Dry Soda Co. Opens Company Store And Sampling Bar
DRY Soda Co. recently opened its new Seattle, WA-based company store. Much like a winery tasting room, the DRY Soda company store will offer tastings of its four culinary flavors: kumquat, lemongrass, rhubarb and lavender. In-store displays are being used to merchandise the product.
“This is a significant step for DRY,” said Sharelle Klaus, CEO of DRY Soda, a line of all-natural, lightly sweet beverages. “Our space is creative and inspiring with a lot of room to grow - a real extension of our brand. I'm excited to introduce more locals and tourists alike to DRY, and give them the opportunity to share the experience by drop shipping DRY Soda directly to out-of-town friends and family.” The new company store and sampling bar was designed by Seattle-based brand design firm thoughtBUILDING.
New Kraft Bistro Deluxe Launched With Displays
Kraft Bistro Deluxe is a new premium line of mac and cheese featuring fine ingredients that appeal to adults such as sundried tomatoes, Portobello mushrooms and Asiago cheese.
To help bring a real bistro feel to the kitchen table, Kraft is putting a new spin on the classic combo of wine and cheese--wine and mac and cheese.
By pairing wines with the more grown-up flavors found in Kraft Bistro Deluxe pastas, adults can create a memorable meal in minutes right in their own kitchens.
Special merchandisers, with appetizing product photography, designed to distinguish Kraft Bistro Deluxe from other mac and cheese products and convey a rich, upscale image, will support the product launch.
Febreze Displays Odor-Eliminating Candles
Procter & Gamble is returning to its roots by introducing the Febreze Candle -- the first scented candle on the market with a unique odor-eliminating core. As the Febreze Candle burns, it uses a patented technology to remove unpleasant odors from the air while simultaneously filling a room with an inviting, fresh scent. Said Jorge Mesquita, President, P&G Professional, “The Febreze Candle goes a step beyond a traditional scented candle because it does more than just scent a room; it removes unpleasant odors, helping to create a pleasing, relaxing environment.”
Febreze Candles will be available in five scents, including: Meadows & Rain, Spring & Renewal, Linen &Sky, Vanilla & Refresh and Apple Spice & Delight. Special displays support the product launch.
Counter Card Features Australian Vineyards Racing
This counter card was produced for the AU racing team. The Australian vineyards wanted a piece that was multifunctional for a variety of on premise locations. These cards were litho printed with an aqueous coating. The sheets were then mounted to 45 pt. chip, die cut and scored with an easel attached to the back. The counter/case cards could be used to sit on top of the product, slide in between cases or stand on the counter top by the cash register. The company brought more awareness to the racing while increasing sales of wine.
The Austrailian Vineyards Counter Card was created by Proprint Services, Inc. of Toronto, Ontario, Canada.
American Express Promotes Gift Card Purchases
American Express recently conducted an in-store promotion enabling shoppers to receive a free Back-To-School Card worth $25 from American Express when they purchased any two American Express Gift Cards.
The promotion was timed for the second busiest shopping season of the year. Back-to-school and back-to-college spending topped $50 billion last year.
The American Express Gift Card can be redeemed at U.S. retailers and restaurants that accept American Express Cards. The Gift Card lets the recipient choose from millions of things and experiences, making it a popular gift choice. The Gift Card is available in denominations ranging from $25 to $500.
Rain Bird Conducts Three Course Getaway Contest
Rain Bird, a leading marketer of irrigation products, is giving do-it-yourselfers the chance to spend less time on their lawns and more time on the golf course as part of Rain Bird’s Three Course Getaway contest.
Rain Bird’s Three Course Getaway contest will award one winner and three of his/her buddies with a golf trip to tee-off at three championship courses: Bandon Dunes (Oregon), Pebble Beach (Northern Calif.) and Pelican Hill (Southern Calif.), all kept lush using Rain Bird irrigation products. Runner-up prizes include Callaway Golf Clubs and a Rain Bird automatic sprinkler system.
Dave Johnson, Rain Bird’s Marketing Director, said, “An automatic irrigation system will result in less time spent by homeowners keeping their lawns and gardens healthy and beautiful, meaning there is more time to hit the links.” In-store displays offering contest entry forms will drive sales at the point-of-pur.
Uni-ball Sidekick Display Featured At Wal-Mart
This sidekick display was designed for Sanford Brands’ Uni-ball 207 Gel pen being sold at Wal-Mart stores nationwide.
