Consumers can enter the "Universal Summer Stars Sweepstakes," by either calling an 800# or registering through a Web site. Each title will have a different 800#, thus allowing consumers as many as ten different opportunities to enter to win prizes. In-store standees will also feature instructions on how to enter by mail. There will be five Grand Prize VIP trips for four to Universal Studios Escape; 10 First Prizes of Panasonic DVD players; and thousands of secondary prizes.
In-store support materials include specially-created multi-title standees featuring Psycho, Gods and Monsters, Patch Adams, Affliction, Virus and October Sky.
Consumers can enter the contest by visiting interactive kiosks featuring the PlayStation game console at Nickelodeon Studios and Universal Studios in Florida or at the Rugrats theatrical performance touring the country.
The promotion offers five free DVD movies with the purchase of one of 35 DVD players made by the four manufacturers. In addition to national advertising, point-of-purchase displays, tear pads and counter cards are designed to drive sales at leading electronic retailers.
"Power Rangers: Lost Galaxy Intergalactic Encounter" launches through 30 major cities at participating Wal-Mart locations. Wal-Mart will participate as a tour promotional partner along with Power Rangers master toy licensee, Bandai. Manufactured by Inflatable Design Group, the attraction holds 38,000 cubic feet of air and weighs 6,614 pounds.
The tour will be supported by Fox Kids Network through a national promotional sweepstakes, the Fox Kids Countdown Radio Show, Fox Kids Magazine and Fox Kids Web site.
Led by Barking Dogs Promotions, this tour will mark the second time Wal-Mart has partnered with a Power Rangers-themed attraction. This year, Wal-Mart plans to support the promotion with additional Power Rangers shelf space in softlines and hardlines.
Bandai’s new toy line will be prominently displayed in addition to apparel, accessories, books and party goods.
"The Sweepstakes is being supported with a $20 million marketing campaign.
This promotion presents an ideal opportunity for two all American brands to work together," said Sabrina Ironside, Exec. Dir. Promotions, Fox Licensing.
"The Sweepstakes marks RC’s first animated cross-promotion and the show’s characters, Hank Hill, his family, and friends represent the prototypical R-C drinkers," said Jimmy Verrett, Director, Creative Marketing, Royal Crown Co.