Night Rainbow Technology Co. produces a changeable illuminated sign, offering the versatility of changeable signs and beauty of illuminated channel letters in one simple product. Just clip on channel letters to spell the LED for an instant illuminated message. The sign shines like neon and is highly portable. The changeable illuminated sign can be powered by battery pack or vehicle electrical outlet. Applications include retail signage and trade shows. For more information, contact Night Rainbow USA, 7930 Ambry Way, Indianapolis, IN 46259; (Tel) 317-862-8924; Fax: 317-862-6528; (Web) www.NightRainbowUSA.com.
Visual Dimensions has introduced Dream Panels, an innovative new lightbox technology which capitalizes on the combination of a brand new form of low voltage, low amperage Cold Cathode lighting with a unique, edge lit substrate known as EvenField. The vibrant, evenly illuminated, nonheat-generating light source is a dramatic improvement on other fluorescent displays. This ground breaking technology lasts 6-8 times longer than its predecessor and uses 75% less power. For more information on the Dream Panels and Plasmeon products, contact Visual Dimensions, 17595 Harvard Avenue, Suite C-216, Irvine, CA 92614; (Web Site) www.visualdimensions.org.
Intertise Inc. has released an out of the box digital signage system called POP Advertising System. This turnkey digital signage product can be used as a stand alone unit or as part of a network that spans multiple locations. The Intertise POP Advertising system is designed to be a cost effective way to integrate digital signage into point-of-purchase locations. For more information, contact Intertise Inc., 4987 N. University Drive, Lauderhill, FL 33351; (Tel) 800-630-2841, 954-337-1587, (Web Site) www.intertise.com.
PlasmaGlass is a portable, rear projection screen that delivers a crystal clear image, ideal for retail displays and trade show exhibits. The ultimate show screen (25W x 20H) is bright, thin, requires no power, can be taken anywhere, is easy to set up, and includes a travel bag. For more information, contact PlasmaGlass, 760 N. 1250 E., Provo, UT 84606; (Tel.) 1-877-5PLASMA (Web) www.plasmaglass.com. PlasmaGlass is a portable, rear projection screen that delivers a crystal clear image, ideal for retail displays and trade show exhibits. The ultimate show screen (25W x 20H) is bright, thin, requires no power, can be taken anywhere, is easy to set up, and includes a travel bag. For more information, contact PlasmaGlass, 760 N. 1250 E., Provo, UT 84606; (Tel.) 1-877-5PLASMA (Web) www.plasmaglass.com.
BlueFire Digital has released “BlueFire MS” next-generation Mobile Marketing products and BlueFire DS digital signage products. The BlueFire MS line of products allows digital signage network operators to reach consumers on mobile phones and PDAs. BlueFire MS takes advantage of Bluetooth wireless technology. “With BlueFire MS, digital signage integrators and network operators will be able to reach consumers on their mobile phones without any physical interaction. BlueFire MS lays the groundwork for personalized marketing,” said H. Jay Patel, President, BlueFire Digital. With small footprints, BlueFire MS modules can be hidden behind static paper poster or digital signs. Bluefire MS hardware takes advantage of existing infrastructure to reduce installation cost. In addition, BlueFire DS digital signage products line has been revamped to be integrated with BlueFire MS. For more information, contact BlueFire Digital, (Tel) 1-877-823-7353, (Web) www.bluefiredigital.com.
The C.W. Allen Group recently unveiled HypoSurface at the 2006 International Manufacturing Technology Show. HypoSurface is the world’s first digital architecture and is capable of interacting with light, sound, touch and movement. The innovation’s display surface is capable of physically moving, with waves of up to 2 feet rippling across its surface at over 60 mph. Thousands of computer-controlled actuators are able to work in concert to create a fluid surface that makes waves. This new media technology is a technologically advanced ‘experiential marketing’ medium in the global exhibition and events industry. For more information, visit www.cwallengroup.com.
Visual Ice Launches In-Store Freezer Nano Promotions
Visual Ice has introduced In-Store Freezer and Refrigerator Promotions using our patented nanotechnology process. The Company uses a patented nanotechnology called Diamon-Fusion to create the Visual Ice Nano-Promotion.
A Nano-Promotion is the ability to put a specific design or logo on a Freezer or Refrigerator door at a store.
The imbedded image remains invisible until; either the door is opened or when warm air is blown on the surface by manual means. The greater the difference between the air temperature of the store and the freezer or refrigerator temperature, the quicker the image will show.
For more information on Visual Ice’s Nano-Promotions, contact Visual Ice, Inc., c/o DFI, 1046 Calle Recodo, Ste. F, San Clemente, CA 92673; (Tel) 800-213-0793, (Fax) 949-388-3299, (Web Site) www.visualice.com.
Last Mile Marketing Takes Digital Ads To Retail Parking
Last Mile Marketing has introduced digital video advertising into retail parking structures to bring advertising to customers right before they begin shopping.
Last Mile Marketing is initially being rolled out in Indianapolis and St. Paul. Last Mile’s giant LCD TVs play fifteen- and thirty-second ads against real-time local information, including weather, traffic conditions, sports scores and financial news. In addition, high-quality lightboxes in the skyway showcase fully lit, high-gloss, 4 ft. x 6 ft. Duratrans advertisements.
Advertisers can have their content run on certain hours, days or months, and because the Last Mile Marketing ad content is displayed via an Internet feed, ads can be changed within minutes. Ads can be delivered in different formats, including digital video, Flash, Web Site content, or a combination.
For more information about this digital ad network, visit www.lastmilemarketing.com.
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