Frito Lay & Gateway Run Back-To-School Promo.
Frito-Lay, Inc. and Gateway are driving in-store traffic with this school bus display and “Search For Ploids” promotion.
The promotion auctions 1,000 Gateway Astro PC’s, 10 a day for 100 days, at ePloids.com, the world’s first online auction for kids. Kids collect Ploids found on Frito-Lay multi-packs and bid Ploids online at ePloids.com.
The modular bus and stackable units display multi packs, which are kids and mom’s choice for back-to-school. “The Search For Ploids” promotional graphics are featured on the school bus as well as on Doritos and Cheetos variety packs and 12-sack packs.
Golden Books Launches Marketing Campaign To Support ‘Powerpuff Girls’
Golden Books Family Entertainment (GBFE) has launched an extensive marketing and cross-promotional campaign to support its book line based on “the world’s hippest crime-fighting trio,” The Powerpuff Girls television series on Cartoon Network.
GBFE will participate in a special Powerpuff Girls-themed Subway Kids’ Pack promotion. GBFE has also teamed up with Warner Home Video for a multi-tiered, cross-promotion.
This corrugated merchandiser showcases six different titles in the “Powerpuff” line.
Display Promotes Reader’s Digest’s New Barbie Books
This fun and brightly colored corrugated floor display was designed to provide instant brand recognition as well as merchandise Reader’s Digest’s new collection of licensed Barbie Books in a wide variety of retail channels.
The floor merchandiser features a life size Barbie standee that ships along with the display. Depending on the retail environment, Barbie can be connected to the floorstand, or can be used separately as a standee in another area of the store. The shelves pull out and allow for different configurations for future promotions with the simple addition of an updated header card and another optional standee, a feature that provides cost effectiveness to Reader’s Digest.
The display houses 44 books with eight separate titles in a familiar and inviting Barbie hot pink.
The Barbie Books display was created for Reader’s Digest by Taurus Packaging, Cherry Hill, NJ.
Heineken Sweepstakes Brings Consumers To Hottest Latin Concerts
Heineken En Vivo’s VIP All Access sweepstakes is bringing lucky winners to the Latin Music concert of their choice in VIP All Access style. In addition, consumers have the opportunity to win Music Shopping Sprees, DVD players, and a CD compilation of this year’s Billboard International Latin Music nominees.
Consumers enter to win via tear pads available on- and off-premise. The promotion will be supported by display enhancers, bilingual POS, and local radio spots.
NetPack’s Kiosk Distributes eBooks
NetPack is a new entrant in the eBook industry, with a unique twist: the company’s system lets consumers buy eBooks in a traditional retail environment. A portable NetPack kiosk displays the covers of up to 100 NetPack “special application cards.” The 6” x 7” NetPacks contain a card bearing a secure account number. When customers go home, they can use the account number to download eBooks, software, or other kinds of content from the Web to their PCs. A special keyboard, available separately, allows customers to swipe the card through a card reader, automating the process.
NetPack’s marketing strategy is to put eBooks and other products sold predominantly online directly in the faces of the millions of consumers who are still uncomfortable shopping on the Web.
Sears & Levi’s Launch Joint Promotion
Sears Roebuck and Levi’s have launched a marketing campaign surrounding their sponsorship of pop music sensation Christina Agilera’s concert tour. Christina Boutiques, in 650 Sear’s full line stores, will feature tour information and Christina CDs, T-shirts, back-to-school supplies and accessories.
Each week for three weeks a different Christina enhanced CD will be offered exclusively at Sears for $1.99 with any $35 purchase at select departments. Each exclusive CD contains an instant-win game piece for the national sweepstakes promotion.” One lucky fan and four friends will fly to a Christina concert in California where they will meet the pop star backstage.
Tweety’s ‘High Flying Adventure’ Released
Warner Home Video has released its direct-to-video film, “Tweety’s High Flying Adventure,” as part of a company-wide initiative to propel the classic Looney Tunes franchise into the new millennium. “Parents and children alike will once again enjoy Tweety in his latest adventure featuring contemporary storylines,” said Mark Horak, WHV Sr. V.P., Marketing.
WHV is launching a multi-million dollar marketing campaign around the Tweety video release and has teamed up with promotional partners, including Wendy’s, Kraft Foods and Six Flags. Additionally, over $200 million in media support from licensed partners, including Smuckers, MCI Worldcom and General Motors, will back the Looney Tunes franchise. Retail support includes 18-, 24-, 36- and 48-unit displays.
