Reese's Freezer Pack
This display was developed to promote one of Hershey's core brands, Reese's Peanut Butter Cups, for a different location in C-stores, the refrigerated case swing door. Freezers presented new opportunities with excellent traffic. The corrugated display piece was flexo printed with Reese's Orange graphics and attaches to the refrigerator door with suction cups. The product can be removed from either side at the bottom of the display. This was intended to be a one time promotion, however, this display has been re-ordered three times. The Reese's Freezer Pack was created by Menasha Display, 60l E. Erie Ave., Philadelphia, PA 19134.
PEPSI Corrugated Merchandiser
This floor display was created for the launch of Diet Pepsi Jazz Strawberries & Cream Flavor. It was litho printed full color on a 28 - 40 Heidelberg press and then mounted two sides to corrugate and die cut into shape. This piece was part of an overall program that included cling vinyl, shelf talkers, sell sheets and wobblers. The launch introduced a new flavor which has received favorable and tasty reviews and ensured full product pos placement in the stores. The Pepsi Corrugated Merchandiser was created by Proprint Services Inc., 5621 Finch Avenue East, Suite 5, Toronto, Ontario Canada M1B 2T9.
Scotch Brite Quarter Pallet Display
This self shipping display was designed to be used in mass and grocery channels to promote various new launch products. A stackable, self supporting tray was designed to hold a variety of product configurations utilizing the same tray. The display is shopable from two sides and has great impact from all views. Complete assembly, packing of product and distribution of displays was provided. The Scotch Brite Quarter Pallet Display was created by Great Northern Consumer Packaging and Display, l800 South Street, Racine, WI 53404.
Custom Pallet Display
Ingram Entertainment uses this corrugated custom pallet display for bulk sales to Costco Wholesale. Each unit holds roughly two hundred pounds of product and is usable as a free-standing floor display. It also features trays that can be pulled out for use on a shelf or countertop. The display stands 5l inches tall in the back and 34 inches in the front. The graphics are applied using large litho labels on three sides and two smaller labels on the graphic panels. The graphics are modified for each product release and the displays ship within days of receiving artwork. This pallet display was created by Meridian Display, 800-786-250l, www.meridian-display.com.
Therm-A-Snap Penguin Standee
This eye-catching Penguin standee keeps the sales of The Premium Thermal Bag hot. The Penguin Standee sets up quickly and easily and the plastic pegs allow for two sizes of product to be clearly displayed. Fun, catchy graphics ensure customers can't miss this smiling merchandiser. The display is b-flute litho mounted corrugated. The Penguin Standee was created by Arrow Display, Division of Mannkraft Corp., 100 Frontage Road, Newark, NJ 07114.
Kraft Parmesan Tower Display
The primary objective of this display was to help "re-invent" a popular Kraft product and market it in today's competitive grocery market. This display needed to fit the needs of retailers by being durable, versatile, compact and cost effective, while holding a significant amount of product. The display is constructed of temporary materials; a combination of four vertical columns and corrugate shelves are an exceptional platform to merchandise the product. SBS panels with graphics were used to emulate the graphics of the Parmesan canister. The Kraft Parmesan Tower Display was created by Great Northern Consumer Packaging and Display, l800 South Street, Racine, WI 53404.
llio Custom 3 Shelf Display
This display was created to merchandise llio Modern Air Diffusers. llio's main focus had been the shelves, but this floor display allowed them to capture a whole other area. The display consists of a 3 shelf tray, a base and a header card. The display is a stock 4 shelf corrugated unit (SDF-l00) which was used as a blueprint for the display. The header card is printed with a 4 color Litho Label while the rest of the display was flood coated gray to draw attention to the products in the display. This unit was shipped out in its own bookfold. The llio custom 3 Shelf Display was created by Merchandising Inventives Inc., l665 S. Waukegan Rd., Waukegan, IL 60085.
3M Quarter Pallet Display
This unique display solved several design challenges. The product load is flexible and shopable from two sides. The trays are removable and can be used once the display sells down, and the hook format helps keep the product in a presentable format. The modular design also allowed use of various tray configurations. The 3M Quarter Pallet Display was created by GNC Display Group & Kell Specialty Products, 421 Palmer Street, Chippewa Falls, WI 54729.
LarryBoy and the Bad Apple Corrugated Floor Display
This corrugated display provides motion and vibrant colors for the "Veggie Tales LarryBoy and the Bad Apple" unit. Big Idea wanted a display to promote the LarryBoy brand and reintroduce a character that hasn't had a DVD release in several years. The colorful animated graphics attract the consumer to the multi-product display. The temporary display is constructed of 200#B Bleach White corrugated materials with a mixture of direct print and litho laminated components. The motion of the plunger is generated from a small motorized unit placed in the back of the display. The display resulted in increased sales and increased retailer confidence in Big Idea's Veggie Tales brand. The LarryBoy and the Bad Apple floor display was created by Linpac Displays Inc., 8l0 S. Tullahoma, TN 37388.
Carhart Semi-Permanent Display
This unit turned out to be a real attention getter at retail. The corrugated components provided the required graphic impact to draw the customer's attention at retail. The design utilized fabricated metal components along with a real ladder to help create the feel for the work boot products. The display has been very successful and several reorders have been placed as the unit continues to get placement at retail. The Carhart Semi-Permanent Display was created by GNC Display Group & Kell Specialty Products, 421 Palmer Street, Chippewa Falls, WI 54729.
Sun Chips Corrugated Display Breast Cancer Campaign
This header was litho printed full color on a brand new Heidelberg 6 color 40 inch press and then mounted to corrugate stock and die cut to shape. Over 8,000 pieces were manufactured to promote the Weekend to End Breast Cancer. Sun Chips is part of the healthy snack genre and the header was distributed across the country to be placed upon existing displays. They helped bring awareness of the product and the charitable assistance given to help fight breast cancer. The Corrugated Display Headers were created by Proprint Services Inc., 562l Finch Avenue East, Suite 5, Toronto, Ontario Canada M1B 2T9.
Hershey's Extra Dark Wing/PDQ
This display was developed as a multi-use, multi retailer display to promote Hershey's new line of Extra Dark chocolate bars. It was designed to appeal to the adult consumer. The chocolate's anti-oxidant qualities are highlighted and the bars themselves sit in a field of dark chocolate brown interspersed with bold color that is echoed on the wrapper. The structure was designed to fit in either a l4" Wal-Mart pw cage or the l5" pw cage found in Walgreen's. This was achieved by designing side flaps that could be popped out to accommodate the extra inch for the Walgreen's platform. The display can be hung on a rack or displayed on a counter top. This corrugated display takes 4-6 weeks average time from initial contact to final shipment. The Hershey's Extra Dark Wing/PDQ was created by Menasha Display, 60l E. Erie Ave., Philadelphia, PA l9l34.
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