A dedicated Nintendo department offering an interactive way to have fun, while experiencing the wide range of Nintendo products, has opened in the Toys"R"Us flagship store in New York's Times Square.
The Nintendo department is nearly 1,000 sq. ft. Visitors will find an interactive Wii™ wall offering shoppers the chance to play select Wii games. Shoppers interested in sampling a portable experience can play one of eight Nintendo DS™ systems with a variety of games. The department also features a Nintendo gallery, showcasing images from Nintendo's history of classic and current games. The department also features trained Nintendo experts who can walk shoppers through the department’s experience and provide information about Nintendo products.
“What we’ve been seeing all year long is the expansion of video game fun to people of both genders, and all ages and tastes-there's literally something for everyone,” said Cammie Dunaway, Nintendo’s Exec. V.P., Sales & Marketing. “And that's what makes this experience in Toys"R"Us so compelling-all the fun and information is available right at your fingertips."
“Toys"R"Us Times Square is the premier New York City destination for families, making a partnership between our two brands the perfect match,” said Bill Lee, V.P., Divisional Merchandise Manager, Toys"R"Us, U.S. “The dedicated Nintendo department at Toys"R"Us Times Square allows us to offer customers an exceptional interactive experience for testing out the latest Nintendo products."
Hanesbrands has opened Disney Design-a-Tee presented by Hanes, an innovative next-generation store for apparel souvenirs at the Walt Disney World Resort in Orlando, FL.
The first-of-its-kind interactive T-shirt design and printing store enables Disney guests to enhance their magical Disney experience with a personalized custom-designed Hanes T-shirt printed while they wait that is as easy to buy as souvenir apparel off the rack.
Guests at Disney Design-a-Tee presented by Hanes use touch-screen kiosks for an interactive experience to design their custom shirts, selecting long-sleeve or short-sleeve T-shirts, choosing from multiple colors, picking artwork from more than 100 selections featuring Disney animation and movie characters, and crafting their own text message using a wide selection of type fonts and colors. The design possibilities are infinite, and the shirts are printed on site while guests wait using premium environmentally friendly water-based ink.
“At the Design-a-Tee store, visitors can dream it, design it and watch their custom Hanes T-shirts being made,” said Sidney Falken, Senior Vice President of the Hanes brand. “The store combines all the magic of Disney and Hanes to create immediate one-of-a-kind keepsakes and souvenirs of their visit to Walt Disney World.”
Disney Design A Tee presented by Hanes is one of several critical brand investments for Hanes as part of a 10-year strategic marketing alliance with Disney.
Pioneer Featuring Interactive Pro DJ
Pioneer Electronics Professional Sound & Visual Division, has introduced the Pioneer Pro DJ Retail Experience, two modular, interactive in-store displays designed to deliver a hands-on experience for its Pro DJ product lines in the retail environment.
The Pro DJ Retail Experience accommodates the full line of Pioneer Pro DJ products including the popular DJM mixers, CDJ and DVJ turntables and the SVM audio/video mixer.
“The display provides a new shopping experience for Pro DJ retailers and consumers alike. The tutorial videos and detailed product information educate and encourage potential customers to mix and scratch with the equipment when a salesperson isn't available, providing an 'extra hand' during busy retail hours,” said Matt Dever, V.P., for Pioneer’s Professional Division.
Pioneer partnered with Kosakura, a Santa Ana, CA-based display firm to create this interactive retail display.
Iz3D Displays First 3D Monitor For Gamers
iZ3D Inc., the San Diego-based developer of advanced stereoscopic 3D visualization systems, has introduced its 3D monitor for video gamers to brick and mortar retail stores. iZ3D’s gaming display products are now being offered nationwide in Fry’s Electronics and Micro Center stores.
“The move to retail is another milestone in our pursuit of bringing 3D to the home market,” said Thomas Striegler, CEO of iZ3D.
Since consumers lack experience with this new technology, seeing it proves a critical part of the purchasing decision.
NLU Products Opens Mall Kiosks
NLU Products, the developer of scratch-proof, transparent skins for mobile devices, has opened its first retail outlet located in the Woodfield Mall in Schaumburg, IL. The kiosk will display and sell NLU Product's popular BodyGuardz and TatSkinz protective covering skin-like coverings for popular mobile devices.
