Walmart Redesigns Electronics Aisles
Walmart plans to add new products and features to its consumer electronics area across its 3,500 stores, adding new signage and bringing out displays for new technologies. The goal is to create an “easy to find,” and fun, shopping experience for all customers.
There will be: new color-coded and branded signage in categories such as gaming, wireless and home office that organize assortment and simplify selection; a larger assortment in Blu-ray players and movies, including a dedicated hi-definition “sound and sight” area that brings Blu-ray product, and “the experience,” together; an expanded assortment in HDTV; an increase of 30% in its wireless product and redesign of its Wireless World area, focusing on cellular and smart phone products; a new display center for laptops allowing customers to touch and experience each unit and compare brands like HP, Dell, and Toshiba.
Sony Displays New Smile Shutter Technology
Sony is using this display to introduce its Smile Shutter Technology to Best Buy shoppers. The display features two Sony CyberShot cameras with the Smile Shutter feature, accessories, and a TV Monitor with looping video highlighting the features. There is also a CyberShot Camera embedded in the display which takes the photos of the customer and displays it on a smaller TV monitor.
The flash of the camera draws consumers to the display, and invites them to participate by smiling. The Smile Shutter technology kicks in, places a box around the consumer’s head, and a photo of the consumer is automatically taken and displayed on the TV monitor. This display was created for Sony by AMD Industries, a Cicero, IL-based p.o.p. display firm.
Rosetta Stone Opens First Experience Retail Store In NJ
Rosetta Stone, a leading provider of technology-based language learning solutions, has opened its first retail outlet designed to provide a more complete experience of Rosetta Stone. Located at The Mall at Short Hills, in Short Hills, NJ, the new store will allow consumers to fully experience the award-winning Rosetta Stone Dynamic Immersion method.
Rosetta Stone has also opened a number of new kiosks nationwide to give language learning enthusiasts an opportunity to discover a better way. Customers can now find Rosetta Stone solutions for beginner, intermediate and advanced foreign language learners in more than 30 languages, at more than 155 kiosk locations throughout the United States.
Tom Adams, CEO, Rosetta Stone, said, “We’re pleased to open our first experience store and these new kiosks making it more convenient for customers to begin their language learning journey.”
Torpedo Shark Display Grabs Consumer Attention At Retail Counters
USA Pool & Toy, O’Brien, FL, is placing this 12 piece Torpedo Shark Display in pool stores, zoos and aquariums.
The display features three each of four different style sharks and dolphins for a total of 12 pieces per pool toy display.
The 13.75" x 9.25" x 10.5" pool toy display grabs consumers attention and increases impulse purchases.
Island Display Promotes 3 Different Products
Sam’s Club is using this Wireless Island Display, which offers an innovative design solution engineered to promote three different products from three different vendors.
The display ships fully pre-packed, one pallet on top of the other, branded as a single unit. The pallets are then merchandised side by side at retail. In addition product sampling platforms were incorporated into the design to provide for consumer interaction. This Sams Club Island Display was created by Great Northern Corp., headquartered in Racine, WI.
Logitech Floorstand Promotes Computer Products
Logitech Canada required a display for bulk purchase of production parts which could be used in multiple channels.
The display was engineered to achieve maximum flexibility and modularity. The overall size of the shelves permits a variety of planograms, enabling retailers to vary the mix of product displayed.
The display’s metallic looking trim, along with its matte-metal grey color lends a premium and high-tech, permanent look to the completely corrugated display.
The display is shipped pre-packed for retailer convenience. This display was created for Logitech by Add Ink, Division of Atlantic Decorated & Display, a Toronto, Ontario, Canada-based point-of-purchase display and packaging firm, (Web Site) www.atlantic.ca.
Blockbuster Places Express DVD Kiosks
NCR, the Dayton, OH-headquartered kiosk manufacturer, has announced the installation of state-of-the-art Blockbuster Express branded DVD rental kiosks in retail locations such as supermarkets and convenience stores. Through the acquisition of TNR Holdings, NCR's strategy is to become the leading provider of self-service entertainment solutions through its partnership with Blockbuster.
John Bruno, executive vice president, NCR Industry Solutions Group, said, "As the global leader in self-service solutions, NCR is applying our expertise to the entertainment industry to offer consumers a fast, easy and convenient way to buy and rent movies, music and video games."
In the fall of 2008, NCR began a strategic alliance with Blockbuster Inc. to deploy Blockbuster Express branded DVD rental kiosks in a successful pilot program that was the first step of a national rollout of thousands of units.
Kohls Featuring Space Efficient Entertainment Display
Kohls is featuring this three-sided DVD Waterfall Tower capable of holding up to 416 DVD Movie/Game products within a 4 sq. ft. store footprint.
