Early Times Whisky Runs Tagged Bass Promotion
Early Times Kentucky Whisky is offering consumers a chance to catch big money in its “Early Times Tagged Fish Challenge” promotion.
For a chance to win consumers need to catch a bass tagged by Early Times and register their tag number on the Early Times web site at www.earlytimes.com. Early Times could potentially give away more than $325,000 if a consumer from each participating state wins the Grand Prize of $25,000.
“From our sponsorship of professional angler Kevin Wirth to our second annual tagged bass promotion, Early Times continues to strengthen its connection to fishing, a sport that resonates with many of our consumers,” said Allen Ogburn, Brand Manager for Early Times.
Seagram’s Coolers & Audible.com Partner For Promotion
Seagram’s Cooler Escapes, marketed by U.S. Beverage, LLC and Audible.com, a leading provider of spoken entertainment on the Internet, recently teamed up to conduct a national in-store program called the “Seagram’s Book Escape.”
Consumers of Seagram’s Cooler Escapes could enjoy the two new flavors, Tahitian Sunset and Passionate Kiss, while also downloading two free audiobooks from a collection of more than 30,000 titles available at Audible.com.
“We are thrilled to partner with Audible.com to offer our loyal drinkers a great value,” said Sr. Brand Manager, Justin Fisch.
This offer includes a powerful collection of audiobook best sellers by authors such as Patricia Cornwell, Kyra Davis, Michael Connolly, Phillip Roth and classics by Jane Austen, Ernest Hemingway and more.
Sunkist Almond Munchies Runs ‘Good To Go!’ Sweepstakes
Sunkist Almond Munchies, the new heart-healthy snack, has launched its “Good To Go!” consumer sweepstakes with a 2007 Toyota Highlander Hybrid as the grand prize.
In addition to the Grand Prize, 100 ConocoPhillips Gas Certificates will be given away as first prizes and 1,000 Almond Munchies backpacks will be awarded as second prizes.
To promote the sweepstakes, Paramount Farms offered a pre-packed display shipper, packed with six cases (72 bags) of Almond Munchies with a self-adhesive, entry forms tearpad.
“Almond Munchies is the delicious, convenient snack solution for today’s health-focused consumer,” said Dominic Engels, Vice President, Marketing, Paramount Farms.
Love’n Bake Offers Stylish Corrugated Display Shippers
Love’n Bake, a line of quality baking ingredients from American Almond Products Company, has introduced stylish display shippers for natural food and specialty retail grocery stores across the country.
These easy-to-assemble point-of-purchase displays are designed to attract everyone in the baking aisle.
The shipper features 48 units from the Love’n Bake line with an eye-catching promotional header ready for use. Appealing artwork showing children baking captures the joyful spirit of the Love’n Bake line.
Best selling Almond Paste, Marzipan, Poppy and Prune fillings are featured in the display and a custom product mix is available with a minimum order.
Tequila Rose Displays Custom Choppers Sweepstakes
Tequila Rose is celebrating the successful introduction of new packaging and two new flavors, Java and Cocoa, by offering a custom chopper in a national sweepstakes called the Wicked Women of Tequila Rose Custom Chopper Sweepstakes.
Tequila Rose has commissioned Christine Vaughn of Wicked Women Choppers to build two custom choppers for today’s women rider’s with attitude.
Marketing support includes point-of-sale materials featuring a large case card that will fit a case stacker of cut cases with a tear-off poster of the bike, model and the entry form for the sweepstakes. On-premise promotions include sampling efforts.
Newcastle Brown Ale Displays ‘Best Of Both Worlds’
Newcastle Brown Ale has launched “Best of Both Worlds,” a sweepstakes promotion, which will award one person a state-of-the-art home entertainment system complete with flat screen TV and surround sound, along with a trip for two to Beverly Hills, CA, for a once-in-a-lifetime shopping spree.
“This is the third Newcastle Brown Ale ‘Best of Both Worlds’ sweepstakes, a promotion that is highly anticipated each year,” said Bill Wetmore, Marketing Director for Scottish & Newcastle Importers.
The Grand Prize home entertainment center will be awarded just in time for pro football’s big game in February 2007. To keep peace with the winner’s better half, Newcastle Brown Ale will send the winner and his significant other on a five-day, four-night trip to Beverly Hills, and provide $2,500 in shopping spending money.
