Colavita, Sutter Home, & Cooking Light Run Promo.
Colavita USA, distributors of Italian extra virgin olive oil, has joined forces with Trinchero Family Estates, producers of Sutter Home wines and Cooking Light food magazine, to launch the 2005 Sutter Home Capsules for the Cure Program to benefit breast cancer research.
Consumers will have the opportunity to send in the bottle capsules from any Sutter Home wine and Colavita Extra Virgin Olive Oil. For every capsule received, a contribution will go directly toward finding a cure for breast cancer. In return, consumers will receive a 24-page recipe booklet, Classic Dining, produced by Colavita.
John Profaci, V.P., Marketing, for Colavita USA, said, “As a healthy lifestyle company, it’s important to help others lead healthy lives.”
Decorative in-store displays will help generate consumer excitement.
New Tide To Go Portable Stain Removal Pen Debuts
Procter & Gamble’s new Tide to Go is the brand’s first portable stain removal pen to instantly remove many fresh food and drink stains when and where they happen.
Tide to Go dries quickly without leaving watermarks, is safe to use on most colorfast, machine washable and dry cleanable fabrics and is also designed for multiple uses.
“Consumers want to deal with stains when they happen. Tide to Go satisfies this previously unmet consumer need,” said Julie Woffington, Tide Brand Manager, Procter & Gamble.
Tide to Go is being launched with special displays in grocery stores, mass merchandisers and club stores nationally.
Finlandia Refresh Center Draws Consumers
The one-of-a-kind Finlandia Refresh Center features a dramatic column display with built-in freezer for storing chilled bottles of Finlandia Vodka.
The column display features a 6-foot Finlandia bottle shot, aimed at drawing consumers to the Finlandia Refresh center at the point-of-sale.
The Finlandia Refresh Center was designed and produced by PriceWeber, a sales promotion and marketing agency based in Louisville, KY.
KRain Displays K2 SmartSet Sprinkler
This corrugated display was designed to emphasize the SmartSet Point and Shoot Technology of the KRain K2 SmartSet Sprinklers.
The ease of setting the watering pattern is one of the features that sets KRain apart in the industry. The graphics on the display conveyed the SmartSet Point and Shoot technology message with strong visual impact.
The display mirrors the lines of the product and created a three dimensional element to the overall appearance.
The displays were produced for Home Depot stores and other retail channels are now interested in placing the displays.
This KRain K2 SmartSet Sprinkler display was created by TimBar Packaging & Display, a p.o.p. display firm located in New Oxford, PA.
Bethany Hamilton Fragrance Counter Unit
This display was designed to launch a new line of fragrances for teens created by Revelations Perfume & Cosmetics in concert with Bethany Hamilton, the 13-year-old surfer who was attacked by a shark two years ago and lost her arm.
The display needed to take up a small amount of counter space, hold 15 pieces of product and include tester areas for each fragrance being offered: Stoked for Girls and Wired for Guys. The imagery had to evoke the spirit of the beach and surfing and feature role model Bethany Hamilton and the bonus gift of the free bracelet with each bottle. The unique, surfboard shaped bottles with the bracelets around the neck had to be clearly visible and securely positioned in the tray for safe shipping.
The Bethany Hamilton Fragrance Counter Unit was designed and produced by Menasha Display, Philadelphia, PA.
Snapple "Win Yourself A Favor!" Display Spectacular
This display is a floor-standing case topper with signage printed 5-color litho plus aqueous coating. The corrugated floor-standing unit features two-sided graphics with a litho mounted foam core motion hand unit on one side. The moving sign runs on a battery-operated motor with on/off switch and has an anticipated running time of approximately 90 days. The display promotes the sale of various Snapple and Diet Snapple beverages and encourages participation in Snapple's "Win Yourself A Favor" under the cap Instant Win Game. The Snapple "Win Yourself A Favor!" Display Spectacular was created by Arrow Display, Division of Mannkraft Corp., l00 Frontage Road, Newark, NJ 07114.
Pepsi Football Sweepstakes End Aisle
Pepsi and the Football Leagues featured a selection of pos materials as part of a national promotion to call attention to a sweepstakes promotion. This End Aisle Display was utilized to increase excitement about the upcoming season in addition to awareness for the sweepstakes. The end aisle was constructed of a corrugate material with screen printing in four color directly on the corrugated. The display was die cut to shape and packed with hardware for multiple shipping locations. The end aisle was one of a selection of pieces available for on-premise use. The Pepsi Football Sweepstakes End Aisle was created by Proprint Services Inc., 562l Finch Avenue East, Unit 5, Toronto, Ontario Canada MlB 2T9.
