Golden Books Promotes "Madeline Collection"
Golden Books Family Entertainment Home Video & Audio has launched a marketing campaign in support of its animated "Madeline Collection," coinciding with the live-action "Madeline" movie opening. The campaign features a Paris vacation sweepstakes and other consumer savings along with striking point-of-sale materials.
The entire line, including all previously released Madeline titles, will feature a unified brand design. Striking
pre-pack displays featuring customized Madeline header cards, as well as vibrantly colored danglers, are being provided to retailers. Distinct new packaging will draw attention to the Madeline titles. Each video’s packaging will include a bright, vivid photo of Madeline, identifying the title as part of the authentic animated video collection. Shown is the Madeline 27-piece pre-pack floor display.
Panasonic Featuring High-Tech DVD Display
Panasonic is using this display to effectively convey DVD in a manner that is not intimidating to consumers and within the space constraints of a mass merchant retail environment.
The display offers a simple but higher technology appearance; separation and display of the non-intimidating system components; and friendly and easy-to-understand communication elements.
The DVD display was created for Panasonic by RTC Industries, Inc., a Rolling Meadows, IL headquartered p.o.p. display company.
Wired Links With Barnes & Noble For National Online & In-Store Marketing
In an innovative co-branding partnership between a major book retailer and a prominent media company, Barnes & Noble and Wired Ventures have teamed up to bring added value to shopping for books, both online and in Barnes & Noble stores across the country.
Available on Wired’s online market place Shop Wired, the site will feature selected Wired titles, Wired editors’ book recommendations, reviews, commentary, preview chapters and additional links to the latest catalog of Wired books. After previewing the Wired selections, readers can link directly to Barnes and Noble.com to purchase the books on line.
Select Barnes & Noble locations will also feature special in-store Wired displays leading off new nonfiction book title sections, that will host a selection of related cyber-business and culture titles recommended by Wired editors, along with the current issue of Wired magazine and a selection of Wired books. In addition to enhancing the nonfiction section in-store, the display invites visitors to browse the online bookstore by directing them to the Wired/Barnes & Noble URL (www.hotbot.com).
Nintendo Offers Full Color Game Boy
Nintendo is introducing new color game boy technology. The new Color Game Boy units will be similar in size to the existing small Game Boy Pocket units, but will contain new technology that displays sharp and vivid color graphics for play indoors or out of doors.
The new Color Game Boy technology is designed for future expansion opportunities. One is an ability to be connected with the Nintendo 64 hardware unit. Color Game Boy will also run the more than 1000 games designed since the system’s inception.
Animated Animations Collectible Art Debuts
Animated Animations, limited edition, collectible art that talks and moves at the touch of a button, was recently introduced.
"Animated Animations is a new art form that allows us to create an infinite variety of classic and original animated scenes," said Marc Segan, President.
Each battery-operated Animated Animation contains a concealed speaker in the back, and includes a numbered certificate of authenticity.
Disney Runs"Going Wild" Sweepstakes
Disney Channel, The Disney Store and Disney’s Animal Kingdom have collaborated to run the "Going Wild Adventure Sweepstakes," an integrated marketing and cross promotional campaign, centered around Disney Channel’s hit original series, "Going Wild With Jeff Corwin." The promotion includes consumer and trade incentives awarding the grand prize recipients a trip to Disney’s Animal Kingdom at Walt Disney World.
Shoppers at The Disney Store can pick up a "Going Wild Adventure Sweepstakes" entry form that features
three "Creature Clues." The entry form guides them on an adventure throughout the store to win the "Feature Creatures." Participants can then drop off their entries at "The Tree Of Life" display in the store.
"This sweepstakes adds another element of entertainment to our store," said Sondra Haley, V.P., Promotions, The Disney Store. "For the first time, our guests can go on an exciting journey right inside the store."
Viewers of "Going Wild With Jeff Corwin" can also participate in the sweepstakes by answering "Creature Clues" presented via on-air interstitials during the program.
The Grand Prize family adventure, featuring a VIP tour of Disney’s Animal Kingdom by Jeff Corwin, includes a four-day, three-night vacation for four to the Walt Disney World Resort in Orlando, FL and a $500 shopping spree at The Disney Store. Ten First Prize winners will each receive a $250 shopping spree at The Disney Store, and 250 Second Prize winners will receive a Mickey Explorer Watch. In-store standees and shelf talkers support the promotion in all Disney stores.
Hershey Partners With Cendant Software For Promo
This summer, grocery store, drug store, and mass merchant shoppers purchasing packages of Hershey’s candy will receive a free, trial version CD-ROM containing interactive previews of 13 best-selling Cendant Software programs. In addition, consumers will receive $65 worth of coupons good toward the purchase of full versions of any of these 13 titles.
Consumers will be able to take home the CD either inside the candy package or from a nearby retail display; or send a coupon to receive the CD by mail. Al Germann, Marketing Director, Hershey, said "We are excited to work with a company offering so many top education brands like JumpStart and Math Blaster, with top games such as NASCAR Racing. The combination of these great titles and Hershey’s chocolate offers families an unprecedented value."
Kodak Brings Digital Imaging To Theaters
General Cinema and Kodak are bringing digital imaging to moviegoers. The Kodak Image Magic kiosks and the Kodak Image Magic fantasy theater allow moviegoers to put themselves, into pictures that can include movie content as a border or background.
"We believe adding this new service will make the movie-going experience more fun," said Marv Rubinek, Director, Business Development, General Cinema. "Our experience indicates people are enthusiastic about posing for pictures particularly when they tie into a popular movie or character. It gives people one more reason to choose our theaters while at the same time producing incremental revenue."
Best Buy Mini CD Kiosk
Mini CD Kiosk. The objective of this display was to create an interactive kiosk to introduce Best Buy shoppers to a new audio format, recordable mini CDs. By constructing the unit on an existing gondola endcap, considerable savings were realized, and by utilizing an existing fixture, strategic positioning on a main aisle was achieved. Created by Thorco Industries, Inc., P.O. Box 110, Lamar, MO 64759. BRONZE AWARD.
Toshiba Brand DSS & Accessory Kiosk
Toshiba Brand DSS & Accessory Kiosk. This display was developed specifically for end cap placement in Price Club Warehouses to develop a prominent in-store information center. It focused on three areas: dual promotion of both Toshiba Brand DSS and Toshiba’s patented accessory options; it generated a dominating presence to surpass the impact of any previous DSS Display Program and it offered consumer education by telling the story through a colorful graphics package. Created by United Displaycraft, 333 East Touhy Avenue, Des Plaines, IL 60018. BRONZE AWARD.
New Release CD Tower
New Release CD Tower. This project was designed to create an easily repositioned fixture to merchandise newly released CD titles in a minimum amount of floor space. By placing the unit in strategic locations, the intent is to catch the eye of the consumer not destined for the music department. The displays quick-change sign channels allow a graphic tie-in with the artists featured. Capacity is 384 CDs per tower. Created by Thorco Industries, Inc., P.O. Box 110, Lamar, MO 64759. BRONZE AWARD.
Inflatable Blimp Crowns Colorful Display
This spectacular Inflatable Blimp crowns this Easter “Wacky Factory” P.O.P. display by Retail Creative Services, an American Greetings Company. The display was offered to select major retailers across the country and participating retailers were pleased with their customer response. Significant retailer sales increases of 20 - 30% were reported at some stores utilizing the display and 30 - 40% at others. For more information on a wide range of P.O.P. inflatables, inflatable costumes, product replicas, etc., contact Genesis Creative Group, 640 Three Mile Road N.W., Grand Rapids, MI 49544.
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