Ultra 3-D Movie Posters Promote ‘Avatar'
The producers of Avatar, James Cameron’s epic motion picture, wanted movie posters that reflected the breakthrough 3-D experience they delivered in the theater. The latest 3-D marketing revolution came in the form of 3-D movie posters that have unimaginable depth and clarity.
The Ultra-3D Avatar posters were produced on new lenses utilizing a unique technology developed by Virtual Images, a leading provider of 3-D marketing products located in Redlands, California. Virtual Images worked with 20th Century Fox to produce nearly 2,000 Ultra-3D movie posters located in theaters and high-traffic venus throughout the world.
Instant Movie Downloads Kiosks Debut At Retail Outlets
Symwave and XONA Media have debuted Instant Movie Download (XIMD) technology which enables consumers to download DVD-quality movies to portable devices in less than 10 seconds. This breakthrough download speed paves the way for dramatically improved consumer buying experiences via automated download stations at retail locations.
Consumers benefit from unlimited inventory of movies that are never out of stock and do not need to be returned. “We developed the MK3 Kiosk to be the most flexible distribution platform,” said Pete Popcke, Chief Operating Officer of XONA Media. “A key design goal was to protect our retailer customers in the coming digital transformation, with a digital download time at retail locations up to 1000 times faster than downloading a movie at home. The 10 second movie download sets a new standard at a wide variety of retail locations including grocery and convenience stores, travel depots, and consumer electronics retailers.”
New “Lights Alive” Design Brightens Gorilla Games Store
The Gorilla Games store recently introduced the “Lights Alive” modular header system for slatwall or wall applications in its store within a store. The units come in standard 4 ft. sections and simply plug together in a series. Bright fluorescent tubes, with down and up light options, make these units a feature in any retail environment. Images can be easily changed out and various sizes are available.
According to Gorilla Games CFO Tate Fisher, "The system is cost effective, versatile and easy to install." The lights alive modular header system was developed by Walls + Forms, (www.wallsforms.com), a Dallas, TX-based manufacturer of unique single and double sided lightboxes.
Rosetta Stone Opens Experience Store In Times Square
Rosetta Stone has opened an experience store at 2 Times Square in New York City. The store is designed to provide a complete experience of the Rosetta Stone solutions and will allow consumers to fully engage in the award-winning method that unlocks the natural language-learning ability in everyone.
“As we continue our global expansion, we’re excited to be opening this experience store, alongside many of the world’s top brands,” said Eric Duehring, Rosetta Stone’s VP Marketing.
“We are committed to providing consumers with the chance to experience Rosetta Stone anytime, anywhere in the world,” said Matthew Pforr, Retail Sales Director, Rosetta Stone. “With the Times Square experience store, more people will have the opportunity to begin their language learning journey with Rosetta Stone.”
OPI Displays Alice In Wonderland- Inspired Nail Lacquers
OPI will debut four limited-edition Nail Lacquer shades inspired by Alice In Wonderland. The fantastical shades include: “Absolutely Alice” - an absolutely amazing blue glitter; “Thanks So Muchness!” - a “much-have” red shimmer; “Off with Her Red!” - a glowering, empowering hot red; and “Mad as a Hatter” - a madly marvelous black-multi glitter. The spectacular colors are featured in a beautiful movie-themed display.
The Alice In Wonderland-inspired Nail Lacquers by OPI are on display at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard's, JCPenney, Pure Beauty, Regis, Trade Secret, and Ulta.
BigBox DVD Movie Rental Service Now Available
Mosquito Productions of Blaine, MN has opened up their latest BigBox DVD automated rental kiosk to the public, offering movie rentals on a per-hour basis. With prices at just 6 cents per hour for new DVD releases, 4 cents for DVDs more than 1 year old, and 9 cents for Blu-ray Discs, a customer can conceivably rent a new release title for less than 25 cents if they care to just pick it up, watch it, and return it right away! Offering rentals on a per-hour basis gives the customer incentive to bring the movie back in a timely manner in order to save money, and that in turn keeps the inventory fresh in the kiosk.
BigBoxDVD.com is also a core part of the service, allowing customers to search and view details on over 100,000 titles. The website shows which titles are available in which kiosks, and even gives them the opportunity to request to have a title added to their favorite kiosk.
