Kodak Multi-Product Counter Unit
This display was designed to stimulate impulse sales for Kodak film and one-time use cameras. The unit is produced from injection molded styrene for cost efficiency, and acts as a strong brand statement from Kodak. It creates an on-counter billboard for the Kodak brand. It also functions to organize multiple sizes of film packs as well as one-time use cameras in a small footprint. The display's shelves have a multi-depth well, allowing retailers to accommodate four different size products in the same unit as well as to determine the product mix best for their stores. The display has met with great retailer demand with all l,000 units manufactured placed at retail. The Kodak Multi-Product Counter Unit was created by Mechtronics, l New King Street, White Plains, NY l0604.
Budweiser And The New York Yankees Offer Trip To The World Series
Budweiser and The New York Yankees is offering a trip to the World Series, in a program targeted toward the Hispanic community to increase awareness of both products and increase sales. The unique ballot box shown with full color entry forms along with instore posters were digitally and litho printed for use in the New York City area. The digitally printed ballot box is mounted to card stock and die cut and glued to obtain a maximum all around image for a small space, while the ballot pads and posters were litho printed in large quantities. They were placed in local Bodegas offering a grand prize of two tickets to the World Series. The materials were created by TSE Sports and Entertainment in New York and manufactured by Proprint Services, Inc., 562l Finch Avenue East, Suite 5, Toronto, Ontario, Canada MlB 2T9.
Jim Beam 25 Case Display
This display was designed to reinforce Jim Beam's heritage as well as to increase brand recognition and market presence in up-scale, high volume markets. The display provides an authentic appearance of the distillery rack house and the bold branding make a dominant impact at the point of sale. The overall size of this two-sided display is 92" tall by 60" wide by 20" tall, and can hold 25 cases of product between the barrels. The entire display is produced from molded rigid polyurethane foam with the different textures decorated to simulate weathered barn board, rusted corrugated metal and oak barrels with metal bands. The use of the dimensional multi-colored logo ties back to the packaging and other merchandising elements for a consistent marketing message. The Jim Beam 25 Case Display was created by MoldRite Products, Inc., N29 W22870 Marjean Lane, Waukesha, WI 53l86-l0l6.
7 UP Inflatable Speaker Chair
This patented inflatable chair features stereo speakers! The unique fun chair was used by 7UP for a back to the dorm promotion. It is made of extra heavy gauge pvc. The extra large wing chair design makes the inflatable one of the most comfortable blow up chairs available. It is also equipped with a pair of stereo speakers that can be hooked up to TV, CD, stereo, etc. for that ultimate "surround sound" experience. The 7UP Inflatable Speaker Chair was created by Sterling Promotional Corp., 30l0 Westchester Avenue, Purchase, New York l0577.
Yellow Tail Custom Wine Rack
This custom Wine Rack for Yellow Tail is designed in the form of a baker's rack. The display is constructed of wire and metal tubing and is designed to be a dealer loader after its use in the liquor store. Wine bottles are held in a wine rack position for ease of selection and the display top holds two wine glasses and two bottles of wine to attract attention and to stimulate buyer appeal. The Yellow Tail Custom Wine Rack was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York l0466.
Wal-Mart CD Island Fixture
The objective was to create a custom island fixture to promote the sale of new release CDs and special value CDs. The 48" x 48" island fixture is constructed of a powder coated tubing frame and wire shelves sitting on a black plastic pallet. The signing is standard Wal-Mart white extruded plastic with slide-in graphics and pricing. A special feature on this fixture is the music sampler outpost with electronics, speakers and key pad all built into one durable metal case. By mounting the fixture on a plastic pallet, it can be easily repositioned to capitalize on various promotional opportunities. Store level feedback on this display has been positive. The Wal-Mart CD Island Fixture was created by Thorco Industries, Inc. l300 E l2th Street, Lamar, MO 64759.
