DK’s Display Promotes NFL Books And Contest
DK Publishing, New York City, is using this 30-copy corrugated floor display, designed to resemble a football stadium, with a blimp flying overhead, to promote its newly published NFL Books.
The display also announces a special offer for an official NFL football and a consumer contest for a chance to win tickets to this year’s NFL Pro-Bowl in Hawaii.
Retailers can also order a 24-copy convertible floor display and a convertible 12-copy display. The displays can convert from a floor to a counter unit to accommodate different space requirements.
Golden Books Launches Literacy Initiative
Golden Books Family Entertainment is sponsoring The Big Little Golden Books Read-In, presented by the Pizza Hut Book It! program.
This initiative has received the endorsement of major companies educational organizations including Pizza Hut, Parents Magazine, Johnson & Johnson, Barnes & Noble, Wal-Mart, Borders, Target, and the Girl Scouts. Golden Books is coordinating its efforts with book and mass market chains to organize local Read-Ins across the country.
American Greetings Offers New Card Spinner
American Greetings Corp., is maximizing display space while enhancing eye appeal with this Greeting Card Spinner display. The eye-catching display occupies the same footprint as the Company’s previous display but accommodates more cards and offers the benefit of multiple programs.
Pioneer Plastics, Akron, OH, injection molds the crystal-clear card pockets using Eastman Chemical Company’s Eastar copolyester AN004. This new material specifically developed for the P-O-P display market, was selected for its ease of processing and its exceptional clarity, strength and chemical resistance.
The display can accommodate 3,5 or 6 card spinners, depending on need. Retailers can also choose a high-profile model with 7 card pockets per spinner or a low-profile display with 6 pockets per spinner.
The fully modular display rotates on bearings and can be merchandised and shopped 360 degrees around.
IDG Books Adapts ‘A4’ Floor Display
IDG Books used Hannecke Display Systems’ stock shelf plate "A4" to create this attractive space efficient floor display. The base and header were silk screened with the IDG logo. The IDG web address is also prominently displayed.
Hannecke’s stock modular display system allows IDG quick turn around in any quantity, as needed for many store chains throughout the country.
Hannecke Display Systems, Inc., is located in Mahwah, NJ.
Sony & Golden Books Promote Holiday Classics
Sony Wonder and Golden Books Family Entertainment Home Video and Audio have released their biggest collection of video and audio holiday titles, highlighted by cross-promotions with M&M/Mars and Commodore Cruise Line.
As part of a holiday cross-promotion with M&M/Mars, a free Rudolph The Red-Nosed Reindeer bean bag toy will be available via mail with the purchase of one Golden Book original holiday classic video and participating M&M/Mars products. Exposure will also be generated via a “Bright Ideas” pamphlet; a collection of decorating tips, craft ideas and recipes from the editors of McCall’s Magazine designed to encourage cross-category purchase of baking ingredients, videos and craft items. These offers will be featured on promotional pallets, standees, shelf talkers and balloons.
Support for these holiday releases is highlighted by a sweepstakes from Commodore Cruise Line. Sony Wonder has also teamed with Sears Portrait Studios for an on-line contest. POP includes 36, 48 and 64 count prepack displays.
Warner Home Video Displays Wakko’s Wish
Warner Home Video is debuting Steven Spielberg’s first feature-length, Animaniacs movie, ‘Wakko’s Wish.’ Wakko’s Wish will be the flagship offering in Warner Bros. Family Entertainment Century 2000 Collection. The release will be supported by a massive promotion campaign including an on-pack toy with every purchase; and 18-, 24-, 36- and 48-unit merchandisers.
Wakko’s Wish will include a booklet containing $200 in consumer savings incentives from national brands, including Act II Popcorn, Princess Cruises and Fuji Film.
Musicmaker & Photo-Me Sell Custom CDs At Kiosks
Musicmaker.com., a Reston, VA-based provider of downloadable music on the Internet, and UK-based kiosk manufacturer, Photo-Me International, have formed an alliance to introduce walk-up music kiosks in retail music stores and shopping malls. The kiosks allow consumers to create custom CDs on a song-by-song basis within 5-7 minutes and to personalize the case with a personal title or graphic art. The kiosks will also support the MP3 format, allowing consumers to download one hour of MP3 music to an MP3 player in just 2-3 minutes. Each kiosk will contain up to 10,000 digitized tracks from musicmaker.com’s library of 750,000 licensed songs.