Dish Network Prepares For Retail Launch
DISH Network®, a leading provider of HD satellite dishes, is gearing up to launch its services at retail. Performance Retail Marketing, a Bensenville, IL-based marketing agency, (www.prmchicago.com), will support DISH Network in their retail marketing efforts. This floor display, headlined “Great TV For Less,” demonstrates DISH Network’s services and provides take-home literature for shoppers. “There is a real energy at DISH Network and we are excited to be a valued partner,” said agency president Tony Valtos.
Floor Displays Highlight Electronic Calculators
Office Depot is featuring this floor display for electronic calculators internationally. The display is made of wire and sheet metal.
Styrene graphics panels are attractive and durable. The display organizes Office Depot’s selection of calculators and helps boost sales during peak selling seasons. The displays hold a large volume of product and enable individual stores to customize the product selection that is displayed. This Office Depot Electronic Calculator Floor Display was created by MEASA Displays Mexico, (www.displaysmexico.com.
Office Depot Features Poster Boards & Accessories Center
Office Depot stores are featuring this Poster Boards, Project Boards and Accessories Center. The custom wire shelf and divider system displays various sizes and color of presentation boards, project boards and accessories. The custom shelf system was designed to hook into standard store gondolas. Special signage designates the different product categories and provides product information to help customers find the appropriate products for their projects. This display system was created for Office Depot by Nashville Display, (www.nashvilledisplay.com), a Lebanon, TN-based point-of-purchase display firm.
Walmart Promotion Offers HDTV Installation Service
Walmart recently introduced an affordable HDTV Installation Service. HDTV Installation packages can be purchased at Walmart based upon a customer's need, starting at $99 for basic HDTV setup including consultation and an after setup tutorial from a professional installer. In addition to displaying the installation service in its electronics department, Walmart is also displaying an increased assortment of HDMI cables and TV wall mounts.
iMemories Displays Movie Digitizing Service
iMemories, a premier Web destination for digitizing, storing and sharing home movie films and videos, has formed an agreement with BLOCKBUSTER to market film and video transfer services and online video sharing to Blockbuster customers through kiosks at select BLOCKBUSTER retail stores. With the iMemories service, consumers can experience their personal videos on DVD, on the Web or on mobile devices.
“The volume of aging and unwatched home videos and films in American households today is staggering,” said Mark Rukavina, CEO of iMemories. “iMemories offers people a safe and convenient way to digitally preserve their family movies so they can be enjoyed and shared forever.” iMemories' customers can store and share their personal videos online through individualized websites or produce customized DVDs.
Barbie "I Can Be" Campaign Promoted In-Store
Barbie® has launched a global campaign to inspire girls career aspirations. For the first time, consumers can help select Barbie® doll's 125th career by voting online and choosing from among Architect, Computer Engineer, Environmentalist, News Anchor or Surgeon. “Barbie inspires girls to try on different careers, encouraging them to play out their dreams,” said Stephanie Cota, Sr. VP, Barbie Marketing.
In 2010 Barbie® doll continues to take on aspirational careers with the introduction of I Can Be™… a Rock Star, Pet Vet, Doctor, Dentist, Race Car Driver, Babysitter, Snowboarder, Ballroom Dancer, Preschool Teacher, Ballerina and Pizza Chef. Each of these dolls allows girls to ‘try on’ different careers. Girls can also extend their play online, as each toy comes with a special code that unlocks online games specific to that particular theme. In-store posters support the “I Can Be” campaign.
Disney Store To Open State-Of-The-Art Store In NYC’s Times Square
Disney Store will transform an expansive retail space in New York’s Times Square into a state-of-the-art, interactive retail destination set to open in fall 2010. The new Disney Store will incorporate technologically advanced displays including an interactive Disney Princess castle. A new children’s theater will feature Disney entertainment.
The new Disney Store will facilitate interactive play, host children’s activities, and celebrity appearances. Over the next five years Disney Store plans to transform more than 300 locations across the US and Europe.