Maker's Mark Golf Cart Case Stacker Display
Allied Domecq has been running a golf-themed marketing program for some time and needed a large, attention-getting case stacker display that would tie in with the golf theme and help increase floor space for Maker's Mark in off-premise establishments. This display is constructed to look like the back of a golf cart, with the cases sitting where there would normally be golf bags. The display features a "roll bar" that frames a Maker's Mark poster and "tail lights" which are larger versions of the Maker's Mark red wax seal. Reports from the field indicate that the cart has been a huge success, giving Maker's Mark prime placement at off-premise retailers and drawing attention with its unique design. The Maker's Mark Golf Cart Case Stacker Display was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA l8240.
Stock P.O.P. Displays Direct From the Factory
Art-Phyl Creations is a direct manufacturer of stock p.o.p. displays. The line includes a wide array of modular plastic components that can be arranged to create hundreds of different counter and floor displays including revolving racks and stationary tray units as well as trade show exhibits. To view this line of products, the catalog website is www.art-phyl.com. Samples of many of the items are available "direct from their factory" at www.hookstore.com. For a copy of a free 72 page full color catalog, contact Art-Phyl Creations, l6250 NW 48 Ave., Miami, FL 330l4.
B&G Foods Emeril Lagasse Standee
This life-size standee of Emeril Lagasse features a pop-up easel which requires no assembly at retail. This display creates awareness of the product and promotes the sale of Emeril's Original Essence Spice at supermarkets and grocery stores. The unit is corrugated with full 4-color litho mount. The Emeril Lagasse Standee was created by Arrow Display, Division of Mannkraft, l00 Frontage Road, Newark, NJ 07ll4.
Cable Car Eyewear Sunshades Display
This display is a two-sided corrugate design with 4-color process printing litho laminated label printed center pieces and 4-color process graphics on the header panel. The display design is modern and enhances the product it displays. The print quality and color coverage create a vibrant, eye-catching overall affect. The display was designed to provide a temporary display for spring and summer promotion. The goal was to produce a quality, durable unit that was attractive and easy to shop. The display also had to meet a requirement to hold 72 pieces and needed to be produced and distributed quickly to meet the promotion deadline. The display achieved all of its objectives. The Cable Car Eyewear Sunshades Display was created by Meridian Display and Merchandising, l62 York Avenue East, St. Paul, MN 44ll7.
Captain Morgan Halloween Pole Topper
This free-standing, eye-catching motion display was designed to increase retail product offering of Captain Morgan, and sales, during the Halloween party season. The display is litho-mounted to .055 finish chipboard with a white backliner. A battery-powered rotary motor with custom wire linkage provides the motion. The rest of the display consists of fibre poles and stock wire feet. The display was designed to ship 95% pre-assembled, providing installers with a multi-dimensional motion display that sets up in under five minutes. The unit requires no maintenance. It is 37" long by ll8" wide and 90" in height. Over l,000 displays were distributed to wine and spirits retailers throughout the U.S. The Captain Morgan Halloween Pole Topper was created by Rapid Displays, 4300 W. 47th St., Chicago, IL 60632-4476.
CPC Pool Chemicals Bi-Level Floor Display
This corrugated unit is a custom-printed stock display, Style #SDl02. The base and trays are printed one color plus gloss varnish and the Header and Front Pleat are printed 4-color process + gloss varnish. The display was used for a seasonal promotion showcasing a variety of pool chemicals available for treatment of pool water. The display achieved significant sell-through within the first two weeks of placement. The CPC Pool Chemicals Display was created by Alpak Manufacturing Corporation, P.O. Box 339, Montgomery, NY l2549.
Durango 3-Dimensional Sign
The objective for this sign was to create a distinctive logo sign to hang on slat wall to increase awareness and stimulate sales. The sign is used as a focal point for the Durango brand coordinating boot shelves that hang beside and below it. The 3-dimensional sign was laser cut using metal and wood materials. The boot print and back disk are wood and the smaller disk and Durango sign band are metal. The metal parts have a powder coated finish. The sign helped to achieve increased distribution and sales. The Durango 3-Dimensional Sign was created by Nashville Display, l4l5 Elm Hill Pike, Nashville, TN 372l0.
