Sony Store Opens New Shopping Experience
Sony Electronics has opened a newly branded 4,200-sq. ft Sony store at the Westfield Century City shopping mall in Los Angeles. “The new store in Century City is a significant step in building a blueprint for future Sony stores, both in the U.S. and around the world,” said Kiyoshi Shikano, Global Marketing Officer, Sony Corp.
Consumers will be able to experience everything Sony, from its network services available on a wide array of network-connected products, to its PlayStation GranTurismo 5 game. They will be able to shoot video on a wide range of cameras, get lost in a 3D movie from Sony Pictures, and test headphones while listening to Sony Music artists. The store also provides a place to learn about emerging technologies. It will feature Sony’s RayModeler, a 360-degree display prototype that projects a 3D image.
The new store features products displayed on tables so consumers can interact with them like they would in a home environment. The layout of the store is flexible, with movable interior walls that can be reconfigured to highlight specific products and engage customers with fresh experiences each time they return.
AT&T Wireless Unveils New Store Design
AT&T wireless recently turned to Walls & Forms, a Dallas, TX-based display firm, to create a versatile and flexible retail store experience. Walls & Forms’ innovative modular frame system was used to create a brand new solution in wireless merchandising. As a result of the AT&T Wireless new store design, AT&T dealers are able to select unique wall systems to display their AT&T products and services. AT&T dealers can easily customize their location to accommodate changes to colors, promotions, and store layout. The store design features Tech Wall, an easy to assemble modular wall mounted ensemble designed to create “open space” between wall and display used to conceal electrical circuitry, cabling, and equipment.
Upscale Display Showcases Olympus Pen Camera
Olympus wanted to feature its Olympus Pen camera, lens and accessories in one compact unit with the flexibility for a security cover and secondary display of key items.
The upscale design catches consumer attention and reinforces brand imagery. The rounded curves of the unit add style and echo the curve in the camera lens. Platforms are used to create levels for interest and to showcase product. The camera and accessories sit on graceful platforms - 1" thick acrylic branded pucks that glorify the stylish products. The unit can sit on a counter with all the products or pucks can be used individually to accommodate space requirements.
Also optional is a pedestal for the unit when counter space is not available and an acrylic showcase cover for security. This display was created by POP Displays, Yonkers, NY.
Energizer Displays Night Strike Light
This display was designed to demonstrate to sporting goods shoppers that Energizer Night Strike™ lights were designed with the help of outdoor and hunting experts. The fixture was designed for use both on counter or mounted on peg or slatwall.
The use of radiant orange color palette uses a tone many outdoorsmen are familiar with. The use of an actual flashlight and the bright orange day-glo material all call out to the shopper. Product benefit features are featured boldly on the display to signify that this is no ordinary flashlight.
The display was created for Energizer by Chase Design, Skeneateles, NY, and Trans World Marketing, an East Rutherford, NJ-based display firm.
Upper Deck Unveils Evolution Video Trading Cards
The Upper Deck Co. is unveiling “Evolution” video trading cards, which will be appearing inside its 2011 Upper Deck Football release.
Jason Masherah, Upper Deck’s V.P., Marketing, said, “The cards are built like our premium booklet trading cards with a video monitor built into the card. A video screen with 60 seconds’ worth of highlight reel footage of the player immediately starts playing. The card also has a port so it can be recharged as well.” The cards are just over half-an-inch thick.
Nintendo 3DS Launch Ushers In Era Of 3D Fun Without Special Glasses
Nintendo has introduced the Nintendo 3DS™ system. "Nintendo 3DS can play 3D video games and take 3D pictures, but that's just the tip of the iceberg,” said Nintendo of America President Reggie Fils-Aime. “The 3D display is amazing in its own right, but just as compelling are the new forms of game play it delivers, and the groundbreaking ways it will connect players to new content … and each other.”
HP recently opened the HP Mobile Park, a pop-up experience that housed a community of creative influencers from around the world at the South by Southwest (SXSW) 2011 Conference and Festival. The HP Mobile Park was a temporary live-in community for artists, bloggers and trendsetters from the fields of technology, music, film and pop culture and was open to all SXSW attendees, allowing them to create, share and print their experiences from the festival. Visitors could join the conversation with HP Mobile Park residents online at the HP SXSW portal, where they could share experiences, track mobile trends and easily print information using HP ePrint mobile printing technology, which enables people to securely send files to print directly from their mobile devices to a printer’s unique email address. “The HP Mobile Park is a content incubator where people share and create new ideas in real time across multiple platforms,” said Tariq Hassan, VP, Marketing & Communications, Imaging and Printing Group, HP. The HP Mobile Park, inspired by Austin’s funky culture and vintage Route 66 themes, featured15 custom-designed trailers loaded with HP home and mobile products Trailers were positioned around a central courtyard that included a stage for live performances.