Seagate Displays BlackArmor USB 3.0 External Hard Drive
Seagate has unveiled the BlackArmor USB 3.0 portable external hard drive performance kit for notebook computers. Demonstrating its industry leadership in delivering advanced and easy-to-use storage solutions, this all-in-one USB 3.0 toolkit packages a 500GB 7200RPM 2.5-inch portable hard drive, power cable and PC express card, to deliver real-world, proven speeds up to three times faster than its USB 2.0 predecessor, making it one of the fastest portable hard drives available. The BlackArmor USB 3.0 toolkit makes it easier and less time-consuming to store and share large amounts of rich digital content. Waiting for large files to transfer will now be a thing of the past.
“The growing presence of large multimedia files in the home means that connectivity and speed is a top concern,” said Dave Mosley, Seagate Exec VP, Marketing. “The delivery of USB 3.0 further underscores our commitment to giving people an efficient way to store, access and share their digital creations.”
WD Displays 3.0 Desktop External Hard Drives
WD, a leader in external storage solutions, has introduced its fastest My Book external hard drive ever -- the new My Book 3.0 desktop external drives, among the first devices certified with the SuperSpeed USB 3.0 interface. With an interface that’s up to 10 times faster than the previous-generation USB 2.0 interface, the high-performance My Book 3.0 drive significantly reduces the time it takes to open and save large files.
Offered standalone, or in a kit that includes a USB 3.0 P adapter card, the 1 TB My Book 3.0 drive is now on display at select retailers.
“With the new My Book 3.0 drives, consumers have the speed they need for resource-intensive video editing, animation, and graphic design applications,” said Dale Pistilli, VP Marketing WD.
AT&T Opens First Dedicated Chinese-Bilingual Store In U.S.
AT&T has unveiled the first AT&T Chinese-bilingual store in the heart of New York’s Chinatown to address growing demand for advanced wireless data products and services in the Chinese-American community.
The store is the first AT&T operated store in the country to feature a Chinese-bilingual retail concept, which provides convenient access to AT&T’s latest wireless offerings and is supported with bilingual sales representatives and in-store signage. The 2,000 sq. ft. store will provide customers with a “try before they buy” sales experience with a wide selection of cell phones, smartphones, netbooks and wireless accessories.
Ford And Best Buy Partnership Drives Increased Exposure For Ford Products
Ford and Best Buy recently completed a 30-day pilot program aimed at helping build awareness of the SYNC® in-vehicle connectivity system. Ford dealers teamed up with Best Buy locations to offer consumers free SYNC demos outside a Best Buy store in a SYNC-equipped vehicle. Ford, Lincoln and Mercury owners could sign up for personal SYNC tutorials and phone compatibility testing and upgrades. Offering more than 90 different mobile phones and all major carriers, Best Buy Mobile focuses on smartphones, an important device for maximizing SYNC capabilities.
“In combination with our Ford dealership network, we’ve given consumers through our Best Buy relationship a way to fully experience the power and performance of SYNC,” said John Felice, Marketing Manager, Ford, Lincoln Mercury Divisions.
Movies, TV Episodes Streamed Instantly From Netflix Headed To Nintendo’s Wii
Nintendo and Netflix have formed an agreement that will allow Netflix members who are also owners of Nintendo’s Wii™ console to instantly watch thousands of movies and TV episodes streamed from Netflix to their TVs. Netflix is scheduled to go live on the Wii console this spring in the U.S at no additional cost to Netflix members who have a Netflix plan, a Wii console and a broadband Internet connection. The partnership between the two companies will extend the reach of content streamed from Netflix, thanks to the popularity of the Wii.
Disney’s New Alice In Wonderland Inspired Fashions Featured In Special Store Window Displays
Disney has launched a designer collection of apparel and accessories inspired by its film, “Alice In Wonderland.” Disney Consumer Products collaborated with jewelry designer, Tom Binns, fashion designer Sue Wong and Swarovski, to create an interpretive line that brings the film and it’s characters to life.
DCP and Bloomingdale’s have joined forces to create one-of-a-kind window displays at Bloomingdale’s flagship store in New York City. The windows will feature props from the film and highlight a selection of items from the designer line. The windows will be complemented by a special exhibit in the contemporary sportswear department, which will feature select costumes and props detailed with information from the film. Bloomingdale’s stores across the U.S. will enhance their Alice In Wonderland merchandise displays with special signage and video screens that will play behind-the-scenes footage.
