John Frieda Mixed Collection-PDQ
The multi-purpose display featured 10 products in a variety of containers from the John Frieda brand capitalizing on its niche in products for curly or colored hair. The display tray has a multitude of carefully designed product cells that hold products in an organized and sturdy way. These trays are engineered to prevent raw edges from catching on product lids and sturdy enough to withstand pre-assembly, pack-out and two months of store use. The internal cell construction detail gives it the function of vacuum formed displays, but extends graphics into the base. The top sheet of the corrugated sandwich is .010 SBS, a very bright and opaque printing surface. When laminated to E-flute corrugated, the surface is rigid and smooth, belying its corrugated materials. The boards were printed offset using four colors, one PMS and a UV coating for a sleek, clean look. This John Frieda display was created by Menasha Display Group, 601 E. Erie Ave., Philadelphia, PA 19134.
Almay Cosmetic Wall Display
Smashbox wanted a contemporary on counter look for use in prestige accounts domestically and internationally. These displays were value engineered using existing bases with updatable templates and product wedges to maximize testable products in a minimal amount of space. Four separate product category modules were created- Face, Lip, Foundation and Eye.
Redesigned headers, reduced the overall size while maximizing the interchangeable graphic area and updating the logo increasing retailer placement. Matte black acrylic is used to create a modern, clean background to highlight the product. These Smashbox on counter displays were created by Retail Solution Center, 75 Hanse Avenue, Freeport, NY 11520.
ACT Program For Fluoride Brand
This program was developed to merchandise any 16 piece combination product in a floorstand/tray in order to support a wide variety of retailer requests. The ACT program consists of the ACT 16 pc sk/fs stand and the ACT PDQ. The structure of these displays were designed to withstand potential hazards while shipping, created by the weight of the product. The ACT PDQ was developed to hold either l6 pcs of 18 oz. ACT or 12 pcs of 33 oz ACT to provide maximum variety with minimum use of packaging. The cool color pallet and streamline graphics compliment each other throughout the display program consisting of 2,200 displays. The ACT display program provided the ability to respond to any retail requests for multiple display combinations. The ACT Program was created by U.S. Display Group, 8l0 S. Washington St., Tullahoma, TN 37388.
Gillette Zig-Zag Shelf
This display was designed to provide an innovative way to accommodate more product facings in Wal-Mart's razor category, redesigning an out-of-date shelving system existing in Wal-Mart stores. The shelf facings were expanded to support the introduction of Gillette Fusion, a mega brand launch. The Zig-Zag shelf created in-store awareness for the Fusion launch and the remaining Gillette shaving product portfolio. The new system's design included pushers to keep the product far forward and increased product load in the same amount of space. Tight spacing of the fixtures gained space for multiple unit stacking. The system's top has a wire grid to prevent theft of blade product. The zig-zag effect captures consumer attention. Product packaging billboarding is visible from both sides. The system has been installed in 3,500 Wal-Mart stores.The Gillette Zig-Zag Shelf was created by New Dimensions Research Corp. 260 Spagnoli Road, Melville, NY ll747.
Fromm Premium Shear Locking Counter Display
Fromm, a leading manufacturer of quality shears for salon stylists, needed a small counter display for supply stores to showcase a new line of premium shears. Because of the high price-point for this product, the display had to be secure but Fromm did not want the appearance of a locking cabinet. They wanted the look of a high-end promotional cosmetic display. The display features a rotating counter unit with two acrylic ellipses that secure the product by trapping it top and bottom when the top ellipse is locked in the down position. The unit has been well received and has secured the preferred placement desired. The Fromm Premium Shear Locking Counter Display was created by Visual Marketing, Inc., 154 W. Erie St., Chicago, IL 60610.
LISTERINE WHITENING® Quick Dissolving Strips Pallet Display
LISTERINE® has set out to revolutionize the whitening strip experience with the help of more than 15 in-store displays created by Henschel Steinau, Inc. The displays encompass a wide range of retail environments and formats including clip strips, floor displays, counter units, PDQ's, Sidekick gravity feed displays, endcaps and a pallet program. In addition to a national merchandising program, account specific versions were created for Wal*Mart, Safeway, CVS, Rite Aid and Walgreens. Overall, Henschel-Steinau created more than 81,000 display units for this program. The displays use key graphics from advertising campaigns running in other media. Some of the display vehicles were designed to contain both the whitening strips and mouthwash product, providing retailers with an all-in-one, space efficient cross merchandising vehicle. These displays were created by Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
Preferred Fragrance Mesh Metal Display
Preferred Fragrance, manufacturers of Men's & Ladies Perfumes and Colognes, wanted to upgrade the appearance of its current styrene sidekick display while staying within budget. This durable mesh metal display was created. It features folding side panels as well as shelves allowing the display to ship flat, saving significantly on shipping costs. The attractive unit assembles easily, has a no dust attraction feature and was able to withstand the heavy boxes placed on the shelves. An added feature was two four color graphic panels which were screened onto heavy frosted plastic strips. The Preferred Fragrance Display was created by Creoh Displays, 246 Seigel Street, Brooklyn, NY 11206.
Stila Tester Display
Stila wanted to gain placement in Sephora stores. Following Stila's design concepts, POP Displays engineered, produced and shipped a 9' wide tester set, in just four weeks, that mirrored the image of "artistry with a wink". Tiles are pitched at 45 degrees to be visible across the store and easily shopped up close. Lighting creates a beauty setting and further enhances product and color visibility. Nine separate lights are daisy chained together, resulting in just a single cord for simple installation. Products are organized by category for improved shopability. As planograms change, an egg crating storage system makes it easy to change products held in inventory behind the testers. This Stila Tester Display was created by P.O.P. Displays, 555 Tuckahoe Rd, Yonkers, NY 10710.
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