Tampico "Resizable" Corrugated Display
This display began as a Stock Display and then was "re-Sized" to the exact specifications of the product, in this case, coloring books. The base was an existing stock base used as a separate Power Wing if floor space is not available. The display was pre-assembled and sent to the client"soft-sealed" for them to place the books inside and ship from their facility. Artwork was 4-color process plus a fifth (PMS) color, with a coat of aqueous varnish. All printing, die cutting and finishing was performed for Halloween 2003. The time frame from initial contact to final shipment was four weeks including the design. The Tampico "Resizable" Corrugated Display was created by Alpak Manufacturing Corporation, l8l Boyd Street, P.O. Box 339, Montgomery, NY l2549.
Herr's l oz. Bite-Size Bag Dump Bin Display
Herr's wanted to develop a dump-bin display with a small footprint which was easily accessible by the consumer. This was to be a spotlight display getting the snack bags off the shelf and into the aisle, driving interest for their new featured flavors and increasing impulse purchases. The display is a replica of the Herr's delivery truck a regional icon. The recognizable colors, bold logo and whimsical look of the mini-truck were a real draw for the consumer. The display has achieved full placement in the field and feedback has been very positive citing ease of restock and durability of the dump bin. The Herr's l oz. Bit-Size Bag Dump Bin Display was created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA l9l34.
Mountain Dew Hulk Standee
This display, a three dimensional six foot standee was part of a large scale marketing campaign supporting the release of the film. The Hulk leg and hand with the Mountain Dew logo, jump out of the main piece and ties into the "Unleash Your Thirst" campaign to bring the consumer to purchase the soft drink. The display is screen printed and the image and construction of the standee reinforces the recognizable mean and green theme of the character. The standee was one of many Hulk promotional pieces shipped including shelf talkers, wobblers, display toppers and pole signs. The Mountain Dew Hulk Standee was created by Proprint Services Inc., 562l Finch Avenue East, Unit #5, Toronto, Ontario, Canada M1B 2T9.
Brass Button Bears Corrugated Display
This display was designed to meet the customer's need for a continuity program which would appear in a grocery store setting. The display needed to meet high end design standards, work for a 3 month window, give the appearance of a rigid permanent display and be easy to set up. The display met all the customer's requirements for graphic impact and store longevity and was shipped in a format that took less than five minutes to set up in store. The campaign had a successful launch and continues to be a viable product line. The Brass Button Bears Corrugated Display was created by Kell Specialty Products, 42l Palmer Street, PO Box 28, Chippewa Falls, WI 54729.
Cable Car Eyewear Sunglass Display
Cable Car Eyewear required a display that would support a variety of product launches throughout the year so that the structure of the display had to be flexible to allow for different styles of headers and bases which could be interchanged with each promotion. The barrel of the display features a unique design eliminating large temple holes that detract from the product. The header and base were printed with 4-color process lithography. The material used for the barrel of the display is rod-coated giving the display color continuity and intensity. The Cable Car Sunglass Display was created by Meridian Display, l62 York Avenue East, St. Paul, MN 55ll7.
Kellogg's DeskTops Corrugated Floorstand
The objective of this floorstand was to promote a premium top Giveaway in Kellogg's Cereal. The display had to tie in to the Back-To-School theme as well as the cross promotional tie-in with the cartoon network. The customer wanted to display all of the tops that were available in packages to encourage consumers to collect as many tops as they could and also to do it in a cost effective manner. The display has successfully drawn attention to the promotion and has generated excitement about the Tops as well as the cereal in which they are contained. The Kellogg's DeskTops Corrugated Floorstand was created by Great Northern Display, l800 South Street, Racine, Wisconsin 53404.
Bustelo Standing Display
This corrugated display is a customized stock unit four shelf display. The 200 B Flute corrugated display was designed as an open tray with closed sides. The unit was printed a one-color flood coat black with two 80# 4CP labels mounted onto two sides of the tray with an overall aqueous varnish. The header was die cut around the art works making it custom and unique to the product. The Header was printed a 4CP with an aqueous varnish as well. The Bustelo Standing Display was created by Merchandising Inventives Inc., l665 South Waukegan Road, Waukegan, IL 60085.
Pepsi Vanilla End Aisle Display
This Corrugated Display took part in the promotion for the new Pepsi Vanilla soft drink. It was distributed to 3,l50 grocery stores nationwide. The display was intended to be used for a duration of four weeks. The unit is 80# litho printed 4 color and mounted to 200# Flute corrugated. It has a footprint of 47" x 7" x 39". The display featured the introduction of the newest addition to the Pepsi soft drink line. The Pepsi Vanilla End Aisle Display was created by Rapid Displays, 4300 W. 47th Street, Chicago, Il 60632-4476.
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