DISPLAY OF THE YEAR-PERMANENT
Kid City Interactive Kiosk
This whimsical kiosk offers retailers a highly effective display and retail selling center for the full line of Everland Music audio and video product. The responsive touch-screen interactive system employs state-of-the-art technology for optimum visual and audio impact. A high speed modem facilitates remote software updates, enabling the introduction of new and featured items. System hardware housed in the base of the unit is accessible through a hinged side panel for field-level maintenance. The kiosk won a Gold OMA in the Interactive category as well as Display of the Year - Permanent. It was created by Trans World Marketing, 360 Murray Hill Parkway, East Rutherford, NJ 07073.
DISPLAY OF THE YEAR-SALES PROMOTION
Donkey Kong 64 Sales Promotion Program
The Donkey Kong 64 Promotion was targeted toward the video game Department at mass merchants, toy independents, specialty electronic stores and consumer electronic stores. The objective was to draw attention to Nintendo’s hottest new game and to be the dominant display in the target store or department. Another objective was to retain a prominent position in the store display with a small footprint. The promotion began with the shipment of a pre-sell kit which included a video tape to demo previews of the game and items for store employees to wear and use. Next, point of purchase was offered including standees, counter cards, etc. The marketing objectives were achieved resulting in the sale of 2 million game paks. This display which won a Gold Award in the Sales Promotion category as well as the Display of the Year - Semi-Permanent, was created by The Corporate Image, 2203 Airport Way S., Seattle, WA 98134-2027.
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