for the whole family, ranging from the all-new Scooby-Doo’s Spookiest Tales to The Goonies to the Telebtubbies: The Magic Pumpkin and other Stories.
A national print and online advertising campaign targeting kids and parents will add significant support to this promotion. WHV encourages retailers to create an in-store Halloween video section by offering both custom and pre-packed haunted house merchandisers in various sizes and configurations.
“WHV is proud to offer an extensive collection of family Halloween titles that is sure to deliver hours of fun for both parents and children,” said Ewa Martinoff, WHV Vice President, Family Entertainment. “With the DVD debut of The Goonies and new and classic titles from cartoon favorites such as Scooby-Doo, this line-up offers something for everyone.”
Twinlab To Launch Cholesterol Success
Twinlab is launching Cholesterol Success, for the 65 million Americans who have elevated cholesterol, yet are not on prescription medication. Cholesterol Success is the first dietary supplement to contain Reducol, a proprietary plant-based blend that clinical tests show can lower LDL cholesterol by up to 24% when combined with a healthy diet low in saturated fat and cholesterol.
Based upon an exclusive marketing agreement between Twinlab and Novartis Consumer Health, Cholesterol Success will be the only Reducol based dietary supplement available in health and natural food stores.
A multi-million dollar advertising and promotion campaign is planned to support Cholesterol Success. This floor display highlights the product’s clinical test results as well as a special rebate offer.
Dippity-Do SPORT Kicks Off Back-To-School Promo
White Rain Co. is featuring the Dippity-Do SPORT “Go To The Game With The Do” sweepstakes through in-store promotional displays in food, drug and mass retailers.
The eye-catching display features Brian Griese, quarterback for the Denver Broncos, and call-to-action information for consumers to participate in the sweepstakes. Consumers are directed to call a 1-800 number for their chance to instantly win one of 750 Dippity-Do SPORT prizes.
The sweepstakes Grand Prize features the ultimate tailgate party at a Denver Broncos home game-complete with an official, cobalt-blue Dippity-Do SPORT 2002 Dodge Ram 1500; roundtrip airfare for four to Denver; a deluxe, catered tailgate party; and a post-game huddle with Brian Griese.
The Old Farmer’s Almanac Boxed Calendars Displayed
Yankee Publishing wanted a way to leverage the strength of The Old Farmer’s Almanac to sell its newer products, such as The Old Farmer’s Almanac boxed calendars.
The Old Farmer’s Almanac display was retooled to make the tray deeper, allowing for four facings, two deep, of the boxed calendars. The design of the floorstand allows the flexibility to configure the packing three ways as needed-all books, books and wall calendars, and now, books and boxed calendars-all with no change to the tray itself.
The Old Farmer’s Almanac display was produced by Triangle Display Group, a Philadelphia, PA-based p.o.p. display firm.
Pokemon 3: The Movie Promoted On VHS & DVD
Fans can now complete their Pokemon movie collections with the Warner Home Video release of “Pokemon 3: The Movie” on VHS and DVD.
“Warner Home Video is thrilled to add Pokemon 3: The Movie, available on VHS and DVD, to the Pokemon movie library,” said Ewa Martinoff, Warner Home Video’s Vice President, Family Entertainment Marketing.
“Pokemon 3: The Movie” is backed by a multi-million dollar, national marketing campaign targeting both parents and children, including national broadcast, print and on-line support.
Merchandisers are available in 18-, 24-, 36- and 48-unit configurations for “Pokemon 3: The Movie.” Mixed merchandisers featuring “Pokemon,” “Pokemon: The Movie 2000” and “Pokemon 3: The Movie” are also available.
Planet Of The Apes’ Collectibles Display
One of the hottest new categories appearing in grocery stores nationally is licensed collectibles and items from current motion pictures, such as Planet of the Apes, according to Collectible Concepts Group, Inc. (CCGR), Doylestown, PA. Acme Supermarkets is featuring this Planet of the Apes wall scrolls on display.
This display program is part of CCGR's Timed Stock Rotation Plan, whereby the Company continues to display licensed products in retail stores during the hot market window.
Alpak Manufacturing Corporation offers its CD 138 Browser Bin CD/Cassette display comprised of two trays “waterfall” style on a two-tiered base and includes a Header Card and Front Pleat Panel for graphics. The display stands less than two feet tall and just 20" wide. It can hold up to 138 CD's or up to 168 audiocassettes. This unit offers "browsability" allowing consumers easy access to all CD's in the display. It can be packed flat in mailers to be set up at retail (instruction sheets are included) or can be pre-assembled and fulfilled by Alpak to be sent to distribution centers or drop-shipped direct to individual retail establishments. For more information, contact Alpak Manufacturing Corporation, 181 Boyd Street, P.O. Box 339, Montgomery, NY 12549.
