In-Store Mobile Program Supports AVATAR Launch
Twentieth Century Fox Home Entertainment and JAGTAG have launched a mobile campaign for the release of AVATAR on Blu-ray disc and DVD.
The in-store program leverages JAGTAG’s 2D mobile barcodes in promotions at Best Buy and Kmart locations to offer AVATAR fans clips from the film immediately and the chance to opt-in for ongoing multimedia mobile content.
Every shopper with a cameraphone can snap a photo of the AVATAR-branded JAGTAG on the AVATAR display to receive ongoing AVATAR content throughout the year.
“With this new campaign, we are able to connect with consumers in-store in a new way, while extending the opportunities for engagement through an opt-in mobile update program,” said Mary Daily, Exec. VP, Marketing Fox Home Entertainment.
Disney Store Launches Magical New Store Design
Disney Store is poised to redefine children’s retail, launching a new store design in major markets across the U.S and Europe. More than 20 new and remodeled Disney Store locations are slated to open this year.
The innovative Disney Store design, unveiled for the first time at The Shops at Montebello in Montebello, CA, is a unique destination developed from a child’s perspective. The new store design integrates the latest technology to create an enhanced shopping experience inspired by Disney’s most popular characters and stories.
“We have infused Disney magic into all elements of this one-of-a-kind retail experience, and have selected prime retail centers to launch the Disney Store of the future,” said Jim Fielding, President of Disney Stores Worldwide. “Special features like the iconic Disney Princess castle with magic mirror and the Disney Store Theater are just two of the amazing elements in the new store.”
Jim Beam & Kid Rock Partner To Offer Music Downloads
Jim Beam Bourbon and musician Kid Rock are breaking new ground with a new campaign with Atlantic Records offering fans exclusive downloads of the new, unreleased song, “Times Like These” from Kid Rock’s upcoming album.
These downloads, available via tear pad or on special edition gift cartons of Jim Beam and Red Stag by Jim Beam, mark the first time a spirits brand and major record label have worked together to distribute new music via a non-traditional retail channel on a massive scale.
“Kid Rock’s unique blend of music is a great fit for Jim Beam. We are excited to take our relationship to the next level with this fully integrated program,” said Kelly Doss, Senior Director Bourbons, Beam Global Wine & Spirits. “Kid Rock music downloads are not available online, so this innovative offer rewards our mutual fans with an opportunity to download their favorite Kid Rock music to enjoy with a glass of their favorite Bourbon this summer.”
Walmart Displays New Hi-Tech Entertainment Products
Walmart is displaying new products in its Home Entertainment departments featuring new technologies that keep Americans connected inside and outside the home.
“Customers will discover more high quality internet-ready home entertainment products, new wireless technologies and new mobile devices that offer simple, affordable solutions for creating a more connected life,” said Gary Severson, Sr. VP, Home Entertainment, Walmart U.S. “We also continue to design a well-defined shopping experience in Entertainment that enables customers to find what they need quickly, learn about new technology, compare prices among top brands, and every day find amazing value.”
Walmart will create a “New Technology” HDTV Center, rolling out to 1,200 stores, to showcase new ultra-thin backlit and edge-lit LED TVs. Walmart continues to invest in Blu-ray, now featuring special displays within a redesigned movie department, rolling out to all stores and introducing more new movie values.
Target Reinvents Electronics & Video Game Department
Target is reinventing its consumer electronics and video game department, with a new open layout that will provide an enjoyable shopping experience.
The video game section is being expanded by 30%, revealing a large, open guest friendly format that will include new product-accessible fixtures organized by platform and game genres. A majority of stores will be further enhanced with video game Learning Centers and Trial Stations. Target’s new video game Learning Centers will feature a 40" high definition touch screen where guests can read reviews, learn about game features, and receive recommendations on best sellers.
“Target is committed to creating an intuitive and easy shopping experience,” said Mark Schindele, Sr. VP, Target. “Our guests have asked for additional product diversity and better access to games and information, and our new layout offers them just that.”
A&E & Barnes & Noble Display “The Glades”
A&E Network has launched an innovative marketing partnership with Barnes & Noble to drive tune-in for its new original drama series “The Glades.” In a television and book industry first, A&E has transformed its pilot script of “The Glades” into both a physical and digital book for distribution through Barnes & Noble’s retail and digital channels.
“The Glades” book will be featured on displays in Barnes & Noble’s book stores, reaching millions of customers. A complimentary copy of “The Glades” will be offered to in-store customers, while supplies last.
