Christian Dior Sublimation Banner
Christian Dior has introduced its new fragrance, “J'Adore” with this banner which is printed electrostatically with Dye sublimation ink heat transferred onto Poly Satin, which projects the richness and the image of the product. The banner is put up in Cosmetic Departments of major department stores to attract attention to the new fragrance and to attract customers to the cosmetic counter. The Christian Dior Banner was created by Dye Into Print, 474 Getty Avenue, Clifton, NJ 07011.
Beiersdorf Q10 Powering Night Floorstand
This versatile display can be used as a powering with or without lug on riser or as a floorstand. It was designed to market three separate high-end Q10 products while featuring the Q10 Wrinkle Control Night. The product is visually framed by extensive 7 color + UV litho graphics. The first production run included all components for the floorstand and lug-on riser and the second run was for the powerwing, emphasizing the success of the versatility strategy. The Beiersdorf Q10 Night Powering Floorstand was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Nautica Fragrances Longitude/Latitude Display Program
The Nautica Longitude/Latitude Display Program was created to establish brand recognition and mark the brand's launch. Each piece served an important role within the in-store environment. The freestanding merchandiser held the entire product line. The on-counter unit highlighted the body collection. The banner stand and box and the updateable ledge display provided high visual impact. The EDT tester highlighted the new fragrance. The podium doubled as a table and added visual impact. The Nautica Longitude/Latitude Display Program was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
La Prairie Master Colour Permanent Counter Display
This display was designed in a classic style combining durability and modularity for the product layout. The unit is used as both a Glorifier and Tester. It consists of seven major modular components and ten removable drawers and caddies assembled form acid etched, powder coated and chrome plated metal, laser cut mirror and PETG, and a variety of injection molded and fabricated components. The upper rear deck remains flexible for promotions. All modules have an easy "infield" updated fascia panel while the left module serves as an area for quarterly promotional display. The La Prairie Master Colour Permanent counter Display was created by Nikles Design Corp., 2365 Milburn Avenue, Bldg. #2, Baldwin, NY 11510.
Borghese Banner Features Vivid Colors
Borghese is running a campaign for its Cura-C Treatment and is featuring this colorful banner as part of the campaign. The banner uses Transcendence™ Technology offered by DJ Graphics, which makes colors jump out with vivid life attracting consumer attention. The banner is produced with a special finishing which encourages sales. The Borghese Banner for Cura-C Treatment was created by DJ Graphics, 127 South Broadway, Nyack, NY 10960.
Parfums Givenchy Michael Kors Stackable Box Display
Parfums Givenchy wanted to launch this new fragrance for women by designer Michael Kors. He is a new and exciting designer winning acclaim for this sense of fashion. The display consists of three separate die cut boxes, constructed and printed with three different visuals. The die cut also allows the independent usage or stackable placement of the boxes primarily on existing banner stands or ledges independently. The launch collateral boxes helped draw visual attention and create impulse sales. The placement by design of boxes helped give outlets the choice and versatility of usage. The Michael Kors Stackable Box display was created by Shannen Promotion, Inc., 232 Madison Avenue, Suite 204, New York, NY 10016.
Dial Inline Merchandiser Introduces Two New Lines
This Inline Merchandising Gondola introduces Sarah Michaels and Nature's Accents to two different and distinct target audiences featuring graphics, imagery and “Mass Appeal” supporting each band. The entire line of SKU's in organized using techniques requiring minimal labor on the part of the retailer, encouraging sell-through of the full product line for both brands. The Inline Gondola program has been successful in regional mass merchant Phar-Mor stores and the concept has been executed nationwide in Kmart and Drug Emporium, with plans at hand to implement the Sarah Michaels/Nature's Accents products across all major chains. The Dial Inline Merchandising was created by Niven Marketing Group, 745 Birginal Drive, Bensenville, IL 60106.
Neutrogena Merchandising System In Nationwide Launch
This merchandising system was designed to generate excitement at retail for the nationwide launch of the Neutrogena Cosmetic line. The wall merchandising system consists of injection molded plastic panels, trays, color-chips, pusher plates and dividers, along with lit-header panels, litho-mounted corrugate and printed corrugate. The injection molded, height-adjustable backwall easily and neatly affixes to any existing retailer backwall giving the ability to present the brand in a consistent manner while at the same time providing customization to accounts with varying store height restrictions. 22,000+ Systems were produced for this launch. The Neutrogena Merchandising Systems was created by Display Systems, Inc., 57-13 49th Street, Maspeth, NY 11378.
Back to Top
To See previous issues of Creative click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