The display communicates the unique features of the Uni-ball 207, highlighting the pen’s ability to help prevent check fraud/check washing.
With limited space available for merchandising, a display was designed that featured many curved surfaces, while maintaining a profitable piece count.
With the theme of the product, “Help Prevent Check Fraud,” a tear pad in the shape of a personal check was used to offer additional information about the product.
The display was designed and produced for Sanford Brands by U.S. Display Group, a point-of-purchase display firm based in Newark, NJ and Tullahoma, TN.
Coppertone Display Debuts At Wal-Mart
This display for Coppertone’s Continuous Spray tanning products is an environmentally conscious unit.
The EcoPDQ, patent-pending, is rolling out to Wal-Mart stores across the nation to merchandise one of Coppertone’s most popular product lines.
The EcoPDQ measures 30" and features a corrugated graphic panel that acts as a sleeve around the PDQ, beneficial for storage and transportation.
The display reduces material, manufacturing, shipping and recycling costs. Savings comes from a decrease in the square footage of corrugated materials used.
The EcoPDq was designed to answer Wal-Mart’ business plan for environmental initiatives.
The Coppertone Display was created by Henschel-Steinau, Inc., an Englewood, NJ-based p.o.p. display firm.
Trident & Dentyne Feature 4 Chute Power Wing Display
Trident and Dentyne are providing retailers with this four chute powerwing display.
The objective for the display is to efficiently hold a large volume of product in high volume accounts while also providing a large area for product branding.
The unit was run as a full litho mount. This provided a large graphic area that showcased the new product for the consumer to see.
This display was created for Trident and Dentyne by Menasha Packaging Company, LLC, a Philadelphia, PA-based point-of-purchase display company.
‘Crunch Cards’ Displays Edible Greeting Cards For Dogs
Developed by a Veterinarian, Crunch Cards® - Edible Greeting Cards for Dogs, offer retailers a bite out of the $38 billion dollar pet market as well as excellent incremental sales opportunities.
These patented edible cards are from Crunchkins, Inc., which says it has a potential market of 60 million dogs in the United States.
Point-of-purchase displays help promote these “Doggielicious!” cards at retail.
Proprint Services offers custom printed Base Wrap, which may be used for corrugated and pallet displays, store fronts, and other promotional applications. The Base Wrap can be printed with up to 9 colors and film laminates in one pass. It is durable and water resistant. The Base Wrap is smooth, without any vertical lines to compromise the creative. For more information contact Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9; (Tel.) 888-776-7768; (Fax) 416-754-3119; (Web Site) www.pop-online.com.
Midway Displays, Inc., has introduced a new My-D Snap-Out 24” Display Base, available with or without casters. The base, with a unique patented design, folds flat for efficient storage and shipping. It easily assembles with one snap. The base is constructed of strong steel 3 gauge wire for better stability. The Base Dimensions are 24” tip to tip. For more information, contact Midway Displays, 6554 S. Austin Ave., Bedford Park, IL 60638; (Tel) 708-563-2323; (Fax) 708-563-2331; (Web Site) www.midwaydisplays.com.
T.M. Shea Products has introduced the PDQ Floor Spinner, which provides an attractive and efficient way to display temporary cardboard power panels. The PDQ Floor Spinner holds one full-size (14"x48") panel per side or two half-size panels per side. The unit is available with or without graphics and can be merchandised with a variety of accessories including pegs, shelves, dump bins, buckets, etc. For more information about the PDQ Floor Spinner, contact T.M. Shea Products, 984 Livernois Rd., Troy, MI 48083; (Tel.) 800-992-5233, 248-589-3272; (Fax) 248-589-1535; (Web Site) www.tmshea.com.
Pepsi Is Launching Mountain Dew Game Fuel
Pepsi-Cola is launching Mountain Dew Game Fuel. Created in conjunction with Microsoft’s Xbox 360 exclusive title, Halo 3, Game Fuel has the same Mountain Dew flavor with a blast of citrus cherry and 30% more caffeine.
“This is the first time we’ve created a beverage for an entertainment property, in fact, we believe this is the first time a soft drink has been created specifically for a video game,” said Frank Cooper, V.P., Marketing for Mountain Dew.
Chris Di Cesare, Director, Creative Marketing at Microsoft, said, “With Pepsi’s launch of Game Fuel, we’re seeing unprecedented support from one of the world’s strongest consumer brands.”
