AT&T Unveils New Store Concept
AT&T has unveiled a new way to shop for communications and entertainment services with the official re-branding of a Cingular store in Houston, TX. It is the first of many planned conversions of Cingular stores from wireless-centric spaces to a high energy showcase for AT&T’s complete phone profile.
The new AT&T Experience Store is the first to feature a fully integrated media experience that encourages interaction with AT&T’s complete portfolio of wireless, broadband, video and wireline voice products and services. The 5,000-sq. ft. store will feature several new retail concepts including six integrated “customer experience” stations encouraging customer interaction. The stations include: AT&T Entertainment--Customers are invited to watch AT&T U-verse TV and AT&T Homezone service demonstrations on three 52" high-definition plasma TVs, experience high definition programming and browse an extensive video on demand catalog. AT&T Home Connections-Customers will be able to browse the Internet and customize AT&T Yahoo! Homepage portals. Music-Customers will be able to listen to XM Satellite Radio with wireless phones, Bluetooth headphones and also transfer personalized music content.
Gaming-Demonstrate game downloading to wireless phones. Messaging And Video-This station will highlight 3G phones and Bluetooth accessories. Laptop Mobility, E-mail and Data-Geared toward road warriors, this station will include wireless phones, PDAs, Smartphones, GPS and Bluetooth accessories. Other store features include four dozen screens located throughout the store, 32-inch LCD displays and a series of “Guided Selling Kiosks.”
Lexus Promotes Safety With Interactive Windows
Lexus was looking for an exciting and innovative way to bring its safety message for the RX 350 luxury SUV to life. Lexus selected MonsterMedia, Orlando, FL, (www.monstermedia.net), a leading provider of patented interactive advertising systems, to use its flagship product, MonsterVision, to make store-front windows interact with passing consumers.
Lexus revealed its MonsterVision ads on retail storefronts simultaneously in New York, Los Angeles and San Francisco.
The storefronts are covered by enormous, full motion ads that react to pedestrian movement and engage consumers in a new interactive way that allows them to literally control the ad.
The ads allow participants to witness car collisions on huge video displays and “undo” them by interacting with the ads using their own body movements.
The safety-focused ads are larger than life, flaunting color, sound and motion at once, communicating the brand’s latest safety message, "The safest accidents are the ones that never happen."
“These attention-grabbing ads allow us to really engage our consumers, involve them in the brand, and stress our commitment to style, safety, luxury and performance,” said Robin Pisz, National Manager, Lexus Advertising and Media.
John Payne, President, Monster Media, said, “Lexus is at the forefront of the luxury
automobile industry and it’s only fitting that they utilize the most advanced innovation in interactive advertising.”
OfficeMax Installs The Latest Digital Signage
OfficeMax is using a unique digital signage solution to create a customer-oriented environment. The ADFLOW Dynamic Messaging System (www.adflow.com) and the Matrox Millennium P650 (www.matrox.com) multi-display graphics card have been combined to provide the digital signage. LCD screens inform shoppers, enhance the OfficeMax brand, promote selected merchandise and deliver featured price promotions.
Each store will feature two 40-inch state-of-the-art LCD panels, mounted to aesthetically fit within a newly-deigned menu board located in the printing services area.
“OfficeMax delivers continuous scheduled brand and promotional content, targeted to specific shopper demographics,” said Ron Berty, Matrox Bus. Dev. Manager for Digital Signage.The signs will also feature a live CNN satellite feed.
Virgin Megastores Wall Projection Entertains Shoppers
Virgin Megastores, including the West Coast flagship store in Los Angeles, and Downtown Disney, Florida’s largest music and entertainment store, recently introduced digital wall projection systems to project music videos onto large walls, enhancing the shopping experience while reinforcing the Virgin Megastore brand.
