New ‘Graze’ Brand Targets Youth At Sam Goody Stores
Musicland Group has launched Graze, a new brand that invites youth to experience digital products and content in a non-traditional retail environment. Graze will be featured in Musicland’s Sam Goody retail stores and as a stand-alone kiosk in select malls.
“Musicland is reinventing itself as an entertainment lifestyle destination while celebrating our music heritage,” said Jack Chadsey, Musicland’s CEO. “Graze is more than a physical location extending into the digital space; it will evolve into a youth-inspired way of thinking, doing and living that captures the vibe of a generation.”
Graze stores have recently opened throughout the Philadelphia area with flagship prototypes in Deptford, NJ and Mall of America, in Bloomington, MN. Graze offers a unique gathering place that encourages community and engages all five senses through interactive table displays, directional sound, a see-through video wall and scent machines. Lounge guests hear various environmental sounds, have their sense of smell awakened by pleasant aromas, and watch the latest concert on the video wall, all while sampling the latest digital products. Customers can experience the latest digital wireless devices including pre- and post-paid phones, MP3 players, portable video games and digital cameras in an environment that encourages product exploration and interaction with others. Graze visitors can also access the latest mobile content such as ringtones, wallpaper, and games; burn customized CDs and create digital images to share within the Graze community.
The company is also reinventing existing categories, including posters and t-shirts. Both initiatives fall within the company’s on-demand strategy-offering consumers more choice and control of their shopping experience. To enhance its poster offering, the “Off The Wall” section allows customers to access thousands of posters and art images from kiosks and print them in the store.
As mobile and digital technologies continue to converge, Musicland will evolve Graze to ensure cutting-edge product offerings and a fresh shopping experience.
Displays Promote King Kong: Video Game
Video game publisher Ubisoft has released Peter Jackson’s King Kong: The Official Game of the Movie.
The game, based on Universal Pictures’ movie release, King Kong, from Academy Award winning Director Peter Jackson (The Lord of the Rings trilogy), delivers an unprecedented video game experience.
Ubisoft worked with Peter Jackson and Wingnut Films to capture the King Kong movie dynamics through a unique video game experience.
Players will experience unprecedented dual gameplay within a movie-licensed game that alternates between Jack Driscoll in first person and as King Kong in third person. These contrasting perspectives will immerse players in a journey that features epic battles, tough choices and a dynamic experience within the visually stunning environment of the Skull Island.
Ubisoft is using a variety of point-of-purchase displays to merchandise Peter Jackson's King Kong: The Official Game of the Movie at retail. Displays include large QuadPanel overhead signage, a display tower, corrugated floor displays and pallet displays.
Fisher-Price Offers Elmo & Pooh 'Knows Your Name'
Fisher-Price has introduced Elmo and Pooh Knows Your Name, transforming kids’ favorite characters into life-like plush friends. Through the use of today’s intuitive technology, Elmo and Winnie The Pooh will know the child’s name, their favorite foods, favorite animals and color, the child’s birthday, siblings’ names, best friend's name, favorite games and songs. Utilizing a simple USB cable and a CD Rom, parents can easily download key information into the Knows Your Name characters. Parents can update the toys as often as they want so every day can be a new way to play.
Fisher-Price makes it possible for parents to enter their child's name into a special in-store display so they can hear the characters say the name. If, for some reason, a child's name is not among the 15,000 already in the bank, parents can submit the names to Fisher-Price and they may be offered by download at the Fisher-Price web site.
Tiger Electronics Launches New Tween Electronics Line
Hasbro, Inc.’s Tiger Electronics is introducing a line of consumer electronics and lifestyle products designed specifically for tweens.
The tween electronics line incudes the VUGO portable multi-media system; VCAM NOW digital video camera; portable ZOOMBOX projector!; I-DOG Interactive Music Companion; VIDEONOW XP interactive video system and the CHATNOW Two-Way Radio Communicator.
Special interactive p.o.p. displays will support the launch of the VIDEONOW line.