Kirk Feller, President of NLU Products, said, “This new format will give Chicago shoppers the chance to see and touch our BodyGuardz and TatSkinz decorative and protective options for their iPod or mobile device. The kiosk is also being opened as a test location to help us better understand the marketing needs of our retail partners.”
BodyGuardz are a durable, thin layer of 'skin' that adheres directly onto the mobile device and protects the exterior from scratches. TatSkinz are decorative protectors for Apple iPhones and iPods. TatSkinz feature original artwork, and the skins provide protection similar to BodyGuardz. Installation services will be provided at the retail kiosk.
WD Promotes Industry's First 2 TB Hard Drives
WD has introduced the first 2 terabyte (TB) hard drive, the world’s highest capacity drive and the latest addition to WD’s environmentally friendly WD Caviar Green hard drive family.
“Saving power without sacrificing storage capacity is what consumers want, and what many businesses are requiring today,” said Jim Morris, WD Sr. V.P.
The WD Caviar Green 2 TB is on display at select resellers and distributors.
TBayTel Opens First Retail Store
TBayTel, a leading Canadian communications provider, has opened its first retail store. The design of the 2,100 sq. ft. store reflects its regional relevance while emphasizing how TBayTel customers are linked to the global community through state-of-the-art technology.
DMD Retail Display, based in Toronto, created a store that was centered on the theme of connecting the people of the region to the rest of Ontario and the world. A graphic frieze, reminiscent of Toronto’s Union Station, lists the name of every city and town within the company’s market as well as major cities around the world.
Large-scale images of Northern Ontario's natural setting were used to define different zones within the store including data, voice, wireless and Internet services. The store also uses materials that are indigenous to the region such as granite and maple.
TBayTel’s commitment to providing customers with state-of-the-art technology figures prominently in the store. Custom fixtures are used throughout. They are minimalist in design and finished in light wood and satin aluminum. Customers can experience new TBayTel services at interactive stations featuring Apple’s newest monitors that are wired “live.”
Wasp Displays Barcoding Solutions
Thanks to a compelling in-store point of purchase display, Canadian small business owners can learn about the benefits of barcoding in their local Staples.
Designed by a Canadian design firm, Peter McKee & Associates, these displays will be in prominent locations in the stores.
“We're constantly on the lookout for solutions that will help our customers run their businesses more efficiently,” said Alex Nigro, category manager for Staples Business Depot. “By adding Wasp barcoding products to our stores, we’ll be exposing customers to a new way they can drive productivity and send more profits to the bottom line.”
The Wasp barcoding display features four Wasp solutions: BarcodeMaker software, which creates barcodes for use in Microsoft Office documents; a Wasp CCD barcode scanner, which is used to read barcodes; and, two versions of the WaspNest suite.
Office Depot Displays ‘At The Speed Of Smart’
Office Depot, the Official Office Products Partner of NASCAR and sponsor of Tony Stewart and the No. 14 Office Depot/Old Spice Chevy Impala SS, has launched the “At The Speed of Smart” sweepstakes. Stewart will accompany one lucky fan on a $14,000 shopping spree at an Office Depot store. The winner will also receive a special ride-a-long experience with Stewart.
Point-of-sale signage promotes the sweepstakes.
CVS Enhances Photo Kiosk Experience
CVS/pharmacy has enhanced its KODAK Picture Kiosks as a part of CVS/pharmacy's ongoing commitment to providing customers with the best possible retail photo experience. Customers can, for the first time, create photo gifts using Kodak touch screen Picture Kiosks found at all CVS/pharmacy One Hour Photo Centers.
The expanding portfolio of gifts include one-of-a-kind photo cookies, photo playing cards and photo plates featuring the Disney® High School Musical cast, Barbie® and Hannah Montana®, which put customers’ favorite snapshots on display with their favorite characters.
CompUSA Launches Retail 2.0 Concept Store
CompUSA has launched Retail 2.0 at its Dadeland, Miami, FL-based concept store, which provides customers access to online information to research products: owner’s manuals, reviews, product tutorials, pictures, installation details -- whatever they need to make purchasing decisions. Technology consumers spend hours shopping different stores and online retailers as well as researching online product reviews. Retail 2.0 lets them do it from the CompUSA store as if they were home, eliminating the guess work.
Bringing Internet capabilities to in-store customers is the start of a megatrend. Gilbert Fiorentino, CEO of Systemax Inc.’s Technology Products business, which includes CompUSA, said, “We want to be the most progressive and forward-thinking retailer in the world.”