Panasonic Launches 'Experience Amazing’ Tour Showcasing Entertainment Products
Panasonic has launched the Panasonic Experience Amazing Tour, a six-week, 15-market tour designed to give consumers a chance to experience Panasonic’s line-up of home entertainment products.
The Experience Amazing Tour will give visitors an opportunity to experience for themselves Panasonic’s line of Full HD 3D VIERA® HDTVs, VIERA Connect-enabled IPTVs, 3D Blu-ray Disc™ players, rechargeable 3D Active Shutter Eyewear, and Panasonic’s digital imaging products including Panasonic's consumer 3D camcorders and LUMIX digital cameras with interchangeable 3D lenses.
“We are excited to get out there and engage consumers across the country with our Experience Amazing Tour,” said Shiro Kitajima, President, Panasonic Consumer Electronics. “We created this tour to let consumers get hands-on with our products and experience for themselves how amazing and easy-to-use the world of home entertainment has become.” Visitors at the Experience Amazing Tour will be able to enter to win the ultimate Panasonic Full HD 3D Home Entertainment system.
Nintendo 3DS Demo Tour Provides Firsthand Look At Nintendo’s Newest Portable Game System
Nintendo of America has launched the Nintendo 3DS Demo Tour, allowing people to be among the first in the nation to experience Nintendo's newest portable game system.
Visiting select cities nationwide, the Nintendo 3DS Demo Pods provides consumers with an exclusive, firsthand look at the system's unique features in advance of its March 27 launch date. People can enjoy taking photos and playing games in 3D without the need for special glasses.
Dr Pepper Gives Fans A Chance To Harness The Might Of ‘Thor’ With The Quest For The Can Promotion
Dr Pepper is sponsoring “Thor,” the feature film, with the launch of its Quest for the Can promotion. Dr Pepper fans across the country can win by locating one of the limited-edition Dr Pepper Hammer cans or caps and entering the winning code at DrPepper.com.
“Dr Pepper is thrilled to extend its partnership with Marvel and give our fans the chance to become part of the ‘Thor’ adventure,” said Dave Fleming, Marketing Director for Dr Pepper.
Every code found on collectible Dr Pepper Hammer cans and caps is a winner - by registering with their code on DrPepper.com, Dr Pepper fans will also receive a free one-month subscription to Marvel Digital Comics. While only a few lucky fans will win the ultimate Super Hero experience, Dr Pepper fans also have the chance to win additional prizes such as 3-D televisions, airline gift cards, premium movie tickets or a year's supply of Dr Pepper.
Obscura Digital To Transform Sydney Opera House Using Graphic Projections
Obscura Digital, (www.obscuradigital.com), recently transformed the dynamic Sydney Opera House structure into a visual augmentation of a live symphonic performance, amplifying the artistry of the YouTube Symphony Orchestra event with real-time audio-reactive graphic projections that simultaneously canvased the interior and exterior of the iconic building with parallel projection shows. Obscura Digital's team of creatives, technologists, and strategists conceptualized and designed an interactive visual performance component to the music so audiences could be exposed to a show of light and sound from all angles.
Chillingo Partners With Monster Media To Showcase Its Games
Chillingo, a subsidiary of EA, has launched street-level game-play systems, showcasing the just-released update of its “Cut the Rope” game. This is the first time multi-touch technology has been utilized for gaming in such a display developed by Monster Media, Orlando, FL, (www.monstermedia.net.)
Reaching millions of new players across the country, each interactive board has been placed in a landmark location: one at Los Angeles’ renowned Hollywood & Highland Center, and the other at the Atlanta International Airport, a major hub for both world and domestic travelers.
There are also brand ambassadors dressed up as Marilyn Monroe, Darth Vader, Superman, etc. to enhance the energy around the display and encourage pedestrians to engage in the game system.