“We wanted to project large videos for maximum impact,” said Dee McLaughlin, Sr. Marketing Director, Virgin Entertainment Group. “The wall projection adds to the dynamic Virgin Megastores experience by drawing shoppers in and entertaining them while they shop. The video wall has become part of the brand experience.”
Spherites, Inc., has introduced an innovative 3D product display called the Monolith. Once placed in the Monolith Box, a product is displayed in three dimensions inside a virtual blue sphere projected from the front of the Monolith Box. The transformation happens in front of the consumers' eyes without the need for 3D glasses. For more information, contact Spherites, Inc., 9595 Wilshire Blvd., Beverly Hills, CA 90212; (Tel) 310-300-8432, (Web) www.spherites.com.
Electronic Displays, Inc. (EDI) produces information displays that get customers’ attention.
EDI offers electronic indoor displays for both indoor and outdoor use, for a wide array of promotional applications. It also offers full color outdoor video displays. For more information, contact Electronic Displays, Inc., 135 S. Church Street, Addison, IL 60101 (Tel) 630-433-3336, (Web Site) www.electronicdisplays.com.
Diazit specializes in Pro-Motion Scrolling Displays and Tri-Motion Point-Of-Purchase Displays in sizes from 12"x18" up to 36" x 50," showing 3 to 25 images depending on the size of the sign. Wall mounts, floor stands, and tabletops are available. The Company also produces Mega-Motion Modular Scrolling Displays and Signage, interior or exterior, in sizes from 4' x 4' and up. For more information, contact Diazit, (Tel) 800-334-6641, 919-556-5188, (Web site) www.diazit.com.
AVI offers the MediaWindow, an all in one digital signage solution. At the heart of the MediaWindow is AVI's renowned, IP enabled, solid state MPEG 1&2 media player and a crystal clear LCD screen available in various sizes for an unparalleled turnkey digital signage solution. This device can be used individually or networked together and paired with the DAPortal, AVI's web-based comprehensive suite of remote management and monitoring tools for content delivery, device management, inventory, and marketing reports. MediaWindows are also available with bar code scanners, motion sensors, touchscreen, and other accessories. The MediaWindow is available with a networked or stand-alone media player. For more information on the MediaWindow, contact AVI, 8541. E. Anderson Drive, Scottsdale, AZ 85260; (Tel) 480-889-3233, (Web) www.avi-electronics.com.
News America Brings Shelfvision Video To Retailer Shelves
News America Marketing has launched SmartSource Shelfvision Video (SM), an at-shelf video program available in grocery, drug and mass merchandise stores nationally.
The Shelfvision Video unit is independently powered and attaches directly to the shelf. Its video screen measures 4” diagonally. A motion-activated ‘Teaser’ ad captures customers’ attention and invites them to push a button to hear more about the product.
“The ability to roll out a video marketing program nationally will give our clients a competitive advantage,” said Jesse Aversano, News America Marketing’s EVP, Marketing. “There is great interest about leveraging shoppers’ at -shelf experience, and we are offering advertisers exciting options for maximizing that impact.”
For more information, contact News America Marketing, 1211 Ave. of the Americas, New York, NY 10036; (Tel) 212-782-8145, (Web) www.newscorp.com.
Ecast Touchscreen Music Service Delivers Young Adults
The Ecast Touchscreen Music Service is a high-tech, interactive form of place-based advertising. The Ecast music service, which is available in 10,000 bars and nightclubs across the U.S.is noticed by more than three quarters (78 percent) of bar patrons, according to a survey conducted by Arbitron Inc. Ecast units run on a secure broadband network that provides access to a catalog of over 250,000 songs through an advanced interactive touchscreen with promotional capabilities. The Ecast network is an emerging media channel for brands and labels to engage young, affluent and influential adults in a social setting. The service is supported by advertisements and sponsorships that are displayed onscreen. For more information, contact Ecast, 49 Geary Street, Mezzanine, San Francisco, CA 94108; (Web Site) www.ecastinc.com.
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