Meridian Display & Merchandising offers it Pre-Designed item #10974, a popular Tri-Tray Merchandiser for snacks to heavy grocery items. Large or small manufacturing companies find these displays easy to set up and durable enough to hold plenty of product. The display is also popular because of its limited use of floor space, an important feature for grocery, drug and convenience stores. The average time for initial contact to final shipment of this stock unit is two weeks. For more information, please contact Pre-Designed Display, A Division of Meridian Display, 162 York Avenue East, St. Paul, MN 55117.
Triangle Display Group offers its Pack 'N'Stack system, pre-glued containers which eliminate standard tray assembly providing for fast and easy set-up on the retail floor. Pack 'N'Stack enables easy mobility and quick set-up with a one piece design. Products can be packed securely and efficiently and then stacked easily and attractively. Pack 'N'Stack is strong providing in-store longevity while protecting product on the road and on the shelf. For more information, contact Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134.
Merchandising Inventives Inc. offers a large bin display (SDF-50) which features a 9-1/16" deep bin to hold loose products. 200# B-Flute white corrugated optional header is available as well as custom imprinting. The sturdy large floor display with deep bin holds loose products and is great for sales items. It comes in individually packed bookfolds with easy to set up instructions. The unit is available in up to 3 - 5 days. For more information, contact Merchandising Inventives, Inc., 1665 S. Waukegan Road, Waukegan, IL 60085.
Lipton Sizzle & Stir
The objective of this display was to build a unit to hold five different flavors of a new product. It was designed to reinforce brand identity and to promote impulse buying. The display was designed for easy set-up. Speed to market is assured with the prepacked unit manufactured from corrugated paper using direct print. Versatility is provided by various configurations of the units to meet individual requirements. Plug-ons for the 3-dimensional riser were eye-catching attracting the customer to read the message on both the riser and the package. Graphics of the display repeated the package graphics. This has been an effective program for Unilever as the display has been reordered four times since the original order. Turnaround time from concept to finished product was approximately 6 weeks. The Sizzle & Stir Corrugated Display was created by Smurfit-Stone Display Group, 5200 Anthony Road, Sandston, VA 23150.
No Nonsense Intimates Floor Display
This temporary, pre-pack floorstand was designed to introduce No Nonsense's new line of intimate apparel into the grocery/Supermarket retail segment. The footprint occupies approximately 2 square feet of retail floor space. Cantilever shelves enable the 24 product facings to be seen from the front as well as from the two sides. The unit’s sleek appearance which follows the contours of the packaging, prominently features the well-recognized brand and provides for consumer interactivity (through the fabric swatches in the riser) which has also played a strong role in early placement from well-known grocery chains. The average time range from initial contact to final shipment of an order, is 4 - 6 weeks. The No Nonsense Intimates Floor Display was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Kellogg's Back To School Merchandiser
This corrugated display was designed to position Kellogg's single serve and pantry products as back to school necessities. The die-cut, direct printed 200# B flute constructed unit offers a unique design which makes it stand out from the many back to school displays in the supermarket. The unit appears to be constructed of larger than life pencils and books. This modular display can be combined with other displays to make a larger product presentation. The Kellogg's Back To School Merchandiser was created by Phoenix Display/International Paper, 33 Phoenix Drive, Thorefare, NJ 08086.
Triangle Display
Metabolife International Custom Corrugated Display
This display is ready to sell when it arrives, packed with 36 units. The 'gravity feed' mechanism provides easy access for the customer and also allows the product feeder to affix to the floor stand base or hang on powder wing clips. The original order was for 20,000 pre-packed gravity feed displays for drug and food stores and since that time it has become available at mass marketers. The 20,000 displays were designed, produced and distributed in a period of 4 weeks. The Metabolife International Custom Corrugated Display was created by Meridian Display, 162 York Avenue East, St. Paul, MN 55117.
Create-A-Castle Corrugated Display
The base of this display uses the customer's wallcovering product on #200 Bleached White / Os, B-flute corrugated. A graphic panel formed the back of the display and the customer's product was laminated to the center of the display to create the castle tower. The Create-A-Castle Corrugated Display was created by Oxford Innovations, Division of Timbar Corporation, 201 S. College Avenue, P.O. Box 189, New Oxford, PA 17350-0189.
Survivor Outdoor Health and Safety Products
WPC Brands required a corrugated floor and counter display for their "Survivor" line of outdoor health and safety products. They have an exclusive agreement with CBS to use the "Survivor" name and logo on their products. This display features trays which were designed to be universal. All of the different varieties of insect repellent and sun screen fit in the same tray with the use of different sized shipping fillers. The base was also designed to be universal. The map pattern is only two colors and is not specific to one Survivor location. By changing the colors, the base has a new look yet ties into the travel or exotic theme of the popular show. The Survivor display program was created by Great Lakes Packaging Corporation, P.O. Box 278, Germantown, WI 53022.
