Hermie Display Features 3-D Graphics
Max Lucado’s “Hermie, A Common Caterpillar” corrugated display features 3-D graphics and is fully die-cut to reflect the shape of Hermie and his friends.
The goal was to create a display for Hermie products, with high visual impact. The structure was developed to incorporate a large graphic area along with product placement and still emphasize the character.
Corrugated pockets are attached with powerwing clips for product placement.
The Hermie display was produced by LINPAC Displays, a p.o.p. display firm located in Tullahoma, TN.
WHV Unleashes “Scooby-Doo and the Monster of Mexico”
Warner Home Video (WHV), Burbank, CA, has announced plans to release the all-new, feature-length movie “Scooby-Doo and the Monster of Mexico” in VHS and DVD formats, in time to celebrate Halloween.
In addition to a multimillion-dollar national marketing and advertising campaign, WHV will launch a “muy supremo” promotional campaign to support the home video release. Major brands such as Subway, Keebler and Georgia Pacific will offer consumers a $3 rebate off the purchase of any “Scooby-Doo and the Monster of Mexico” video on their respective packages. Airheads and Equity will also feature “Scooby-Doo and the Monster of Mexico” branding on various products.
Special point-of-purchase displays will support the promotion.
Triangle Display
Roman Meal Launches ‘Look Great, Feel Great!’
Roman Meal Co., a premium bread producer, has launched an in-store campaign, entitled ‘Look Great, Feel Great.’
The program consists of an ‘Indulgence sweepstakes’ to win a trip to either New York City or Los Angeles for pampering in a world-class spa, and a shopping spree at a famous retailer. A booklet has been inserted into specially marked bags offering savings on other healthful products. The partnerships for the promotion include The Vitamin Shoppe; Crystal Light; Eggland’s Best Egg’s; Valley Fresh and Quaker Oats Cereal.
Mary Jane Hominda, Marketing Director at Roman Meal, said, “This program is enabling us to keep Roman Meal at the forefront of our health-conscious consumers’ minds.”
G2 Worldwide, New York City created the program for Roman Meal Company.
Artisan Displays “T2: Extreme DVD”
Artisan Home Entertainment has released “Terminator 2: Judgment Day (Extreme Edition),” a two-disc DVD set that will feature a digitally remastered version of the film in high-definition video and all surround sound on a single DVD-ROM in Microsoft Windows Media 9 Series. The cutting-edge high-definition “T2: Extreme DVD” will offer consumers using today’s Windows XP-based computers nearly three and a half times the resolution of standard DVD video and will include previously unseen extras.
“With this high-definition version of T2, consumers can experience critically acclaimed films like never before,” said Steven Beeks, Artisan President.
Artisan is providing retailers with attention getting floor merchandisers to support the new DVD format.
Gravity Feed Merchandiser Displays NASCAR DVDs
Biography Software required a display for its new line of NASCAR DVDs.
The DVD series captures the highlights of over 60 years of NASCAR racing, from the sands of the Daytona beach and road course, to the newest superspeedways. The series profiles NASCAR’s greatest drivers and provides a behind-the-scenes look at top racing crews.
This innovative gravity-feed DVD merchandiser calls attention to the new line. It features prominent NASCAR and auto racing graphics.
More than 4,000 of these displays were used for this promotion.
This display was designed and produced by Tempo Creative, a point-of-purchase display firm located in Grayslake, IL and Phoenix, AZ.
Tongue Tape Candy Displayed On-Counter
JAKKS Pacific, Malibu, CA, has introduced candy-flavored tongue strips, called Tongue Tape. There are multi-vitamin, vitamin C and electrolyte-infused assortments for active kids and adults, fun blended flavors for teen and adult taste buds and a tongue-twisting Sour Tongue Tape line.
JAKKS also plans to introduce an assortment of Tongue Tape products based on licensed properties including Hello Kitty, Strawberry Shortcake and NASCAR.
“As a newcomer to the candy category, we are thrilled at how successful Tongue Tape has performed at retail,” said Michael Bianco, Chief Merchandising Officer.
Displays Launch Airheads Bubble Gum
Perfetti Van Melle USA, Erlanger, KY, is launching Airheads Cotton Candy Bubble Gum. The new item begins as cotton candy in appearance, flavor and texture, but soon after being popped into the consumer’s mouth it transforms itself into bubble gum.
The surprise, that “cotton candy” suddenly becoming bubble gum, carries a huge appeal for children, said Bob Howard, V.P. Marketing. “Unexpected turns are always thrilling to kids, and this transformation is no exception. It gives the product an interactive appeal for children that is unique.”