Special promotional displays supporting the product launch include standees, special pole displays and vending snipes.
ACT Program For Fluoride Brand
This program was developed to merchandise any 16 piece combination product in a floorstand/tray in order to support a wide variety of retailer requests. The ACT program consists of the ACT 16 pc sk/fs stand and the ACT PDQ. The structure of these displays were designed to withstand potential hazards while shipping, created by the weight of the product. The ACT PDQ was developed to hold either l6 pcs of 18 oz. ACT or 12 pcs of 33 oz ACT to provide maximum variety with minimum use of packaging. The cool color pallet and streamline graphics compliment each other throughout the display program consisting of 2,200 displays. The ACT display program provided the ability to respond to any retail requests for multiple display combinations. The ACT Program was created by U.S. Display Group, 8l0 S. Washington St., Tullahoma, TN 37388.
John Frieda Mixed Collection-PDQ
The multi-purpose display featured 10 products in a variety of containers from the John Frieda brand capitalizing on its niche in products for curly or colored hair. The display tray has a multitude of carefully designed product cells that hold products in an organized and sturdy way. These trays are engineered to prevent raw edges from catching on product lids and sturdy enough to withstand pre-assembly, pack-out and two months of store use. The internal cell construction detail gives it the function of vacuum formed displays, but extends graphics into the base. The top sheet of the corrugated sandwich is .010 SBS, a very bright and opaque printing surface. When laminated to E-flute corrugated, the surface is rigid and smooth, belying its corrugated materials. The boards were printed offset using four colors, one PMS and a UV coating for a sleek, clean look. This John Frieda display was created by Menasha Display Group, 601 E. Erie Ave., Philadelphia, PA 19134.
Ice Breakers Berry Sour Gum Corrugated Display
The objectives for this display were to promote Hershey's new sour gum flavor, differentiate it in this highly competitive category, and use more environmentally sustainable packaging. Wal-Mart PDQ specs call for a display footprint 30" by l4". The angled front, back and sides helped eliminate unnecessary packaging in support of Wal-Mart's Environmental Sustainability program. The bright six-color graphics make this unit stand out on shelves. The angles give the display a sleek look and help make the products "pop" out of the display. The Ice Breakers Berry Sour Gum Corrugated Display was created by Menasha Display Group, 601 E Erie Ave., Philadelphia, PA 19134.
Essence Swingbox™ Power Wing
This Power Wing for Essence was designed using the patented Swingbox™. The display features a permanent marketing panel on the front of the display. The unit folds down allowing for significantly reduced shipping size. The smaller outer shipper container contains less cardboard offering environmental savings, and allowing more displays to fit on each pallet. The displays are made from a single die, creating a highly efficient corrugated display. The Essence Swingbox™ Power Wing was created by Inventive Media, 68 Water Street, Norwalk, CT 06854.
Corrugated Sunglass Spinner Display
The challenge for this display was to create a permanent looking eye wear fixture on a disposable display budget. It was also important to provide the best possible pricing without cutting corners. For the licensed properties Spiderman and Barbie graphics, six colors, Ultra High Gloss printing was used. Low cost materials were used with an MDF wood base which was weighted on the bottom so it would not tip over. The Corrugated Sunglass Spinner Display was created by Creoh Displays, 246 Siegel Street, Brooklyn, NY 11206.
Bose Corp. Two Sided Sounddock/Triport Headphone Display
This display was designed to offer maximum exposure to a new product. It offered a secondary merchandising location in-store. The back and sidewalls are litho mounted "B" flute corrugate. The header is litho mounted "E flute and the base and shelves are flood coated "B" flute. Steel tubes were utilized under the shelves for added stability.The Bose Sounddock Headphone Display was created by Great Northern Corp., Consumer Packaging and Display, 1800 South Street, Racine, WI 53404.
Corrugated Promotional Display Used For Toyota Promotion
Toyota North America required a promotional display that would entice contestants to enter a Valentines Day promotion awarding a $l0,000 diamond Omega necklace to a grand prize winner. A turnkey kit solution was created which was delivered to each Toyota dealership. The ballot box could be efficiently shipped to and easily assembled at the dealership. The display used corrugated substrates that were direct printed, digitally printed and laminated. GS Marketing, Houston, TX created the overall graphics. The Corrugated Ballot Box was created by Drake Display, Division of The Drake Co., 1401 Greengrass Dr., Houston, Texas 77008.