Fat Tuesday Tri-Level Corrugated Display
This Tri-Level unit is comprised of three trays which sit "waterfall" style on a three-tiered base with a prominent Header Card for graphics. The display stands less than five feet tall and the trays measure 18" wide x 9" front-to-back with a 9" rise in the back. It can be packed flat (KDF) or pre-assembled for shipment. The units are custom-printed and custom-sized with the base printed solid yellow using printing mats, while the trays are printed solid yellow with specially formulated purple ink to replicate the products packaging. The display was created to introduce a newly packaged Margarita mix in single-use, one-blender amounts. The Brand Marketer ordered a re-run for an equal quantity of displays within 120 days from the first run. The average time range from initial contact to final shipment varies from 24 hours to three to four weeks for custom printed and or re-sized displays. The Fat Tuesday Tri-Level Corrugated Display was created by Alpak Manufacturing Corporation, 181 Boyd Street, P.O. Box 339, Montgomery, NY 12549.
Smuckers Snackers Display
This is a shipper display with a labeled header and direct print on the outside of the tray and on the base. The display includes four product trays. The unit is completely packed prior to shipment and this display acted as the shipper as well as the display on the retailer's floor. The unit was introduced as part of a new product launch. Smuckers has been successful with this product and has introduced new flavors using the same style of display. The Smuckers Snackers Display was created by Archbold Container Corporation, 800 West Barre Road, P.O. Box 10, Archbold, OH 43502 - 0010.
Batista's Baker Corrugated Display
This display was designed to help promote a new line of bread sticks and dipping sauces. The display holds various sized packages in a common tray size which also keeps product costs down. Fiber tubes are used to help support the weight. Display shelves are two color direct to print flexo on corrugated and the fiber poles are also printed to match the display. The Batista's Baker Corrugated Display was created by Kell Specialty, 421 Palmer Street, Chippewa Falls, WI 54729.
Toys "R" Us "Camp Geoffrey" Program
This display program promoted a 2-month in-store summer activities program for children and their parents. Shoppers were invited to participate in daily activities such as Teddy Bear Tea Party, put on a Magic Show and Puzzle Day.The lively large-scale depiction of Toys "R" Us mascot attracted shoppers' attention and provided a vehicle for the Distribution of Activity Calendars. The display is constructed of e-flute corrugated and features vibrant graphics silk-screened directly onto the corrugate. UV coating adds durability and a glossy finish that enhances the impact of the graphics. The display consists of 3 sections that assemble quickly to a height of 7 feet. All sections fold flat for economical shipment. The Toys "R" Us "Camp" Geoffrey" Program was created by ExpoBox America, 10 Pearl Street, Kingston, NY 12401.
Aquarian Fish Food Corrugated Floorstand
This display features bright and colorful graphics with an aquatic theme to attract the shopper's attention. The unit is a 3 tier display to offer three varieties of sizes. The brandname is reinforced, appearing on the header, base and all three of the tiers. The Aquarian Fish Food Corrugated Floorstand was created by Weber Display & Packaging, 3500 Richmond Street, Philadelphia, PA 19134.
6-Cell Corrugated Floorstand
A line of stock corrugated displays including this 6 cell unit (SDF-60), is available from Merchandising Inventives, Inc. This unit was designed for presenting 8 ½ x 11 catalogs, magazines, books or flat product. The display is constructed of 200#, B-flute white corrugated with an optional header offered. Custom imprinting is also available. These corrugated units are available in up to 3 - 5 days. This 6 Cell Corrugated Floorstand is available from Merchandising Inventives Inc., 1665 S. Waukegan Road, Waukegan, IL 60085.
Harry Potter Resizable™ Power Wing/Optional Floorstand
This display is a 3-cell Power Wing (Sidekick) with Optional Floorstand that has been "re-sized" to accommodate the newest Harry Potter Book. The display is designed to hold excessive amounts of weight. The base, tray and dividers were printed solid green with a coat of gloss varnish. The Header was printed 4-color with an aqueous varnish, then labeled and die-cut using a more accurate flatbed die cutter. This display was quite successful allowing the wildly popular book to be merchandised in non-traditional categories and sections throughout retail establishments which would not normally have carried a publishing title. The Harry Potter Resizable Display was created by Alpak Manufacturing Corporation, 181 Boyd Street, P.O. Box 339, Montgomery, NY 12549.
Swisher Santa Fe Floorstand
Swisher wanted to promote its Santa Fe brand in West Coast markets. The display was required to ship with the product and to be easy for the retailer to assemble and re-stock. They also wanted to gain more brand exposure in convenience stores and at tobacco retailers. This Santa Fe display has produced an overall sales growth in the product's category. Swisher is a leading tobacco producer and the Santa Fe brand plays an important role in the corporation's positioning. The Swisher Santa Fe Floorstand was created by E-B display Company Inc., 1369 Sanders Avenue, P.O. Box 640 Massillon, OH 44648.
Jolly Rancher Easy Easel Shipper Display
This is a different type of shipper display in that the product is pre-packed and all the retailer needs to do is to open the easel display header as shown. Graphics on the package are 5-color and the item was direct printed and die-cut in one pass. The Jolly Rancher Easy Easel Shipper Display was created by Archbold Container Corporation, 800 West Barr Road, P.O. Box 10, Archbold, OH 43501-0010.
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