American Eagle Outfitters To Open Flagship Store In NYC
American Eagle Outfitters is opening a 25,000 sq. ft. flagship store in NYC’s Times Square featuring four levels of shopping. The American Eagle Outfitters Times Square flagship store will feature exclusive AE product not available anywhere else in the world, including more fashion forward merchandise, such as outerwear in faux fur and leather, sequin-embellished tops, and graphic t-shirts designed by New York graffiti artists.
The store design features an eclectic combination of materials, from wood to brushed metal to polished concrete. The rooms are more delineated, creating an intimate experience that optimally showcases the product and brand. Elements such as 15-foot ceilings and a 13-foot video wall add dramatic impact.
The store will also feature a customer experience called “15 Seconds of Fame.” Customers will be invited to pose in a mini photo studio. Moments after, the customer's photo will be projected onto the 15,000 square feet of LED screens (25 stories high) outside the store, for all of Times Square to see.
Yoshinoya America Installs Ecotek LED Menu Boards
Yoshinoya America, famous for the original Beef Bowl®, has installed energy efficient, high performance Menu Boards with LED illumination in its new store in Los Angeles, CA. The innovative Direct Backlit LED Array menu boards, manufactured by EcoTek Lighting in Lake Forest, CA, deliver extraordinary illumination levels and cutting-edge energy efficiency by incorporating powerful solid-state LED (Light Emitting Diode) technology.
The LED is a solid-state light engine that requires no filaments or glass. LED illuminated menu boards typically provide 55% greater energy efficiency than fluorescent menu boards. EcoTek’s Direct Backlit LED Array technology refers to the process of fully illuminating the graphics from the back using an evenly distributed array of LEDs. This delivers brighter, more evenly distributed illumination of the menu board graphics, while requiring a fraction of the energy required by fluorescent lighting.
Nebraska Lottery Utilizes Digital Signage
The Nebraska Lottery and its on-line network provider, INTRALOT, are working with display provider Blast Panel on a new digital signage program for lottery retailers. INTRALOT service technicians have recently installed 32" high-definition, LCD screens (referred to as Blast Panels).
“This pilot was created to provide a new channel for marketing and promoting Lottery and retail products at the point of purchase,” said INTRALOT’s VP, Marketing, John Pittman. “The monitors will also display retailer specials, news, weather and public service announcements and provide retailers with the opportunity to generate additional monetary benefits outside of lottery sales.”
spinTOUCH places retailers at the forefront of technology with surprising interactive surfaces that create indelible brand impressions at the point of purchase. From simple brand impressions via strategic logo placements to dramatic, fully immersive experiences, and from menu selections and instant payments to games and media exchanges, opportunities are virtually limitless. For more information, contact spinTOUCH,™, 2201 S. Standard Ave., Santa Ana, CA 92707. (Tel) 714.662.2881; (Web site) www.spinTOUCH.com
YCD Multimedia has released the YCD|RAMP (Real-Time Ad Management Platform), an in-store digital media campaign management platform for the production and distribution and of in-store digital media campaigns. A new campaign can be uploaded and distributed to screens at all or any subset of a retailer’s locations. An individual store can customize their own promotions from pre-approved templates. For more information, visit YCD Multimedia at (Web site) www.ycdmultimedia.com
Metropark Launches In-Store Interactive Twitter
Metropark, a Los Angeles based specialty store that combines the core lifestyle elements of fashion, music and art, has launched a custom interactive Twitter interface. The interface, Metropark REVERB, directly feeds Twitter comments mentioning Metropark into the numerous plasma television screens located in each store as well as across the entire sixty-eight store Metropark network.
“ We have already seen a great deal of feedback from our fashion and tech savvy customers who have readily embraced this new interactive customer experience,” said Metropark CEO, Renee Bell.
7-Eleven Launches In-Store TV Network
7-Eleven has contracted with Digital Display Networks to create one of the nation’s largest out-of-home digital networks in more than 6,200 7-Eleven stores throughout North America. 7-Eleven TV is expected to reach an estimated 190 million monthly viewers. Features of the in-store network will include around-the-clock programming with national and local entertainment news and weather, as well as exclusive content fit for convenience shoppers. Other original content will consist of commercials advertising 7-Eleven’s proprietary brands, in-store and out-of-store brands and special 7-Eleven promotions. Network programming will be divided into multiple day-parts to promote specific items at the time when they are most relevant to customers.
Two LCD high-definition TV monitors with directional audio, which reaches only consumers positioned in front of monitors, are being installed in each store. Digital Display Networks (www.ddninc.tv) is providing turn-key services, supervising installation, content production and advertising sales.
Back to Top
To See previous issues of CREATIVE Digital Signage, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
.jpg)