The product is available in .39 oz packs, in 54-counter toppers, 72-count powerwings and 144-count floor displays.
“For years Airheads has helped kids fulfill a basic need for fun and fantasy,” Howard explained. “This new product continues on that same path of making the ordinary into extraordinary by changing cotton candy into bubble gum.”
Rembrandt Displays Whitening Wand
Den Mat Corp.’s Rembrandt Oral Care Products, Santa Maria, CA, has introduced the Rembrandt Whitening Wand for convenient on-the-spot smile shine-ups. One swipe of the “wand” applicator instantly adds brightness and shine to teeth for that “just-brushed” look and feel, while freshening breath fast.
The Rembrandt Whitening Wand is small and sleek enough to slip easily into purse or pocket.
The Wand contains Rembrandt’s patented peroxide formula, which whitens teeth and freshens breath.
“We want our smiles to stay bright all day long. It’s not enough just to freshen up your breath. Teeth need freshening up, too,” said Noreen Freitas, V.P., Rembrandt Oral Care Products. “The Rembrandt Whitening Wand does for your mouth what a great lipstick does for your lips. It touches up the color while improving the overall look and feel.”
Cloud Ten Pictures Left Behind II 1/2 Pallet Display for Wal-Mart
Cloud Ten Pictures wanted to develop a display for the much anticipated sequel, “Left Behind II: Tribulation Force.” It developed this l/2 pallet merchandiser which catches the consumer's eye and heightens awareness of the movie's release. The display holds l68 videos and l60 DVD's. The unit is sturdy anticipating restocking and is expected to look good over the 2-6 month period of its use. A curved die-cut riser and curved center graphic panel feature the impactful graphics. The riser was designed to include the Wal-Mart price call out. The modular design of the trays adjusts to accommodate a higher count of either VHS tapes or DVD's depending on demand. The unit can also function as a whole pallet display when set-up back to back. The Cloud Ten Pictures Left Behind II l/2 Pallet Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA l9l34.
Anheuser-Busch Customized Stock Display
This display is a stock unit utilizing stock tooling with custom printing. This versatile display is being used by many major advertisers in a wide variety of ways for many different products. The printing for these units range from simple 2-color direct print on corrugated to 3-color plus varnish direct on corrugated to 4-color process plus aqueous varnish lithography mounted and die cut onto corrugated. There are no die charges for these displays. The time frame from initial contact to final shipment is four weeks including the design. The Anheuser-Busch Customized stock Display was created by Alpak Manufacturing Corporation, l8l Boyd Street, P.O. Box 339, Montgomery, NY l2549.
Clorox/409 Wipes Display
Clorox required a display for cross-merchandising as part of a fall program for cold and flu prevention. The displays will be refilled at least once and possible two or three times and remain in place for 3 months. The display had to look like the Clorox and 409 canisters, narrow enough to fit in the pharmacy department and large enough to accommodate at least l00 units of product. It also had to support the weight of the product and the stress of refilling the display. Using a combination of SBS and corrugated paper, the display succeeded in providing a strong, life-size, refillable, 4-color canister display. The display was cost-effective at a low quantity and will provide a high return in product sales. The Clorox/409 Display was created by Meridian Display, l62 York Avenue East, St. Paul, MN 55ll7.
Pilon Counter Display
This display utilizes the counter and represents a customized version of a stock unit. It has three tiers and is constructed of 200 E flute corrugated. The display was printed with a one color black flood coat with an aqueous varnish. Additional costs associated with this project include cutting dies for any of the custom portions as well as the preparation and proofing of the labels. The Pilon Counter Display was created by Merchandising Inventives, Inc., l665 South Waukegan Road, Waukegan, IL 60085.
Smirnoff Twisted Stacker
This display was used in an in store retail promotion for a new product. The display was designed to secure and maintain substantial floor space by providing the retailer with an attractive, eye-catching display that attracts the consumer in by framing all four types of floor stacked product with a colorful innovative display. The unit's four-sided design allows the retailer to display all four new products, while conserving space. This display was distributed to l,325 liquor stores nationwide. The Smirnoff Twisted Stacker was created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-6446.