The display features colorful graphics to attract shoppers. This display was created by Northern Wire Products, a St. Cloud, MN-based display firm.
Dedicated Shop In Toys"R"Us Stores Features Kid-Focused Assortment Of Snacks, Candy, Home & Healthcare Items
To help make shopping even more convenient for time-strapped parents, Toys"R"Us, Inc. has introduced "R" Market, a new, dedicated shop featuring an expanded assortment of consumables and commodities in select Toys"R"Us stores nationwide. Located at the front of more than 260 of the company's 585 Toys"R"Us stores, "R" Market will roll out to additional locations across the country later this year.
"R" Market features nearly 1,300 essential and discretionary products from trusted brands. ranging from favorite snacks and beverages for lunchboxes, to a broad selection of candy for family movie night.
This shop bolsters the company's position as a one-stop shopping destination for families and kids. “As part of our business strategy, we are continually focused on improving the shopping experience for customers in our stores. This includes looking for new ways to provide busy parents with the convenience of finding everything they need for their kids under one roof," said Jerry Storch, CEO, Toys"R"Us.
Marbles: The Brain Store Opens in Chicago
Marbles: The Brain Store has opened in Chicago. The Brain Store offers more than 250 products, including word puzzles, brain teasers, educational games, and brain-fitness software, that enhance memory, critical thinking, coordination, visual perception and word skills.
The Brain Store was created by two Chicago entrepreneurs who, after hearing their parents express concern about Alzheimer's and dementia, were inspired to provide a place where people can find new, engaging activities to keep their brains active and also learn about the brain.
EA SPORTS Launches Fitness Campaign For Women
With the launch of EA SPORTS Active™ for the Wii, Electronic Arts is launching its first fitness product advertising campaign specifically targeted to women.
The “I’m Active” campaign, an integrated campaign that includes media and event marketing, is designed to empower women to reach their personal fitness goals. With EA SPORTS Active, they can fit a workout into their daily routine. EA SPORTS Active is the first in a line of virtual fitness products intended to inspire and enable the training and well-being of people of all ages and fitness levels.
“EA SPORTS Active is an exciting new category for us and expands our marketing well beyond traditional video game advertising,” said Dana Marineau, Ad Director Electronic Arts.
Pepsi And MTV's Rock Band Team Up For ‘Drink Up, Rock Out’ Promotion
MTV Games and Pepsi have formed a multi-platform “Drink Up, Rock Out” promotion that will give away thousands of Rock Band DLC music tracks and games. Specially-marked packages of 20-ounce and 1-liter bottles of Pepsi, Diet Pepsi, Pepsi Max and other Pepsi products encourage consumers to look under the cap for a code and then go to www.PepsiRockBand.com to enter the code for a chance to win prizes. During the promotion, MTV and Pepsi will give away a Rock Band(R)2 Special Edition bundle every hour and thousands of Rock Band downloadable tracks each day.
“MTV’'s Rock Band has quickly established a new gaming platform that is extremely popular with music fans and gamers alike,” said Ralph Santana, VP of cola marketing, Pepsi-Cola.
Xbox 360 Introduces Project Natal
“Project Natal” is the code name for the new controller-free gaming and entertainment experience from Microsoft's Xbox 360. "Project Natal" is the world's first system to combine an RGB camera, depth sensor, multiarray microphone and custom processor running proprietary software that brings "Project Natal" experiences to every Xbox 360 console.
The “Project Natal” sensor tracks full-body movement and individual voices, creating controller-free fun and social entertainment.
Roxy And JBL Introduce Audio Gear With Style
JBL and Roxy, a brand of Quiksilver, have introduced a new line of ear-bud, in-ear and over-the-ear headphones targeted at the tech-savvy market of music trendsetters.
The headphones combine JBL sound technology with Roxy’s fashion sense to create a unique line ideal for those with adventurous lifestyles.
Disney And ASUS Launch Netbook Computer For Kids
Disney Consumer Products and ASUS, have collaborated to develop the Disney Netpal, a netbook computer for children that’s fun, web-safe, durable and easy to use.
The Disney Netpal has a unique Disney user interface. Features include more than 40 robust parental control options, an 8.9-inch LCD display, Wi-Fi capabilities, Windows XP Home, and kid-friendly software featuring Disney characters and icons.
