The in-store program, known as ‘Destination Star Wars’ was a successful collaboration of toy maker Hasbro, movie-maker LucasFilm, Key retailers, and RTC Industries, a Chicago-headquartered point-of-purchase display firm. It was coordinated through RTC’s Team Star Wars at its Chicago Headquarters.
RTC Program Manager for Star Wars, Adam Gold, said: "Management of the Destination Star Wars program was a major undertaking which involved distribution. It was critical to time deliveries to the stores for the film’s opening, but not too early as to give the game away. Key to its success was the close co-operation and partnership we have with all the parties, LucasFilm, Hasbro and retailers like Toys R Us."
Elements produced for stores include the Naboo fighter, a striking 6 foot replica of the attack fighter. Production of the Naboo fighters took on almost Boeing like proportions with 4,000 battleships assembled.
Other items include model Federation Fighters, banner graphics and 12,500 interactive displays which allow consumers to bring the action figures to life.
RTC’s worldwide capability enabled it to deliver program components to over 12,000 stores in 20 countries around the world, including the United Kingdom, Japan and Mexico.
A $3 coupon in-packed in Great Mouse Detective videos, is good for instant savings when consumers purchase either A Bug’s Life or Madeline: Lost In Paris videos.
A multi-million dollar advertising campaign also supports The Great Mouse Detective. Kids can also win prizes by answering special mystery questions that can be answered by watching the movie.
This 56 pocket display was made from injection molded shelves, silk screened styrene header, PVC central core and wooden laminate base. An adjustable pocket depth system combined with a height adjustability system allowed for all products to sit at the front of each of the 56 pockets and show a high percentage of the full product facings.
The Golden Books display was produced by Hannecke Display Systems, Inc., a Mahwah, NJ-based p.o.p. display firm.
At the touch of a button, three-millimeter-thin ProTalk VoiceCards give actual radio broadcasts of baseball history such as Mark McGwire’s 70th home run. The self-contained card uses a new patent-pending voice chip/speaker technology. Telestar is licensed by Major League Baseball Properties and select NASCAR drivers. Baseball superstar Ken Griffey, Jr. also has a multi-year contract to assist in the marketing of ProTalk baseball Voice Cards.
Utilizing NBA Entertainment’s exclusive footage and special interviews, viewers will get a rare glimpse of the talent, determination and depth of character that came to be synonymous with Michael Jordan.
PolyGram Video will develop a comprehensive marketing and promotional campaign on behalf of the video. Video retailers will be able to take advantage of special 12, 24 and 36 count packs of this release. Retailers can create store excitement with His Airness floor standee and counter displays with additional support from an extensive national print, television and radio advertising campaign.
In-store support includes eye-catching merchandisers featuring the famous Hitchcock profile. National promotions planned by Universal Studios include Hitchcock film festivals, special events at Universal theme parks, a new CD release containing memorable theme music from Hitchcock’s films, and new licensed consumer products.
There are four Colgate Star Wars kids’ character toothbrush designs: Darth Vader, Luke Skywalker, Princess Leia and R2-D2 with C-3PO. The four Episode I character toothbrushes are: Anakin Skywalker, Jar Jar Binks, Darth Maul and Queen Amidala. Colgate also offers eight teen/adult Star Wars toothbrushes. Colgate’s new Star Wars galactic bubble mint flavor toothpaste is a deep blue sparkling gel.
Colgate has developed its most comprehensive kids’ launch display program. There are five display options with product counts from 36 units to 120 count, 6’ character units, as well as a custom-designed 360 count checkout lane unit and a toy aisle permanent sidekick featured in the mass class of trade. The 6’ Colgate Star Wars: Episode I floorstand holds 36 kids’ toothbrushes with toothbrush stands, 36 teen/adult toothbrushes and 48 tubes of galactic bubble gum mint flavor toothpaste.
This announcement comes on the heels of an agreement between Digital On-Demand and Sony Music Distribution that enables RedDotNet to distribute much of Sony Music’s catalog over Digital On-Demand’s proprietary Red Dot Network, a dedicated high-speed network which downloads music and other digital content directly to music stores. The product is accompanied by full-color liner notes, cover and CD art that is identical to a traditionally manufactured product.
"Now brick and mortar store customers can choose from the same full music inventory as on-line shoppers," said Tom Szabo, CEO of Digital On-Demand.
Features include new voice prompts, which walk customers and employees through the entire process; the ability to create photo packages and remove red-eye; save images to floppy, Zip and CD; print from digital cameras; remove cracks and scratches; add custom text and borders to photos; create greeting cards and announcements; and send images via email.
Retailers can also customize their Photo Ditto, allowing store personnel the full range of functions. Photo Digital can work with a variety of peripherals such as printers and film scanners.
Under the agreement, Kinko’s Web-site links will be featured on eBay site pages in the computer, business/office and big-ticket categories. eBay will receive in-store signage in Kinko’s locations across the country. In addition, eBay site visitors will receive 15 minutes of free computer-rental time at a participating Kinko’s branch.
Each month, through the Yahoo! Picks campaign, Yahoo! users will have an opportunity to participate in online polls available on Yahoo Movies! and Yahoo! Games. The following month, the top five picks from each poll will be displayed with "Yahoo! Picks" stickers and additional signage in Trans World’s retail stores. Customers who purchase a designated number of Yahoo! Picks titles will receive a complimentary Yahoo! gift.