7-Eleven Promoion Ties In With ‘Hangover Part II” Movie
7-Eleven is helping customers celebrate ‘The Hangover Part II’ movie launch with “morning-after” specials, exclusive Super Big Gulp™ collectable cups, and a trip to Las Vegas. Consumers can collect all five ‘Hangover’ cups at 7-Eleven stores.
Through a partnership with the SCVNGR application, 7-Eleven is hosting a mobile scavenger hunt with the grand prize winner receiving a trip to Las Vegas. Fans can download the SCVNGR app, check-in at stores and complete tasks for points, like taking a picture with a Super Big Gulp® cup featuring their favorite Hangover Part II character at a 7-Eleven store. Fans can cash in points for prizes like tattoos (the temporary kind), t-shirts, 7-Eleven gift cards, movie tickets and a chance to win a trip to Las Vegas FreshWorks, 7-Eleven’s marketing agency, worked with 7-Eleven to develop the promotion.
Xbox Kinect Pop Up Area Helps Xbox Exceed Sales Goal
The goal was to create and develop a freestanding, transportable, and interactive area that allowed consumers to interact with the Kinect experience in a full environment. The Kinect Pop Up Environment helped Xbox exceed their sales goal of 3 million units. Microsoft event research found that the number of people who recommended the Kinect prior to engaging in the experience was 16%, and after going through the experience was 80%. The Xbox Kinect Pop Up Environment was produced for Microsoft by Design Phase, (www.dphase.com), a Waukegan, IL-based display firm.
Allure Global Completes Roll-Out Of Digital Signage For MNM Theatres
MNM Theatres is utilizing Allure Global’s (www.allureglobal.com), digital menu board solution to draw more customers to its concession stands and increase sales. Brad Beck, Vice President of Operations for MNM Theatres, said, “Twenty-one weeks after the initial installation, we are currently tracking an increase in our concession net sales in the range of 5.95%. This combined with the aesthetics improvements and simple versatility of the digital menu boards has made our investment an overwhelming success.”
BK Promotion Brings Marvel Studio’s ‘Thor’ Into Restaurants Nationwide
Burger King has joined forces with Marvel Entertainment to kick off its sponsorship of the comic book-inspired film “Thor.”
“Through our work with Marvel, we’re able to offer our younger guests unseen access to this hot property, but we know that the exclusive comic content will also appeal to customers of all ages who follow Thor’s story,” said Andreas Barth, Sr. VP North America Marketing, Burger King Corp. “This promotion brings to life our HAVE IT YOUR WAY® experience - allowing guests to be part of the ‘Thor’ action in restaurants and online.”
At BURGER KING restaurants nationwide, kids can bring the power and adventure of “Thor” to life with one of eight BK® Kids Meal premiums - four for girls and four for boys. Additionally, the promotion will be supported by in-restaurant merchandising that showcases BKC’s new Chicken Tenders and features footage from the action-packed film “Thor.”
Barnes and Noble Rack. The objective of this display was to increase sales of this new category at Barnes and Noble. The display was constructed of MDF wood with LED lighting, electrical, printed graphics and metal. This display won the Gold OMA in the Specialty Retailer Category and the Display-of-the-Year Award and was created by Rapid Displays, 4300 West 47th Street, Chicago, IL 60632; (Web site) www.rapiddisplays.com
Haunted Cemetery Display. This Display for Spirit Halloween uses "animatronics", or electronics in character animation. The display creates a fun, engaging and interactive Halloween retail experience. The Spirit Halloween Haunted Cemetery Displays were featured in 825 Spirit Halloween retail stores across the 48 states and Canada. The design showcases a variety of animatronics products including "fogging Accessories" that hook up to a fog machine. This display won a Gold OMA in the Temporary Category and was created by Innomark Communications, 420 Distribution Circle, Fairfield, OH 45014; (Web site) www.innomarkcom.com
Toy Story Spectacular. This display successfully promoted the partnership between Disney Pixar's Toy Story 3 and Sara Lee with in-store elements that were attention-grabbing and convenient for the retailer. Over l,600 standees and pole signs were produced and six million Sara Lee bakery packages were printed with Toy Story 3 graphics. This display was created by Launch Creative Marketing, 208 S. Jefferson St., Chicago, IL 60601. BRONZE AWARD. (Web site) www.launchcreative.com
Google TV Interactive Pallet Display for Costco. The objective of the display was to introduce the Costco shopper to Google TV and show how easy it is to take control of their HDTV with one controller. Another objective was to demonstrate the capabilities of the product in a club store environment. This display was created by Darko, Inc., 2026 Summit Commerce Park, Twinsburg, OH 44087; BRONZE AWARD (Web site) www.darkoinc.com