‘Avatar’ And Other 3D Movies Set Stage For 3D TV Debut, In-Stat Says
The popularity of Avatar and other 3D movies will put 3D TV on the map for consumers, reports a new In-Stat study, “3D TV Coming Soon to a Home Near You.” 2010 will be a big year for 3D entertainment, as movie studios release more 3D films shown in a growing number of 3D-equipped theaters.
“Exposure to 3D films is important to the debut of 3D TV, because consumers who have seen 3D films are more interested than the general population in being able to view 3D content at home,” said Michelle Abraham, In-Stat analyst. “In-Stat’s 3D consumer survey shows that 64% of consumers are at least somewhat interested in 3D in the home. For those who have seen a 3D movie, the percentage increases to 76%.”
In-Stat projects worldwide 3D TV shipments will reach 41 million in 2014. 3D Blu-ray player shipments will track closely with 3D TVs. Pricing is a major barrier, as survey respondents are not willing to pay much of a premium for 3D TV sets and Blu-ray players.
Consumer Electronics To Grow In 2010
The consumer electronics industry will generate more than $165 billion in U.S. shipment revenues this year, a slight increase, according to the Consumer Electronics Association.
The wireless handset category is expected to have a strong 2010. Smartphones will generate nearly $17 billion in shipment revenue and more than 52 million unit sales. Smartphones comprise more than 30% of total wireless phone shipments, with that number increasing. Sales of computers are expected to be a bright spot, helped by the popularity of netbooks. Netbook sales more than doubled in 2009. In 2010, more than 30 million notebooks will be sold, generating more than $14 billion in revenue. Blu-ray unit sales rose 155% in 2009, generating more than $1 billion in revenue. In 2010, unit sales are projected to top 11.5 million and revenues will increase to $1.4 billion. The TV market has been a primary revenue driver recently as consumers transition to high-def, flat-panel sets. Unit sales will climb to more than 37 million in 2010 but price drops will cause display revenue to decline slightly to $22 billion.
Consumers Desire Better Retail Experience When Buying Communications Products
Three out of four consumers still want to visit a physical retail store when buying a communications product or service, but they are not very satisfied with their experience, according to a new Accenture study. More than half (56%) of the consumers surveyed had bought a mobile phone, wireless phone service plan, or cable television service at a provider's retail store in the past year.
According to the survey: 75% of consumers - especially professionals and 18 to 34 year-olds - want to visit a retail store when buying communications-related products and services, and 77% of all consumers think it’s important that a communications provider has a physical store they can visit. Seventy-seven percent of consumers said the quality of the store experience is an important factor in their decision to do business with a communications provider. Although more than half of consumers (59%) said their experience in a provider’s retail store was good, 30% said their experience was fair or poor and only 11% said their experience was excellent.
Wi-Fi-Enabled Phone Shipments Continue To Double Every Two Years
ABI Research found that dual-mode cellular/Wi-Fi handset shipments were set to double between 2008 and 2010. ABI Research analysts have confirmed that a similar pattern will hold true - or even accelerate - for the period 2009-2011. This year is on track to see 144 million handsets shipped, with forecasts for 2011 at just over 300 million.
“Wi-Fi’s penetration into handsets has more momentum than the bad economy,” said industry analyst Michael Morgan. “It has become a must-have item much as Bluetooth did earlier. But just having Wi-Fi in the handset isn’t enough. You have to have a reason for customers to use it. Until now it has been predominantly for data use, with voice struggling to find its niche.” Previously people did access data, but the iPhone led people to use Wi-Fi to a degree never seen before.”
FLIRT! Launches Rock-n-Rebel Fragrance
FLIRT! Cosmetics has teamed up with twin-sister pop-rock duo, “The Veronicas” as style ambassadors for its latest fragrance launch, FLIRT! Rock-n-RebelTM Perfume Spray. Julie Howard, Sr. VP Marketing, FLIRT! Cosmetics, said, “We are thrilled to be working with The Veronicas as style ambassadors as they represent everything that FLIRT! Rock-n-RebelTM is all about - edginess, femininity, individuality, energy and fun.”
Coty Promotes Beyonce Heat Fragrance
Beyoncé has launched her debut fragrance, Beyonce Heat. A captivating scent that exudes passion and unleashes a spirited fire within, Beyoncé Heat embodies Beyonce’s sexy aura and unique sensual appeal.
