Banfi Vintners Concha Y Toro Back Bar Glorifier
Banfi Vintners is showcasing Concha y Toro red and white wines with this uniquely designed back bar glorifier.The back bar glorifier is fabricated of brushed silver acrylic routed and heat bent to form opposite angles for the bottles (red and white). The Concha y Toro logo is routed and silk screened. The Concha y Toro back bar glorifier was produced by Flair Inc., 3920 Merit Avenue, Bronx, NY, 10466.
Desert Queen Tester, Glorifier, Merchandiser Sell-In Package
This display was designed with the objective to project the southwest feeling of the brand, and to promote the brand quality through the use of "actual" materials. Both the Aztec shapes are in real wood and metal. The flexibility of two display types and sizes eased the sell-in and sell-through of the entire line. The Desert Queen Tester, Glorifier Merchandiser was created by Nikles Design Corp., 2365 Milburn Avenue, Bldg. #2 Baldwin, NY 11510.
London Drugs Front End Display
London Drugs, a Canadian drug chain that offers a product mix similar to some mass merchandisers, is featuring this Centre, an elaborate display which includes lighting in the valance to create a dramatic effect. This display for the first time, includes high impulse battery items that have been merchandised at the London Drugs' front end, in a permanent, out-of-category secondary location. The display ships completely assembled and sets up in just 20 minutes. The London Drugs Battery Centre was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Miller High Life "Bouncing Ball" Lighted Sign
Miller Brewing wanted a piece that evoked memories of P.O.P. sign designs from the 1950's, to appeal to a more mature demographic. This unique, UL approved sign uses a welded aluminum frame with angled corners in a "bow-tie shape to reinforce the graphic of the classic Miller High Life "bow-tie" logo. Artwork features Miller bottles in an old-time galvanized ice bucket, with several colors of "balls" which appear to bounce out of it. This effect is accomplished with a motorized belt with screen printed lines of various colors which scroll behind a series of clear arches on the face. Costs are kept down by using a vacuum formed styrene back with a fluorescent light fixture. The Miller High Life "Bouncing Ball" Lighted Sign was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
Marshall Amplifier Demonstrator & Merchandiser
This display for the Marshall Amplifier "Urban Attitude" product line, was designed to create a dramatic setting capable of holding over 700 pounds of product that can be moved into position with heavy duty industrial casters. The traditionally black Marshall Amplifiers, reknown for their technologically superior quality, appear surreal on a decaying structure. The display features an all steel "weathered" finish frame with laser cut clearcoated logo mounted both sides on a battered backdrop. All the units produced will be showcased in the prestigious Sam Ash retail chain catering to the needs of the music enthusiast. The Marshall Amplifier Demonstrator & Merchandiser was created by The Display Link Inc., 99 East Street, Babylon, NY 11702.
Arbor Display for Ocean Organics
This Arbor Display for Ocean Organics specialty fertilizers was designed to showcase the product's dramatic color packaging graphics in an open natural display environment. The knockdown unit was constructed from eastern White Pine and was whitewashed to replicate a traditional garden arbor. The display has been an important part of Ocean Organic's successful efforts to achieve distribution in garden centers throughout the Northeast. The Ocean Organics Arbor Display was created, engineered and built by Coastal Woodworks & Displays, 16 Sand Hill Drive, P.O. Box 137, Nobleboro, ME 04555.
Made-to-order Wire Form Shelf Management System
This Shelf Management System features wire form dividers, front and back rails, which are then configured specifically for a product. Many sizes, heights, lengths and configurations are possible, offering the appeal of a custom system at very low cost. The display can be an inclined system, mounted on flat shelves, configured for pallet rack, or used as a table-top display. It is suitable for weighty or large items and integrates with modern front labeling strips for product pricing and promotion. It is easy to install, snaps into place in seconds as a single unit. One-piece welded design insures correct installation, and all metal, powder-coated construction is maintenance free. It is adaptable to almost any shelf and available with pusher systems or gravity feed. For more information and a 20-page full-color Shelf Works™ catalog, contact Trion Industries, Inc., 291 Laird Street, Wilkes-Barre, PA 18702-6997; 800-444-4665.
Inflatable "Sour Apple Pucker Bottle"
DeKuyper Pucker wanted to reach the consumer while at targeted bars and dance clubs in ten major markets across the country. They created the "2003 Pucker Posse Party", a promotion which featured inflatable bottles, brightly colored and sizeable in scale, which were extremely light in weight and collapsed down to a fraction of their inflated size. This resulted in versatility in placement throughout accounts and a "never before seen" decrease in shipping costs. The inflatable "Sour Apple Pucker Bottle" was created by The Inflatable Marketplace, 1810 Gillespie Way, Suite 202, El Cajon, CA 92020
Wendy’s “Late Night” Sign
Wendy's needed something eye-catching for drive-by traffic to alert consumers to their new "Late Night" hours. The challenge was to create something noticeable without franchisees having to invest in a lighted, permanent sign. Dinaco's innovative Off-Arm Sign System combines the idea of a traditional pole sign with movement and appears to "float" in mid-air. Brackets attach to a square or round pole and suspend Dinaco trademarked "swivel pole," spilling wind and calling attention to printed burst. The sign is designed for easy change out of messages. This sign was created by Dinaco, Inc., 11275 S. Sam Houston Parkway W. #300, Houston, TX 77031.