Above All Advertising offers rigid pop up tents constructed from 100% heavy duty polyester tops that are water resistant, fire retardant and UV protected. The patented aluminum frame is 30% lighter than most steel frames. Pop up tents assemble quickly and travel easily for all types of displays, promotions and exhibits. Custom graphics options are unlimited. For more information, contact Above All Advertising, 9080 Activity Rd, San Diego, CA 92126; (Tel.) 866-552-2683; (Fax) 858-777-3537;
(Web site) www.abovealladvertising.com
Universal Gravo-Plast offers 2 bay and 4 bay pusher tray systems with tension springs, that can accommodate CD’s, DVD’s, and video games. The trays are designed to be easily installed into display units with moulded pins, eliminating the need and cost of a support shelf. The trays can be produced in virtually any colour including translucent. The units are sold assembled with springs, paddles and permanent lubrication, and require no maintenance. For more information, contact Universal Gravo-Plast, 60 Continental Place, Scarborough, Ontario, M1R 2T4; (Tel) 416-291-1169, (Web site) www.unigravo.com
Milos Structural Systems has launched its new free-standing LED screen support system for use with super-sized screens up to 22.97' in width. The system was created in response to the proliferation of giant screens used at many types of events which require quick set-up and cost efficiency. The Milos Screen Support offers a maximum span and height of up to 23'. For more information, contact Milos Structural Systems, 10520 Lakeridge Parkway, Ashland, VA 23005; (Tel) 800-411-0065; (Web site) www.milosgroup.com
Samsung Promotes Smartphone With Provision Interactive's Air Touch Technology
Provision Interactive Technologies’ 3D Air Touch technology will be used in promotions of Samsung’s latest mobile phone.
Provision’s exclusive U.K. distributor, Wonderworks Media, has integrated Provision’s 3D interactive technology into free-standing, point-of-sale displays. The displays will project 3D holographic videos of the phone that consumers will be able to reach out and “touch.” That action will change the screen image and offer free enrollment into a sweepstakes via their cell phone.
Provision CEO Curt Thornton, said, “With this promotion Wonderworks is using our technology to take POS displays to the next level. Consumers will be completely engaged with this interactive campaign.” Samsung will place the displays in high-traffic public and retail spaces. For more information, visit (Web site) www.provision3Dmedia.com
Intel Launches First Networked Storescapes
Inwindow Outdoor, New York City, recently launched a national storescape display campaign for Intel Corporation on behalf of global media agency OMD and creative agency Venables Bell & Partners.
As part of Intel’s “You on Tomorrow” initiative, viewers of the street-level displays are invited to text their vision of the future, which is then broadcast in to the large-scale digital screen incorporated into the Storescape™ in their city, and to other Storescapes throughout the country. For more information, visit (Web site) www.inwindowoutdoor.com
History Channel Promotes Series With 3D LCD’s
History Channel is utilizing Magnetic Media’s 3D display technology to promote its new series, Expedition. Magnetic's 57" auto-stereoscopic Enabl3D displays will be featured in street level billboard installations designed by Pearl Media.
Passer-bys will be able to experience the world's largest glasses-free storefront 3D LCDs. For more information, about Magnetic Media’s Enable3D technology, visit (Web site) www.magnetic3d.com
GestureTek Introduces The Cube Interactive Display System
GestureTek has introduced The Cube, a compact, turnkey, ‘plug and play’ interactive display unit that brings the power of gesture control to a variety of display spaces. Project the interactive 80" diagonal display onto almost any floor, wall, table or counter for branding, advertising, entertainment and product promotion. Completely portable, the Cube projects interactive information, special effects, games and advertising onto a 5' x 4' diagonal interactive floor display.
The Cube is cost efficient because no technician is required for set up and there's no need to hang the hardware from the ceiling. Just turn it on, place it on the floor and it runs automatically. For more information on The Cube, visit (Web site) www.gesturetek.com
Mtn Dew Fuel Conducts ‘Choose Your Side’ Summer Promotion
PepsiCo’s Mtn Dew is offering two limited edition line extensions inspired by Blizzard Entertainment’s World of Warcraft. Mtn Dew Game Fuel is available in two varieties that represent the opposing factions of the game: citrus-cherry-flavored Horde Red and wild fruit-flavored Alliance Blue. The packaging for each product features images of the iconic characters that symbolize each faction.
To celebrate the launch of the two beverages, Mtn Dew, working in partnership with Blizzard Entertainment, is offering World of Warcraft players a "battle-bot," available exclusively through its promotional Web site. Throughout the summer, visitors also have the chance to win great gaming related prizes, including Alienware Notebook computers, Razer Gaming Peripherals, and Mtn Dew Game Fuel branded gear and apparel.
“We are thrilled to be collaborating with Blizzard Entertainment to harness the power of one of the most popular game franchises,” said Frank Cooper, CMO, sparkling beverages, Pepsi-Cola.
Texas On Tour Brings Texas To Potential Visitors
Texas Tourism is taking the state on the road, with Texas on Tour, a high-tech, virtual reality road show. The 53-foot interactive experience will travel throughout the U.S. from mid May through October 2009.
