Wyman’s Liquors Using Denon Digital Signage System
Wyman’s Liquors, a well-known brand in Massachusetts for over 80 years, called upon the Denon Professional DN-V755 Digital Audio/Video Player to achieve the chain’s goal of bringing in digital signage that would cost-effectively increase awareness of its offerings. The Denon DN-V755 has the ability to store and playback a variety of file formats from its built-in hard drive.
“The Denon DN-V755 has brought about a significantly enhanced shopping experience,” said Jacques Marchetti, President of Marchetti Engineering, the Boston-area company which developed a proprietary remote control interface (SW-755) that allows customers to navigate the content stored on the DN-V755s hard drive.
Wymans goal was to draw customers’ attention to weekly specials in an engaging manner, and to do so cost-effectively, with low maintenance requirements and the ability for each store to manage its own digital content.
KFC Selects Wireless Ronin's Digital Signage
KFC Corp. has selected Wireless Ronin Technologies, a Minneapolis-based digital signage provider ,www.wirelessronin.com), for the market test phase of its dynamic digital signage menu board program.
Jeffrey Mack, CEO of Wireless Ronin, said, “The quick-serve restaurant industry is an ideal venue for our technology, offering the ability for timely changes of information not currently available with static alternatives."
James O'Reilly, Chief Marketing Officer for KFC, said, “Not only will digital menu boards create a new standard for in-store communication and experience for our customers, we hope it will provide a cost effective way to communicate targeted menus by daypart and allow us to quickly make product and pricing changes.”
Virgin Megastores’ Digital Banner Promotes ‘Heroes’
Virgin Megastores recently began promoting the recent release of NBC’s “Heroes” first season with a hanging digital banner created by Epson to resemble the DVD box.
The Epson digital marketing solution includes an Epson projector, a custom acrylic screen, a digital content management and distribution system, and content provided by NBC. The system allows for dynamic content change and can accommodate a variety of screen sizes and shapes. The rectangle-shaped digital banner is 5’ long and hangs over the DVD section in the center of the store. The digital banner promotes the “Heroes” DVD by projecting content from various episodes during the first season.
Wal-Mart Kiosks Display Digital TV Options
Some 13 million U.S. households will be impacted by the switch to digital broadcast, so Wal-Mart has made specific plans to help customers make an informed decision. U.S. households are about to receive $40 digital converter box coupons, and Wal-Mart is stocked and ready with these small converter box units designed to keep home analog TVs receiving a digital signal.
This digital shelf display will remind consumers of the impending switch to digital broadscast and their need to take action to continue receiving TV signals.
Customers can also sign up for cable or satellite service at Wal-Mart stores for their current home TV or with the purchase of a new TV through in-store kiosks with the help of a Wal-Mart associate.
Umpqua Bank Opens Innovation Lab
Umpqua Bank, has opened its new store concept in Portland, OR. The store will serve as Umpqua's Innovation Lab, showcasing emerging technologies that redefine what consumers can expect from a banking experience.
Umpqua has collaborated with numerous technology companies including Cisco, Intel, Lenovo, Microsoft, and Planar.
The 3,000 sq. ft. store will feature: Product Wall: A 25-foot, interactive, seamless dynamic plasma wall that features touch screen technology, pod casts and community search functionality. LocalSpace: Umpqua's own social networking site. Designed to connect and assist local businesses in a virtual setting. Computer Cafe: Features tables embedded with state-of-the-art laptops inviting visitors to try easy-access online banking solutions. Interactive and In-store Shopping: Browse merchandise from local merchants as well as Umpqua’s Discover Local Music CDs, books and other finds.
ING DIRECT Installs Digital Signage At Its New Chicago Café Location
ING DIRECT USA, the nation’s largest direct bank, has installed digital signage from Rise Vision Inc. at its new Chicago café location.
“The digital signage displays serve as a dynamic billboard that enables customers to get our complete message from the street,” said Shaun Rowley, manager of the Chicago Café for ING DIRECT.