Apple Launches iPad
Apple has introduced iPad, for browsing the web, reading and sending email, enjoying photos, watching videos, listening to music, playing games, reading e-books and more. iPad is just 0.5 inches thick and weighs just 1.5 pounds- thinner and lighter than any laptop or netbook. Steve Jobs, Apple’s CEO, said, “iPad creates an entirely new category of devices that will connect users with their apps and content in a more intimate, intuitive and fun way than ever before.”
adidas Launches Real-Time Audible Coaching
Adidas has launched the miCoach training platform, which verbally coaches an individual during a run. The miCoach interactive training platform features: The miCoach Pacer - a small, lightweight device that delivers real-time audible coaching as a user exercises and The miCoach Zone - an easy to read color-code LED display on a wristband device.
Auto-Finder Wireless Car Locating Device Launched
Finder Technologies has introduced the Auto-Finder to help consumers locate their vehicle from up to a half mile away. The Auto-Finder is the first of a new category of family safety products featuring Finder Technologies' micro antenna system. The Fynder(TM) technology platform is superior to GPS or mobile device apps because there is no requirement of open sky for satellite signals or having to preset your location every time you park.
Red Exhibits offers the Portofino exhibit system, which combines a tubular aluminum frame with seamless environmentally friendly wrinkle free dye sub custom fabric graphics. The structure is designed to provide a large graphics area for a 20 foot inline exhibit. It sets up in minutes. The exhibit’s shipping cases convert into two exhibit counters for the booth. For more information, contact Red Exhibits, 1010 Brioso Drive, Costa Mesa, CA 92627; (Tel) 888-733-1118; (Web site) www.redexhibits.com
Microsoft recently partnered with Show Media, to create a major presence for its new Bing Mobile App at the 2010 Consumer Electronics Show. Show Media provided free shuttle rides for show-goers who downloaded the Bing Mobile App. CES patrons were shown the benefits and features of the new Bing Mobile App via a Bing Ambassador onboard all vehicles. Show Media designed a multi faceted marketing and experiential initiative which included significant branding, transportation and interaction with attendees of the CES show. The marketing initiative included branded signage, custom traffic cones, mega-floor graphics, custom flags and a BING Solution Station tent. (Web site) www.showmedia.com
Palm Constructs Pop-Ups in LA’s Retail Hubs
Palm was looking for a unique experience to launch the Palm Pre. This custom temporary Pop-Up solution was placed in two of Los Angeles’ most trafficked retail hubs: The Americana at Brand and The Grove. Modern cedar decking and glass walls were at the forefront of the minimalist design of the space. Ample seating and shade umbrellas beckoned consumers, and also gave Palm brand ambassadors an opportunity to engage with the public, review the features of the Palm Pre, and to conduct market research. The Palm Pop-Ups program was developed by Sparks, Philadelphia, PA, (www.sparksonline).
VIZIO Collaborates With Beyoncé In National Campaign
VIZIO, a leading LCD HDTV Company, has entered into a three year, North American endorsement agreement with international pop-music icon and film star, Beyoncé Knowles - Carter, which includes using her as a spokesperson VIZIO for North American advertising, packaging, web, promotions, public relations and point of sale materials.
The partnership will also allow Knowles to participate in the design and performance characteristics of new products from VIZIO’s ever-expanding line of audio, visual and web-enabled products. Laynie Newsome, VP Sales & Marketing Communications, VIZIO, said, “We believe both VIZIO and Beyoncé are closely aligned as American success stories who have redefined the rules in our respective industries.” More than 13 million U.S. households own a VIZIO HDTV.
Tide Pop-Up Studio Spotlights Tide iPhone App
At the heart of P&G’s new Tide campaign is a pop-up Tide Studio, where visitors can stop by the free, T-Shirt Creation Station and design an original screen-printed Tide T-shirt. Along with developing the experiential program for P&G, Gigunda Group, an experiential marketing agency based in Manchester, New Hampshire, created an elevated 450 ft. long Everyday Runway as a way for visitors to strut their t-shirt handiwork. With a live DJ spinning beats and celebrity stylist standing by to offer free style consultations, visitors can experience the thrill of the catwalk.