“We’re excited to partner with Barnes & Noble on this promotion,” said Guy Slattery, SVP, Marketing for A&E. “‘The Glades’ book has all the ingredients to be essential summer reading and drive awareness for the series.”
“We are honored to partner with A&E to launch its new drama series with a book-centric promotion that taps our expertise, retail, online and digital channels,” said Patricia Bostelman, VP Marketing, Barnes & Noble. Fathom Communications developed the concept and managed the unique marketing initiative.
Postal Service Displays ‘Love Letters From Ella’ CD
On sale for a limited time on point-of-purchase displays at U.S. Post Offices nationwide, “Love Letters from Ella”is a collection of the jazz singer's most cherished love songs, recorded with some of her favorite collaborators -- including Count Basie and his orchestra, Joe Pass and Andre Previn.
This special edition also boasts a full reproduction of Fitzgerald’s commemorative postage stamp. “Love Letters From Ella” also features the celebrated singer accompanied by the London Symphony Orchestra on a rendition of “Cry Me a River.” The CD is being sold on displays at 3,200 Post Offices across the nation.
Mattel And WWE Launch Toy Line Worldwide
World Wrestling Entertainment and Mattel have debuted a comprehensive line of WWE action figures and accessories on store shelves worldwide. These two entertainment brands will bring the thrill of WWE home to the more than half a billion television households that view WWE programming worldwide.
“Mattel is excited to bring the iconic WWE entertainment brand to fans worldwide, through an authentic line of products that capture all the drama and excitement that makes the WWE a worldwide phenomenon,” said Tim Kilpin, GM, Mattel Brands’ Games Division.
Toys ‘R’ Us Stores Bring ‘Toy Story 3’ To Life
Toys “R” Us has created the ultimate “Toy Story 3” destination in all of its 1,300 toy stores around the world. Kids can “Live the Adventure” when they visit dedicated "Toy Story 3" boutiques, filled with the largest assortment of “Toy Story”-inspired toys, including action figures, construction sets, role play accessories, musical instruments and electronic devices.
“For nearly 15 years, kids and kids at heart have imagined that the toys they find in Toys “R” Us stores can come alive and have their own adventures thanks to the magical storytelling of the Toy Story films,” said Karen Dodge, Sr. VP, Chief Merchandising Officer, Toys “R”Us, Inc. “The powerful connection to toys evoked by the films match our brand perfectly, and to bring this playtime experience to a new generation of kids, Toys “R” Us stores are now showcasing a broad assortment of “Toy Story 3” merchandise, including dozens of items that can only be found in our stores.”
New WD TV Live Plus HD Media Player On Display
WD has introduced the WD TV Live Plus HD media player, which makes it easy for Netflix members to instantly watch thousands of TV episodes and movies on their HD television set. The new Netflix interface enables members to add movies to their instant Queue right from their TV.
“The WD TV Live Plus HD media player is unique as it allows digital media buffs to play all of their own personal HD media stored anywhere on their network,” said Dale Pistilli, VP, Marketing for WD's branded products group.
7-Eleven Displays Zynga Game Cards
7-Eleven is partnering with Zynga to offer FarmVille-, Mafia Wars- and YoVille-branded items on many of the convenience retailer's products, including signature Slurpee® and Big Gulp® drinks in nearly 7,000 stores across the United States and Canada. The campaign will allow consumers to redeem exclusive virtual items within Zynga games.
“7-Eleven’s partnership with Zynga has launched one of the most unique campaigns in our history,” said Rita Bargerhuff, 7-Eleven Chief Marketing Officer. “It gives millions of loyal fans, who regularly play Zynga games, access to incentives on more than 30 products in our stores. The Zynga universe of gamers is vast, and we knew we had to come up with a promotion fit for this demographic. Attracting millions of consumers to 7-Eleven stores with exclusive items for Zynga games creates an additional opportunity for them to try our products.”
NYKO Displays Power Charge Bases
NYKO is using this pallet display to merchandise its Charge Bases.
The displays were featured in mass merchandisers such as K-Mart, Sears and Costco. NYKO utilized two structurally different displays with five different sets of graphics to meet individual retailers’ needs.
The display graphics explained how the products worked, and the display held a large volume of product in a minimum of floor space.
These displays were produced for NYKO by Meridian Display, (www.meridiandisplay.com), a St. Paul, MN-based p.o.p. display firm.
ClearSounds Displays Assistive Device Product Line
ClearSounds has taken the thought process out of creating a Profitable Assistive Device Program. This new display comes loaded with top-selling products. Retailers pay one price and make an instant profit on each item sold.