In addition to the virtual reality technology, green screens, and interactive games, Texas on Tour offers a new 30-foot dome theater that will project a short film showcasing the amazing landscapes, fun and history of the Lone Star State. The theater presentation will also include a trivia game where guests compete for prizes.
Texas on Tour also offers double passenger kayaks allowing more guests to experience the virtual reality adventure through Texas' many waterways. Texas on Tour transports the consumer to unique outdoor Texas experiences that are highly entertaining, educational and personalized - complete with live performances from Texas musicians, a virtual beach stroll, and a dome theater offering a glimpse of the seven diverse regions of Texas.
Spatial View Partners With T-Mobile For 3D Digital Signage
Spatial View Inc., www.spatialview.com, a leading developer of 3D display technologies, announced that T-Mobile Czech Republic is piloting its autostereoscopic 3D displays in its Prague retail locations. The screens will feature original 3D content produced by Saatchi & Saatchi to engage viewers at the point of purchase.
Using Spatial View's content creation tools, Saatchi & Saatchi updated T-Mobile’s advertising campaign to play in 3D within each of these locations. In addition, a glasses-free 3D video clip produced by T-Mobile and targeted 3D advertisements will play to captivate viewers and drive sales. The Spatial View 46 inch 3D Displays offer a glasses-free 3D viewing experience without the need for optical aids.
“Spatial View is pleased to be partnering with T-Mobile Czech Republic for its first 3D display debut in a global retail chain,” said Jason King, VP, Sales & Marketing, Spatial View. “T-Mobile is committed to the latest technology that will enhance its customer’s shopping experience.”
Category: Permanent Displays
Display Producer:Nashville Display
306 Hartmann Drive, Lebanon, TN 37087
This DVD/Blu-ray Roll-About Spinner display has 24 shelves, 72 total pockets and is constructed from wood, wire and tubing. The wire and metal parts have a bright silver powder finish and the 4 corner poles have a red chrome like powder finish. There are three price channels on each shelf and the 5" high 4-sided header sign holder allows the signs to be interchanged. The header section has a wood top and a storage area below.
Category: Pallet Displays
Display Producer: Great Northern Corp.
1800 South Street, Racine, WI, 53404
The objective for this Nintendo Mixed Mario Pallet for WalMart was to create a pallet display that would showcase Nintendo's new Wii release, "Mario Super Sluggers" and also merchandise/advertise 3 other existing Mario games. It was important to develop a visually compelling merchandiser that followed both Nintendo and WalMart guidelines.
Category: Permanent Displays
Display Producer: Flair Display, Inc.
3920 Merritt Avenue, Bronx, New York 10466
This display is part of a program for Johnnie Walker which is a sponsor of the new Yankee Stadium. This display was produced for the opening of the new stadium. The pole topper floor display was part of a mass case program as ten or 20 cases of product were stacked underneath and around the unit. The program coordinated with the opening of the stadium and created much attention.
Category: Permanent Displays
Display Producer: Practical Retail Merchandising Inc.
7 Williamsburg Road, Evanston, IL 60203
This Sportsline Super Rack is a workhorse for grocery stores. The double sided rack has six adjustable shelves, 6" on center and has over 40 square feet of l" on center space for pegged items. The size of the display is 54"H x 32D x 24"W. It is shipped KD and assembles in less than two minutes.
Category: Promotional Displays
Display Producer: Justman Packaging & Display
5819 Telegraph Road, Los Angeles, CA 90040
This Mattel "dress up kit" was utilized to create a Wal-Mart exclusive end cap for the new Barbie Peek-a-boo Doll launch. Graphics of the dolls were featured on the oversized two sided header, so shoppers could see them from far away. The side panels were designed with "high touch, low tech" in mind. Shoppers of all ages were able to flip open the window to reveal the TV drivers featured in the PDQ trays. Customer research shows young children are intrigued with interactivity, so the side panels "Peek-a-boo" window was designed based on a child's height of 48". The copy inside the window encouraged interpersonal communication in which an older individual can read the questions and answers to the young girl, thereby educating and engaging the potential buyer to purchase the new product line.
Nashville Display offers this Cracker Barrel Cookbook display which is constructed from all metal, so it is completely recyclable. The unit is 3 sided with l2 pockets. The ornamental wire floor display has a country look and a durable black textured powder finish. The display provided additional space for cookbooks and made consumer shopping and selection easier. For more information, contact Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
EcoTek Lighting offers the Tri-Vu Indoor Menu Board with direct backlit LED Array technology, which delivers extraordinary illumination and energy efficiency. LED menu boards provide 55%greater energy efficiency than fluorescent menu boards. Patented dimming sensors allow the Day- Part LED Indoor Menu Board to be dimmed automatically at night. For more information, contact EcoTek Lighting, 26845 Vista Terrace, Lake Forest, CA 92630.
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