"This is a new distribution system for music at the retail store level," said Bob Bernardi, Musicmaker.com’s Chairman.
"Consumers can choose the specific songs they would like to have on a CD or an MP3 flashcard and have it produced to order on the spot."
Wherehouse & DiscoverMusic To Provide Full-Store Music Previewing
Wherehousemusic.com is joining with DiscoverMusic to test DiscoverMusic listening stations in select Wherehouse stores, enabling customers to preview any CD.
The partnership between Wherehousemusic.com and DiscoverMusic will enable the consumer to sample every recording in a store for the first time ever. A customer can pick up any disc, scan the bar code and immediately hear selections from that disc, listen to a review, read the artist bio and receive recommendations on similar CD’s.
These systems, currently installed in two Wherehouse.com stores, provide an unprecedented level of information by linking to the world’s largest database of music samples. The DiscoverMusic systems are remote solutions; 20% of the store’s music is stored locally and 80% is stored remotely. Therefore, if a customer wants to listen to or purchase any music that may not be stored at that particular location, DiscoverMusic systems will enable the buyer to listen no matter the location of the actual CD.
Computer Games Displacing TV Viewing
Active electronic entertainment is displacing more television viewing than other forms of passive entertainment among computer gamers, according to "Computer Gaming in America Wave III"conducted for Ziff-Davis Inc.
Some 37% of the study’s respondents, when asked which activities they spent less time doing since starting gaming, indicated "watching TV." Other activities being displaced by computer gaming are exercising (16%) and dating (15%) followed by seeing relatives, surfing the Internet and outdoor activities.
The computer-gaming study also revealed that electronics stores and online merchants have shown the greatest percentage increases as purchasing sources for computer games.
Sony Launches Glasstron
Sony Electronics has introduced the next generation of Glasstron audio/video eyewear. The wearer slips on the display, plugs it into a video source, and has an experience like watching a 52" big-screen from a distance of 6 1/2 feet. Glasstron can be connected to any NTSC video source, such as TV’s, DVD players, VCRs, camcorders, or game consoles.
KB Gear Introduces Kids Computer Accessories
KB Gear Interactive, Minneapolis, MN, has introduced a line of interactive computer accessories for kids, including the first digital camera under $100, a Cozy Coupe mouse, Winnie the Pooh keyboard, SketchBoard drawing tablet and Pablo graphics tablet.
"Our products are the best tools for families to get the most out of their technology investment," said Dave Dorn, CEO of KB Gear Interactive.
Dr Pepper & Nintendo Run Holiday Promo.
Dr Pepper and Nintendo have teamed up to promote the debut of the Nintendo 64 game, Donkey Kong 64. The Dr Pepper/Donkey Kong 64 holiday promotion features a consumer sweepstakes on 2-liter and 12-packs of cans, and an instant-win game on specially marked Dr Pepper 20-ounce bottles.
The under-the-cap program, provides consumers a chance to instantly win a Nintendo 64 game system with a Donkey Kong 64 game cartridge. Sweepstakes winners can win a Panasonic home entertainment center, complete with a Nintendo 64 game system.
Extensive point-of-sale support will include a spectacular; pole sign; shelf talker; vender cling; 3-D shelf extender; ceiling dangler; cold vault dangler and static cling; and a multi-pack rolling rack with Dr Pepper/Donkey Kong 64 graphics on side panels.
Nintendo & Keebler Run Joint Promo
Nintendo and Keebler have launched "Ernie’s Escape To Color" promotion, supporting the Game Boy Color video game system through an instant-win sweepstakes on select Keebler packages, and grocery store floor displays.
More than 20 million packages of select Keebler products will feature a color-changing, instant-win game piece,
"Ernie’s Escape To Color" story, and Game Boy Color game tips on six new Game Boy Color video games.
Metacom Displays Mood Music CD’s
Metacom worked with Brookdale Plastics, Plymouth, MN, to redesign a new interactive p.o.p. display for its line of Mood Music CD’s and cassettes.
