P.O.P. Display Supports Clearasil For Men Launch
Clearasil has introduced Clearasil for Men, four new products that combine acne benefits with superior shave performance, at mass retailers and major drug chains.
The line includes Skin Clearing Shave Gel, Skin Clearing After Shave Balm, Energizing Acne Scrub and Face Hair and Body Wash. Clearasil for Men offers active ingredients that treat and prevent acne blemishes. Salicylic Acid and Triclosan battle acne-causing bacteria and unclog pores, while Aloe, Allantoin and Glycerin moisturize and protect.
The Clearasil for Men launch is being supported with point-of-purchase materials in drug and mass outlets.
“Different display configurations are available to satisfy individual retailers’ needs,” said Cris Burson-Thomas, Marketing Manager, Clearasil, Boots Healthcare USA.
Triangle Display
Displays Launch Reach Access Floss
Personal Products Co. wanted to promote consumer awareness for its Access floss product, an extension of the Reach brand.
A powerwing/floorstand, counter unit, and clipstrip were designed to highlight the unique floss product packaging, graphics and product design. The curved shape of the powerwing/floorstand was designed to replicate the rounded aspect of the product package. All display graphics were developed to “shout out” the product’s packaging.
More than 90,000 displays were produced and the Company achieved its marketing goal of massive store placement at retail through the use of launch displays.
The Reach Access floss displays were produced for Personal Products Co. by Smurfit-Stone Display Group, based in Sandston VA.
Candy To Benefit V Foundation For Cancer Research
Austin Millennium Enterprises LLC, Piniehurst, NC, a distributor of private label candy has teamed up with The V Foundation for Cancer Research to develop a new program called “Candy 4 Cures”.
Candy 4 Cures is a point of purchase retail candy program designed to raise funds for The V Foundation for Cancer Research. The mints, gum and sours are packaged in colorful, upscale tins with The V Foundation logo and slogan “Don’t Give Up...Don’t Ever Give Up!” displayed on both sides.
The candy packed tins are packaged in a self contained counter display that hold a total of 60 tins (9 Berry Flavored Sours, 9 Tangerine Flavored Sours, 9 Peppermint Flavored Gum, 9 Wintergreen Flavored Gum, 12 Peppermint Flavored Mints, and 12 Cinnamon Flavored Mints) at a manufacturer suggested retail price of $1.69 per tin.
Budweiser And The New York Yankees Offer Trip To The World Series
Budweiser and The New York Yankees is offering a trip to the World Series, in a program targeted toward the Hispanic community to increase awareness of both products and increase sales. The unique ballot box shown with full color entry forms along with instore posters were digitally and litho printed for use in the New York City area. The digitally printed ballot box is mounted to card stock and die cut and glued to obtain a maximum all around image for a small space, while the ballot pads and posters were litho printed in large quantities. They were placed in local Bodegas offering a grand prize of two tickets to the World Series. The materials were created by TSE Sports and Entertainment in New York and manufactured by Proprint Services, Inc., 562l Finch Avenue East, Suite 5, Toronto, Ontario, Canada MlB 2T9.
Cable Car Eyewear Sunshades Display
This display is a two-sided corrugate design with 4-color process printing litho laminated label printed center pieces and 4-color process graphics on the header panel. The display design is modern and enhances the product it displays. The print quality and color coverage create a vibrant, eye-catching overall affect. The display was designed to provide a temporary display for spring and summer promotion. The goal was to produce a quality, durable unit that was attractive and easy to shop. The display also had to meet a requirement to hold 72 pieces and needed to be produced and distributed quickly to meet the promotion deadline. The display achieved all of its objectives. The Cable Car Eyewear Sunshades Display was created by Meridian Display and Merchandising, l62 York Avenue East, St. Paul, MN 44ll7.
B&G Foods Emeril Lagasse Standee
This life-size standee of Emeril Lagasse features a pop-up easel which requires no assembly at retail. This display creates awareness of the product and promotes the sale of Emeril's Original Essence Spice at supermarkets and grocery stores. The unit is corrugated with full 4-color litho mount. The Emeril Lagasse Standee was created by Arrow Display, Division of Mannkraft, l00 Frontage Road, Newark, NJ 07ll4.
CPC Pool Chemicals Bi-Level Floor Display
This corrugated unit is a custom-printed stock display, Style #SDl02. The base and trays are printed one color plus gloss varnish and the Header and Front Pleat are printed 4-color process + gloss varnish. The display was used for a seasonal promotion showcasing a variety of pool chemicals available for treatment of pool water. The display achieved significant sell-through within the first two weeks of placement. The CPC Pool Chemicals Display was created by Alpak Manufacturing Corporation, P.O. Box 339, Montgomery, NY l2549.
Captain Morgan Halloween Pole Topper
This free-standing, eye-catching motion display was designed to increase retail product offering of Captain Morgan, and sales, during the Halloween party season. The display is litho-mounted to .055 finish chipboard with a white backliner. A battery-powered rotary motor with custom wire linkage provides the motion. The rest of the display consists of fibre poles and stock wire feet. The display was designed to ship 95% pre-assembled, providing installers with a multi-dimensional motion display that sets up in under five minutes. The unit requires no maintenance. It is 37" long by ll8" wide and 90" in height. Over l,000 displays were distributed to wine and spirits retailers throughout the U.S. The Captain Morgan Halloween Pole Topper was created by Rapid Displays, 4300 W. 47th St., Chicago, IL 60632-4476.