Kraft Anchor End Displays
Kraft is featuring several Anchor displays which are placed at the ends of displays. The eye-catching graphics draw the consumer to the display which is full of product. The Anchor ends ensure that Kraft receives floor space and has a dominating presence. This allows more product which is put between the anchor ends, so that they are easily accessed and purchased by the consumer. These displays were litho printed, mounted to corrugate and then die cut to shape and packed in boxes for easy distribution across the country. The Kraft Anchor End Displays were created by Proprint Services Inc., 562l Finch Avenue East, Unit 5, Toronto, Ontario, Canada MlB 2T9.
Army-Navy Floor Stand Power Wings
This display is a two-sided Sunglass Display which can be pulled apart for use as two Power Wings if the retailer prefers to save floor space. The display is shipped as a pre-pack with product already in place on hooks, using "product stoppers" to prevent goods from leaving the hooks during shipment. The unit was flood-coated one color for the base (solid blue) and one color for the tray (bright yellow) and included a 4-color process Header on each side, increasing consumer awareness. This display was used in over l00 retail establishments including supermarkets. Average time from initial contact to final shipment for this corrugated display was l2 working days. The Army-Navy Floor Stand was created by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
Henschel-Steinau Unveils EcoPDQ
Henschel-Steinau has announced the EcoPDQ, a patent-pending PDQ display designed to be environmentally friendly. The EcoPDQ measures 30" and features a corrugated graphic panel that acts as a sleeve around the PDQ, beneficial for storage and transportation. The display reduces material, manufacturing, shipping and recycling costs dramatically. Savings comes from a decrease in the square footage of corrugated materials used, including fillers. The compact size of the unit, when closed, is easier to handle and unpack. This EcoPDQ display was created for Visine by Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
TCF Bank Gift Card Display
This display was designed to provide long-term durability and multi-function capability. The display utilizes lithographic printing with poly-coating. The unit can be used as stand-alone for counter displays and the header can be easily changed out for seasonal messaging. This corrugated display was provided within the average time range from initial contact to shipment in 5 - 8 days. The TCF Bank Gift Card Display was creatd by Creative Displays Now!, 8600 Wyoming Ave. N., Minneapolis, MN 55445.
Flying Dog Brewery
This case stacker display takes 10 seconds to put up and can be configured in different ways, as a single stand or as a back-to-back display. The display can hold, 1l2 or 24 packs conveniently in combination or individual cases. The unit is printed in full color on one or two sides and can be run in small or large quantities from a stock die. Custom designed headers are available with the stock base, or fully custom designed to specifications and graphics also available. For more information, contact Packaging Technologies Inc., 310A Courtland Ave., Concord, Ontario, Canada L4K 4Y6.
Javamo Coffees "Las Delicias" Corrugated Floor Display
This Grocery Store Coffee Floor Display was the launch vehicle for "Las Delicias" caffeinated and decaffeinated espresso. The floor display consists of a White c-flute corrugated shipper and base. The Shipper and Base were manufactured using a Cylinder-Rule Die. The overall dimensions of the Shipper/Base are 58" x l9". The header was screen printed on foam-core with post press laminate application and a Steel-rule Die. A portion of each bag will go to the Autism Foundation started by Javamo. The "Las Delicias" Floor Display was created by Professional Screen Printing, Inc., l345 W. Gray St., Tampa, FL 33606.
Sanford Brands Office Max Endcap
This corrugated display was used to promote a Sony Playstation 3 contest where shoppers could enter to win 1 of 33 game systems. Under the theme "Grab your School Gear", the endcap showcases multiple Sanford Brands all in one central location. The display's large dimensions and eye-catching graphics draw the consumer to the colorful pack sizes that include all writing instruments from pens and pencils to permanent and dry erase markers. This promotion was intended to last l - 3 months. 930 displays were produced in the average time range from initial contact to final shipment: 1.5 months. The Office Max Endcap was created by U.S. Display Group, 8l0 S. Washington St., Tullhoma, TN 37388.
Proprint Services Inc. created this 7-UP large sign which was printed full color directly onto corrugate. It was trimmed to size and has easels attached to the back for support. These cooler signs were placed on premise on top of pallet displays and around stores to promote the brand. Due to the graphics and the size, it attracted the consumer to the beverage area and helped bring awareness and reinforced the message of the crisp, clean taste. Sales of the product where the signs were introduced increased and stock had to be replenished more often. For more information, contact Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9.
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