Sonos Digital Music System Now Available At Tweeter
Sonos, Inc. is offering its Sonos Digital Music System at Tweeter retail locations. Each Tweeter location will feature a prominent Sonos point-of-purchase display in which Tweeter customers can demonstrate and understand the benefits of multi-room digital music.
Tom Cullen, V.P., Marketing, Sonos, Inc. said, “We are thrilled to work with Tweeter to introduce the Sonos Digital Music System to music lovers across the United States."
The Sonos Digital Music System is the first multi-zone digital music system with a wireless, full-color LCD screen controller that lets consumers play all their digital music, all over their home, and control it all from the palm of their hand.
Sirius Satellite Radio Endcap At Fry’s Electronics
The Sirius Satellite Radio Endcap was designed to merchandise and demonstrate the Sirius Satellite radio receiver and components. The display is live, and all equipment is interactive and secured.
Materials used to build the display include 3mm Sintra, a silkscreened back panel, brushed metal pedestals and acrylic literature holder. Satellite Radio hardware and software were incorporated.
The Sirius Satellite Radio Endcap graphics were produced by Blaupunkt USA, Broadview, IL. Rapid Displays, Chicago, IL, was responsible for the design, engineering, manufacture and distribution of the displays to Fry’s Electronics stores.
Eastman Kodak Adds Multimedia To New Picture Kiosks
Eastman Kodak Co., has introduced the G4 family of digital photo kiosks. These models offer performance improvements and new features designed to elevate the consumer printing experience.
The improvements include new, faster printers, with 4x6 inch prints in as little as four seconds each; a high performance processor that doubles the image upload speed from memory cards; contemporary new styling and a 30% reduction in footprint and weight.
The Kodak Picture Kiosk G4, available in floor and counter models, is a full-service digital photography solution, supporting all popular digital media formats, digital scanning and wireless printing via BLUETOOTH and infrared technologies, while offering services beyond standard printing.
MotoPhoto Debuts Digital Photo Kiosk Café Nationwide
MotoPhoto recently unveiled its new digital photo kiosk café program using Automated Photo Machines (APMs) from Lucidiom Inc. Each MotoPhoto franchise specialty retail location now will feature at least four APMs under the band MOTO Select Prints.
The kiosk cafes feature dedicated APMs for express print ordering and additional APMs in customized furniture-settings for special consumer offers, such as making greeting cards.
Said Harry Loyle, MotoPhoto CEO, “We’re expanding MotoPhoto to be more than just a place to get great photo processing. We are creating an entire consumer experience that makes it fun and easy for customers to enhance, print, share and save their photo memories. We’ve created our kiosk cafes to engage consumers-focusing on what do you do with your prints, not just on printing photos.”
Power-It-All Centers Launched At Circuit City Stores
Comarco and Kensington Consumer Products Group have rolled out Kensington’s Power-It-All centers, showcasing the full line of Comarco’s mobile power products in Circuit City stores.
Comarco’s power adaptors under the Kensington brand name enable consumers to charge multiple electronic devices, such as laptop computers, cellular telephones, and digital cameras with one compact power adapter.
The Power-It-All centers are “store-within-a-store” merchandising kiosks. “The store-within-a-store concept focuses the consumer on how this product portfolio can conveniently address their mobile power needs,” said Ian Lombard, Director, Product Strategy for the Kensington Technology Group. “It reflects our commitment to providing retailers with the added value of a powerful brand and effective merchandising solutions.”
iBall Wireless Speaker For Apple iPod Debuts
Oregon Scientific is introducing iBall, a wireless speaker that incorporates a three-speaker array system, delivering high quality sound performance. IBall is a wireless speaker that doubles as a fashion statement.
The included transmitter docks acts as home base for the iPod, provides solid wireless communication with the iBall, charges the iPod and synchronizes the iPod with the computer.
The product launch is being supported with this eye-catching counter display.