This display, ideal for office product retailers, comes fully loaded with the following products: CS-TALK500ER - Emergency Response Amplified Talking Telephone with 40 dB gain, talk-back numbers and caller ID; NEW ClearTV 2.3MHz TV Listening System-- Wireless Infrared system works with any TV including LCD and Plasma. Amplified Cordless Telephone--Expandable with caller ID and vibrating ring signaler; DECT 6.0 Cordless Telephone with built-in Answering Machine; Amplified Power Neckloop 30 dB gain. Connects with cellular phones, home/office phones, iPods, laptops, etc.
HP Transforms Walmart Photo Departments
Walmart is rolling out the HP “Prints in Minutes” retail publishing service in 3,600 of its stores across the U.S. Customers will be able to take advantage of a fast, high-quality photo print service as well as a broad array of personalized printed merchandise, at “Prints in Minutes” kiosks.
The service features the HP Instant Print Solution, a self-serve system that lets consumers pick up orders for prints and creative products within minutes of ordering or at a later time by using a secure order storage feature.
Sony Offers Retailers New Photofinishing Kiosk
Sony has added features to its Sony PictureStation to meet retailers’ expanding digital photo printing needs. Sony’s solutions can be customized for different sales environments - a countertop unit in the form of the Sony SnapLab or a stand-alone PictureStation kiosk. Sony's system helps retailers offer everything from 4x6 photo prints to MemoryStick media, digital photo frames, Cybershot digital cameras, batteries and readable/writeable disks for sharing and storing photos.
Belinda Lopresti, Senior Marketing Manager, Sony’s Digital Photofinishing business, said, “This ‘Sony United” approach allows retailers to leverage Sony’s brand power, while increasing customer traffic and extending store visits. Lopresti said, “SonyPictureStation allows the smaller stores to offer the same top quality prints as mass retailers, and also a wider selection of digital photo-related accessories.”
Orange County Choppers Roadhouse Set To Open In NY
Advent Entertainment has acquired rights to develop, own and operate Orange County Choppers Roadhouse, a full-service restaurant, microbrewery, gaming, hospitality, retail and entertainment experience, based on the popular Orange County Choppers brand. Orange County Choppers has garnered worldwide acclaim for its custom-built motorcycles and hit reality television show “American Chopper” on TLC.
The first Orange County Choppers Roadhouse will open in Newburgh, New York, home to Orange County Choppers’ headquarters, custom motorcycle shop and motorcycle showroom. The 8,500 sq. ft. flagship Orange County Choppers Roadhouse, designed by CORE architecture + design in Washington, D.C., will include a casual restaurant featuring authentic American-style comfort food, spectacular center bar and keg room with 165 beers on tap, live music venue and the “Chop Shop,” its retail store.
Kinect For Xbox 360 Requires No Controller
Microsoft is introducing Kinect for Xbox 360 with no controller required. Kudo Tsunoda, Creative Director, Microsoft Game Studios, said, “With ‘Kinectimals’ and ‘Kinect Sports,’ ‘Your Shape: Fitness Evolved’ and ‘Dance Central,’ your living room will become a zoo, a stadium, a fitness room or a dance club. Using Kinect is as simple as stepping in front of the sensor. It recognizes you, responds to your gestures, listens to your voice, and, works with every Xbox 360.”
Pioneer Navigation System Entertains With Pandora
Pioneer Electronics has launched the AVIC-Z120BT in-dash navigation system, which brings together the best route guidance features with more entertainment and convenience attributes that include PandoraLink for Pioneer App, MusicSphere, Pioneer’s proprietary music analysis software, a revolutionary 3D user interface and ECO Graph for eco-friendly drivers. Pandora internet radio fans now have a control interface directly on the AVIC-Z120BT.
Heineken Conducts ‘Plug Into Summer’ Promotion
Heineken is conducting a ‘Plug into Summer’ consumer initiative aimed at bringing off-the-chart music experiences from some of the hottest music artists to consumers. The program combines promotional packaging, cutting-edge brand experiences, exclusive merchandise tie-ins with partners such as Fender Guitars, and an on- and off-premise display program.
Breege Murphy, Channel Marketing Manager, Heineken USA, said, “Our blowout ‘Plug into Summer’ program has all the elements to inspire consumers to seize the moment and ‘plug in’ by creating the ultimate summer party at home through the fusion of great music, incredible fusion food suggestions and ice cold Heineken and Heineken Light beer.”
