Ice Breakers Berry Sour Gum Corrugated Display
The objectives for this display were to promote Hershey's new sour gum flavor, differentiate it in this highly competitive category, and use more environmentally sustainable packaging. Wal-Mart PDQ specs call for a display footprint 30" by l4". The angled front, back and sides helped eliminate unnecessary packaging in support of Wal-Mart's Environmental Sustainability program. The bright six-color graphics make this unit stand out on shelves. The angles give the display a sleek look and help make the products "pop" out of the display. The Ice Breakers Berry Sour Gum Corrugated Display was created by Menasha Display Group, 601 E Erie Ave., Philadelphia, PA 19134.
Essence Swingbox™ Power Wing
This Power Wing for Essence was designed using the patented Swingbox™. The display features a permanent marketing panel on the front of the display. The unit folds down allowing for significantly reduced shipping size. The smaller outer shipper container contains less cardboard offering environmental savings, and allowing more displays to fit on each pallet. The displays are made from a single die, creating a highly efficient corrugated display. The Essence Swingbox™ Power Wing was created by Inventive Media, 68 Water Street, Norwalk, CT 06854.
Kraft Anchor End Displays
Kraft is featuring several Anchor displays which are placed at the ends of displays. The eye-catching graphics draw the consumer to the display which is full of product. The Anchor ends ensure that Kraft receives floor space and has a dominating presence. This allows more product which is put between the anchor ends, so that they are easily accessed and purchased by the consumer. These displays were litho printed, mounted to corrugate and then die cut to shape and packed in boxes for easy distribution across the country. The Kraft Anchor End Displays were created by Proprint Services Inc., 562l Finch Avenue East, Unit 5, Toronto, Ontario, Canada MlB 2T9.
Corrugated Sunglass Spinner Display
The challenge for this display was to create a permanent looking eye wear fixture on a disposable display budget. It was also important to provide the best possible pricing without cutting corners. For the licensed properties Spiderman and Barbie graphics, six colors, Ultra High Gloss printing was used. Low cost materials were used with an MDF wood base which was weighted on the bottom so it would not tip over. The Corrugated Sunglass Spinner Display was created by Creoh Displays, 246 Siegel Street, Brooklyn, NY 11206.
Corrugated Promotional Display Used For Toyota Promotion
Toyota North America required a promotional display that would entice contestants to enter a Valentines Day promotion awarding a $l0,000 diamond Omega necklace to a grand prize winner. A turnkey kit solution was created which was delivered to each Toyota dealership. The ballot box could be efficiently shipped to and easily assembled at the dealership. The display used corrugated substrates that were direct printed, digitally printed and laminated. GS Marketing, Houston, TX created the overall graphics. The Corrugated Ballot Box was created by Drake Display, Division of The Drake Co., 1401 Greengrass Dr., Houston, Texas 77008.
Bose Corp. Two Sided Sounddock/Triport Headphone Display
This display was designed to offer maximum exposure to a new product. It offered a secondary merchandising location in-store. The back and sidewalls are litho mounted "B" flute corrugate. The header is litho mounted "E flute and the base and shelves are flood coated "B" flute. Steel tubes were utilized under the shelves for added stability.The Bose Sounddock Headphone Display was created by Great Northern Corp., Consumer Packaging and Display, 1800 South Street, Racine, WI 53404.
Army-Navy Floor Stand Power Wings
This display is a two-sided Sunglass Display which can be pulled apart for use as two Power Wings if the retailer prefers to save floor space. The display is shipped as a pre-pack with product already in place on hooks, using "product stoppers" to prevent goods from leaving the hooks during shipment. The unit was flood-coated one color for the base (solid blue) and one color for the tray (bright yellow) and included a 4-color process Header on each side, increasing consumer awareness. This display was used in over l00 retail establishments including supermarkets. Average time from initial contact to final shipment for this corrugated display was l2 working days. The Army-Navy Floor Stand was created by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
Henschel-Steinau Unveils EcoPDQ
Henschel-Steinau has announced the EcoPDQ, a patent-pending PDQ display designed to be environmentally friendly. The EcoPDQ measures 30" and features a corrugated graphic panel that acts as a sleeve around the PDQ, beneficial for storage and transportation. The display reduces material, manufacturing, shipping and recycling costs dramatically. Savings comes from a decrease in the square footage of corrugated materials used, including fillers. The compact size of the unit, when closed, is easier to handle and unpack. This EcoPDQ display was created for Visine by Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
TCF Bank Gift Card Display
This display was designed to provide long-term durability and multi-function capability. The display utilizes lithographic printing with poly-coating. The unit can be used as stand-alone for counter displays and the header can be easily changed out for seasonal messaging. This corrugated display was provided within the average time range from initial contact to shipment in 5 - 8 days. The TCF Bank Gift Card Display was creatd by Creative Displays Now!, 8600 Wyoming Ave. N., Minneapolis, MN 55445.
Sanford Brands Office Max Endcap
This corrugated display was used to promote a Sony Playstation 3 contest where shoppers could enter to win 1 of 33 game systems. Under the theme "Grab your School Gear", the endcap showcases multiple Sanford Brands all in one central location. The display's large dimensions and eye-catching graphics draw the consumer to the colorful pack sizes that include all writing instruments from pens and pencils to permanent and dry erase markers. This promotion was intended to last l - 3 months. 930 displays were produced in the average time range from initial contact to final shipment: 1.5 months. The Office Max Endcap was created by U.S. Display Group, 8l0 S. Washington St., Tullhoma, TN 37388.
Javamo Coffees "Las Delicias" Corrugated Floor Display
This Grocery Store Coffee Floor Display was the launch vehicle for "Las Delicias" caffeinated and decaffeinated espresso. The floor display consists of a White c-flute corrugated shipper and base. The Shipper and Base were manufactured using a Cylinder-Rule Die. The overall dimensions of the Shipper/Base are 58" x l9". The header was screen printed on foam-core with post press laminate application and a Steel-rule Die. A portion of each bag will go to the Autism Foundation started by Javamo. The "Las Delicias" Floor Display was created by Professional Screen Printing, Inc., l345 W. Gray St., Tampa, FL 33606.
Flying Dog Brewery
This case stacker display takes 10 seconds to put up and can be configured in different ways, as a single stand or as a back-to-back display. The display can hold, 1l2 or 24 packs conveniently in combination or individual cases. The unit is printed in full color on one or two sides and can be run in small or large quantities from a stock die. Custom designed headers are available with the stock base, or fully custom designed to specifications and graphics also available. For more information, contact Packaging Technologies Inc., 310A Courtland Ave., Concord, Ontario, Canada L4K 4Y6.
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