Displays Promote ‘40-Year-Old Virgin’
“The 40-Year-Old Virgin,” is being offered in DVD and VHS formats in a rated and unrated version featuring over 17 additional minutes of wildly hilarious footage filmed specifically for the DVD and not shown in theaters.
Both versions of the DVD are filled with bonus features including uproarious outtakes and deleted scenes.
The film, which has earned over $100 million at the box office, was released in time for holiday gift giving from Universal Studios Home Entertainment, Universal City, CA.
An array of P.O.P. displays featuring Steve Carell as “The 40-Year-Old Virgin,” included this 24/48-count corrugated merchandiser. A graphics side panel on this display calls attention to some of the funniest scenes in the movie.
The display base features a special offer for “Band Camp,” another comedy of interest to the target consumer.
West End Games Employs Lenticular Motion Display
West End Games, a Sadsburyville, PA-based publisher of video games, is using this motion lenticular display featuring images that are driven by one AA battery.
The moving lenticular images help to attract consumers by conveying the action in the video game and bringing it to life.
The display unit is compact and helps to enhance the image of West End Games.
The motion lenticular display was created for West End Games by Hankscraft, Inc., a Reedsburg, WI-based p.o.p. display company.
Egismoz P.O.P. Urges Consumers To ‘Seize The Deal’
Egismoz sells overstocked and recertified electronic products at great prices in a small retail environment.
The brand has been launched with identity and promotional materials created by re:group, a brand marketing firm located in Ann Arbor, Michigan. The introductory marketing campaign encourages consumers to rebel against traditional means of purchasing these items, come into the store and “seize the deal.”
The initial Egismoz promotional campaign consisted of a series of freestanding inserts and attention-getting point-of-purchase display materials.
Time Displays Magazine Gift Subscription Program
Time Direct Ventures is promoting its new Magazine Gift Subscription program via this p.o.p. display. Giftscriptions are elegantly packaged and displayed in a festive red box with a magazine guide that describes each magazine and offers a sneak peak at its content. Simple redemption directions allow recipients to just open, choose and redeem their gift subscriptions from a selection of 50 magazines that include People, Time, and Sports Illustrated.
Giftscriptions are on display nationally in all Books-a-Million, Meijer and Wegmans stores as well as at select Best Buy, Borders and Wal-Mart stores.
“Our goal was to develop a gift subscription product that consumers would be proud to give,” said Deede Dickson, V.P. Business Development, Time, Inc. “The festive packaging makes giving a magazine subscription into a more tangible gift that can be wrapped.”
TippingSprung, a New York-based brand consultancy, partnered with Time Inc. to develop the Giftscriptions brand.
Starbucks Opens Next Evolution Of Hear Music™ Coffeehouse
Starbucks has opened the next evolution of its Hear Music™ Coffeehouse on the Riverwalk in San Antonio. An additional location will open in South Beach (Miami), FL.
These additions to the Starbucks retail portfolio extend the concept of the initial Hear Music™ Coffeehouse, which opened in Santa Monica, CA in 2004. The new stores represent the full integration of a classic coffeehouse experience with an extensive digital and physical music inventory. The unrivaled combination results in a compelling destination for customers to connect over coffee and explore and buy quality music.
“Starbucks has changed the rules of engagement for the music industry,” said Howard Schultz, Starbucks chairman. “By integrating the Starbucks Experience with the discovery of music, the Hear Music™ Coffeehouses offer a music retail environment unlike any other.”
The new coffeehouses feature the next generation of the Hear Music™ media bars, which provide customers with an easy, self-service way to discover and customize music on CDs. The new Hear Music™ media bars offer more than one million songs digitally.
The Hear Music™ Coffeehouses feature innovative in-store merchandising, allowing for more CD facings, and emphasizing Starbucks Hear Music’ role as a curator to help customers discover new music.
Xbox & adidas Form Global Alliance
Two global brands at the leading edge of youth culture, Xbox and adidas, have formed a long-term strategic alliance, merging the worlds of sports and entertainment.