Interactive retail displays featuring light, sound and themed display enhancers, including branded guitars, iPod docking speaker with amp and lighted music towers, will create electrifying in-store music destinations.
JOLT ENERGY Runs Music Promotion
JOLT ENERGY wanted to gain attention in target markets through c-store display. A promotional program was developed that utilized the product’s “safety seal” to deliver the message, which was reinforced with clings and posters.
It was touted as the first under the cap promotion in the energy category. JOLT offered a free music download with every purchase (through partner Island Def Jam Records) with a chance to win a grand prize concert experience. The promotion achieved awareness at the point of sale, drove traffic to the website and created consumer interaction with the brand. This promotion was developed by Concept One Communications, Westport, CT; (Tel) 203-221-1118; www.conceptone.com.
Best Buy Conducts ‘Live’ Mobile Tour
Helios Interactive Technologies (www.heliosinteractive.com) has provided 3D augmented reality technology for the multi-city 2010 “Best Buy Live”" tour. The Best Buy Live trailer will introduce consumers to the retailer’s latest products, and offer them a chance to win prizes by participating in a game -- the first augmented reality installation ever to be used in a sweepstakes. Shadowing the NASCAR circuit, the trailer will also stop at air shows, fairs, festivals and other community events. The game offers participants a chance to win a Best Buy gift card by interacting with a 3D display that features the Best Buy Racing Team's #43 car, driven by A.J. Allmendinger.
A visitor approaching the display is given a free card and when held in front of the display, an image of the #43 car appears in the center of a screen, with logos from various Best Buy brands surrounding the car. The display lets the user know if he or she is a winner. Winners receive a $10 Best Buy gift card GMR Marketing (www.gmrmarketing.com), a leading experiential marketing agency, is managing the mobile tour.
Category: Permanent Displays
Display Producer: Nashville Display
306 Hartmann Drive, Lebanon, TN 37087
This DVD-Blu-ray Disc Spinner has 48 facings and features an anti-sweep system and clear pushers. The display is constructed from wire, wood, metal and tubing. The wood header sign panels have clear channels for changeable graphics. The metal parts have a durable finish.
Category: ermanent Displays
Display Producer: AMD Industries
4620 West 19th Street, Cicero, IL 60804
This fixture program for LG Electronics promotes its complete line of large Home Appliances. Shoppers are provided with multiple self-help interactive tools to evaluate products and compare features. The Discovery Zone inspires shoppers. This program is featured at select Sears stores and is constructed from a broad array of permanent display materials with integrated interactive technologies.
Category: Promotional Displays
Display Producer: Flair Display, Inc.
3920 Merritt Ave., Bronx, NY 10466
This promotional display for Moet Champagne was designed to be used during the period when the Oscars were announced. The display featured temporary materials including foam board and corrugated. Digital printing promotes the Champagne during Oscar month for celebration parties.
Category: Permanent Displays
Display Producer: Nashville Display
306 Hartmann Drive, Lebanon, TN 37087
This book/magazine End Cap/In-Line Fixture is constructed from wood and metal with adjustable shelf sections with wood fronts. The end cap has wood ends, a wood header sign holder which has a channel for changeable signs. Metal parts have a durable powder finish.
Category: Permanent Displays
Display Producer: Kosakura
2215 S. Standard Ave., Santa Ana, CA 92707
Kosakura created this Flip Video interactive end cap for Best Buy retail locations. One overall design had to be transformed to fit two different Best Buy retail layouts. The display incorporates interactive video and switching, security for Flip Video products that ties into Best Buy systems, and battery charging for Flip Video products.
Category: Promotional Displays
Display Producer: Justman Packaging & Display
5819 Telegraph Road, Commerce, CA 90040
This display was designed to merchandise Barbie licensed apparel along side Barbie dolls and accessories in Kmart stores. The two 1/2 pallet displays are placed next to each other in the Kmart toy aisle to provide an impactful shopping experience. Back panel graphics are designed so either of the 1/2 pallet displays can also be placed alone. The 1/2 pallet displays are constructed with Litho-Laminated Corrugate, Flexo Printed Corrugate and a Metal Bar.
Category: Promotional Displays/Standees
Display Producer: Proprint Services Inc.
5621Finch Avenue East, Unit 5, Toronto, Ontario, Canada, M1B 2T9
Hennessey Privilege launched a Hispanic trade marketing program utilizing popular Latino DJs to serve as brand ambassadors. Various POS elements reflecting the DJs were created. Shown is the DJ Eddie One Standee. Mercury Mambo, Austin, TX did the creative.
