Blue Spark Technologies, a leading supplier of thin, flexible printed battery solutions, and Novalia, a leading designer of printed electronics products, recently signed a joint marketing agreement to launch “Interactive Printed Media”products with applications for P.O.P. displays and packaging. Technologies include programmable chips and conductive inks, used along with traditional graphic inks, and thin, flexible “green” batteries as a primary power source. For more information, visit (Web site) www.bluesparktechnologies.com or (Web site) www.novalia.co.uk
Altierre Corp. has introduced Dynamic Messaging, which brings the power of animation to its line of digital tags and signage. This innovation has been made possible thanks to a new display chip created by Altierre. The new chip harnesses proprietary circuits and algorithms to allow information to be flashed on a screen or alternating various screens of information. By providing high-level programmability, the chip has the capability of handling multiple sequences of animation. The chip conserves battery power, allowing Altierre’s display tags to display animation while maintaining their five-year battery life. For more information, visit
(Web site) www.altierre.com
EcoTek Lighting has introduced a unique Arched Graphics Indoor Menu Board with Direct Backlit LED Array technology. The Arched Graphics direct backlit LED menu board provides a contemporary look while allowing graphics to be changed easier than ever before. It provides up to 25% more usable graphics space per square foot of wall than a typical lift-and-drop menu board. For more information, contact Eco Tek Lighting, 26845 Vista Terrace, Lake Forest, CA 92630; (Tel) 800-733-6661; (Web site) www.EcoTekLighting.com
CatGenie Debuts Cat-vertising Campaign In LA
CatGenie recently partnered with marketing agency, Suite Partners, and Orlando, FL-based Monster Media, to raise awareness for CatGenie, an automatic litter free cat box that flushes waste and cleans itself. Through the use of unexpected graphics and live cats in a 'cat-habitat' storefront window, CatGenie and Monster Media developed the purrfect display to grab the attention of passers-by. The entire display is 30 feet high and 70 feet wide. Steven Yampolsky, President, PetNovations, said, “This unconventional ad that has never been done before and is sure to resonate with consumers.”
New Giving Cart Is Introduced To The Supermarket Industry
Time Domain Corp., the leader in ultra wideband real-time location systems and Klever Marketing, (www.kleverkart.com) have introduced the first installation of Klever's Giving Cart™ System with Time Domain's Precision Location Ultra Wideband System (PLUS®) in The Market, a privately owned Park City, Utah supermarket. This enables retailers to dynamically communicate promotions and advertisements to customers as they shop, optimizing the shopping experience and driving sales.
The system, which includes interactive wireless display units that attach to shopping cart handles, enables The Market to target promotions to shoppers at the point-of-selection. The units are tracked in real-time and automatically alert customers to promotions as they go through the store.
“The combination of our precise PLUS technology with interactive wireless displays brings the internet shopping experience to the traditional brick and mortar retail space,” said Greg Clawson, Sr. VP, Sales & Marketing at Time Domain.
Niemann Foods & American Digital Signage Pilot In Store Mobile Messaging Program
American Digital Signage was chosen by retail chain and grocery operator Niemann Foods to provide an integrated digital marketing program wrapping digital signage and mobile text messaging to communicate store announcements and sales promotions to customers for a pilot at their Quincy, Illinois County Market store.
This opt-in service provides instant access to customers, ensuring they never miss an opportunity to save as they are shopping. Consumers are alerted to the free program via the American Digital Signage network LCD monitors located at the check out lanes.
“Retailers are looking for more cost effective means to show value to their customers,” said Drew Bernstein, EVP Sales & Marketing, American Digital Signage. “NFI is taking advantage of the one of the things people carry with them at all times, their mobile phone and informing them as they go through checkout with our digital screens.”
Mallvision360 Digital Network Launched
Access 360 Media has launched Mallvision360 Digital, kicking off with an exclusive, multi-year relationship to provide editorial content and advertising programming for more than 900 screens in the OnSpot Digital Network in 49 Simon Property Group malls across the top 20 DMAs. Mallvision360 Digital will reach an estimated 140 million shoppers monthly. Access 360 Media is integrating the OnSpot Digital Network into Mallvision360 Digital, with programming on the HDTV screens to include lifestyle, entertainment and educational content as well as premium advertising. For more information, visit www.access360media.com.
Pharmavite Launches Digital Signage Program
Pharmavite, a global leader in the dietary supplement industry, has placed LearnSomething’s ShopperAssist(TM) digital signage in aisles and at endcaps in drug store and supermarket chains. From an LCD screen with ten user selectable buttons, shoppers will be able to access brief videos on choosing the right vitamin solutions for everyday dietary needs.
LearnSomething's ShopperAssist allows shoppers to select their area of interest from a menu and view brief multimedia segments by medical experts. Shoppers will be able to select segments on bone & joint help, heart health, women’s health, mood & stress relief, prostate protection and other timely health topics.
Pharmavite’s Chief Customer Officer, Skip Aldridge, said, “Our approach with Nature Made vitamins has always been that our success begins with educating consumers to help them make decisions based on their nutritional needs. We believe ShopperAssist can be an important component of that ongoing initiative.”