One of the primary initiatives will be the placement of Xbox 360 kiosks in adidas stores. Xbox kiosks will be placed in retail locations across the U.S., Europe, Japan, Canada, Asia, Latin America, Australia and New Zealand for a variety of activities leading up to the FIFA 2006 World Cup.
adidas will install content on Xbox 360 consoles, while Xbox will have a presence on adidas' FIFA 2006 World Cup mobile portal. Xbox is supporting “Goal: The Movie” with a series of cross-promotional events with adidas. Xbox will also have kiosks at all adidas soccer events leading up to the FIFA 2006 World Cup.
“The alliance between adidas and Xbox reflects the fact that sports, lifestyle and video games are inextricably linked,” said Peter Moore, V.P., Worldwide Marketing for Xbox at Microsoft. “Xbox 360 is a place where all three of these elements come together to truly amplify the sport experience.”
Gizmondo Kiosks Placed In Top Malls
Tiger Telematics, Gizmondo is launching a $30 million marketing campaign to launch the Gizmondo multi-entertainment handheld in North America.
Part of the new marketing retail initiative will be placement of mall kiosks coast-to-coast in the U.S. where consumers will be able to experience every aspect of the hardware, presented by well-trained Gizmondo staff. The kiosk will spur sales in retail outlets unrelated to Gizmondo from the marketing aspects of displaying, testing and sampling the units.
Carl Freer, Chairman, Tiger Telematics, said, “We’re excited about the enormous marketing potential represented by the Kiosk initiative. This gives us the opportunity to engage the consumer on a one-to-one basis and walk them through the awesome entertainment experience only available on the Gizmondo handheld.”
Nintendo Wi-Fi Online Gaming Service Available At McDonald’s Hotspots
Nintendo has signed an agreement with Wayport, a provider of wired and Wi-Fi high-speed Internet access to extend Wi-Fi service to Nintendo DS users at 6,000 McDonald’s restaurants across the U.S. Through the agreement with Wayport, Nintendo will offer complimentary access to Nintendo Wi-Fi Connection, its new wireless gaming service.
Reggie Fils-Aime, Nintendo’s EVP, Sales & Marketing, said, “Nintendo Wi-Fi Connection is simple to use. Beginning with free access at participating McDonald’s, we have removed one of the major barriers that have kept people from going online to play games.”
Dell Direct Stores Now Reach More Than Half Of U.S. Population
With the opening of the 145th Dell Direct Store in San Francisco, CA recently, Dell announced its convenient shopping kiosks are now within reach of more than 50% of the U.S. population.
Dell Direct Stores were launched in 2002 as a hands-on complement to Dell.com and phone sales. The stores showcase an assortment of Dell's newest plasma and LCD TVs, notebook and desktop computers, printers, music players and digital cameras. Direct Stores are staffed by representatives ready to assist customers with questions or help with their online purchases.
Alienware Opens First Retail Location
Alienware, manufacturer of high-performance desktops, notebooks, media centers, servers and professional systems, has opened its first retail location at Dadeland Mall in Miami, FL. The new location allows customers to try out the latest Alienware products, speak face-to-face with technology experts, sign up to take instructional classes and play the hottest PC games, as well as test drive, custom configure and buy Alienware systems. The retail location marks the launch of Alienware's initiative to create an incredible user experience.
“The mission of our new retail location is to create an exuberant user experience that has been thrilling thousands of Alienware customers since 1996,” said Nelson Gonzalez, CEO for Alienware. “The retail location represents an opportunity for customers to see the entire line of Alienware systems, as well as never-before-seen products, in a personal and interactive manner.”
First New York Times Bookstore Opens
The nation’s first New York Times Bookstore recently opened at The Paradies Shops in Lexington, Kentucky’s Blue Grass Airport.
This new retail store includes unique features such as an online station with access to The New York Times web site, a plasma screen television running excerpts and programming from the Discovery Times Channel, a children's section, New York Times gift and specialty items along with books from the New York Times’ bestseller list.
MODA International Marketing, the licensing agency representing the New York Times, arranged the partnership with The Paradies Shops, an Atlanta, GA-based airport retailer.