Category: Corrugated Displays
Display Producer: Great Northern Corp.
1800 South Street, Racine, WI, 53404
The objective for this Nintendo Mixed Mario Pallet for WalMart was to create a pallet display that would showcase Nintendo's new Wii release, "Mario Super Sluggers" and also merchandise/advertise 3 other existing Mario games. It was important to develop a visually compelling merchandiser that followed both Nintendo and WalMart guidelines.
Category: Promotional Displays
Display Producer: Launch Creative Marketing
208 South Jefferson Street, Chicago, IL 60661
Sara Lee recently promoted its partnership with Disney Pixar’s “Toy Story 3.” Display materials included standees, pole signs, large displays, and header cards. The elements could be assembled together to create a multi-dimensional, eye-catching display that would command attention in busy stores. The displays communicated the brand’s “Toy Story 3” premium offer and contest.
Nashville Display offers its anti-sweep system with pushers that keep DVDs front faced as shown in the display shown, which substantially reduces theft at retail. With this anti-sweep system, only one DVD can be removed at a time without sweeping, or removing all DVDs in a pocket. A DVD that is removed from the display by a consumer can be easily replaced. This system can be incorporated in any custom display designed for DVD-Blue-ray Disc product. For more information, contact Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087. (Web Site) www.nashvillewire.com
Spiroflex offers an extensive range of high quality Anti-Theft Reel products; all of which are available with a variety of mounting options and retract forces. The wide range of options available allow its Anti-Theft Reel products to be integrated into almost any display; allowing display designers to place valuable products in the hands of customers whilst still maintaining security. For added protection Spiroflex can also offer optional alarm modules and alarmed product stands. For more information, contact Spiroflex Inc., (Tel) 419-360-2297; (Web Site) www.spiroflex.com
Intelligent Loss Prevention (ILP) offers Advantix, a modular system that securely displays and powers electronic devices through a single cable. The naturally recoiling PowerSensor cable allows shoppers to fully interact with a product and then returns it to a fixed position. Adaptable connectors fit a range of cell phones, GPS and MP3s while flexible expansion lets the user control the number of items to be secured. RF key card management increases security and ease of use. For more information, contact Intelligent Loss Prevention, 1400 Eddy Ave., Rockford, IL 61103. (Web Site) www.intelligentlossprevention.com
Se-Kure Controls offers the Vantage II Display Security System with power options to display merchandise from the side of the stand or underneath. It is designed to protect mobile phones, digital cameras and camcorders as well as MP 3 players and GPS Units. Vantage II comes in a wide range of colors including white and provides programmable buttons, an LED status indicator and flexible configuration to protect from one to one hundred SKUs. For more information, contact Se-Kure Controls, 3714 Runge St.,Franklin Park, IL 60131. (Web Site) www.se-kure.com
Maryland Precision Spring offers SLIDELINES™ and Reel Retrievers, which are powerful, visible deterrents to shoplifting by attaching to the product while keeping the merchandise securely tethered. SLIDELINES and Reel Retrievers come in a variety of sizes to meet specific needs. The compact-designed Reel Retriever provides invisible installation, nylon-coated SS cable and replaceable ends that provide neat, secure displays. For more information, contact Maryland Precision Spring, 8900 Kelso Drive, Baltimore, MD 21221. (Web Site) www.mw-ind.com
Vanguard Products Group, Inc., offers The Vital Solution with the launch of its new Sprint HTC EVO 4G phone in over 1,000 stores nationwide. The Solution features hidden, feather-like coiled cord, self-centering product display base, dual security Flex Sensor and numerous display options. The Solution provides a pleasant shopping experience and powers and protects a wide range of phones and devices at low-cost. For more information, contact Vanguard Products Group, Inc., 720 Brooker Creek Blvd., Ste. 223, Oldsmar, FL 34677. (Web Site) www.vanguardproductsgroup.com
Scorpion Security Products offers a solution for displaying live handsets. The Scorpion is the most secure device of its kind. It permits the display of live phones, ereaders, laptop computers, netbooks, camera's or any handheld device. The mechanical design is totally streamlined so that employees don’t spend large amounts of time fitting products with Scorpions. The Scorpion was designed to be installed quickly and efficiently. The Scorpion’s mechanical design also makes it extremely durable. It is designed to be used repeatedly and with a variety of products. For more information contact Scorpion Security Products, 1429 Upper Front Street, Binghamton, NY 13901. (Web Site) www.scorpionsecurityproducts.com
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