All desktops, laptops, monitors and televisions are connected to dedicated computers, providing direct, single key access to all information on the item from the Internet.
Barbie Celebrates Five Decades With Special Retail Displays
Celebrating 50 years in 2009, Barbie® will host its biggest worldwide celebration of the brand ever. Partners include Mercedes-Benz Fashion Week, Jonathan Adler, Bloomingdale's, and Stila.
A month-long Barbie celebration at Bloomingdale’s, will include traffic-stopping store windows and an unprecedented in-store display of 120 historic Barbie® dolls, and a 242-sq. ft., in-store Barbie™ boutique featuring Barbie™-branded apparel, accessories and dolls.
Barbie has named Stila, the cosmetics company as its Official Prestige Makeup Partner for 2009, with products available at Sephora stores.
Barbie is partnering with Dylan’s Candy Bar to create a sassy all girl candy line, including novelty candy such as a shoebox of “The Perfect Pair of Chocolate Heels.”
ROBOTGALAXY Displayed At Toys 'R' Us Times Square
ROBOTGALAXY, a multifaceted interactive retail and web experience whereby young “explorers” design, assemble and program their own robot, has opened its first New York City Spaceship at Toys "R" Us Times Square. The Galaxy Experience will enable kids to create, program and activate their own robot from over a thousand combinations. The ROBOTGALAXY outpost will be approximately 600 sq. ft. and boast a complete concept store.
ROBOTGALAXY Explorers will be able to plug in their robot to the Web and play games online once they take their robot home. As part of the in-store programming process, Explorers can create a robot avatar modeled after their physical toy. As kids teach their robot to fly and battle other robots online, they earn points that entitle them to new robot downloads, including LED light colors and sound effects.
Reebok & Cirque du Soleil Launch JUKARI Fit To Fly Workout For Women
Reebok has launched an innovative gym workout, JUKARI Fit to Fly, as part of a new partnership with Cirque du Soleil. The hour-long workout has been created on a specially-designed piece of equipment called the FlySet. The result is a workout that gives the sensation of flying while strengthening and lengthening the body through cardio, strength, balance and core training.
The class will launch in top gyms in cities around the world. The launch of JUKARI Fit to Fly will be supported by a global integrated marketing campaign throughout 2009 including in store and print. The campaign will feature JUKARI Fit to Fly action imagery and Reebok On The Move and Reebok Cirque du Soleil apparel and footwear.
Brinker & Regal Launch ‘Movie And A Meal’ Gift Cards
Brinker International’s portfolio of restaurants and Regal Entertainment Group theatres have teamed up to offer customers a “movie and a meal” gift card duo, available at participating retailers nationwide. The $50 bundle includes a $25 Brinker dining gift card and a $25 Regal movie gift card. Guests may redeem the gift card at any Chili’s, Romano’s Macaroni Grill, On The Border and Maggiano’s Little Italy restaurants. The Regal gift card can be redeemed at Regal Cinemas, United Artists and Edwards Theatres.
“With the new movie and a meal package we are providing an added value to our guests’ busy lives,” said Doug Brooks, CEO, Brinker International. “This package is the only one of its kind currently in the marketplace.”
McDonald's Opens ‘Viva McDonald’s’ On Las Vegas Strip
McDonald's has opened Viva McDonald’s, the company’s new technology-inspired restaurant on the Las Vegas Strip. Viva McDonald’s is a media-rich, technology-driven location that lives up to the Vegas standard of lights and action.
In the interior, along with a cheerful ultra modern decor, guests will find a content rich 14-screen media ring suspended in the two-story, open ceiling dining room. Adding a new element to the customer experience, Viva McDonald’s offers the McDonald’s Channel on its 14-screen media ring, which features content from Discovery Channel, TLC, Animal Planet and Science Channel.
“Viva McDonald’s will provide a unique and fun dining experience at a one-of-a-kind restaurant that can only be found in Las Vegas,” said Brian Unger, Sr. V.P. at McDonald’s USA.
Consumer Desire For ‘Green’ Electronics On The Rise, Says CEA Study
More consumers expect their consumer electronics devices to be environmentally friendly, according to new data released by the Consumer Electronics Association (CEA). The study finds that 89% of households want their next television to be more energy efficient, for example. Although awareness of ‘green’ CE offerings lags behind sectors like household products and automobiles, 33% of consumers say they expect to make some type of green CE purchase within the next two years.