ING DIRECT has no brick-and-mortar branches, and connects with customers online, via phone and mail. Its cafés enable customers to use computer terminals to conduct banking transactions and enjoy a cup of coffee.
The new Chicago café features a series of seven LCDs facing the street, which enables passers-by to see information on mortgage and bank products.
Micro Industries, Inc., has added a 65-inch model to its line of line of Touch&Go Messenger interactive display systems. “The Messenger 65 provides a large-format, computer system for in-store, interactive marketing applications,” said Michael Curran, Micro Industries’ CEO. The Messenger 65 comes with an ultra-bright LCD, a 160-Gb hard drive and DVD/CDRW. Also available are an IR touch screen, internal stereo speakers, and video options. The computer is retail-ready for interactive digital signage, advertising, and demonstrations. For more information, contact Micro Industries, 8399 Green Meadows Drive North, Westerville, OH 43081; (Tel) 800-466-6762; (Web Site) www.microindustries.com.
Keith-Fabry Reprographics offers The KFRplayer, a turn-key digital signage display. It incorporates a hi-res LCD display (with optional touch-screen and motion activation), audio, and interchangeable printed graphics. Simply plug in the KFRplayer and preloaded content plays immediatly. Changing graphics and digital content is easy. For more information, contact Keith-Fabry Reprographics, 7 East Cary St., Richmond VA, 23219; (Tel) 888-649-7551; (Web) www.KFRplayer.com.
ZipCast is on the cutting edge of technology outpacing the competition in building a multi-cultural digital advertising network. ZipCast provides strategic advertising screen placements in restaurants, taxis, banks, supermarkets and other high-traffic locations. ZipCast enables clients to target and reach their customers, improve brand equity and increase ROI. Campaigns are easily updated. With ZipCast, marketers can update and manage content and creative in real time by location, by demographics, by day part and by specific network. For more information, contact ZipCast, 510 Bering Drive #455, Houston, TX 77057; (Tel.) 713-953-7200; (Fax) 713-266-0124; (Web Site) www.zip-cast.com.
Fastrak North America offers a range of 7” to 40” LCDs integrated with a solid-state video player that is easily updated via CompactFlash storage media. These affordable all-in-one display units with integrated speakers plug-and-play right from the box; no Internet or network connection is required. Content preparation is as easy as dragging and dropping audio, video, and image files onto a CompactFlash Memory Card. For more information, contact Fastrak Retail North America, 11508-H Providence Rd. #204, Charlotte, NC 28173;(Tel) 704-998-3565; (Web Site) fastrakretail.com.
Auto Broadcast Network Announces Launch & Alliance With CBS
Automotive Broadcasting Network™ (ABN) has announced an alliance with CBS, to provide a new, innovative marketing channel to reach consumers at more than 20,000 auto dealers across the U.S.
CBS Outernet, a part of CBS, will power ABN with family-friendly entertainment including CBS programming not normally available during business hours as well as clips and segments from “The Late Late Show with Craig Ferguson,” “Entertainment Tonight,” and news content from “60 Minutes.” Central to ABN’s offering is a series of automotive-specific “shorts,” produced by ABN.
“The CBS viewing experience is the perfect basis for ABN because we are supplying rich content that is sure to engage the dealership visitor,” said George Schweitzer, President, CBS Marketing.
For more information, contact Automotive Broadcasting Network, 5000 Sawgrass Village Circle, Ponte Vedra Beach, FL 32082; (Web) www.automotivebroadcastingnetwork.com.
Fastrak Retail creates interactive media experiences for the shelf-edge where 85% of purchase decisions are made. Fastrak combines retail design and store planning knowledge with brand marketing, software development, and technology to ensure successful, well integrated products and services. It strives to blend technology into the natural shopping experience while utilizing the latest design and merchandising techniques. It offers a full range of retail-ready, stand-alone or network-ready, small to large formats digital screen technologies. For more information, contact Fastrak Retail North America, 11508 Providence Rd., Charlotte, NC 28277; www.fastrakretail.com.
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