Rocket Science Corrugated Floorstand
This display is a non-stock #SDF-65 Peg Board Display, where the tray, insert and base are all flood coated a one color black on bleached liner, with a varnish. The header card is printed a two color direct print with one PMS color match. There was an additional charge for the two color printing plate for the header but no charge for the existing cutting dies used to flood coat this display. This unit was shipped bulk, flat on skids, but it may also be packed one display and header card per carton. The Rocket Science Corrugated Floorstand was created by Merchandising Inventives, Inc. l665 South Waukegan Road, Waukegan, IL 60085.
Pepsi’s Billion Dollar Giveaway Promotion
This Pepsi Billionaire Lobby and End Cap Display was distributed to the Grocery Channel Nationwide. The lobby display is 88" x 30" x 40" and the end cap is 48" x l0" x 40". It is produced of 80# litho mounted to 200#B-flute corrugated. The lobby unit also contains 8 superbright white LED lights to attract the consumers' attention. 2,200 lobby units and 7,000 end cap displays were produced. Pepsi's Summer Billion Dollar Displays were created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-4476.
Nascar Promotion Display and Standees
General Mills’ objective was to utilize a national program like NASCAR to promote its product hand-in-hand with the racing car season. Two very well-known race car drivers were utilized to create standees along with a predesigned custom printed tri-tray. The standees are 4-color process laminated with easel backs and the tri-tray is rod coat red with 4-color process litho laminated. The unit also features a side pocket for brochures. The Nascar Promotion Display and Standees were created by Meridian Display and Merchandising, l62 York Avenue East, St. Paul, MN 44ll7.
Mott's USA Magic Mix-Ins Floorstand
This corrugated display is a 3-shelf floorstand that features a one-piece pop-up design which assures that the display will set up quickly and easily as intended. The display merchandises several units of heavy product in a small footprint. The corrugated unit features full litho mount. The Magic Mix-Ins Floorstand was created by Arrow Display, Division of Mannkraft, l00 Frontage Road, Newark, NJ 07ll4.
Elizabeth Arden - Wal-Mart Mixed Gift Set Pallet Display
This display was required to adhere to Wal-Marts pallet display specs. It requires no assembly as the engineering is such that the shroud is removed to present the finished display. Every shelf is plan-o-grammed and assorted according to forecasted sales. The display features popular brand promotions on each side with all Elizabeth Arden promotions on one side. The die-cut bottles at top clearly can be seen down the aisle, with side panels showing large photographs of the designer fragrance bottles. The Elizabeth Arden-Wal-Mart Mixed Gift Set Pallet Display was created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA l9l34.
Pepsi Cola Beverages World Cup of Hockey POS Program
The World Cup of Hockey is an international tournament for which a plethora of POS materials was produced including corrugated standees and end aisles, as well as pole signs, wobblers, shelf talkers, bottle neckers, etc. The objective of this promotion was to showcase the limited edition special collectable Pepsi Cola cans manufactured for the tournament and entice the consumer to collect all versions of the cans. Over 2,000 standees were printed directly onto corrugated, die cut with an easel attached on the back for use on premise in c-stores and large chain grocery stores. Retail outlets also received corrugated end aisles printed four color process directly onto the substrate, die cut with poles and feet and used with full pallets of Pepsi. This promotion has been successful in raising awareness of Pepsi products and driving sales. The Pepsi Cola Beverages World Cup of Hockey POS Program was created by Proprint Services Inc., 562l Finch Avenue East, Suite 5, Toronto, Ontario, Canada MlB2T9.
Sara Lee Bakery Group Hutch Display
Sara Lee is using a "Hutch" style display to promote its home-style breads. The display was constructed so that the distributors spent less time setting up displays. This also allowed them to get fresher product into the market sooner to promote the product in other departments of the store. Several different Hutch sizes have been created to help with the variance in product sizes and store settings. 4-color process imagery is used to create appealing graphics on the sides of the displays. The Sara Lee Bakery Group Hutch Display was created by Kell Specialty Products, 42l Palmer Street, Chippewa Falls, WI 54729.
Stock Corrugated Displays With Pre-Printed Generic Sales Messages
"Speed Table" Displays with pre-printed sales messages on the Tray Panels are now offered. For the publishilng industry, "Bargain Books" has been pre-printed on the tray panels. For the Computer software industry, "Computer Software Savings" has been pre-printed. The Speed Tables (2' x2' and 2' x 3') are heavy-duty in construction and will hold up to 75 pounds of product. A complete line of stock displays is available covering a wide range of industries at low-cost because of no tooling costs. The Stock Corrugated Displays With Pre-Printed Generic Sales Messages were created by Alpak Manufacturing Corporation, l8l Boyd Street, P.O. Box 339, Montgomery, NY l2549.
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