“Consumers are now beginning to associate terms like recycling and energy efficiency with consumer electronics products,” said Tim Herbert, CEA’s senior director of market research. “As they seek out those attributes in the purchasing process, there is enormous opportunity for manufacturers and retailers to educate customers about green products.”
Effectively communicating the green attributes of CE products continues to be an obstacle for manufacturers in particular. The study finds consumers desire an easy way to determine if a product meets environmental standards, such as logos and descriptions printed on the product packaging.
Gaming PC Market Bigger Than Thought, Says Jon Peddie Research
Jon Peddie Research has estimated worldwide PC gaming hardware shipments out to 2012: The Enthusiast segment has a worldwide CAGR of 9%; The Performance segment will have a CAGR of 19%; and The Mainstream segment CAGR is 21%.
The total market value for PC gaming hardware in 2008 was just over $20 billion, and that will grow to over $34 billion by 2012 - and those systems pull in an additional $6 billion in software and services sales. Also, the economic recession may stymie the assumed growth of the console gaming market and shift the balance in the direction of PC gaming because the cost of an HDTV for the console is a serious investment, particularly when a console is limited in what it can do.
Ted Pollak, co-author of the report, said, “Enthusiast PC gamers often latch onto one or two games that offer multiplayer options and stick to these titles for years. Hardware is where they spend the big bucks.”
Dell Wasabi PZ310 Debuts For Instant Photo Printing
Dell is launching the Wasabi PZ310 ultra-mobile printer for instant photo printing and sharing anytime, anywhere. Wasabi is designed to work with Bluetooth-enabled camera phones, digital cameras and mobile PCs. Wasabi features Inkless, no-mess ZINK™ Printing Technology from ZINK Imaging, which renders sharp, vivid images.
Wireless Keypad For PLAYSTATION Launched
The Wireless Keypad for PLAYSTATION 3 (PS3™) system delivers the freedom of easy-to-use texting and mouse input capabilities seamlessly integrated with the PS3 system’s wireless controller.
This compact device allows users to navigate and communicate with other gamers more rapidly while maintaining gameplay functionality.
SanDisk Launches slotRadio Player And Cards
SanDisk Corp. has unveiled the Sansa slotRadio player and companion line of slotRadio music cards. The Sansa slotRadio player comes bundled with a slotRadio card preloaded with 1,000 songs from the Billboard charts, and professionally arranged into a variety of genre-themed playlists.
“slotRadio’s unprecedented simplicity will have even the most time-pressed music fans enjoying a huge range of music in no time,” said Daniel Schreiber, Sr. V.P., SanDisk. “1,000 handpicked songs in your pocket with zero downloads makes enjoying digital music easier than ever.”
Samsung Launches ‘Blue Earth’ Solar Phone
Samsung has introduced “Blue Earth,” a solar powered full-touch screen phone. By charging with the solar panel on the back of the phone, users can generate enough electronic power to call anytime anywhere.
Blue Earth is made from recycled plastic extracted from water bottles.
LG Highlights ‘Life’s Good When It’s Green’
LG Electronics has launched its “Life’s Good When it’s Green” initiative, which focuses on sustainability.
Key components of the global Life’s Good When it's Green initiative, include: Eco-Design, Eco-Products, Eco-Supply Chain and Environmental Communication.
TheLG Skycharger will provide a quick and secure place to charge mobile phones made by most major manufacturers, outdoors and away from traditional power sources. This self-sustaining, freestanding, mobile phone charging station runs on wind and solar power.
Verizon Wireless Using Digital Signage System
To protect, promote, sell, and review the in-store sales activity of its high-end PDAs and smart phones, Verizon Wireless has deployed a shopper-interactive, networked digital signage system. The system will push product content from Verizon’s intranet network to 180 of their stores nationwide.
Verizon Wireless enlisted the expertise of Vanguard Products Group, (www.vanguardproductsgroup.com), in Oldsmar, FL. Vanguard manufactures a power-alarm, lift-technology-based digital signage system.
Verizon Wireless required (1) both audio and visual content to be displayed via a touch screen with (2) the capability of the salesperson to mute the audio at the push of a button. The system (3) had to play a continuous attract loop and then (4) switch to product-specific content when each phone is lifted;. And (5) formatted content had to be pushed to the system via the Verizon Wireless intranet and (6) be capable of accepting new content updates via its intranet. As an outgrowth, the system creates (7) a report on demand which details system usage.