KB Home And Martha Stewart Living Collaborate to Design, Build Homes
KB Home and Martha Stewart Living Omnimedia are collaborating on the design of new homes, bringing together the architectural designs of one of the country’s leading homebuilders with the inspiration of a leading provider of ideas and products for the home.
The first community designed by KB Homes and Martha Stewart Living Omnimedia will feature approximately 650 homes in the Town of Cary, NC. The community will include single-family homes, ranging from 1,500 to 4,100 sq. ft., priced from the low $200s to the mid $400s. Homebuyers will have the added advantage of choosing Martha Stewart’s favorites among the flooring, faucets, light fixtures, cabinetry and other items at the KB Home Studio in Raleigh, NC.
Zandl Group Offers 2006 Trend Forecast
Among this year’s new trends being tracked by Irma Zandl, President of the Zandl Group, is that wine bars are starting to replace martini lounges on the nightlife scene. Young adults are savvy about wines today, and with younger proprietors in the wine industry, stodgy and elitist are being replaced by contemporary and modern. Zandl predicts the wine industry will grow faster than spirits and craft beers.
More people have moved to the South, which has raised the region’s profile. While known for its conservatism, the South is starting to influence hipster-cool. Micro-segmentation, niche brands and personal authenticity are topics of conversation on the business front. This development is fueled by the Internet, which has allowed consumers to veer off the mainstream path of “bigness.” McMansions and SUVs have peaked while smaller homes/apartments and smaller cars are gaining cachet. It’s not just about gas guzzling, it’s a new mindset, says Zandl.
JWT Highlights Trends For 2006
Accelerating technological and social change is blurring boundaries and making life/work demarcations increasingly difficult to maintain. The overarching issue for people in 2006 will be to redefine the boundaries most important to them, according to JWT, the largest ad agency in the U.S.
JWT highlights the following trends for the year ahead: As time seems to rush by faster than ever, we’ll look for ways to mark out timeless space in our lives-meaning time when nobody and nothing, not even worries, interferes with our experiencing the moment. With mobile phones and WiFi just about everywhere, the boundaries between work and home, and between uptime and downtime, are blurring.
Consumers increasingly expect to call the shots and will seek to further extend the boundaries of personal control in their retail and other transactions. Consumer loyalty is declining. More consumers will find it pays to extend the boundaries of their purchasing portfolios in 2006.
Video Game Industry To Rival Size Of Global Music Business
The worldwide interactive entertainment market is expected to grow from about $28.5 billion in 2005 to around $42 billion in 2010, according to DFC Intelligence.
“The launch of the Microsoft Xbox 360 heralds a new generation of console game systems that together should push the worldwide game industry toward the size of the global recorded music industry by 2008,” said David Cole, President of DFC Intelligence.
As console systems increasingly connect online, the game industry will become more like a network service business and less like a packaged goods industry. “The skill set of today’s major players does not necessarily translate into success going forward and that could open up some opportunities for new market entrants,” said Cole.
Increased Sales Of Digital Music Offsetting Decline In CD Sales
The ongoing decline in CD sales has been offset somewhat by increased sales of digital music, which grew 175% in the first half of 2005, according to the NPD Group. More than 155 million tracks were downloaded via legal digital music services during this time period. In addition, nearly seven in 10 households have experienced digital music in one form or another. At the same time, sales of CDs declined 5% in the second quarter of 2005.
“The music industry remains in a state of flux between physical CDs and digital music,” said Russ Crupnick, President of NPD’s Music and Movies division. “The growing consumer acceptance of digital music has started to help record companies offset declines in physical CD sales, but the opportunities available in the digital realm have only just begun to be tapped.”
Some 17% of music buyers reported buying from a legal digital service in the first half of 2005, which is up from 11% a year ago. NPD estimates there are 70 million households who regularly use the Internet and 60% of them could become customers for legal digital services.