Toys ‘R’ Us To Build New Flagship Store
Toys “R” Us has announced plans to build its new flagship toy store in New York’s Times Square. Scheduled to open in 2001, the Company describes the store as destined to be one of the largest volume toy stores in the world.
John Eyler, CEO, Toys “R” Us, said, “Guests visiting our store will find the most phenomenal selection of toys in the most fantastic setting imaginable.”
A 60-foot high Ferris Wheel visible from the street will greet customers as they walk in the store. The store will also feature translucent windows, a life-size dollhouse and a kid-friendly cafe, as well as three levels of toys presented in a way that virtually brings them to life.
“We expect this location to serve as a focal point for major toy launches,” said Eyler. “This flagship store is another example of our commitment to offering a shopping experience that no one else in our industry can match
Good Guys & Tower Records Announce New In-Store Concept
Good Guys, Inc., and Tower Records have announced plans to open “Tower 2” concept stores in two Good Guys locations in Las Vegas, NV. Tower Records will license approximately 3,000 square feet in each of two Good Guys stores and sell a broad selection of music and entertainment software, highlighting digital formats such as DVD-Video and DVD-Audio. The “Tower 2” locations will operate independently of Good Guys.
Currently, Good Guys and Tower Records jointly operate five WOW! Multimedia Superstores, including one in Las Vegas. With the addition of the “Tower 2” stores, all three Good Guys locations in Las Vegas will feature Tower’s music and entertainment software.
Intel Introduces Dot.Station Web Appliance
Intel Corp., has announced the Intel Dot.Station web appliance, a communication product for the family that integrates access to the Internet, e-mail, a built-in telephone and home organization applications.
Intel is in discussions with service providers worldwide to deliver the final product to consumers packaged with their service.
Apple Introduces G4 Cube
Apple has launched the Power Mac G4 Cube, which delivers the performance of a Power Mac G4 in an eight inch cube suspended in a crystal-clear enclosure. The G4 Cube is less than one fourth the size of most PCs, yet houses a 450 MHz PowerPC G4 processor. Steve Jobs, Apple’s CEO, said, “The G4 Cube marries the performance of the Power Mac G4 with the miniaturization, silent operation and elegant desktop design of the iMac.”
Panasonic To Launch DVD Video Recorder
Panasonic has launched the DMR-E10 DVD recorder, which records onto a removable DVD-RAM disk. Designed to meet consumer demands for a high quality digital recording device, Panasonic’s new DVD-RAM recorder is currently being demonstrated at retail outlets across the country.
Because it is compatible with audio/video and PC applications, DVD-RAM is seen as the medium that will bring about the convergence of home computing and home entertainment.
Sony Introduces Minidisc Walkman PC Bundle
Sony is introducing the MZ-R7OPC MD Walkman, which allows consumers to record a combination of Internet music, tracks from personal CD collections and songs off the radio. The MZ-R7OPC includes a USB interface called the MiniDisc PCLink that automatically configures itself when connected to a PC.
Olympus & Polaroid Launch Digital Printing Camera
Olympus, Inc. and Polaroid Corp.have introduced the C-211 ZOOM, the first digital photo printing camera, creating a new imaging category, “digital photo printing cameras.” Offering the advantages of digital capture along with the unique ability to preview and then instantly print a digital image, the C-211 ZOOM provides a portable mobile digital imaging solution.
RadioShack Sponsors Moon Robot
LunaCorp has announced its initiative to send advanced robots to the lunar surface, with the adventure followed live on the Internet, on TV and at science centers. The initial Icebreaker Moon Rover is scheduled for launch in late 2003.
The Icebreaker Moon Rover project will be funded by corporate sponsors. RadioShack has become the first corporate sponsor of this effort.
Jim McDonald, Sr. V.P., Marketing, RadioShack, said, “This project presents not only an original branding opportunity for RadioShack, but also allows us to provide an educational involvement opportunity for the one million customers who visit RadioShack every day. Through a realistic computer game simulator of lunar robot driving that we are developing with Microsoft, our customers will be able to learn more about this project. And once the robot is on the Moon, there will be opportunities for customers to interact with the project at RadioShack.com.”
Gaming Vehicle Demos PlayStation 2
Sony Computer Entertainment has launched the PlayStation 2 Touring Attraction, a 68-foot custom tractor-trailer, which will provide fans the first opportunity for an exclusive, hands-on experience with the new computer entertainment system to be released this fall.
Inside the trailer environment, more than 60 participants at a time can play yet-to-be released PlayStation 2 game titles. For head-to-head competition, the vehicle’s layout converts into a championship arena where players can compete on an 80-inch big screen. Additionally, there are four 40-inch screens and 26 20-inch screens.