Paul Masson Brandy Promo Ties In With Unique Autosports
Will Castro, star of the hit Speed Channel series, Unique Whips, has been tapped to represent Paul Masson Brandy, in a wide ranging endorsement deal that will extend across all media.
In one of the first high profile executions of the national campaign, Paul Masson and Castro will be giving away a brand new 2009 Jeep Wrangler, customized by his famous shop, Unique Autosports.
Paul Masson and Castro will co-promote via web, print, TV , live events, and point-of-purchase display materials.
Sports Illustrated Danica Patrick Poster AvailableAt 7-Eleven
Sports Illustrated and Alliance, a RockTenn company, have teamed up to offer a Brand GraphitiTM peel-and-stick poster of racing superstar Danica Patrick with the purchase of the 2009 Sports Illustrated Swimsuit Edition. 7-Eleven is a sponsor of Danica Patrick.
The Danica Patrick poster is a self-adhesive graphic that can be easily applied and reapplied without leaving behind sticky residue.
Troy Stratton, Director, Retail Display, Time/Warner, said “We’re excited to bring this value-added offer to our readers through 7-Eleven stores.”
Great Northern Corporation Consumer Packaging and Display will be showing this Sam's Club Wireless Solutions Island Display created for LEXMARK International. The unit promotes wireless keyboarding, wireless internet and wireless printing all in one display with four different products. It is produced with Litho mounted B-flute. To learn more about this display, contact Brian Fiebig at Global Shop, Booth 5055; or call 262-639-7619.
Nashville Display will be showing this unique, mobile DVD display, constructed from wood, metal and acrylic. The display features curved graphic side panels and a laser cut header sign. The display is space efficient and it presents a contemporary image, while providing a useful feature, (easy mobility) for retailers. To learn more about this display contact Richard Hornsby at Global Shop, Booth 5641; or call 615-743-2950.
Timex Wireless Fitness Tracker. This display was designed to launch this new product in sport specialty stores. The objective was to differentiate the product from other Timex products and competitors, while positioning it to appeal more to women. The display provided easy access to the product. Created by Menasha Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Barbie & The Diamond Castle 48ct Merchandiser. The Barbie display is prepacked and sent to the retailer with Barbie & The Diamond Castle DVD's, a full length, direct to video movie. The display uses graphics to tell the Diamond Castle story with large colorful imagery. The display is made with many different dimension and lug-ons. Created by OnDisplay Creative, 1015 N. Orange Drive, Hollywood, CA 90038.
Sony Safeway Lane Blocker. Sony worked in collaboration with a snack manufacturer to develop a compact DVD/Snack cross-merchandiser. This display can be positioned in different areas of the store as the display rests on heavy-duty, locking casters. Graphics and powder-coating match existing decor of the more upscale Safeway venues. Sony was able to specially position its "hot" titles in high traffic areas of the store. Created by Cornerstone Display Group, 13834 Del Sur St., San Fernando, CA 91340.
Pioneer Pro DJ Retail Experience Display. The Pioneer Pro DJ Retail Experience was designed to enable shoppers to "Hear, See, and Feel the Pioneer Difference!" It allows the consumer to have a better tactile experience with the products. The consumer also has a chance to see what combination of products are available with a simple touch of a red selector button. Created by Kosakura Co., 2215 S. Standard Ave., Santa Ana, CA 92707.
WalMart Camera Bar. The display was designed to be interactive with all cameras fully powered and it had to meet new Walmart design pallet standards. State of the art technology was used to power the cameras which featured inexpensive power connectors that contain a chip so that precise power is delivered to each camera properly. The unit is modular and flexible to efficiently hold more cameras in the same space. This unit is a 12'' fixture in 4' modular sections. Created by POP Displays, 555 Tuckahoe Rd., Yonkers, NY 10710.
Nintendo Mixed Mario Pallet. The objective was to create a pallet display that would showcase Nintendo's new Wii release, "Mario Super Sluggers" and also merchandise/advertise 3 other existing Mario games. It was important to develop a visually compelling merchandiser that followed both Nintendo and WalMart guidelines. Created by Great Northern Corporation Consumer Packaging and Display, 1800 South Street, Racine, WI 53404.