Reese’s Freezer Pack Display Placed In C Stores
The Hershey Company realized that the freezer case presented new opportunities to sell Reese’s Peanut Butter Cups in national convenience stores.
The Reese’s Freezer Pack display was printed with Reese’s Orange graphics.
The display is attached by suction cups. This display piece was intended to be a one time promotion, however, it has since been reordered three times.
The Reese’s Freezer Pack display was produced for The Hershey Company by Menasha Display, Philadelphia, PA.
LUNA Sunrise Organic Breakfast Bar Introduced
LUNA, creators of the Whole Nutrition Bar for Women, has launched LUNA Sunrise, the first and only organic morning nutrition bar created specifically for on-the-go women, according to LUNA manufacturer, Clif Bar & Co.
LUNA Sunrise is available in Blueberry Yogurt, Strawberries & Crème and Vanilla Almond flavors and will be sold nationwide in grocery, natural, convenience, drug and sports specialty stores.
The launch of LUNA Sunrise Nutrition Bars will be supported at the point-of-purchase with this colorful corrugated floor display, headlined, “Luna, Morning Nutrition For Women.”
Banana Boat Displays New Sunscreen Formulas
Banana Boat is introducing tear-free sunscreens for kids and Ultra Mist continuous spray sunscreens.
The tear-free products are available in Banana Boat Kids SPF 30 and Banana Boat Kids and Baby SPF 50. Banana Boat is also offering a new line of Ultra Mist continuous spray sunscreens. Convenient, rub-free and quick-drying, Ultra Mist sunscreens can be applied at any angle.
P.O.P. materials will support the launch. “We use in-store and point-of-sale displays to drive incremental sales in a category where winning at shelf is paramount to success,” said, Jean Fufidio, V.P. Marketing.
OxiClean Displays Its New Detergent Ball
Orange Glo International, maker of OxiClean stain fighters, is introducing the OxiClean Detergent Ball with Toss-N-Go Dispenser. The OxiClean Detergent Ball is a low-suds detergent formulated to gradually dissolve in each wash cycle. The detergent ball is designed to stay in your washer, even between loads, ready to wash up to 25+ loads of laundry. It eases the endless hassles of doing laundry including lifting heavy jugs and bottles and dealing with the leaks, spills and soapy residue.
OxiClean Detergent will display the Toss-N-Go Ball at retailers around the nation.
Rand McNally Displays Map Books In Home Depot
This ¼ pallet display was produced for Rand McNally to create more brand awareness for its map books and create a display footprint that could be used in both home improvement and office supply stores.
This ¼ pallet's trays are constructed of corrugated components that are flexo printed with a UV coating. The graphic side panel and header utilized mounted lithos. This Rand McNally ¼ pallet display was placed in Home Depot stores.
The Rand McNally ¼ pallet display was produced by Great Northern Corporation Consumer Packaging & Display, located in Racine, WI.
Technology Container Corp. is offering a new line of reusable plastic corrugated P.O.P. displays that come in standard and custom sizes, ship knocked down flat and are easily assembled. TCC Plastic Corrugated P.O.P. displays are ideal for snack foods and bakery products. Featuring a choice of colors and full-color printing options, these durable, semi-permanent displays incorporate multiple shelves, a built-in dip tray and are unaffected by moisture and floor washing. Offered in custom and standard 3- and 4-shelf units, these eye-catching displays optimize floor, shelf and storage space. For more information, contact Technology Container Corp., 418 Boston Turnpike, Shrewsbury, MA 01545; (Tel) 800-962-9218, (Fax) 508-845-6367, (Web Site) www.techcontainer.com.
Corrugated Components & Devices, by Midway Displays has introduced the Cor-Grid Hook. This 4 inch hook is adaptable to either corrugated or wire (up to 1/4” diameter) displays. The hook’s “I” beam design provides rigidity. The hook’s versatility makes it ideal for corrugated power wing and side kick displays. The Cor-Grid Hook is available in black or white plastic. For more information, contact Corrugated Components & Devices, by Midway Displays, 6554 S. Austin Ave., Bedford Park, IL 60638; (Tel) 708-563-2323 (Fax) 708-563-2331 (Web Site) www.corrugatedcomponents.com.
