Guerlain Acrylic Counter Display
Guerlain Canada distributed this acrylic counter display to large department stores where the cosmetician applies sample make-overs. The display allows the cosmetician to remove each of the two pallets that hold the product and apply the make up with the brush that is conveniently located on each side. The product is held in the same manner that a painter holds his paint pallet. The product is secured using velcro which allows the product to be replaced and the display to gain longevity at the point of sale. The promotional material is slid into the acrylic sleeve and can be changed very easily. The back of the sleeve contained an acrylic mirror for the consumer to see the results. The rotating acrylic counter display for Guerlain was designed and manufactured by Point 1 Displays Inc., 5454 Cote de Liesse, Quebec, Canada H4P 1A5.
Neutrogena Wall Merchandising System
Neutrogena wanted to execute a nationwide product launch of its line of cosmetics. They required a P.O.P. display that would generate a high level of consumer and retailer acceptance as well as reinforce the Neutrogena skin care core brand values. This universal wall merchandising system supported a strong launch that bridged the gap between department store appeal and mass merchant functionality. The system easily and neatly affixes to any existing retailer backwall. Positive feedback was received from retailers regarding the system’s design, versatility and ease of installation. The Neutrogena Wall Merchandising System was created by Display Systems Inc. (DSI), 57-13 49th Street, Maspeth, NY 11378-2020.
Intercosmetics Gucci Envy For Women
The materials for this Outpost were designed to complement and embellish the Gucci Envy for Women’s national launch. The goal of this program was to create a strong presence in the retail atmosphere. The materials, printed in 4-color process and laminated, reinforce the Gucci Envy image, drawing in customers. The Gucci Envy For Women display was created by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Avon Beauty Center Retail Kiosk
Avon Beauty Centers have opened in over 40 malls across the country, featuring an open sell atmosphere while offering cosmetic consultations. The retail kiosk for Avon opens a new merchandising area. The kiosks feature a combination of wood Formica and satin aluminum as subtle background for the colorful packaging and Avon logos. The kiosks were created for Avon by Ledan Design Group, Inc., 52 East 2nd Street, Mineola, NY 11501.
Lancome Oui Tester Counter Display
This Lancome Oui counter display provides a dynamic presentation incorporating a bottle tester and a specially created fragrance Liquatouch sampler. The unit is designed to generate trial and impulse sales as well as to create a distinctive image for this new fragrance. The distinctive design of the display, with the dominant use of the "O", offers a unique and impressive counter presentation. The opportunity to test the fragrance and use the Liquatoch samples, generated interest and enhanced the image of the brand. The display achieved universal placement. The Lancome Oui Tester counter display was designed and manufactured by P.O.P. Displays International, 26-45 Brooklyn Queens Exp. West, Woodside, NY 11377.
English Ideas Cyber Beauty Advisor
The Cyber Beauty Advisor integrates advanced computer technology into the cosmetic department. A sophisticated interactive touch screen computer combines video and film to create a multimedia experience accessible to the consumer in exclusive cosmetic departments. The Cyber Beauty Advisor was developed to provide beauty tips, answer cosmetic questions and offer professional advice. Consumers are able to select information and then test products within arms reach. The Cyber Beauty Advisor is currently in better department stores including Bloomingdales and Macy’s.
Oil of Olay Showcase Merchandising Display
This display was designed to create a new approach to cosmetic merchandising for the mass merchant retail channel. The display provides a distinct and controllable area within the store, offering a clean, organized, upscale appearance. A backdrop with the recognizable logo and side panels attracts the consumer’s attention. The Oil of Olay Showcase Merchandising Display was created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008.
Fiske Industries Hair Mascara Display
This display introduced Fiske Industries’ hair mascara to an international market. The fabricated blue acrylic unit has 45 degree beveled edges and a mirrored base to reflect the colors and shapes of the products. Cut and polished clear tubes which have been angled out and up, hold eight color shades. These displays were designed and produced for international distribution. The Fiske Industries Hair Mascara Display was created by Displayonix Corp., 251 Route 59, Spring Valley, NY 10977.
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