Creative Online

CREATIVE Digital Signage
June/July, 2010



Interactive Display Promotes SnapStone Flooring

A unique flooring solution, SnapStone is a new porcelain tile that is permanently bonded to an interlocking tray with a rubberized base. As a floating floor, its benefit is that it can be installed over existing hard surfaces without the need for mortar or heavy underlayment.

SnapStone reached out to Pro-Motion Technology, Wixom, MI, (www.promotion.us), to create a fixture incorporating LCD/Media players and install them in 252 Menards locations as well as hundreds of specialty floor covering retailers. The Company is also launching a touch screen model in both Lowes and Avaire brand retailers.

“Marketing a new product, it's clear to us that incorporating an interactive component into our displays plays a large role in telling the SnapStone story, and ultimately driving sales,” said Matt Lessman, Marketing Manager, SnapStone.


LYSOL Displays No-Touch Hand Soap System

LYSOL, has introduced the No-Touch Hand Soap System, which helps stop the spread of germs by automatically sensing hands and dispensing antibacterial soap.

LYSOL Healthy TouchNo-Touch Hand Soap System Starter Kits are now available in Soothing Cucumber Splash scent and Cleansing Green Tea & Ginger scent (includes 1-dispenser, 1-8.5 oz. hand soap refill and 4 AA batteries). Hand soap refills (8.5 oz.) are available in three fresh scents: Soothing Cucumber Splash scent, Cleansing Green Tea & Ginger scent and Refreshing Grapefruit Essence scent. Starter kits and hand soap refills are available at Wal-Mart and other grocery, drug and mass stores nationwide.


Digital View has released a 10" widescreen version of its all-in-one ‘VideoFlyer’ digital display and media player. The VideoFlyer 10" is ideally proportioned for shelf-edge mounting. It offers high quality video and audio, alongside options for touch screen interactivity, motion sensors and barcodes. The VideoFlyer 10" incorporates a high resolution, LCD display with Digital View’s ViewStream media player. For more information, contact Digital View Group, (Tel) 408-782-7773; (Web site) www.digitalview.com


LuxuryTec & N4D Bring 3D To Digital Signage

LuxuryTec, which operates The Mirror Image Digital Network, and Atlanta based N4D a provider of the stereoscopic 3D technology, have announced a partnership to provide auto stereoscopic (no glasses needed) 3D digital mirror signage across the USA in facilities including airports, major sporting venues and others.

LuxuryTec’s President, Brian Reid said, “Our strategic partnership brings a new dimension to advertising. Our captivating Mirror Image technology coupled with auto-stereoscopic 3-D will enable advertisers to literally reach out and engage every consumer.”

Clif Parker, N4D’s CEO, said, “N4D’s 20 years of perception research provides LuxuryTec with a definite edge. It also ensures that viewers of the 3D advertisements will enjoy the world’s most comfortable 3D experience.”


Category: Electronic Displays
Display Producer: Focus Display Group
10328 Highland West Drive, Escondido CA 92029

Focus Display Group offers this new 7" LCD embedded into a back lit snap lock frame. It is easy to change out graphics in the frame along with a coordinating video in LCD player. The unit has an embedded motion sensor and LED edge lite.


Category: Bottle Glorifiers
Display Producer: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA 18240

This premium wood and acrylic back bar glorifier was manufactured for Caballeros. The 5 and 7 year old Scorpion Mezcal is served in upscale establishments and many celebrity chef restaurants. The Glorifier was used to bring attention to the bottle on the shelves of upscale venues. The Glorifier features a lightly stained and finished hardwood base, laser cut and engraved acrylic edge light riser, super bright LEDs, and a magnetic changeable number.


NY Times Launches Place-Based Network With RMG Networks

RMG Networks, Inc., (www.rmgnetworks.com), and The New York Times have launched “NYTimes.com Today,” a NYTimes.com content experience for readers on the move. This digital place-based network features the latest news, photos and videos from NYTimes.com. The network is displayed on video screens in over 800 business district eateries in the New York, Los Angeles, Chicago, Boston, and San Francisco markets. RMG's existing digital place-based network (formerly known as 'Danoo') has been entirely re-envisioned to emulate the familiar, trusted design of NYTimes.com. Viewers can go to www.NYT2day.com on their mobile devices to receive a direct link to the NYTimes.com mobile site.

“This platform is a great opportunity to expose our brand to new audiences in a medium that is expanding,” said Murray Gaylord, VP Marketing, NYTimes.com. “This is also an innovative way to extend The Times’s brand to its large audience of business professionals in our key markets.”


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