Kraft Summer Promotion
These large end aisle displays were manufactured as part of one of Kraft's full summer promotions. This piece is unique in its multifunctional ability to convey four different images throughout the program's run time. The overall pieces were printed full color litho and then mounted to corrugate and die cut to shape and packed individually. The graphic image inside the cube is reversible and two sided, allowing four different images to be utilized over the course of the summer. The program was an instant hit and the impact was felt at the store level leading to increased awareness and sales. The program came in under budget saving money on manufacturing and shipping. The Kraft Summer Promotion was created by Proprint Services Inc, 562l Finch Avenue East, Suite 5, Toronto, Ontario Canada MlB 2T9.
Nivea Age Defying Sidekick/Floorstand
This display was designed to provide a universal vehicle for availability to the Grocery and Mass Drug market, coincidental with the volume launch in Wal-Mart of the same product in a 30" pdq format. Both displays feature the same product size and packaging, a tester and informational brochures, but the sidekick/floorstand holds half the product volume of the pdq. The Sidekick/Floorstand maximizes retail effectiveness by making it easy for a variety of retailers to introduce the new product in a quick sell-through quantity. It also provides a variety of display options. The design is innovative with all the sidekick pieces coming from one litho-lam, E-flute form. The gold arc mimics the product packaging and is a wrap-around component of the main body of the display. This makes the design highly efficient and economical despite its upscale appearance. The Nivea Body Age Defying Sidekick/Floorstand was created by Menasha Display, 60l E. Erie Avenue, Philadelphia, PA 19134.
Reese's Freezer Pack
This display was developed to promote one of Hershey's core brands, Reese's Peanut Butter Cups, for a different location in C-stores, the refrigerated case swing door. Freezers presented new opportunities with excellent traffic. The corrugated display piece was flexo printed with Reese's Orange graphics and attaches to the refrigerator door with suction cups. The product can be removed from either side at the bottom of the display. This was intended to be a one time promotion, however, this display has been re-ordered three times. The Reese's Freezer Pack was created by Menasha Display, 60l E. Erie Ave., Philadelphia, PA 19134.
PEPSI Corrugated Merchandiser
This floor display was created for the launch of Diet Pepsi Jazz Strawberries & Cream Flavor. It was litho printed full color on a 28 - 40 Heidelberg press and then mounted two sides to corrugate and die cut into shape. This piece was part of an overall program that included cling vinyl, shelf talkers, sell sheets and wobblers. The launch introduced a new flavor which has received favorable and tasty reviews and ensured full product pos placement in the stores. The Pepsi Corrugated Merchandiser was created by Proprint Services Inc., 5621 Finch Avenue East, Suite 5, Toronto, Ontario Canada M1B 2T9.
Scotch Brite Quarter Pallet Display
This self shipping display was designed to be used in mass and grocery channels to promote various new launch products. A stackable, self supporting tray was designed to hold a variety of product configurations utilizing the same tray. The display is shopable from two sides and has great impact from all views. Complete assembly, packing of product and distribution of displays was provided. The Scotch Brite Quarter Pallet Display was created by Great Northern Consumer Packaging and Display, l800 South Street, Racine, WI 53404.
Custom Pallet Display
Ingram Entertainment uses this corrugated custom pallet display for bulk sales to Costco Wholesale. Each unit holds roughly two hundred pounds of product and is usable as a free-standing floor display. It also features trays that can be pulled out for use on a shelf or countertop. The display stands 5l inches tall in the back and 34 inches in the front. The graphics are applied using large litho labels on three sides and two smaller labels on the graphic panels. The graphics are modified for each product release and the displays ship within days of receiving artwork. This pallet display was created by Meridian Display, 800-786-250l, www.meridian-display.com.
Kraft Parmesan Tower Display
The primary objective of this display was to help "re-invent" a popular Kraft product and market it in today's competitive grocery market. This display needed to fit the needs of retailers by being durable, versatile, compact and cost effective, while holding a significant amount of product. The display is constructed of temporary materials; a combination of four vertical columns and corrugate shelves are an exceptional platform to merchandise the product. SBS panels with graphics were used to emulate the graphics of the Parmesan canister. The Kraft Parmesan Tower Display was created by Great Northern Consumer Packaging and Display, l800 South Street, Racine, WI 53404.