Tampico "Resizable" Corrugated Display
This display began as a Stock Display and then was "re-Sized" to the exact specifications of the product, in this case, coloring books. The base was an existing stock base used as a separate Power Wing if floor space is not available. The display was pre-assembled and sent to the client"soft-sealed" for them to place the books inside and ship from their facility. Artwork was 4-color process plus a fifth (PMS) color, with a coat of aqueous varnish. All printing, die cutting and finishing was performed for Halloween 2003. The time frame from initial contact to final shipment was four weeks including the design. The Tampico "Resizable" Corrugated Display was created by Alpak Manufacturing Corporation, l8l Boyd Street, P.O. Box 339, Montgomery, NY l2549.
Herr's l oz. Bite-Size Bag Dump Bin Display
Herr's wanted to develop a dump-bin display with a small footprint which was easily accessible by the consumer. This was to be a spotlight display getting the snack bags off the shelf and into the aisle, driving interest for their new featured flavors and increasing impulse purchases. The display is a replica of the Herr's delivery truck a regional icon. The recognizable colors, bold logo and whimsical look of the mini-truck were a real draw for the consumer. The display has achieved full placement in the field and feedback has been very positive citing ease of restock and durability of the dump bin. The Herr's l oz. Bit-Size Bag Dump Bin Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA l9l34.
Mountain Dew Hulk Standee
This display, a three dimensional six foot standee was part of a large scale marketing campaign supporting the release of the film. The Hulk leg and hand with the Mountain Dew logo, jump out of the main piece and ties into the "Unleash Your Thirst" campaign to bring the consumer to purchase the soft drink. The display is screen printed and the image and construction of the standee reinforces the recognizable mean and green theme of the character. The standee was one of many Hulk promotional pieces shipped including shelf talkers, wobblers, display toppers and pole signs. The Mountain Dew Hulk Standee was created by Proprint Services Inc., 562l Finch Avenue East, Unit #5, Toronto, Ontario, Canada M1B 2T9.
Brass Button Bears Corrugated Display
This display was designed to meet the customer's need for a continuity program which would appear in a grocery store setting. The display needed to meet high end design standards, work for a 3 month window, give the appearance of a rigid permanent display and be easy to set up. The display met all the customer's requirements for graphic impact and store longevity and was shipped in a format that took less than five minutes to set up in store. The campaign had a successful launch and continues to be a viable product line. The Brass Button Bears Corrugated Display was created by Kell Specialty Products, 42l Palmer Street, PO Box 28, Chippewa Falls, WI 54729.
Cable Car Eyewear Sunglass Display
Cable Car Eyewear required a display that would support a variety of product launches throughout the year so that the structure of the display had to be flexible to allow for different styles of headers and bases which could be interchanged with each promotion. The barrel of the display features a unique design eliminating large temple holes that detract from the product. The header and base were printed with 4-color process lithography. The material used for the barrel of the display is rod-coated giving the display color continuity and intensity. The Cable Car Sunglass Display was created by Meridian Display, l62 York Avenue East, St. Paul, MN 55ll7.
Kellogg's DeskTops Corrugated Floorstand
The objective of this floorstand was to promote a premium top Giveaway in Kellogg's Cereal. The display had to tie in to the Back-To-School theme as well as the cross promotional tie-in with the cartoon network. The customer wanted to display all of the tops that were available in packages to encourage consumers to collect as many tops as they could and also to do it in a cost effective manner. The display has successfully drawn attention to the promotion and has generated excitement about the Tops as well as the cereal in which they are contained. The Kellogg's DeskTops Corrugated Floorstand was created by Great Northern Display, l800 South Street, Racine, Wisconsin 53404.
Pepsi Vanilla End Aisle Display
This Corrugated Display took part in the promotion for the new Pepsi Vanilla soft drink. It was distributed to 3,l50 grocery stores nationwide. The display was intended to be used for a duration of four weeks. The unit is 80# litho printed 4 color and mounted to 200# Flute corrugated. It has a footprint of 47" x 7" x 39". The display featured the introduction of the newest addition to the Pepsi soft drink line. The Pepsi Vanilla End Aisle Display was created by Rapid Displays, 4300 W. 47th Street, Chicago, Il 60632-4476.
Bustelo Standing Display
This corrugated display is a customized stock unit four shelf display. The 200 B Flute corrugated display was designed as an open tray with closed sides. The unit was printed a one-color flood coat black with two 80# 4CP labels mounted onto two sides of the tray with an overall aqueous varnish. The header was die cut around the art works making it custom and unique to the product. The Header was printed a 4CP with an aqueous varnish as well. The Bustelo Standing Display was created by Merchandising Inventives Inc., l665 South Waukegan Road, Waukegan, IL 60085.
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