“The revolutionary gameplay of the PlayStation 2 is best understood when experiencing the system first hand,” said Andrew House, V.P., Marketing, Sony Computer Entertainment. “The PlayStation 2 Touring Attraction allows our consumers to be among the very first to sample the product.”
Mott’s & Nickelodeon Reunite For Promo
Mott’s is teaming up with Nickelodeon this fall for the release of “Rugrats In Paris, The Movie.”
Mott’s is giving away over 1,000 prizes via an on-pack instant win promotion. Ten grand prize winners wil receive a suitcase full of Rugrats toys by Mattel.
The promotion is being supported with FSI’s and p.o.s. materials. In addition, Mott’s licensed Rugrats apple sauce products will deliver free in-pack sticker tattoos.
“The combination of these consumer promotion offers and “Rugrats in Paris” is sure to be a hit,” said Mike Ryan, Product Manager, Mott’s.
Nabisco Launches Back-To-School Promo Starring ‘N Sync
Nabisco Biscuit Co. has launched a back-to-school promotion that includes a sweepstakes that awards one lucky winner a concert with pop band ‘N Sync for their school. The promotion also includes a tie-in with Universal Music Group offering a limited-edition CD of new music artists.
Nabisco aims to send kids aged 6- to 16-years-old to the store to buy more Oreos, Cheese Nips and other Nabisco brands that will carry the offers. The ‘N Sync/Universal promotion is Nabisco’s largest-ever back-to-school effort. More than 34 million Nabisco packages carry a picture of ‘N Sync and entry forms to win the free concert as well as music equipment.
Cisco Systems, has unveiled a 1,700 square foot Internet Home, showcasing the benefits of a high-speed, always-on Internet connection. The Cisco Internet Home, developed in conjunction with leading consumer companies such as The Great Indoors, Hewlett-Packard, Sears, and Whirl-pool, demonstrates the power of the Internet for consumers and home developers.
Interactive Music CD Grocery Display
Meyers Display has introduced an interactive multi-dimensional P.O.P. corrugated display for in-store supermarket and grocery sites, created and developed for Metacom Music. The display is the first corrugated P.O.P. which allows customers to preview top hits music selections prior to purchase. This is accomplished by using a unique interactive (battery operated) music touch pad developed by Metacom Music. The display has a high quality look and dramatic, bright intense colors. With the interactive music touch pad, immediate interest on the part of buyers is triggered at the point of sale. In addition, the interest of other shoppers is aroused and attracted to the display. The display's design and engineering makes it more economical to produce than the usual costly plastic and metal P.O.P. Displays. The Interactive Music CD Grocery Display was created by Meyers Display, 7277 Boone Avenue, N. Minneapolis, MN 55428-1519.
BIC Blockbuster BTS Pallet
The Blockbuster Pallet Display provides a wide variety and significant quantity of writing instruments and correction products in a four sided, easily shopped mid-aisle pallet display. The display features eye-catching flexo graphics, a litho header and rebate coupon. Individual product trays are designed to be universal with slots in the back wall to accommodate multiple divider locations allowing for many blister card and pouch widths. Sell-through on Back-to-School pallets at Staples is traditionally excellent. Sell-through for this pallet was enhanced by the rebate program. The BIC Blockbuster BTS Pallet was created by Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134.
Two-Sided Locker Display
This display was designed to provide a unique way to showcase the "FREE Britney Spear Locker Poster". The display was also required to be simple to set up, sturdy and able to ship UPS. This full litho laminated corrugated display features PETG pockets that each hold 250 locker posters of Britney Spears. The display shipping carton is under the UPS 107" limit for regular shipment. The litho labels were printed on 77" offset press to provide full litho coverage giving the display a consistent high end appearance. A structural locking feature was used to form the locker which created a solid display with a finished look. The Two-Sided Locker Display was created by Meridian Display, 162 York Avenue East, St. Paul, MN 55117.
7-Eleven Newspaper Stacker
7-Eleven Newspaper Stacker
7-Eleven and various newspaper companies are featuring this patented Autoshelf® newspaper stacker constructed of #200 test corrugated with full 4-color litho graphics and built-in supports. The display was required to offer instant set-up and low-cost for newspaper companies throughout the country to promote single copy sales during the 2000 election season. Almost 20,000 displays will be used by over 80 different newspaper companies in the U.S. The Newspaper Stacker was created by Arrow Art Finishers, L.L.C., 1601 Bronxdale Avenue, Bronx, NY 10462.
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