Sprint Uses GestureTek's 3D Interactive Digital Signage
Sprint is using 3D depth tracking technology from GestureTek Inc., (www.gesturetek.com), for a gesture-based interactive digital signage display. Sprint's 3D depth sensing interactive display screen, with mobile phone connectivity, will track people’s body movements and respond by sending a Sprint promotional message that follows them whenever they walk in front of the interactive billboard. The motion-detecting advertising message will invite users to create their own personalized interactive wall art on the screen, by calling Sprint on their mobile phone.
EA & Dr Pepper Unveil Marketing Partnership
Electronic Arts and Dr Pepper have launched a marketing program delivering custom interactive entertainment to Dr Pepper fans. Consumers who buy 20-ounce bottles of Dr Pepper can also download new, exclusive content in EA games like virtual clothes for their Sims or body parts for their Spore™ creatures. Gaming fans will receive access to these add-ons with codes on more than 500 million Dr Pepper bottles. Tony Jacobs, VP Marketing, Dr Pepper, said, “The promotion gives fans a gaming experience they can only access through Dr Pepper.”
Coca-Cola Zero Partners With ‘Avatar’
Coca-Cola’s Coca-Cola Zero brand recently partnered with Twentieth Century Fox on a major global promotional campaign tied in with James Cameron's epic film AVATAR. In an effort to provide consumers with the most compelling information about the movie, the digital team at Coca-Cola Zero collaborated directly with the studio to create www.AVTR.com for AVATAR fans. Visitors to AVTR.com will be able to access exclusive AVATAR imagery, wallpapers, games and applications as well as regularly updated, real-time AVATAR news. A TV commercial and cinema spot was also created, promoting the brand’s partnership with AVATAR.
Special AR enabled Coke Zero packaging featuring the AVTR mark will provide consumers with an immersive AVATAR related experience. Through the use of AR technology Coke Zero consumers will be able to maneuver a Samson helicopter, a vehicle featured in the movie.
Panasonic Opens HD 3D Theatre At 2010 Winter Olympics
Panasonic Corp. opened the Olympic Pavilion “Panasonic FULL HD 3D THEATRE” featuring two 103-inch full HD 3D theatres at the recent 2010 Olympic Winter Games.
The theatres screened high definition, three dimensional images of Olympic highlights during the 2010 Winter Games. “This theatre was our way of sharing the passion of the 2010 Winter Games with Vancouver residents and visitors from around the world,” said Takumi Kajisha, Managing Executive Officer, Panasonic. Panasonic’s Full HD 3D Theatre at the 2010 Winter Games offered the public the first opportunity to experience a new era of immersive visual entertainment that will soon be available for consumers to enjoy at home.
Imagination Creates Rendezvous@Samsung For Winter Olypmics
Imagination, (www.imagination.com), the London-headquartered, global brand communications agency, recently created the Olympic Rendezvous @ Samsung Pavilion at the Winter Olympic Games in Vancouver. The aim of the destination was to encourage visitors to spend time with the Samsung brand, enticing them to learn about the latest products through numerous fun and social interactives. The environment offered experiences through unique games, athletic and design competitions, activities and displays that brought the Samsung brand and products to life.
An intrinsic part of the design solution was to create a canvas for spectators to personally leave their mark on the pavilion. Spectators could upload text, and pictures onto the environment. They could also complement Samsung Design Studio's work via design competitions that offered the opportunity to win a snowboard everyday of the Olympics.
Nashville Display will be showing this DVD Dump Top 4-Sided Fixture. This display has l2 shelves, 60 facings total, for catalog and new release product, and features a dump on the top for special price DVDs. It is constructed from wire, metal and wood. The wood part on the base has a black powder finish and the metal and wire parts have a silver powder finish. To learn more about this display, contact Richard Hornsby at Booth 3669 at Global Shop, or call 6l5-743-2950. (Web Site) www.nashvillewire.com
Se-Kure Controls will be showing a new type of security product, Vantage II Display Security System with power options to display merchandise from the side of the stand or underneath. It is designed to protect mobile phones, digital cameras and camcorders as well as MP 3 players and GPS Units. Vantage II comes in a wide range of colors including white and provides programmable buttons, an LED status indicator and flexible configuration to protect from one to one hundred SKUs. To learn more about this new security product, contact John Mangiameli at Booth 2217 at Global Shop, or call 847-288-1111.(Web Site) www.se-kure.com
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