82% Of Households Will Be HD-Equipped By 2010, Forecasts Kagan Research
A new study from Kagan Research, “The State Of High Definition Television 2006,” forecasts 377 mil. cumulative HD sets will be sold to consumers by 2015, resulting in 110 mil. HD households.
With more than 1,500 of 1,745 commercial and non-commercial U.S. stations broadcasting in digital as of June 2005, and HD set sales now constituting the lion’s share of digital TV sales, the HDTV supply chain is gearing up.
“We project the average price of an HD set will decline some 38% by 2010, reducing the average price to $1,139,” said Patrick Johnson, Kagan Research Associate. “Rapid price declines, coupled with increasing levels of HD programming will drive the number of HD households to nearly 97 mil in 2010, penetrating more than 82% of total TVHH.”
Kagan estimates in 2005 9.1 mil. HD sets will be sold to consumers. This figure is up from 3.4 mil. and 5.6 mil. in 2003 and 2004, respectively.
Students Are Top Consumers Of Mobile Content, Survey Finds
Students, particularly those who are also employed, consume more mobile content than any other group, according to a study conducted by M:Metrics. Mobile browser use among students grew by 8.7% in July, a rate that is two-thirds higher compared with growth in consumption by non-students.
The survey found that full-time students with jobs are 42% more likely to use mobile e-mail than the average subscriber, and 23% more likely to do so than respondents who are full-time workers. But above all else, this group likes to be entertained and make a fashion statement with their phones. Students with part-time jobs are more than twice as likely to download a mobile game or personalization content, including ringtones and graphics, and 23.4% of all survey respondents who used mobile messaging applications were students. More than half (57.5%) of all students are on family plans, most of whom are not paying the bill.
“This tremendous propensity to consume mobile content translates to real dollars-especially considering the majority of students are spending $41 to $60 on mobile services per month,” said Seamus McAteer, Senior Analyst, M:Metrics.
The M:Metrics survey shows increases in consumption across all content categories, spurred in part by an uptick in handset replacement, which begets increased consumption. Growth in photo messaging, which has consistently been the highest performing category in 2005, was strongest at 10.7%.
Adults Becoming More Accepting Of New Technology, Study Shows
Acceptance of new technology appears to have risen for many consumers in the past year, according to The 2005 Telecommunications Report, conducted quarterly by Harris Interactive. While two-thirds (68%) of adults say their attitude toward technology has not changed over the past year, more than one-quarter (28%) say they have become much more accepting of new technology. Fewer adults (4%) say they are more skeptical of new technology now compared to a year ago.
“These results suggest that the number of early technology adopters is on the rise,” said Joe Porus, Chief Architect of the Technology Research Practice at Harris Interactive.
Approximately two in five adults say they are likely to purchase technology products within the next six months for their home (39%) and/or for when they are on the go (44%). The top five technology items for the home likely to be purchased within the next six months include: Home computer (13%), Home printer (13%), TV/home theater (11%), TV content provider (9%) and Home gaming console (8%). The top five mobile technology items likely to be purchased within the next six months include: Cell phone (17%), Camera (14%), Laptop (10%), Personal music device (8%) and Video camera (7%).
Porus concludes, “All of this is good news for technology retailers. Wallets should open widely for high-tech gadgets.”
More Than 20 Million U.S. Households To Subscribe To VoIP-Based Phone Service By 2010, JupiterResearch Forecasts
By 2010, 20.4 million U.S. households will subscribe to Voice Over Internet Protocol (VoIP)-based broadband telephone service, a dramatic increase from the 1.2 million subscribers in 2004, according to a report published by JupiterResearch entitled, "U.S. Broadband Telephony Forecast 2005 to 2010."
“Both cable operators and startups are marketing services, which continue to increase consumer awareness,” said Joe Laszlo, Research Director at JupiterResearch. “While providers face regulatory and competitive challenges, the message of cheaper, more feature-rich phone service is attracting consumers.”