Each display is made from vacuum formed plastics and styrene-based materials, finished with a faux wood grain. Originally the displays were manufactured using maple wood panels, but the new design has reduced costs significantly.
Universal Studios & America Online Form "Marketing Alliance"
Universal Studios and America Online have announced a marketing alliance. The first project is the installation of AOL interactive kiosks at Universal Studios Islands of Adventure in Orlando.
These kiosks enable AOL members to send and receive e-mail, view AOL content and access
Universal’s Web sites. Potential AOL members will see a demonstration of the service. AOL members will also have access to a Universal content page on AOL providing park information.
EA SPORTS & Wheaties Run Joint Promo
EA Sports, Redwood City, CA, and General Mills’ Wheaties recently teamed up to promote EA SPORTS’ Tiger Woods PGA Tour Golf for the PC.
EA Ssports distributed shrink-wrapped demo-disks of Tiger Woods PGA TOUR Golf, affixed on two
million boxes of Wheaties. Each Wheaties box also contained a $10 coupon for Tiger Woods PGA TOUR Golf.
Sennheiser Headphones In Permanent Fixture
Sennheiser is merchandising its headphones efficiently and attractively in this permanent fixture at upscale electronic and audio retailers. The slender design complements the store environment and provides real function as consumers can test the Sennheiser headphones and appreciate their sound quality. Fluorescent lights illuminate the silk-screened styrene graphic panel and the metal arms allow for easy access to the product. Inside the unit an audio-cord retraction system maintains the unit’s neat, tidy appearance and electronic devices manage the sample Compact Disc audio. The self-contained demo unit ships efficiently with minimal set-up. The Sennheiser Headphones Permanent Fixture was created by Art Merchandising, 601 West 26th Street, New York, NY 10001.
Wal-Mart Gift Card Merchandiser
This merchandiser was designed to introduce customers to Wal-Mart’s new electronic gift card. The 4-sided fixture is constructed of powder coated 1" tubing and wire grid. Sheet metal sign channels hold graphics at the top, bottom and 4 corners. The carded product hangs on snap-on prongs which can be repositioned for different merchandise. The unit can be moved easily to various locations in the store to take advantage of seasonal high traffic areas. This fixture can also be re-signed and stocked with long distance phone cards. The Wal-Mart Gift Card Merchandiser was created by Thorco Industries, Inc., P.O. Box 110, Lamar, Missouri 64759.
Fuji Photo Film USA, Inc. Sam’s Club Photo Pick-Up Center
Fuji Photo Film approved a new Pick-Up center for Sam’s Club that would improve member satisfaction and decrease the amount of damage to the Pick-Up Centers. Sam’s Club operates a 100% self-serve photo processing service nationwide through its stores, and members use drop boxes to leave their film and processing requirements. The Pick-Up Centers were previously made form wood which often became quickly damaged. Fuji’s goal was to develop a Pick-Up Center which would be very durable and member friendly. This all steel and wire Pick-Up Center is both durable and lightweight. This Pick-Up Center’s four casters make it easy to move throughout stores and the wire baskets reduce cleaning requirements. The Fuji Photo Film Sam’s Club Photo Pick-Up Center was created by AMD Industries, Inc., 4620 W. 19th Street, Cicero, IL 60804.
Bass Industries Inc., a leading manufacturer of lightbox displays for the movie, video store, hospitality, banking industries, etc. Offers the Panelite Series of lightboxes. Its standard features include elegant design, and versatile, double faced ultra slim 1 ¼" profile. It may be used in horizontal or vertical format and can be freestanding, projection mount or handing. In addition, their products include exterior lockable lightboxes, interior lightboxes in over 16 styles, kiosks and graphic display frames. All products are available with treatments such as neon, chastise, glowing stars and illuminated borders as well as decorative surrounds. They offer a size and style to meet every requirement. For more information, contact Bass Industries Inc., 380 NE 67th Street, Miami, FL 33138.
Newsboy Floorstand Displays
These displays were designed for the Philadelphia Inquirer and Daily News. The eye-catching units enabled the client to gain additional placement throughout selected grocery chains. The displays, created in three versions, were hugely successful in achieving placement and increased sales. The Newsboy Floorstand Displays were created by Weber Displays & Packaging, 35 Richmond Street, Philadelphia, PA 19134.
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