LG Electronics Best Buy Tech Stage Display. This LG Best Buy Tech Stage display created to help LG establish LG as a premium brand in the home electronics category. NetCast and 3D come to life on the display, giving shoppers a compelling reason to purchase LG products. The display is manufactured of MDF, sheet metal, 1/2" sq steel tubing and injection molded plastic. This display was created by Design Phase, Inc., 1771 South Lakeside Drive, Waukgegan, IL 60085; SILVER AWARD (Web site) www.dphase.com
LeapFrog Gaming Demo Display. This interactiveLeap Frog display demonstrates the Leapster 2 and Leapster Explorer on store shelves. The display, constructed of ABS plastics, incorporates sophisticated electronics to demonstrate the new gaming units. This interactive LeapFrog Gaming Demo Display was created by Rapid Displays, 4300 W. 47th St., Chicago, IL 60632; BRONZE AWARD (Web site) www.rapiddisplays.com
Walmart Power Center. This display was created to revitalize battery sales at Walmart, to increase the visibility for batteries, which for a period were relegated to the rear of the store based on Walmart’s revised merchandising guidelines. This display is constructed with plastic, wood and metal. The display was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747; BRONZE AWARD (Web site) www.ndrc.com
LG Floor Display. This was a seasonal "Holiday" floor display. The overall structure of the display provided a "Holiday" feel. Gift bags at the bottom further embellished the "Holiday" feel. The gift box rotating on the top along with the new variety of the product helped promote the holiday A motorized turntable at the top of the display pulled trains promoting the new line of product. This display was created by Bay Cities, 5138 Industry Ave, Pico Rivera CA 90660; BRONZE AWARD (Web site) www.bay-cities.com
Aire Cap™ Inflatable Tents
Above All Advertising offers inflatable tents, which have become a popular venue to showcase products at retail stores, shopping malls and promotional events. These Inflatable Tents may be used indoors or outdoors. products. Above All’s Aire Cap™ dome shaped inflatable anywhere pop up tent is a unique sealed unit designed for durability and to provide a strong branding presence. For more information about Aire Cap inflatable tents, Above All Advertising, Inc., 6980 Corte Santa Fe, San Diego, CA 92121; (Web site) www.abovealladvertising.net
Dr Pepper Iron Man 2 Display
This campaign featured dimensional graphics regarding the opening of the release of 'Iron Man 2' and the “Win a Media Laboratory” sweepstakes. Several types of store space were utilized with the Dr Pepper product logo and specialty sweepstakes packs. Each display featured the main character of the movie alerting consumers of the upcoming movie release. The 3 dimensional foil graphics shimmer under the store lights, attracting attention. The main arch display piece was able to house numerous product pallets all under the featured bridge. The Dr Pepper Iron Man 2 display was created by Rapid Displays, 4300 West 47th Street, Chicago, IL 60632; (Web site) www.rapiddisplays.com
Maistro Toy Show Exhibit
Maistro, a world leader in the die-cast toy industry, used this rental exhibit for a 50' x 20' Peninsula space at the Toy Show held in New York. Maistro wanted a "race track" getting to the finish line theme to display all their products on. The exhibit offers multiple shelving options to merchandise the product line. A conference room was provided in the center of the exhibit as well as a walk-in storage facility to house all its products. The exhibit achieved the ability to display all necessary products which were easily identified and customers were able to find their location due to the impact and positioning of the trademark towers and back wall design. This exhibit was created by The Tradeshow Network Marketing Group, 1900 E. Tyler Road, St., Charles, IL 60174.
Haier 70' x 70' Exhibit at CES
This exhibit was designed to showcase a wide range of product lines. Haier wanted an exhibit design that was inviting and stood out on the Show floor. The exhibit was built with a combination of custom and rental components and featured interactive displays for new products and a double-decker island complete with a stage and a l6-screen video wall. White furniture and walls were accented with blue and lighting effects created a serene look and feel. Haier's new flat-screen televisions were the focal point of the booth’s design. This exhibit was created by MC/2, 3 Alpine Court, Chestnut Ridge, New York l0977; (Web site) www.mc-2online.com
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