Bridgestone's Metal Display For Two Tires
This Permanent floor display, created for Costco, Holds two top selling tires and features 4-color graphics on all four sides to create a strong brand identity and provide product information. The graphics utilize the same theme as the brand's advertising. The display is constructed from metal, tubing and wire and has a durable silver powder finish. The display contributed to sales increase by attracting attention and even more than that, by serving as a focal point on the floor for sales people to explain and show the product. The Bridgestone's Metal Display For Two Tires, was created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.
Awake On-Counter Tester Display
These modular counter unit were designed to provide a brand new visual image for Awake's exhibiting cosmetic and skincare line. The displays were fabricated with an innovative custom ˝" silver laminated acrylic. They feature sectioned product templates, removable mirrored logo headers and pull-out drawers for storage. The Awake On-Counter Tester Displays were designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Macallan Permanent Floor Display
This floor display features a clear acrylic Lock Box. The display holds 2 ˝ cases of 12 year old and super premiums which are featured in the lock box. The unit occupies 20" of floor space. The shelves feature the look of sherry oak casks in which the Macallan is exclusively matured. The display was designed to secure valuable floor space in key volume accounts to get additional cases of product in high traffic locations. The display exposed the entire range of Macallan products including the more expensive and profitable super premium bottles featured in the Lock Box. The display as been well received by both the Macallan distributors and their sales staff as well as retailers. The Macallan Permanent Floor Display was designed by Markson Rosenthal and manufactured by Brinker Displays, 545 North Arlington Avenue, East Orange, NJ 07017.
Pepsi TriAd® 3-Message Display
TriAd® is a dynamic range of prismatic 3-message displays available in a wide variety of sizes and finishes. Three messages are displayed in sequence. The intriguing "wave" transitions captivate viewers who often view the sequence repeatedly. Prisms are extruded aluminum, providing optimum strength and straightness and feature clear plastic corner channels, which allow graphic strips to be easily inserted without the use of adhesives. The Pepsi TriAd® 3-Messge Display was created by Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Schlage Lock Company Freestanding Display
The Schlage Lock Company is using this self-standing floor display to present a comprehensive selection of locks at eye level. The display is anchored on a sturdy steel base and allows the consumer to view the various types of locks which Schlage offers. The Schlage Lock Company Freestanding Display was created by Mark Novak & Associates Inc., 149 North Northwest Highway, Park Ridge, Illinois 60068.
Pepsi - Doritos Cross Promotion
This Pepsi - Doritos Cross Promotion featured an innovative P.O.P. display called a Ceiling Breakthrough. With Floor space at a premium, the ceiling breakthrough achieved placement in difficult to obtain space in c-stores. The display may be viewed from either side to reinforce the break-through idea. This piece is popular with retailers as it promotes two leading brands, helping to drive sales. This was one of several programs which included cling vinyl, wobblers, posters and sell sheets. The Pepsi -Doritos Cross Promotion was created by Proprint Services Inc., 5621 Avenue East, Ste. 5, Toronto, Ontario, Canada M1B 2T9.
T.J. Cinnamons Mocha Beverage Inflatable
This inflatable features artwork and construction to create a product replica that is so realistic it makes one want a nice cold Mocha Chill Drink. The inflatable is being used as a point of sale display as well as a premium. The T.J. Cinnamons Mocha Beverage Inflatable was created by Sterling Promotional Corp., 3010 Westchester Avenue, Purchase, NY 10577.
Light Insertion Technology Introduced for P.O.P. Displays
Light Insertion Technology utilizes specially designed LED's to internally illuminate products in ways that were not possible before. This technology has been several years in development and recently received UL approvals. Delaney Industries is an LED lighting and P.O.P. company with complete on site design and fabrication for P.O.P. displays, signs and lighting system as well as components for the technology. For more information on Light Insertion Technology, contact Delaney Industries, 9198-B Ridge Road, Newcastle, CA 95638.
Bridgestone Tire Inflatable Replica
Bridgestone's 15 ft. Tire Inflatable provides excitement and brand awareness and is designed to be used at store locations, trade shows, sporting events, as well as other outdoor promotions. The inflatable uses durable quality materials and digital color graphics to provide produce awareness at a reasonable cost. The Bridgestone Tire Inflatable Replica was created by Max Image, 9245 Popular Avenue, Ste. 8, Memphis, TN 38183.
Corona Shape Light
This display was created for Barton Beers. It is a compact lighting unit which brightens the distortion printed display while keeping its depth to a minimum. The display is a compact, high output lighting fixture. The Corona Shape Light was created by Palmer Promotional Products, 23001 West Industrial Drive, St. Clair Shores, Michigan 48080.
Burger King Inflatable Helmets
The Burger King Inflatable Helmet create excitement in-store for the entire football season. Football is a very popular promotional theme for P.O.P. programs. The inflatables can be custom imprinted with company name or logo. The are offered in sizes of 6", 16", 23" and 30". The minimum order is 500 pieces. Extra large helmets are also available and come with an internal air blower, with a minimum of one unit. The Burger Inflatable Helmets were created by Alvimar Manufacturing Co., 51-02 21st Street, Long Island City, NY 11101-5875.
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