Retail Mafia Collection From Boost Mobile Debuts
Boost Mobile has introduced a collection of phones designed by The Retail Mafia, a collective of highly regarded New York-based streetwear brands (alife, anything, The J.Money Collection, Frank151, situationormal and SSUR).
The collaboration marks the New York streetwear brand collective’s entry into the wireless phone market. Packaged in a gunmetal “mafia-style” briefcase, the custom designed Motorola i835 cell phone features six exclusive designs by each of The Retail Mafia brands.
Oakley Releases Thump 2 Digital Music Eyewear
Oakley has expanded its line of digital music eyewear with the launch of Thump 2, which is available with up to 1.0 GB of flash memory, enough storage for approximately 240 songs in a design that fully integrates a music system with an eyewear frame.
“We took the subminiature circuitry of our premier Thump and halved its size while maintaining its world-class audio fidelity, and redesigned the speaker booms to have six directions of movement for a fully adaptable fit,” said Oakley President Colin Baden.
Philips Introduces amBX Experience
Philips Electronics has introduced amBX, a technology that will redefine the experience of playing video games, watching movies and listening to music.
Utilizing light, color, sound, heat and air, amBX submerges the user within a complete “sensory surround experience,” which extends the gaming world out of the screen and into the real world by barraging the senses with audio and visual queues tuned to the action on the screen.
Toshiba Launches Gigabeat Digital Audio Players
Toshiba is introducing the Gigabeat Flash digital audio player. Yoshi Uchiyama, Group V.P. Toshiba’s Digital A/V Group, said, “Gigabeat Flash players offer stylish cosmetic designs and ample storage capacities.”
The MEP-05FR offers 512MB and the MEP-10FK offers 1GB of storage.
Walletex Launches Wallet Flash
Walletex has launched Wallet Flash 1.1, the world's first credit card-sized wallet flash drive (WFD), in the U.S.
“The USB flash drive has become an ideal personal storage solution and Wallet Flash provides a convenient method to stay connected,” said Alon Atsmon, CEO of Walletex. Wallet Flash is currently available with USB 2.0 and USB 1.1 compatible connectivity and in storage capacities ranging from 128MB to 1GB.
Interactive Floor Display At Virgin Megastore
Virgin Megastores are engaging shoppers with interactive digital floor displays. Epson has partnered with GestureTek, to install the digital marketing technology in flagship Virgin Megastores.
The solution projects imagery from the sleeve of Nirvana’s album, ‘Nevermind,’ which becomes animated when shoppers interact with it, creating an interactive experience combining movement, sight and sound.
“Combining Epson’s expertise in imaging technologies with our GroundFX ™ interactive software, retailers have a compelling avenue for in-store advertising,” said Bill Leckonby, GestureTek’s CEO.
'SI Party At Club Bud' Planned For Olympic Winter Games
Budweiser and Sports Illustrated are planning to host the “SI Party At Club Bud” during the 2006 Olympic Winter Games in Torino, Italy. Club Bud will be a six-story pyramid-shaped nightclub located on the Po River across from the Piazza Vittorio in the city center of Torino. The party will draw from a guest list that includes Olympic medal winners, sports legends and Hollywood stars.
“Sports Illustrated’s parties have reached legendary status among those attending or following the Olympic Games,” said Tony Ponturo, Vice President of Global Media and Sports Marketing at Anheuser-Busch.” As the world unites next February in the spirit of competition, our goal is to make sure the ‘SI Party At Club Bud’ is one of the most talked about events at the Olympic Winter Games.”
Interactive Floor Display At Virgin Megastore
Virgin Megastores are engaging shoppers with interactive digital floor displays. Epson has partnered with GestureTek, to install the digital marketing technology in flagship Virgin Megastores.
The solution projects imagery from the sleeve of Nirvana’s album, ‘Nevermind,’ which becomes animated when shoppers interact with it, creating an interactive experience combining movement, sight and sound.
“Combining Epson’s expertise in imaging technologies with our GroundFX ™ interactive software, retailers have a compelling avenue for in-store advertising,” said Bill Leckonby, GestureTek’s CEO.
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