Duracell Toys R Us In-Line System
This display was designed with major input from Toys R Us merchandising and store fixture managers. The display design included Geoffrey the Giraffe (the retailer's brand icon), wallpaper patterns and retail specific colors. The system was joined in three sections to create a dynamic environment of 12' of battery product. Each gondola held six four foot wide gravity fed shelves accommodating ten facings of three PackOne modules each, a tremendous amount of inventory. The display retrofits onto existing gondolas for cost savings. The Duracell Toys R Us In-Line System was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll747.
Bud Light 3D Engraved Back Bar Sign
Neon Source/P.O.P. Source offers a unique sign developed for a Bud Light program which is a next generation edge lighted sign ideal for back bar. This design reflects today's sophisticated taste for understated refined POS. The sign features 3D deep embossed engraving of 3/8" acrylic allowing for more detail. In addition, the frosted acrylic base will also glow the color of the high output LEDs that light the logo, enhancing the display's attraction. A sign/bottle glorifier is also available. These displays are attractive and also cost effective. The Bud Light 3D Engraved Back Bar Sign was created by Neon Source/P.O.P. Source, 3428 Pickwick St., San Diego, CA 92l02.
MSA Safety Goggle Turning Display
This 48" tall display for MSA Safety Goggles is distributed to hardware stores and home centers. This display is constructed of sheet metal and vacuum formed plastic. It is placed on a wooden base and revolves on a turntable for customer selection. Each side of the display has a mirror in the center so the customer can view himself or herself in the goggles. The MSA Safety Goggle Turning Display was created by Mark Novak & Associates, Inc., l49 N. Northwest Highway, Park Ridge, IL 60068.
Pepsi (Mountain Dew) Bottle Organizer
This bottle organizer is placed on the shelf in a cold vault. It features the "Visistrobe" a device that attaches to the end of a Visislide organizer and when a customer approaches the battery operated device, a motion sensor causes two LED's to flash and illuminate the bottle from underneath. This attracts attention to the product leading to a purchase. The device is made of high impact styrene, with a four color process label, two LED bulbs, circuit board, motion sensor and 3AA batteries. It is easy for retailers to install. This display operates at the retail level where the ultimate purchase decision is made and it also encourages impulse purchases. 4,200 units were initially placed in the field and achieved very positive feedback from bottlers and retailers. The Visistrobe has been awarded a patent. The Pepsi Bottle Organizer was created by Crew Design, Inc., 39l Kent Cornwall Road, Kent, CT 06757.
Bolla Lamppost Permanent Floor Display
The objective of this promotion was to create a permanent merchandising vehicle that would hold six cases of Bolla Wine in a way to make the brand standout at the retail level. The display imagery was to convey the brands Old World heritage. This unique attractive, simulated lamppost display was produced, holding six cases of wine, while angling the top bottle in every column to highlight the style of the wine below. The combination of materials used kept the cost down and conveyed the brand image with a sturdy lamppost design clearly mimicking an old style gas lamppost. Assembly is done in minutes. The lamppost arms hang the Bolla logo, and these signs can hang additional four color banners below them for further impact. The display created much positive feedback and different variations were created to hold a higher volume of product for the 750ml and l.5l bottles. The Bolla Lamppost Permanent Floor Display was created by Corren Display Group, l000A Lake Street, Ramsey, NJ 07446.
Benefit Cosmetics Black Orchid Display
This counter display was developed for Benefit Cosmetics to launch a new seasonal product called "Benefit Black Orchid". The design creates a visual effect evoking mystery and glamour. The striking curved header with mirrored acrylic, leaf-shaped templates, helps to reinforce the products unique packaging program. This display was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 1l0019.
Blackstone Retail Island Display
This display can sell product from multiple angles. The 4-sided retail island was designed to showcase a maximum amount of wine in a reasonable footprint. The display is all wood and conveys the artisan feel of the brand. A 2-sided header provides a chalkboard surface which may be used to highlight specials or promotions. The Blackstone Retail Island Display was created by Vintage Wood, 9l33 Green Valley Road, Sebastopol, CA 95472.
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