Borders TV Launches
Borders is launching an in-store television network called “Borders® TV” in its superstores nationwide. Borders is teaming with Ripple, an interactive network of screens, in a unique collaboration to feature Borders’ exclusive, original video content-until now only available on the Web-in conjunction with Ripple’s geographically targeted lifestyle content. Through this cohesive offering, Borders will unite its online and store experiences.
Original programming includes the “Borders Book Club,” which offers discussions with noted authors, and the “Borders Kitchen,” featuring culinary experts. Through Ripple’s technology, screens at each Borders store location will be customized with geographically and demographically tailored news, entertainment, weather and community information on large-panel displays.
“Working with Ripple is another way that Borders will differentiate our stores,” said Michael Tam, Borders’ Sr. Vice President and Chief Marketing Officer.
eckoTV Engages Young Tech-Savvy Consumers
Channel M has joined with Marc Ecko Enterprises to roll out eckoTV, a new in-store entertainment network developed for the youth clothing and lifestyle brand.
eckoTV features user-created stunts and humorous programming that extends the experience of shopping at ecko unltd into an entertaining event. The network rolled out in ecko unltd. retail stores and branded shops in Macy's stores nationwide.
Marc Ecko, Chief Creative Officer of Ecko Enterprises, said, “The number of young consumers testing their abilities as producers has never been stronger. Through eckoTV, we are able to highlight the best of this new breed of talent, while also providing an excellent means of engaging today’s young, tech savvy consumer.”
Eric Hebel, COO of Channel M, said, “The goal of the eckoTV network is to provide consumers with a new way to engage with ecko”.
Sitour Expands Digital Media Signs
Sitour is expanding its digital media signage to ski resorts nationwide. Sitour is upgrading its wireless LED signs to all feature full-color displays.
“We are seeing very strong interest from advertisers using this new media to reach the resort consumer,” said Monte Rios, President & CEO of Sitour USA.
These large-screen, full-color LED signs, which work with schedule-based software linked to the Internet, can display text messages, logos and animated video, and are easily viewed in direct sunlight and at great distances. Messages can be updated in real-time.
NobelVision Launched In Dental Offices
Creative Marketing & Merchandising Media Solutions (c3ms), a provider of digital signage networks, has launched the NobelVision™ Digital Signage Network, in dental offices using Nobel Biocare products. The NobelVision Network is a customized channel of dental healthcare information designed to educate Nobel Biocare’s customers by delivering quality educational, informational and entertainment segments via an IP-based, networked narrowcast system. Presented on large flat-panel screens installed in dental offices, the NobelVision Network provides a unique opportunity to reach a targeted, health conscious audience.
c3ms works with Nobel Biocare to create programming and advertising targeted to the dental patient. Advertisers benefit by reaching a captive target audience with full-motion, full-color video content that can be updated daily by location. Additionally, the network will support a number of direct consumer response abilities including touch screen applications and SMS text messaging.
For more information, visit www.c3ms.com.
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