Creative Online

Corrugated Moves Merchandise
August/September 2004


Rocket Science Corrugated Floorstand

This display is a non-stock #SDF-65 Peg Board Display, where the tray, insert and base are all flood coated a one color black on bleached liner, with a varnish. The header card is printed a two color direct print with one PMS color match. There was an additional charge for the two color printing plate for the header but no charge for the existing cutting dies used to flood coat this display. This unit was shipped bulk, flat on skids, but it may also be packed one display and header card per carton. The Rocket Science Corrugated Floorstand was created by Merchandising Inventives, Inc. l665 South Waukegan Road, Waukegan, IL 60085.


Pepsi’s Billion Dollar Giveaway Promotion

This Pepsi Billionaire Lobby and End Cap Display was distributed to the Grocery Channel Nationwide. The lobby display is 88" x 30" x 40" and the end cap is 48" x l0" x 40". It is produced of 80# litho mounted to 200#B-flute corrugated. The lobby unit also contains 8 superbright white LED lights to attract the consumers' attention. 2,200 lobby units and 7,000 end cap displays were produced. Pepsi's Summer Billion Dollar Displays were created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-4476.


Nascar Promotion Display and Standees

General Mills’ objective was to utilize a national program like NASCAR to promote its product hand-in-hand with the racing car season. Two very well-known race car drivers were utilized to create standees along with a predesigned custom printed tri-tray. The standees are 4-color process laminated with easel backs and the tri-tray is rod coat red with 4-color process litho laminated. The unit also features a side pocket for brochures. The Nascar Promotion Display and Standees were created by Meridian Display and Merchandising, l62 York Avenue East, St. Paul, MN 44ll7.


Mott's USA Magic Mix-Ins Floorstand

This corrugated display is a 3-shelf floorstand that features a one-piece pop-up design which assures that the display will set up quickly and easily as intended. The display merchandises several units of heavy product in a small footprint. The corrugated unit features full litho mount. The Magic Mix-Ins Floorstand was created by Arrow Display, Division of Mannkraft, l00 Frontage Road, Newark, NJ 07ll4.


Elizabeth Arden - Wal-Mart Mixed Gift Set Pallet Display

This display was required to adhere to Wal-Marts pallet display specs. It requires no assembly as the engineering is such that the shroud is removed to present the finished display. Every shelf is plan-o-grammed and assorted according to forecasted sales. The display features popular brand promotions on each side with all Elizabeth Arden promotions on one side. The die-cut bottles at top clearly can be seen down the aisle, with side panels showing large photographs of the designer fragrance bottles. The Elizabeth Arden-Wal-Mart Mixed Gift Set Pallet Display was created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA l9l34.


Pepsi Cola Beverages World Cup of Hockey POS Program

The World Cup of Hockey is an international tournament for which a plethora of POS materials was produced including corrugated standees and end aisles, as well as pole signs, wobblers, shelf talkers, bottle neckers, etc. The objective of this promotion was to showcase the limited edition special collectable Pepsi Cola cans manufactured for the tournament and entice the consumer to collect all versions of the cans. Over 2,000 standees were printed directly onto corrugated, die cut with an easel attached on the back for use on premise in c-stores and large chain grocery stores. Retail outlets also received corrugated end aisles printed four color process directly onto the substrate, die cut with poles and feet and used with full pallets of Pepsi. This promotion has been successful in raising awareness of Pepsi products and driving sales. The Pepsi Cola Beverages World Cup of Hockey POS Program was created by Proprint Services Inc., 562l Finch Avenue East, Suite 5, Toronto, Ontario, Canada MlB2T9.


Sara Lee Bakery Group Hutch Display

Sara Lee is using a "Hutch" style display to promote its home-style breads. The display was constructed so that the distributors spent less time setting up displays. This also allowed them to get fresher product into the market sooner to promote the product in other departments of the store. Several different Hutch sizes have been created to help with the variance in product sizes and store settings. 4-color process imagery is used to create appealing graphics on the sides of the displays. The Sara Lee Bakery Group Hutch Display was created by Kell Specialty Products, 42l Palmer Street, Chippewa Falls, WI 54729.


Stock Corrugated Displays With Pre-Printed Generic Sales Messages

"Speed Table" Displays with pre-printed sales messages on the Tray Panels are now offered. For the publishilng industry, "Bargain Books" has been pre-printed on the tray panels. For the Computer software industry, "Computer Software Savings" has been pre-printed. The Speed Tables (2' x2' and 2' x 3') are heavy-duty in construction and will hold up to 75 pounds of product. A complete line of stock displays is available covering a wide range of industries at low-cost because of no tooling costs. The Stock Corrugated Displays With Pre-Printed Generic Sales Messages were created by Alpak Manufacturing Corporation, l8l Boyd Street, P.O. Box 339, Montgomery, NY l2549.


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