Sweeney Todd Theatrical Standee. This display was designed to heighten consumer awareness and anticipation of the upcoming stylized movie musical. This theatrical standee was distributed to movie theatres internationally with title treatments designed and translated for eight languages. Instructions for assembly were included in each shipment. The 3D enhancement of the standee conveys the excitement and drama of this stage-to-film musical. Created by LAgraphico, 3800 Vanowen Street, Burbank, CA 91505.
Matrix Blue-ray End Cap Display. This display had to create a feature location for blu-ray and demonstrate the benefits of the Blu-ray hardware and software to the consumer. The display had to integrate both hardware and software in an impactful way. The display is constructed from metal, powder coated MDF and plastic. The unit stocks Blu-ray players and movies and has a 37" wide screen TV and Blu-ray player. Created by Nashville Display, 306 Hartmann Dr., Lebanon, TN 37087.
Epson S5 Projector Display. This display was designed to showcase the product at Sam's Club stores on a shelf mounted display which offered an easy-to-read feature setting. The powder-coated steel structure provides durability. The design offers a clean, dynamic look that allows the product to stand out. Created by Cornerstone Display Group, 13834 Del Sur St., San Fernando, CA 91340
Monster Cable Floor Display. The objective was to provide a floor display to promote high-end audio/video accessories. This display was designed to go exclusively in Best Buy Stores during the Holiday season. The entire project from design to shipping was completed in less than two business weeks. Created by Great Northern Corp., Consumer Packaging & Display, 1800 South Street, Racine, WI 53404.
Proprint Services offers an inexpensive shelf talker sign produced from card stock. The card stock is perfect for fitting on the shelf and getting the message out. This sign was created to ask consumers to vote for a best music award. The shelf talker is easily kitted and can be used on shelf and within case displays. Field personnel can quickly place these shelf talkers in all kinds of locations. For more information, contact Proprint Services Inc., 5621 Finch Avenue East, Toronto, Ontario, Canada M1B 2T9.
Harbor Industries, Inc. has developed a new interactive system for conveying product messaging. The in-TRAC™ system (patent pending) is a sliding interactive LCD monitor that changes information as it is moved in front of different products. The monitor slides on a powered 12 V DC rail allowing the consumer to receive desired product messaging. If additional information is needed, the consumer can access it using the optional touch screen. The screen can be mounted portrait or landscape. Content can be delivered using either a compact flash card or web based option whichever is best for the retailer. The content sequence and product information are easily updated for promotions or other store requirements. The system is designed to be incorporated in a point of purchase display, on gondola shelving or on slat wall. For more information, contact Harbor Industries, 14130 172nd Ave., Grand Haven, MI 49417.
Monster Cable Beats By Dr. Dre Counter Headphones Display
Monster Cable is using this counter display to promote its Beats By Dr. Dre headphones. These high definition headphones feature an advanced speaker design and state of the art noise canceling for the best sound reproduction. This display allows shoppers to try the headphones on and experience it for themselves. This display was created for Monster Cable by Kosakura Co., 2215 S. Standard Ave., Santa Ana, CA 92707.
Sony Mylo Counter Display
Sony is using this counter display to promote its Mylo personal computer. The display allows shoppers so examine an actual Sony Mylo and has built in security to prevent theft of the unit. The durable display is produced from injection molded plastic with internal electronics for the security power supply. This display was created for Sony by Focus Display Group, 10328 Highlands West Dr., Escondido, CA 92029.
Nintendo of America Animal Crossing Standee
This floor display was designed for Nintendo's new Wii game, "Animal Crossing City Folk", for mass retail locations. The display created an alternative sales position, as most gaming product is typically sold from cabinets. Speed to market and an economical design were key. The unit uses one color Flexo printing and die-cut corrugated trays, Litho mounted header, base and center graphic corrugated components. The Nintendo Animal Crossing Standee was created by Great Northern Corporation Consumer Packaging and Display 1800 South Street, Racine, WI 53404.
Pioneer Electronics KURO Branding Campaign
This display was designed to support the launch of Pioneer’s new KURO brand of ultra-black plasma televisions as well as to reinforce Pioneer's media campaign, “Seeing and Hearing Like Never Before.” The P.O.P. elements had to be modular and look compatible with the product to satisfy mass market retailers as well as upscale AV environments. The P.O.P. branding elements mirrored the look and feel and elegance of the TV while conveying the essentials of the ad campaign. The Pioneer Electronics KURO Branding Campaign was created by Cornerstone Display Group, Inc. 13834 Del Sur Street, San Fernando, CA 91340.
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