Bethany Hamilton Fragrance Launch Display
Two years ago l3 year old Bethany Hamilton was attacked by a shark and lost her arm. Since then she has become an inspiration for many people encouraging others to follow their dreams despite obstacles. This display was designed to launch a new line of fragrances for teens created by Revelations Perfume & Cosmetics. The display had to take up a small amount of counter space, hold l5 pieces of product and include tester areas for each fragrance.The display had to appeal particularly to small retailers (specialty surf shops) with limited counter space. The design did not include a riser which increased flexibility for placement in the store The display uses high-impact litho graphics showing Bethany Hamilton in her surfing milieu. The Bethany Hamilton Fragrance Launch Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
Killian's Beer Summer Time Promotion
Killian's Irish Red summer time promotion featured this corrugated display with the look of a gas grill. The grill promoted outdoor fun and the display ran along side of a national promotion for the summer. The grill held case packs of Killian's beer but fit into a required footprint. The unit featured strong brand identity with the Killian's logo on both sides of the display as well as the front. The display was easy to put together for the retailer despite the overall size of the display. It is easily assembled by one person within a few minutes. Consumers really liked the display in the marketplace finding it easy to shop. Killian's Beer Summer Time promotion was created by Smurfit-Stone Display Group, 2900 Sprouse Drive, Richmond, VA 23231.
Bubblicious Lebron James Shot Challenge Standee & Counter Card
This one-piece corrugated standee features a pop-up easel back allowing for instant set-up at retail. The unit is constructed of B-flute corrugated with full four-color litho mount plus spot aqueous coating. The basketball hoop is packed with the unit and is easily attached at suction cups affixed to the standee. The instant set-up counter card also features a pop-up easel back. The displays promote the sale of Bubblicious gum and encourages participation in the "Bubblicious LeBron James Shot Challenge" Sweepstakes. The Bubblicious LeBron James Shot Challenge Standee & Counter Card were created by Arrow Display, Division of Mannkraft Corp., 1100 Frontage Road, Newark, NJ 07ll4.
Pepsi Ultimate Football Corrugated Standee
As part of a national promotion between Pepsi and the football leagues, this corrugated standee was one of a selection of pos materials available for on-premise use. The standee was used to increase excitement about the upcoming season and bring awareness to a sweepstakes promotion. The standee was screen printed in four color process directly onto the corrugate material and then die cut to shape and packed with hardware for multiple shipping locations. The Pepsi Ultimate Football Corrugated Standee was created by Proprint Services Inc., 562l Finch Avenue East, Unit 5, Toronto, Ontario Canada M1B 2T9.
Curad Maya & Miguel Corrugated Powerwing/Floorstand Display
This display is designed to attain market share in the highly competitive small bandage category, specifically aimed towards use by children. The unit offers the retailer the utmost flexibility. The powerwing portion can be displayed independently in a wire cage or mounted on the base. The display uses five color offset litho-lam corrugated board with UV coating. The artwork on the display matches the product packaging making for a dramatic, eye-catching presentation. Maya & Miguel themed bandages are part of a family of children's bandages, including Shrek, Clifford and others. The Curad Maya & Miguel Corrugated Powerwing/Floorstand Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
Rand McNally l/4 Pallet Display
The main objective of this display was to create more brand awareness for Rand McNally's map books. The display trays hold both horizontal and vertical product. Another important objective was to create a display footprint that would be able to be used in both home improvement and office supply stores. This l/4 pallet is constructed of all corrugated components. Trays are flexo printed with a UV coating and graphic panels are mounted lithos on e-flute. The Rand McNally 1/4 Pallet was created by Great Northern Display Group, P.O. Box 044740, Racine, WI 53404.
"Snoopy Dog House" Ballot Box
This display was created for Met Life and features 3-colors plus varnish with a perforated door opening. The ballot box ships flat and is used for retail information seminars. This display went from design to production in two weeks! The "Snoopy Dog House" Ballot Box was created by Alpak Manufacturing Corporation, l8l Boyd Street, Montgomery, NY l2549.
Earthrise Nutritional Corrugated Gravity Feed
This display was created to accommodate Earthrise Nultritional's need to merchandise glass bottles of its nutrition supplements both on counter tops and endcaps/sideckicks in a limited amount of space. This gravity feed has columns to fit three rows of their nutrition supplement bottles. A stock existing gravity display - SDC-85 was used with added dividers on the inside to make three rows. The front of the display is printed with a 4 color Litho Label which added the company's graphics to the display. The unit is shipped bulk, flat on skids. The Earthrise Nutritional Gravity Feed was created by Merchandising lnventives, Inc., 1665 S. Waukegan RD., Waukegan, IL 60085.
Sara Lee School Bus Corrugated Display
This Sara Lee School Bus program was the corner stone of a very successful back to school promotion. The unit is a high impact full walk around display and was used to promote their keynote bread products. The display can also be used a s a cross promotional tool with other products. When needed, the top of the front hood of the bus could be removed to expose product shelving that allowed for tie in promotional opportunities for products such as peanut butter or jam. The Sara Lee School Bus Corrugated Display was produced by Great Northern Corporation's Consumer Packaging and Display Group Location, Kell Specialty Products, 42l Palmer Street, Chippewa Falls, WI 54729.
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