Therm-A-Snap Penguin Standee
This eye-catching Penguin standee keeps the sales of The Premium Thermal Bag hot. The Penguin Standee sets up quickly and easily and the plastic pegs allow for two sizes of product to be clearly displayed. Fun, catchy graphics ensure customers can't miss this smiling merchandiser. The display is b-flute litho mounted corrugated. The Penguin Standee was created by Arrow Display, Division of Mannkraft Corp., 100 Frontage Road, Newark, NJ
07114.
3M Quarter Pallet Display
This unique display solved several design challenges. The product load is flexible and shopable from two sides. The trays are removable and can be used once the display sells down, and the hook format helps keep the product in a presentable format. The modular design also allowed use of various tray configurations. The 3M Quarter Pallet Display was created by GNC Display Group & Kell Specialty Products, 421 Palmer Street, Chippewa Falls, WI 54729.
llio Custom 3 Shelf Display
This display was created to merchandise llio Modern Air Diffusers. llio's main focus had been the shelves, but this floor display allowed them to capture a whole other area. The display consists of a 3 shelf tray, a base and a header card. The display is a stock 4 shelf corrugated unit (SDF-l00) which was used as a blueprint for the display. The header card is printed with a 4 color Litho Label while the rest of the display was flood coated gray to draw attention to the products in the display. This unit was shipped out in its own bookfold. The llio custom 3 Shelf Display was created by Merchandising Inventives Inc., l665 S. Waukegan Rd., Waukegan, IL
60085.
LarryBoy and the Bad Apple Corrugated Floor Display
This corrugated display provides motion and vibrant colors for the "Veggie Tales LarryBoy and the Bad Apple" unit. Big Idea wanted a display to promote the LarryBoy brand and reintroduce a character that hasn't had a DVD release in several years. The colorful animated graphics attract the consumer to the multi-product display. The temporary display is constructed of 200#B Bleach White corrugated materials with a mixture of direct print and litho laminated components. The motion of the plunger is generated from a small motorized unit placed in the back of the display. The display resulted in increased sales and increased retailer confidence in Big Idea's Veggie Tales brand. The LarryBoy and the Bad Apple floor display was created by Linpac Displays Inc., 8l0 S. Tullahoma, TN 37388.
Carhart Semi-Permanent Display
This unit turned out to be a real attention getter at retail. The corrugated components provided the required graphic impact to draw the customer's attention at retail. The design utilized fabricated metal components along with a real ladder to help create the feel for the work boot products. The display has been very successful and several reorders have been placed as the unit continues to get placement at retail. The Carhart Semi-Permanent Display was created by GNC Display Group & Kell Specialty Products, 421 Palmer Street, Chippewa Falls, WI 54729.
Sun Chips Corrugated Display Breast Cancer Campaign
This header was litho printed full color on a brand new Heidelberg 6 color 40 inch press and then mounted to corrugate stock and die cut to shape. Over 8,000 pieces were manufactured to promote the Weekend to End Breast Cancer. Sun Chips is part of the healthy snack genre and the header was distributed across the country to be placed upon existing displays. They helped bring awareness of the product and the charitable assistance given to help fight breast cancer. The Corrugated Display Headers were created by Proprint Services Inc., 562l Finch Avenue East, Suite 5, Toronto, Ontario Canada M1B 2T9.
Hershey's Extra Dark Wing/PDQ
This display was developed as a multi-use, multi retailer display to promote Hershey's new line of Extra Dark chocolate bars. It was designed to appeal to the adult consumer. The chocolate's anti-oxidant qualities are highlighted and the bars themselves sit in a field of dark chocolate brown interspersed with bold color that is echoed on the wrapper. The structure was designed to fit in either a l4" Wal-Mart pw cage or the l5" pw cage found in Walgreen's. This was achieved by designing side flaps that could be popped out to accommodate the extra inch for the Walgreen's platform. The display can be hung on a rack or displayed on a counter top. This corrugated display takes 4-6 weeks average time from initial contact to final shipment. The Hershey's Extra Dark Wing/PDQ was created by Menasha Display, 60l E. Erie Ave., Philadelphia, PA l9l34.
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