ShoptoCook™ Display Offers Meal Solutions
This ShoptoCook™ Display helps shoppers discover new meal ideas in the aisle of the supermarket. This interactive display enhances the shopper's experience through engaging simple and convenient meal planning resources. Complete meal planning and health and wellness modules (diet suggestions) are delivered. The display drives traffic to the center store and increases sales. For more information, contact General Display, Industrial Park Road, Medway Industrial Park, Medway, MA 02053. (Web site) www.generaldisplay.net
Interactive Schlage LiNK Endcap Display
This interactive Schlage LiNK Endcap display for Lowes includes product spinners and an LCD video with push button selection. It features a large back panel to explain features and benefits. Schlage wanted to create an eye-catching endcap display to promote its new LiNK product that educated the consumer, promoted the brand and the interactive feature allowed the customers a hands-on experience with the product. This display was created for Schlage by SMS, 760 Lakeside Drive Unit D, Gurnee, IL 60031. (Web site) www.selectmarketingsolutions.com
Focus Display Group offers an Aerodynamic 7” LCD Media Player for point-of-purchase display applications. The 7” LCD Media Player is designed for shelf and wall mounting, and can easily be incorporated into all types of displays. The unit has a memory of up to 4GB. It is offered in several colors, including black, red, blue and white. For more information, contact Focus Display Group, 10328 Highland West Drive, Escondido, CA 92029. (Web site) www.focusdisplay.com
Bridgestone Golf is inviting customers at PGA Tour Supersstores to take its Ball Fitting Challenge. In-Store Touchmedia, a div. of In-Store Experience used its Flex-Media™ modular display system to create an end cap display which integrates a 15" interactive touch screen monitor with 144 dozen golf balls. By answering four contextual questions, the system recommends the best ball for a particular style of play. For the retailer, the unit collects key analytics including the number of times the unit has been used along with product recommendation counts. For more information, contact In-Store Experience, 49 Richmondville Ave., Westport, CT 06880 (Web site) www.instoreexperience.com
Harbor Industries, Inc. has developed a new interactive system for conveying product messaging. The in-TRAC™ system (patent pending) is a sliding interactive LCD monitor that changes information as it is moved in front of different products. The monitor slides on a powered 12 V DC rail allowing the consumer to receive desired product messaging. If additional information is needed, the consumer can access it using the optional touch screen. The screen can be mounted portrait or landscape. Content can be delivered using either a compact flash card or web based option whichever is best for the retailer. The system is designed to be incorporated in a point of purchase display, on gondola shelving or on slat wall. For more information, contact Harbor Industries, 14130 172nd Ave., Grand Haven, MI 49417 (Web site) www.harbor-ind.com
Focus Display offers its VideoPro Snap Lock Frame with Edge Lite LED Back Lite and 7" LCD Media Player. The unit coordinates graphic with video presentation with frames sizes 18 x 24, 24 x 28 available. The frame color is brushed aluminum and black. For more information, contact Focus Display Group, 10328 Highland West Drive, Escondido, CA 92029 (Web site) www.focusdisplay.com
Bauer is using this interactive kiosk to promote its skates in sporting goods outlets. The permanent display attracts shoppers with vibrant graphics. The video presentation highlights the features of Bauer’s line of hockey skates. This kiosk was created for Bauer by Diamond Marketing, 11512 N. Port Washington Road, Suite 102, Mequon, WI 53092 (Web site) www.diamondmarketing.net
Synsor Corp. has developed an innovative end cap that features an interactive LCD for Eastman Kodak Co. at Office Max stores. The LCD has a continuous silent attract loop and on-demand consumer information feed. This interactive end cap design varies depending on store footprints; however, all displays capture the consumer's attention with a bright flat-panel LCD screen. Consumers select one of three, bright-red buttons to start a voice-over informational segment about Kodak's digital product of interest; a Kodak EasyShare Digital Camera, Pocket Video Camera or Digital Frames. The featured products are located directly under interactive displays, making it easy for consumers to purchase products. Software is downloaded to smart cards, which are housed inside the display so there is no software configuration necessary. For more information, contact Synsor Corp., 1920 Merrill Creek Pkwy., Everett, WA 98203 (Web site) www.synsor.com
Kosakura created this Linksys Wireless Home Audio display. The interactive display demonstrates the Linksys Wireless Home Audio, Router, and Media Player. Product information videos are engaged by the customer. All Linksys product is securely mounted for theft resistance. The display is constructed of powder coated metal, frosted plexiglas and direct printed MDF. For more information, contact Kosakura, 2215 S. Standard Ave. Santa Ana, CA 92707 Web site) www.kosakura.com
Industrial Image Inc. offers a touch option with its FlashView Ad Players which adds touch screens to point of purchase displays to customize the message. FlashView displays are industrial quality LCDs with flash memory in secure metal chassis to mount in POP displays. Open frame or with a variety of options, this digital signage solution is available at an economical price. For more information, contact Industrial Image Inc., 2665 Pine Grove Rd., Suite 400, Cumming, GA 30042 (Web site) www.industrialimage.net
This freestanding tower boasts a 7" LCD display that highlights the unique story of the MBT brand as well as showcases up to 8 pairs of men's or women's MBT branded shoes. Its white, streamlined metal construction creates an impactful brand statement. The sleek display allows the consumer to experience the high quality level of MBT product. The MBT Integrated LCD Tower Shoe Display was created by SMS, Inc., 760 Lakeside Drive, Suite D, Gurnee, IL 60031 (Web site) www.selectmarketingsolutions.com
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