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Creative Casebook - Health & Beauty Aids Displays
August/September 2009


Nivea Cares Tower Display

This display showcases Nivea skin care products and also links the brand with an important breast-cancer awareness program as a sponsor of the Canadian Breast Cancer Foundation. This program was designed for Wal-Mart and the unit had to offer a significant variety of products and a substantial product count to meet consumer demand. The unit also required a relatively small footprint and a striking appearance with a solid brand message for the well-known brand. The Nivea Cares Tower Display was created by Menasha Packaging, 601 E. Erie Avenue, Philadelphia, PA 19134 (Web site) www.menashadisplay.com


Colgate-Palmolive Hanging Rack

This hanging rack for Colgate-Palmolive merchandises the new line of Oral-B toothbrushes in convenience stores. The display is manufactured using wire, tube, sheet metal and features Styrene Graphics. The Colgate-Palmolive Hanging Rack was created by MEASA Displays, Mexico. Costulo Gaarcia 51 Col. La Conchita, Mexico, DF l3360 (Web site) www.displaysmexico.com


L'Oreal Product Replica Display

The challenge for this L’Oreal Display, was to make a match of the bottle in both the shape and the color. This vacuum formed display features gold foil labeling and four 2-row deep shelves for merchandising. The unit is 5l" high with a tiny l4" by 6" footprint. The display was created for Wal-Mart stores across Canada. The L’Oreal Product Replica Display was created by Marketing Impact Inc., 50 Planchet Road, Concord, Ontario L4K 2C7 Canada (Web site) www.displaypeopl.com


Lancome Skincare Counter Display

Lancome is using this counter display to merchandise its Secret De Vie Night Ultimate Cellular Reviving Night Crème. The display creates a prestige environment for the Night Creme and attracts attention to the product’s unique packaging. This Secret De Vie Night counter display was created for Lancome by Point 1 Displays, 8479 Devonshire Place, Montreal, Quebec, Canada H4P 2K1 (Web site) www.point1.ca


DKNY Back Lite Frame With LCD Player

DKNY, marketer of fashion and fragrance products, is using the Focus Pro 5000 from Focus Packaging & Display to attract attention in-store. The Focus Pro 5000, is a Snap Lock Frame with built-in 7" LCD Media Player. - The Back Lite frame holds interchangeable graphics which coordinates with video played on the 7" LCD. The Focus Pro 5000 is available from Focus Packaging and Display Group, 10318 Highlands West Drive, Escondido, CA 92029 (Web site) www.focusdisplay.com


Sephora Favorites Moisturizers Display

This Sephora Favorites Moisturizers display was designed to showcase 16 best selling moisturizers. The fixture needed to be upscale, eye catching and easily updatable. The display is produced in fabricated metal with LED lighting and fabricated acrylic product holders. The unit has four subcategories so the consumer can focus on their particular problem/solution. This display was created for Sephora by Preferred Display, 310 Brighton Road, Clifton, NJ 07012 (Web site) www.preferreddisplay.com


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